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Struggling through the 5 stages of martech? Let’s learn together

chiefmartech

but it doesn’t change the present situation that marketers have to deal with today. We can debate how that may evolve in the future — is “martech winter” around the corner? —

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

On Wednesday, October 4, we’ll begin the keynote block with a lightning-like presentation by martech consultant Travis Wright , author of the terrific book Digital Sense and one of the smartest (and funniest!) For a sneak peak, check out Dun & Bradstreet’s marketing “org stack” that Rishi recently shared with us.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. iCrossing (2). or spread all over the globe. But what about sales prospecting?

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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Most recently, Marketo just announced their lead management solution. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a Burson-Marsteller study , 79% of the Fortune 100 are “present and listening&# on at least one social networking plaform. And 85 percent believe “companies should not just present information via social media, but use it to interact and become more engaged with them,&# according to Paul Dunay.