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10 Impressive Examples of Influencer Marketing Campaigns


Jenner, who commands an impressive 75.1 You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. Not so fast.

45 Impressive Marketing Operations Champions You Should Follow [Infographic]


Marketing operations success continues to grow in importance. The marketing operations function allows organizations to deliver the right message to the right segment at the right time. Who are these unsung heroes? We gathered together a variety of marketing operations professionals spanning numerous industries. We encourage you to follow and connect with them on social. Kimi Abdullah. Ryan Abrams.

Inside Sales Reps: First Impressions are the Most Important

Sales Prospecting Perspectives

In sales, it is crucial to not only sell but to leave a good first impression, sale or no sale. For many people, their first interaction with your company may very well be with a sales member, and as the saying goes, "You never get a second chance to make a first impression.". Make sure your sales reps have proper training to ensure that they’ll leave a great first impression.

B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

B2B Marketing Insider

The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. All is well in […].

7 Handy Excel Tricks That'll Impress Your Boss [Infographic]


To help you master some impressive Excel tricks, check out the infographic below from Microsoft Training. Gone are the days where marketers were forced to rely on intuition when making important business decisions. Thanks to new and continuously improving software, we now have valuable data to enrich our strategies. But organizing and recording it can get a little tricky.

11 Impressive B2C Campaigns That B2B Marketers Can Learn From


Tesco then continues to impress by providing the solutions on a clean, easily navigable platform. As you consider how to add a human touch to your marketing campaigns, think how you can expand beyond email personalization tokens to impress your customers. Time for another brainstorm session. After scratching out a list of possibilities, you turn to your computer for inspiration.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other. Or maybe the second MarTech experience is inherently less ground-breaking than the first.

The Basics of Snapchat Marketing: Disappearing Stories Making Lasting Impressions

Content Standard

Stay tuned for more Snapchat marketing insights as this series develops and helps you gear up to create disappearing stories that leave lasting impressions. The post The Basics of Snapchat Marketing: Disappearing Stories Making Lasting Impressions appeared first on The Content Standard by Skyword. An app that promised to erase photos? Hey—they disappear forever, right? Snaps For You.

5 Steps to Build an Impressive B2B Account-Based Marketing Framework


As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign. Although what constitutes “perfect” will be different for each company, there are general guidelines that one can follow to develop a reliable account-based marketing framework. To start, ABM will never work without strong Sales and Marketing alignment. Coverage. Awareness.

Why 34 clear facts on Viewable Impressions matter


Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. Why does this matter? I would.

You never get a second chance to make a first impression


The post You never get a second chance to make a first impression appeared first on Biznology. No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Conor Lynch of CrossFit South Arlington had me at hello. Are you the box for me? Bugger.

How to Make a Great First Impression: 9 Tips to Try


Did you know that it only takes a tenth of a second to make a first impression? Whether you're meeting new connections, team members, potential employers, or customers, I've put together a list of tips designed to help you put your best foot forward and make a killer first impression. 9 Tips for Making a Great First Impression. What behaviors should you aim to avoid ?

What The Japanese Can Teach Us About First Impressions.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter What The Japanese Can Teach Us About First Impressions July 28th, 2010 | By Paul Rudo Image Source: [link] In Japan, they take business cards (Meishi) very seriously. Or Does It?

The Art of the Business Lunch: Etiquette Tips for Making a Good Impression [Video]


Impressions matter -- especially in business. Oftentimes, you'll find you have to make a good impression over a business lunch. It covers everything you'll want to learn to make a good impression and avoid embarrassment -- from notorious tooth magnets to whether you should offer to split the check. And yet, many people aren't sure of proper dining etiquette. Wonder no more.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

What are your first impressions of Google+ as a user? It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. Will all the hype live up to expectation?

Improve your “quality score” with Increased Impressions

EMagine B2B Blog

Anyone who has ever run a Google AdWords campaign has heard the term “quality score” But just what is it, and how can we improve it? According to Google, a keyword’s quality score is based on several “factors to measure how relevant your keyword is to your ad text and to a user’s search query” [.]. Online Marketing PPC

Want to Get Promoted? Impress Your Boss by Doing These 7 Things


I once made a really big hiring mistake. After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worst. After a discussion with my supervisor, we agreed that it was in the best interest of everyone to not move forward with the internship. I recall staring at her blankly. 1) Taking Ownership. But how?

How Deluxe Earned Over A Billion Impressions With Small Business Revolution

B2B Marketing Insider

The post How Deluxe Earned Over A Billion Impressions With Small Business Revolution appeared first on Marketing Insider Group. Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do we compete? How can we also produce great content that inspires and engages an. Content Marketing

Social media strategy leaders: Sarah Nilson


The data that is shared with executives includes—follower growth, impressions and engagements, and conversions coming from social media. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals!


6 assumptions push marketing gets wrong


Theirs is the world of buying eyeballs and hoping some small percentage of the people attached to the eyeballs do something positive, or at least come away from the experience with a favorable brand impression. I recently gave a keynote address to the Content Strategy Applied conference in London. So I started working on some basic visuals to help people understand the deck without my voice.

The Psychological Significance of the First Impression in Social Media

WindMill Networking

You don’t get a second chance to make a first impression. Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. Have you ever heard that old saying before? Well, it’s true. There is a certain switch that people have when they meet you or your product, site, etc. that will activate either for you or against you right away. That’s why it’s so important […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman.

How to achieve 1 billion impressions


The post How to achieve 1 billion impressions appeared first on Biznology. Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Brand Business Conversation Facebook impressions marketing Marketing and Advertising social media Social network Brands in our times aim for the best possible awareness. Plan for the unexpected. Think BIG.

Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results


The Facebook ads that advertisers and marketers can use Facebook Exchange with are the traditional Facebook sidebar display ads, charged at cost-per-thousand-impressions -- not Sponsored Stories or mobile ads. Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange. Missed our June article? Sound good?

How to Create a Good First Impression on a B2B Phone Call


First impressions are powerful. And if you’re trying to create B2B sales opportunities, you want the first impression you make on a phone sales call to be pleasant, professional and engaging so that your contact is happy to converse with you and you’re able to accomplish your goals. Prepare for Business to Business Telemarketing Success. Research. Craft Your Opening Statement.

80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind


” However, in contrast, The Fournaise Group conducted a study that found that while 90% of CEO’s do trust and value the opinion and work of both CFO’s and CIO’s, a full 80% of them do not trust and are not very impressed by the work done by marketers. There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment.

Lessons From The Bachelor: Would Your Marketing Get the First Impression Rose?


And there’s an important lesson for marketers from the hit TV show: first impressions really do matter. The Power of the First Impression. People are drawn towards content, though many content pieces fail to impress. Marketing First Impressions Are a Team Effort. Find out if your team would get the first impression rose and how to improve your chances below!

Graphic Design Process: Creating an Impressive Logo

B2B Marketing Insider

The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust.

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First Impression of Google+ for Businesses

PWB Marketing Blog

Our first impressions? Shrouded in months of secrecy, Google has been slaving away at building a social network, one they hope becomes a real rival to Facebook. Google+ launched in late June as a beta test to some chosen users. The social network is now open to a larger group to anyone that has a Google account. You can sign up here. Google+ is Like Facebook, But Isn’t. We’ve been trying out the new network for a little while now. It’s enough like Facebook to be familiar and have a low learning curve. That’s good. That’s good, too. Our office is split on Google+.

Website Planning for a Fantastic First Impression and Increased Engagement

Hinge Marketing

This may sound overly simple, but when planning a new website for your professional services firm be sure you think about the humans who will be reading it—especially if you are a technology firm. At Hinge, we regularly interview leaders of successful professional services firms to learn about their marketing practices. The first place they are introduced to you is your website.

How Trump’s brand positioned itself for victory


The brand promises and personality should respond to these intense feelings, to consistently establish an impression that is focused, relevant, and credible. Social media and brand impressions – The shocking statements by Trump provided an unprecedented, ongoing feast for social media. It starts with really understanding your target audience and especially their emotional profile.

Unless You Want to Impress Your Boss, Don’t Read How to Find New Customers!

Fearless Competitor

If you are serious about marketing, then this white paper is for you. It’s simple, easy to read and widely acclaimed. And it is. Compliments of Find New Customers. How to Find New Customers. Marketing content marketing Find New Customers lead-generation lead-nurturing lead-scoring management-best-practices sales-challenges

Don’t screw up your social media listening


Impressions – Be careful with this one. Many times I see a report claiming that a Tweet “reached” 10,000 accounts and generated 25,000 impressions. Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice. You have a ton of retweets that showcase your “reach.” Sound familiar? That’s absurd! Like this post?

First Impression of Google+ for Businesses | PWB Marketing Blog

PWB Marketing Blog

Want Your Technology Website to Make an Impression? Make it More Human

Hinge Marketing

At Hinge, we recently interviewed leaders from a long-standing, successful technology firm. The secret to their success? Strong client relationships that begin during the initial proposal phase. Isn’t it interesting that even for a tech firm, the human element is the key to success? All business relationships start with introductions – ones that are not usually face-to-face. SEO boost.

Make a Great Online Impression: 3 Tips for Real Estate Pros

WindMill Networking

Making a great first impression online for real estate pros is critical. In fact, a study … Continue Reading Make a Great Online Impression: 3 Tips for Real Estate Pros by Rebekah Radice - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. What does yours say about you? As tech-savvy homebuyers and sellers look to the web as a research tool, establishing an online presence that says WOW rather than “woah” is not something real estate pros can afford to overlook. Featuring Contributions from Global Thinkers.

How to use Instagram marketing to get new leads for your business


Images have the power to draw visitors in and they need to make a good first impression while communicating the brand benefit. This sets the scene for your brand to be instantly recognized and makes a good first impression to hook a visitor. The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently.

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5 Ways to Make A Killer First Impression On Social Media


The thing about good ole’ Charlie was that he was always trying to make a good impression—on his Valentine that never was, on his dog Snoopy, on his best friend Linus, on the red-haired girl he didn’t have the courage to approach, and so on. So much so that he was forever stressed out about getting better at something, anything; and impressing someone, anyone. Charles M.