B2B Marketing Traction

JULY 20, 2009

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Impressions 100

Impressions Facebook Brand Identity Branding 100

B2B Marketing Traction

JANUARY 14, 2014

Your website is often the first impression prospective customers have of your company and brand. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Photo on Flickr by shock264, some rights reserved.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Just do it. Create your own blog on Tumblr (it’s easy) and Twitter account.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

JULY 9, 2013

But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed. Forget spam, SEO tricks and mindless content re-purposing.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

NOVEMBER 28, 2012

If you have great content that is easily accessible, you have a greater chance of creating a positive brand impression. Buyers don’t want to be sold to. Buyers want access to information when they are ready to buy. Search engines rank websites with quality, relevant content higher.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MAY 24, 2013

From a marketing standpoint, this seemed impressive at first, but as time has gone on and social media has been adopted by more and more marketers, the quantity and repetition of messages has become overwhelming for many buyers. What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JULY 1, 2010

It has been proven again and again that multiple touches, multiple, integrated brand impressions create response compression (multiple touches lead a prospect to remember you and respond) and build brand recognition. Not as glamorous as the magic bullet, but they work! One-shot marketing tactics don’t work.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100