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Writing on the Web

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Expert Ebooks: Relax and Write

Writing on the Web

When you write words to impress, you don’t write well. You don’t impress. You’ll impress many more people and get your message heard by those who actually need your wisdom. You’ll impress many more people and get your message heard by those who actually need your wisdom. Instead, relax and write.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods. Advertisers and publishers use a wide range of payment calculation methods.

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Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

Impress visitors and showcase your business expertise : Within the first 5 seconds, your site’s professionalism must convince visitors that you are a legitimate business worthy of consideration. Setting strategies and goals will improve how you show up on the Web. 4 th Quarter Blogging Strategies.

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). Navigation/Simplicity (Layout, use of white space and read more).

Design 100
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Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”

Writing on the Web

I mentioned this in my previous post : in order to impress visitors and showcase your business expertise, your site must pass the “blink” test. Content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog.

Banners 100
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Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?

Writing on the Web

If not, you are missing opportunities to connect with your readers and make a lasting impression. /> Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? Last week I posted that quality web content is short, sweet, smart and funny.

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E-Newsletters: What’s the Ideal Format?

Writing on the Web

If you also want to impress people visually with colors, logo and other branding elements, then it makes sense to get the most out of graphic design by using HTML formatting. (Either sent as an attachment, or viewed as a page on their websites.).