Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) In fact, 88% said Web sites were important in helping them decide what to buy. The technology appears useful at both ends of this spectrum.