Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) In fact, 88% said Web sites were important in helping them decide what to buy. The technology appears useful at both ends of this spectrum.