impression Information Related Topics 
Paul Gillin
MAY 13, 2016
What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day? The podcast library is particularly impressive. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. Some B2B marketers have gone that.
Paul Gillin
AUGUST 4, 2011
Check out its impressive recruitment site , which lists the many social channels it uses. The style that works best is relaxed, informal and a little edgy. Firehouse.com has built an impressive Facebook presence for its audience of firefighters and emergency medical technicians. Here are some of my takeaways: Have fun.
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Paul Gillin
APRIL 18, 2012
Friends can see information about each other that others can’t, and because connections are maintained by the social network rather than by individual members, they outlast job changes, relocations, relationship changes and other disruptions that often cause us to lose contact with others. Understanding Twitter.
Paul Gillin
FEBRUARY 7, 2011
Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion. One of the more impressive aspects of the whole effort is the company’s focus on ROI metrics. It’s clear to casual visitors that CareOne is no fly-by-night operation.
Paul Gillin
JUNE 4, 2010
For example, on Wikipedia you can always find out why an item of information is there. They buy a nice place to hang towels to impress their relatives. It’s not clear where we will get that kind of information in the future. The social media generation now expects important information to find them.
Paul Gillin
AUGUST 20, 2010
Back in the early days of my career, I made a point to go on frequent informational interviews. I’ve always advised young career-seekers to get as many informational interviews as they can. Over the past 20 years, the informational interview has been replaced by "networking.&# Here’s my advice: Do your research.
Paul Gillin
AUGUST 29, 2012
The innovation was so impressive that former president Bill Clinton praised the diaper for reducing landfill waste. However, Rosana Shah of Baton Rouge, LA was not impressed. The thinner diapers addressed the number one complaint of diaper customers, which was bulk, while also reducing cost and environmental impact.
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