Scoop.it

JUNE 15, 2021

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Let’s dig out deeper! Share it Everywhere.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Hubspot

NOVEMBER 22, 2019

When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. Impressions are the total number of times social media browsers have been showed your content. In most cases, impressions will be higher than reach.

Impressions 99

Impressions Social Media Media Analytics 99

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Oktopost

APRIL 9, 2019

Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. The Presentation: Making the Case to Clients. But there are a few key things to keep in mind as you present your reporting: Go light on the hard data.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

NetLine

AUGUST 3, 2021

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But on its own, impressions are merely a pile of dirt, equally full of promise and full of nothing.

Impressions 52

Impressions API Customer Surveys Analysis 52

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

ClearVoice

NOVEMBER 18, 2019

With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO.

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. I was in attendance, along with a good 250 to 300 marketers.

Marketing AI 91

Marketing AI Work Management Marketing Management Vendors 91

LeadSloth

OCTOBER 15, 2010

In this post I’m giving a short impression of the Marketo Summit. Jon Miller and Bill Binch presented a session on how Marketo uses Marketo internally. Peterson, VP Products, presented the product roadmap. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Vidyard

MAY 3, 2017

In this same vein, first impressions can be the most important ones, especially for a sales professional. And when that first impression is an email, the deck is already stacked against you. It’s not about your looks, it’s about presenting yourself confidently. It is your virtual first impression. Make it count!

Impressions 71

Impressions Video Marketing Click Rate Youtube 71

Webbiquity

JANUARY 16, 2024

Use everyday language and relatable scenarios to make sure your animated storytelling not only informs but also entertains, leaving a lasting impression on potential clients or partners. This creative approach works wonders for giving a tour of your offices, demonstrating your products, or presenting your facilities.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

ViewPoint

NOVEMBER 19, 2013

References, impressive and solid; with names and phone numbers. Campaigns flashed before our eyes, some even similar to our products. ? Branding check ? Digital check ? Direct check ? Radio check ? Events check ? Market share gains of the clients under their watch, check. Programs, reasonably recent. In business a long time.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Blogger 120

Webbiquity

JUNE 14, 2022

The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients. Being late without notice may give the impression that you’re distracted and unfocused. Once you know what they’re looking for from you, you can find ways to integrate their wants into your presentation.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Hubspot

JUNE 12, 2019

Once the viewer knows who they are, they present their new robot: The Sphero RVR. They have presenters share the features each product boasts, and influencers explain what they love about the new products to lend social proof. This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds.

Impressions 78

Impressions Product Video Marketing Work Management 78

Sprout Social

MARCH 15, 2024

What makes Brownlee notable is his welcoming presentation, making his content accessible to casual viewers and tech junkies alike. Despite being simply presented as five guys making videos, Dude Perfect is the blueprint for a successful comedy channel on YouTube. Dude Perfect Five YouTube influencers, one channel.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Customer Experience Matrix

APRIL 2, 2015

Several presenters diagrammed the actual marketing systems in place at their companies. This gave the technical team the leverage to push back against unrealistic timelines. By contrast, when the company used a combined creative-technical agency, the technical team’s objections were often overruled by agency management.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

JANUARY 28, 2022

You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) All of these KPIs need to be tracked and presented weekly to ensure that your PR department is getting the critical work done.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

SnapApp

FEBRUARY 1, 2016

And there’s an important lesson for marketers from the hit TV show: first impressions really do matter. The Power of the First Impression. People are drawn towards content, though many content pieces fail to impress. Marketing First Impressions Are a Team Effort. Did they try too hard?

Impressions 54

Impressions Eye-Tracking Paid Search Agency Opinions 54

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Martech

APRIL 15, 2024

It was a much-needed reminder that we were on vacation and to take time to reset, be present and enjoy our time together. Impressive! We were impressed and touched. He asked us what we were hoping to get out of our vacation. He then reminded us to slow down, breathe and enjoy our time at the resort.

Marketing AI 95

Marketing AI Act-On Impressions Validation 95

SnapApp

FEBRUARY 1, 2016

And there’s an important lesson for marketers from the hit TV show: first impressions really do matter. The Power of the First Impression. People are drawn towards content, though many content pieces fail to impress. Marketing First Impressions Are a Team Effort. Did they try too hard? Think you’re on the right track?

Impressions 48

Impressions Eye-Tracking Paid Search Agency Opinions 48

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. You have a limited amount of time to make an impression, so make it count.” Personalization and Connection In B2B communication, personalization is a potent tool.

B2B 124

B2B Storytelling Impressions B2B Sales 124

Martech

FEBRUARY 8, 2024

As indicated, AR presents a more complex scenario as users of AR can interact with the physical world as well as the virtual augmentation. The guidelines consitute a substantial discussion of metrics, including: Impressions. The IAB has already tackled in-game advertising. Detailed guidelines. Viewability. Invalid traffic.

Guidelines 98

Guidelines Deliverability Transparency Click Rate 98

SnapApp

AUGUST 30, 2016

I came away with a wonderful impression of the city, valuable insights from marketing leaders and my peers, and a ton of new friends. The best presentations tell stories. Justin Gonzalez from DoubleDutch framed his whole presentation as a story about his journey through his marketing career. What did I learn? Storytelling.

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

Litmus

OCTOBER 4, 2023

What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. Be upfront about your team’s challenges and present your ideas for addressing them.

Template 101

Template Budget Programs Click Rate Lead Scoring 101

Martech

AUGUST 15, 2023

“We’re creating a new measure of value based on highly accurate content viewing metrics along with demographic attributes allowing us to present exposure value in terms of impressions, which is critical as the viewership continues to grow while fragmenting,” said Jay Prasad, CEO at Relo Metrics, in a release.

Paid Search Agency 77

Paid Search Agency Broadcasting Impressions Demographics 77

Webbiquity

APRIL 5, 2022

Or, in dad joke form: The past, present, and future walked into a bar. Similarly, “good” may mean, depending upon the context: effective, efficient, exceptional, impressive, wonderful, fantastic, thoughtful, solid, proficient, talented, or literally any of hundreds of other words. And it won’t help with your SEO.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Top Rank Marketing

OCTOBER 17, 2023

I learned about this transformative approach to GenAI implementation at the recent Content Marketing World conference in a presentation from Jessica Hreha , Head of Global Integrated Campaigns, Demand Content Strategy at VMware and Meghan Keaney Anderson , VP of Marketing at Jasper. A cut in agency fees for their global demand content team.

Marketing AI 97

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 97

EMagine B2B Blog

SEPTEMBER 26, 2017

Your website is your chance to make an impactful impression on people who visit it, so it’s critical to do it the right way. This approach to design also leaves an impactful first impression, as users are more likely to remember who you are and what you do. Yes, the messaging presented on your website should speak to your brand values.

Impressions 40

Impressions Marketing Websites Service Forrester 40

Navigate the Channel

JULY 9, 2023

If you’ve spent hours trying to understand Google’s rankings, we are impressed. Probably not, but an error in how food is initially presented (and described) makes you doubt the quality of the entire dining experience. Presentation isn’t an afterthought On websites, as in life, presentation counts. Its attractiveness.

Marketing Websites 65

Marketing Websites Ideal Customer Profiles Keywords Impressions 65

Stevens & Tate

DECEMBER 4, 2023

Getting one premium item vs many less expensive items can make a big impression. Read more about branding: The Power of Story Branding Unique Packaging and Presentation: Your product’s packaging is an often overlooked marketing opportunity.

Advertising Agencies 95

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 95

illumin

APRIL 9, 2024

This presents a massive opportunity for marketers, one that many are squandering with repetitive, dull, and poorly targeted ads. OTT ads present the best of both worlds – the targeting capabilities of digital advertising and the time slots and audience engagements of television. Ads should be engaging and leave a lasting impression.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Thursday, they click on a YouTube ad, but they don’t make a purchase.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless.

Work Management 99

Work Management Marketing Management Product Differentiation 99

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. Here are a few of my main takeaways.

ROI 114

ROI B2B Work Management Guidelines 114

Vidyard

JUNE 19, 2014

If you’ve got a product that’s truly going to change your customer’s life, present a clear (and exciting) scenario and prove it. The post 6 Content Marketing Lessons From Impressive B2B Videos appeared first on Vidyard. This series of videos ultimately leaves you thinking “I want that tech in my life!

Impressions 50

Impressions B2B Marketing Video Marketing Content Marketing 50

Choozle

NOVEMBER 14, 2023

When paid search is included at all three funnel stages, the brand is present whenever the target audience is searching regardless of how close to conversion they are. You’ll want to measure awareness metrics like impression or impression share.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80