ViewPoint

OCTOBER 29, 2013

You might have a shiny resume with all kinds of impressive job listings, but those are only attractive to headhunters. Click to start video at this point — It’s easy to imagine that Twitter and LinkedIn are the best places to sell yourself, but you should offer to serve others first, Kyle says.

Ideal Customer Profiles 120

Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

ViewPoint

MARCH 24, 2015

I was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). Simplified.: The Essential Handbook for Prospecting and New Business Development.

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

ViewPoint

FEBRUARY 12, 2016

Don’t give your employees the impression that they will be working for superficial benefits. There are performance incentives, like “Marketer of the Year” or “Salesperson of the Year” awards, but it’s more important to set aggressive, yet attainable goals.

CMO 149

CMO Planning Ad Building Work Management 149

ViewPoint

APRIL 3, 2012

” What creates a good impression (and enhances your likeability)? ” In the second chapter of his book Guy talks about likeability. He states that “a magnificent cause can overcome a prickly personality, but why make things harder?” ” Heck, this should be required reading for every new college graduate.

Conference 120

Conference Impressions Order Personalization 120

ViewPoint

MARCH 22, 2011

From the initial web search to interacting with your web site to engaging with inside or field sales reps, all of these touchpoints form an impression and influence their likelihood to recommend. But ALL prospects will form an impression!

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

MARCH 17, 2015

I get the impression that he is passionate about everything he believes in. Following the kickoff I corresponded with Mike, and he was nice enough to send me two copies of his book (autographed, of course)—one for me and another for a friend. Mike’s style is no-nonsense. He doesn’t pull any punches.

Cold Calling 120

Cold Calling B2B Sales Inbound Marketing Marketing Prospects 120

ViewPoint

APRIL 10, 2014

Note, however, that once the conversation begins, you only have about 20 seconds to launch a great first impression. Cold calling, contacting someone you don’t already to know, is one of the most effective ways to make a business connection because it’s so direct and personal.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

MAY 10, 2012

It’s a very impressive tool.” And they’re putting these primarily in the hands of salespeople. It’s a dramatic way to show the image of their CEO actually talking about and explaining products. And you can show demos. ” Finally: Integrating & Leveraging Big Data Via Marketing Automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

It’s a very impressive tool.” And they’re putting these primarily in the hands of salespeople. It’s a dramatic way to show the image of their CEO actually talking about and explaining products. And you can show demos. ” Finally: Integrating & Leveraging Big Data Via Marketing Automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

AUGUST 30, 2012

He also is impressed with the proliferation among start-ups in theSilicon Valleyof growth hacks: “You could define it as this sort of hack or feature that you do from a marketing perspective or from a sales perspective—whatever it is that drives growth. There are all these things we’ve got to do.’

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 8, 2012

The ugly truth is, for many of us, engaging customers creates profitless prosperity—impressive marketing statistics that don’t ultimately, directly help generate leads and sales. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

JUNE 15, 2018

Prompt inquiry handling and fulfillment is considered “the first chance to make the best impression.” Centralized inbound voice and email response handling pay off in two ways: First, careful response handling is a key to the success of any future business relationship.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

ViewPoint

MAY 5, 2015

Simply using names in email subject lines can make an impressive difference. Here’s a summary: Increased personalization. Marketers will use technology and tools to further personalize nurturing emails. Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. Better segmentation.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

MAY 2, 2012

He notes, “I've been impressed by the amount of research that I've seen lately on both B2B and B2C marketers talking about the commitments they're making to social media—very large increases in spending and planning for this year.

Social Media 120

Social Media BtoB Media Inbound Marketing 120