impression Research Salesforce.com Trends Wikipedia 
Customer Experience Matrix
DECEMBER 8, 2006
Better than nothing but not too impressive—think how many CRM conferences there are. Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work.
Paul Gillin
JUNE 24, 2010
These numbers are impressive, but in our experience, they’re more the exception than the rule. Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” That’s an impressive result, but it isn’t a return. Market share research; awareness research; media citations; analyst research.
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