The Blandscape of B2B Marketing Content Needs a Bit of Emotion
Marketing Interactions
DECEMBER 21, 2021
With only 5% of buyers in market at any one time, we need to ensure that the experiences provided to people who could become our buyers are making a favorable impression. Brand building must not only be about awareness, it needs to focus on likeability. But we also need to layer in the rational factors.
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