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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

We’ve put together a list of 7 actionable ways you can create case studies that impress your potential clients and directly contribute to increasing conversions and sales. How to create a case study that impresses clients. For example, if your client is Walmart (impressive!) Quick Takeaways. Make your case studies relatable.

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The LinkedIn Personal Branding Strategy Influencers Use

CopyBlogger

You don’t need an impressive resume to build a strong personal brand on LinkedIn. Continue Reading The post The LinkedIn Personal Branding Strategy Influencers Use appeared first on Copyblogger. Many solopreneurs with modest prior accomplishments.

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Pretty Big Deal: Andrea Lopez and the Value of Good Impressions

Zoominfo

After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal.

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Digital Personalization Trends for This Year

Marketing Insider Group

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience.

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The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Fact: only a fraction of outreach is personalized. Solution: a new channel enabling relevant, creative & personal messaging! Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages.

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CTV overtakes mobile for global ad impressions

Martech

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

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Maximizing Email Personalization

Stevens & Tate

One obvious answer is to tap into the power of email personalization. Plus, if you personalize your emails well and sell a real solution to a real problem, converting prospects to customers is cheaper and faster than the other marketing techniques. Still, personalized content doesn’t exist in silos.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Ready to impress your boss with killer results? Personalizing messages to your priority accounts. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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Delivering a More Human Marketing Experience

Whether it’s a branded cocktail kit that lets someone toast with a loved one, or a spa basket that helps them unwind, personalized gifts create real connections. In a world of screentime, communication that’s thoughtful and tangible is what really makes an impression. Well, you have to meet your customers in real life.