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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Using actionable icons that integrate with the theme of your site , content and online activities instead of bland generic ones will help encourage readers to share your content. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. 3D Icon Set.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Email mailing campaigns, pushing B2B decision makers into visiting a website seems of a different era.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

In it, I suggest that what is happening in our field is far greater than the overlap of marketing, technology, and management in some narrow definition of “martech” as a discipline (i.e., “Go talk to Taylor on the martech team to fix the website”).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Which social networking site is used by 92% of senior marketing executives? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. While 28% of U.S.