Remove impression

Marketing Interactions

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The Blandscape of B2B Marketing Content Needs a Bit of Emotion

Marketing Interactions

With only 5% of buyers in market at any one time, we need to ensure that the experiences provided to people who could become our buyers are making a favorable impression. Brand building must not only be about awareness, it needs to focus on likeability. But we also need to layer in the rational factors.

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Use B2B Buyer Persona Types for Ease and Effectiveness

Marketing Interactions

For roles that are only involved for a short duration or a specific purpose during the buying process, it makes more sense to focus on exactly the information you need to engage them, be helpful, and make the right impression. And you’ll have just what you need to get the job done.

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Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

As they say, you only have one chance to make a first impression. Or, if the user is “known” (a contact in your database), the content can be personalized to them for higher relevance.