Vidyard

MARCH 23, 2021

Not only do they use Vidyard to host and manage their video content, they also leverage analytics alongside Marketo and Salesforce integrations to get critical insights about their video campaigns. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Impressing someone doesn’t have to be expensive – you just need to spend your money wisely. Ladies and gentleman, let me reveal my secret formula for Valentine’s Day success, guaranteed to impress – or your money back. Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. Funneling budget into impressions for B2B marketers can be a frustrating and futile spend that usually results in the old, “Well, brand awareness has value,” discussion.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Vidyard

FEBRUARY 4, 2014

Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

JULY 8, 2014

An impressive 51% of Americans, 50% of Brazilians, and 44% of U.K Combined, the clever video shorts have just under 180K views on YouTube and will be aired a total of 98 times during halftimes. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date.

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

Vidyard

FEBRUARY 22, 2016

Even more impressive: in a campaign to contact inactive recipients – people who hadn’t responded to the company in more than six months – 5 times as many people opened the personalized video emails compared to those that weren’t personalized.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Even more impressive: in a campaign to contact inactive recipients – people who hadn’t responded to the company in more than six months – 5 times as many people opened the personalized video emails compared to those that weren’t personalized. Tradeshift increased page views by 231 percent.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

ClearVoice

MARCH 8, 2022

She also served leadership stints at Engagia and Marketo where she handled product marketing, internal sales and account-based marketing strategies. Also impressive? In her current position at Tealium, she focuses on how to make the most of revenue generation across customer life cycles. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Vidyard

FEBRUARY 22, 2016

Even more impressive: in a campaign to contact inactive recipients – people who hadn’t responded to the company in more than six months – 5 times as many people opened the personalized video emails compared to those that weren’t personalized.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Remember, you’re making your first impression with these buyers, so make your videos entertaining and attention-grabbing. Distribution : YouTube, social networks, video ad networks. If you’re relying on YouTube or other third-party platforms, you simply won’t be able to access the most powerful analytics. video b2b'

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Customer Experience Matrix

JULY 16, 2009

What really impresses me is that Techrigy is a serious social media monitoring solution. Per my previous comment, I was particularly impressed with the scope of the functions. In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 11, 2014

Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc. v=ITjsb22-EwQ&feature=kp. v=GtJx_pZjvzc. What do you think? Is the future of digital marketing here?

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). The posts are carefully curated, high-quality, and written by a well-known roster of impressive thought leaders. Check it Out: Mashable’s “Social Media” Section. We Are Social. Check it Out: Social Media Explorer. Social Mouths.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. “Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

JANUARY 6, 2009

Finding out that most of what marketing calls “leads” are not really sales leads reinforces the sales team’s impression that marketing-generated prospects are not worth their time. I call this the YouTube approach to lead nurturing. Only with this conversational view of lead nurturing will you reap the benefits.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Marketing Insider Group

FEBRUARY 5, 2024

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. (X) Khoros) 77% of X users have a better impression of a brand when they respond to a post. X) The average X user spends 34.8 Khoros) 64.3%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Directive Agency

FEBRUARY 22, 2019

Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Then you’re done! Linkedin Ads. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. I was impressed by how well the event logistics and PR were coordinated. Marc also explained the situation in a one-hour press conference that followed. But the final count is still going.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. Everyone loves search engine marketing (SEM) because it's so measurable: impressions, clicks, conversions, conversion rate, cost per click — it's all there on one nice screen.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

NOVEMBER 18, 2020

YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. The first step is to link your YouTube channel with your Google Ads account. 73% of adults in the US use YouTube. ( Approximately 96% of website visitors are NOT ready to make a purchasing decision.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Vidyard

FEBRUARY 16, 2017

Can you upload directly from your YouTube channel? With impressive results, consider if you’re willing to miss out on an opportunity to engage with audiences on a 1:1 level. Do you have to involve IT every time? As your library grows in size and complexity of topics for different audiences, is it searchable and taggable?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Engaging the senses leaves a lasting impression. Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. Zach King, filmmaker and YouTube and Instagram personality, took the stage in his presentation, “The Storyteller in All of Us.” People trust friends, families, and peers.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Hinge Marketing

MARCH 12, 2020

Many B2B and professional services websites lean on industry jargon or buzz words in an attempt to sound authoritative and impressive. If you deploy a marketing automation tool like Pardot or Marketo, you can implement sophisticated dynamic content triggers, contextual drip campaigns and powerful engagement tools into your website platform.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

SmartBug Media

DECEMBER 2, 2019

For credit unions, this extends beyond online banking and impressive websites and into the convenience, anytime access, and superior customer service of live chat tools. Some of the more popular marketing automation tools used by credit unions include: HubSpot , Marketo , and Doxim. Live Chat Tools. Video Platforms.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Vidyard

OCTOBER 27, 2019

An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. Not only do they use Vidyard to host and manage their video content, they also leverage analytics alongside Marketo and Salesforce integrations to get critical insights about their video campaigns.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Adobe Experience Cloud Blog

APRIL 22, 2016

For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. But in order to demonstrate the impact on your bottom line, you need to know what to measure.

Marketing Automation Services 48

Marketing Automation Services Video Marketing Content Marketing Analytics Tools 48

Metadata

DECEMBER 3, 2020

You can look on YouTube for it. If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win? It is very strong, and it is very impressive. So, that’s what I did. Guillaume Cabane: So, it served me well. The product still doesn’t work. DG, have fun.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

You can look on YouTube for it. If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win? It is very strong, and it is very impressive. So, that’s what I did. Guillaume Cabane: So, it served me well. The product still doesn’t work. DG, have fun.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. million impressions. Then, 30 million saw the video of Kohl’s employees showing up at the woman’s home with gift cards and more masks for her kids. Well played, Kohl’s. Live Video Streaming.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? But given YouTube’s size and potential reach, it can be worth it. Like ancient Rome, all roads eventually lead to YouTube. What Are the Benefits of YouTube Video? Contents 1.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

QuanticMind

OCTOBER 26, 2017

Martinez also recommends that advertisers explore multiple video channels, including YouTube, Facebook video, hashtag-targeted Twitter videos and SnapChat, as well as potential future opportunities for outdoor as video wall advertising sees more adoption. >>Back to top. Similarly, YouTube is also something of a melting pot.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Webbiquity

SEPTEMBER 10, 2012

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. ” Interesting mix, but the degree in billiards is particularly impressive. Been there ever since.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 27, 2014

Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. But even after following such an impressive list, the Ice Bucket Challenge stands out. Social Media'

Peer-to-peer 48

Peer-to-peer Viral Marketing Thought Leadership Tagging 48

Webbiquity

SEPTEMBER 10, 2012

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. ” Interesting mix, but the degree in billiards is particularly impressive. Been there ever since.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100