We all form instant impressions when meeting someone new. Guest post by Paul Simon , Sharper Content, @paulcontentman. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. Value creates trust. And, yes, trust creates leads.". MORE >>

Anyone who has ever run a Google AdWords campaign has heard the term “quality score” But just what is it, and how can we improve it? According to Google, a keyword’s quality score is based on several “factors to measure how relevant your keyword is to your ad text and to a user’s search query” [.]. MORE >>

But imagine what would happen if – say – a male peacock was trying to impress a lady squirrel. This is the fifth in my “Marketing According to Mother Nature&# series. From the birds and the bees to sharks and wildebeests, the natural world is full of metaphors that provide surprisingly relevant marketing insights. No way. MORE >>

What are your first impressions of Google+ as a user? It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. MORE >>

We're just back from the Marketo User Summit with more takeaways than the airline would allow us to check. Luckily, Howard Sewell from Spear Marketing Group wrote up a great post on the best pieces of information shared at the Summit. I'm sure, like us, you'll find yourself scrambling to MORE >>