Paul Gillin

FEBRUARY 7, 2011

One of the more impressive aspects of the whole effort is the company’s focus on ROI metrics. The company clearly cares about bottom-line return, and by being able to track individual visitors through their various interactions with the company, it has shown some impressive results. That changed the content we were delivering.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

AUGUST 29, 2012

The innovation was so impressive that former president Bill Clinton praised the diaper for reducing landfill waste. However, Rosana Shah of Baton Rouge, LA was not impressed. The thinner diapers addressed the number one complaint of diaper customers, which was bulk, while also reducing cost and environmental impact.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JULY 9, 2012

I was always impressed by the competitiveness of the Microsoft culture and wondered whether Microsoft it would resist the disease that killed companies like Digital Equipment, Wang Laboratories and Compaq, and that nearly killed IBM and Novell.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

MAY 25, 2010

And for a blog this specialized, the traffic is pretty impressive. Topics like “Sensing Liquid Levels with Vibrating Fork Technology” may cause the average visitor’s eyes to cross, but the elite engineers who run giant process control systems can’t get enough of this kind of technical wisdom.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JUNE 4, 2010

They buy a nice place to hang towels to impress their relatives. This doesn’t embarrass us as much as it used to. This acceptance of our own weaknesses will change the way organizations operate. People don’t buy drills or holes. Abstract to the level of basic human needs in order to understand behavior.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 19, 2011

“You only have a few seconds to make an impression. Don’t flatter yourself by thinking people will spend a minute on your page trying to figure out your message or offer. “Facebook is the equivalent of an out-of-home billboard,” Brody says. Keep your message to a few words and make it compelling.”

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

APRIL 18, 2012

version of the classic impression, but social network interactions are potentially much more important because members can comment upon, endorse and share other members’ activities with their own networks. Marketers can think of these communications as a Web 2.0

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

DECEMBER 7, 2010

He was a designer, and he made an immediate impression. He was both a lone wolf who thumbed his nose at authority and a team player who loved his friends and colleagues and who was loved by them. He was one of a kind. I met Tom in 1982 when I joined Computerworld as a staff writer. Tom’s weapon was the one-liner.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

AUGUST 20, 2010

A thank-you note reinforces the impression you've made. This baffles me, since I learned at an early age that thank-yous were a common courtesy when requesting a favor of another person. Your best chance to be remembered by the person you've just met is in the days immediately following the encounter.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

DECEMBER 1, 2010

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Service had little to do with it. Service had little to do with it.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 24, 2010

Because of potential revenue recognition issues, it is especially important that we do not give the impression to customers or potential customers that a given product upgrade will include specific features that will be incorporated into the product within a specific time frame. Don’t Discuss Future Offerings.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Because of potential revenue recognition issues, it is especially important that we do not give the impression to customers or potential customers that a given product upgrade will include specific features that will be incorporated into the product within a specific time frame. Don’t Discuss Future Offerings.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JUNE 9, 2011

“I once commissioned a story from a freelancer who had an impressive portfolio of published work, but who apparently had also worked with some outstanding editors. I once commissioned a story from a freelancer who had an impressive portfolio of published work, but who apparently had also worked with some outstanding editors.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 24, 2010

These numbers are impressive, but in our experience, they’re more the exception than the rule. Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” That’s an impressive result, but it isn’t a return. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

SEPTEMBER 6, 2011

Klout’s weaknesses have not stopped it from amassing an impressive list of more than 3,000 business customers and from being incorporated into popular applications like HootSuite as a standard metric. Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 20, 2011

I’m sure this list is not comprehensive, so leave a comment with your impressions. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are. Here are the six points we arrived at. Value-driven decision-making.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

They still seek to communicate a message or favorable impression. The “five phases of engagement” in chapter 5 walks readers through the process of understanding how relationships proceed from initial impression to purchase advocacy.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

MARCH 9, 2012

That’s an impressive statement coming from one of the world’s largest TV and print advertisers. P&G marketers create brilliant campaigns, but their success milestones have been defined by traditional metrics like impressions, coupons and trials. Brand building in the digital world is the future.”

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50