Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

ClearVoice

APRIL 2, 2021

What is cost per impression? Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense. The uses of cost per impression.

Cost Per Thousand 78

Cost Per Thousand Impressions Paid Content Cost 78

33Across

MAY 22, 2023

The post Data Reveals Programmatic Cookie Alternative Pricing, Impressions appeared first on 33Across. MediaPost covers the 33Across Q1 Programmatic Cookie Alternative Trends Report. The data reveals programmatic cookie alternative pricing, and.

Impressions 62

Impressions Pricing Price Trends 62

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. In a typical year, running social media for a brand account is complex.

Social Media 114

Social Media Social Marketing Media Planning 114

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. Buffer is an app that allows you to schedule posts on social media platforms.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. Compared to the average of the prior three months, my tweets, tweet impressions, and profile visits were virtually unchanged.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Guest post by Lisa Sicard. ” Sounds great, right?

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

APRIL 12, 2021

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Buffer

SEPTEMBER 1, 2022

” Ultimately, I wanted to walk in and leave an impression on whoever I was meeting. Did publicizing your projects lead to you publishing on social media? Or did you get the ideas for your projects after publishing consistently on social media? Want to be seen as knowledgeable about social media?

Curation 104

Curation Impressions Top of Funnel Startups 104

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. MySpace was founded in 2003, so social media is still not quite yet 20 years old as a discipline.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Oktopost

JANUARY 8, 2022

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. That’s why we created this B2B social media photo size guide. Facebook cover photo size: 820 x 312px.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Can I use AI to create social media video content? This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

33Across

JANUARY 13, 2020

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

Impressions 62

Impressions Advertisements Advertising Trends 62

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Listicles are also high-performing videos.”

Social Media 110

Social Media Media Business Viral Marketing 110

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. Bionic is here to help you gain an advantage, impress your clients, and stay ahead of your competitors.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

ConvertKit

SEPTEMBER 15, 2021

Most artists should have three biographies, each with different lengths: A short bio for social media. The short version of your artist bio is for social media, like your Instagram bio , and should be under 150 characters long including spaces. Be sure to include those impressive write-ups. A medium bio for websites.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” The post IAB releases new guidelines as retail media networks mature appeared first on MarTech.

Guidelines 112

Guidelines Advertising Agencies Media Paid Search Agency 112

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. But not to worry.

Social Media 121

Social Media Analytics Media Template 121

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Biznology

FEBRUARY 22, 2016

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. 36% of ad impressions are seen by bots ( Computerworld ).

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world.

Social Media 158

Social Media Media Transparency Webinar Metrics 158

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Re-Using Placements from Old Campaigns Bionic’s new Clone Tool automates the process of re-using media placements from your other campaigns.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

NetLine

AUGUST 3, 2021

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But on its own, impressions are merely a pile of dirt, equally full of promise and full of nothing.

Impressions 52

Impressions API Customer Surveys Analysis 52

Hubspot

AUGUST 1, 2019

If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric.

Impressions 76

Impressions Paid Search Agency Social Media Ads 76

Stevens & Tate

DECEMBER 17, 2019

If you want to leave lasting impressions on your customers, you have to do more than sell them a service. When it comes to leaving positive lasting impressions, the job does not end once they’re loyal to your business. Making yourself available on social media is especially important. Don’t be afraid to get personal.

Impressions 69

Impressions Tips Opinions Trust Marketing 69

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Listen to the Podcast: Or subscribe on Spotify or YouTube.

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 What is retail media? billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Similarly, it’s important to understand that high impression figures don’t always equal engagement.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Social Media 133

Social Media Marketing AI Media Brand Identity 133

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. They will give viewers more of a personal feeling and help create a more unique impression. Boosting is another straightforward, low-effort way to increase social media traffic. make it count!

Social Media 109

Social Media Media Linkedin Impressions 109