Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

JUNE 27, 2017

If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss. Let’s start with the keynotes: David Edelman , CMO of Aetna, on B2C marketing and digital transformation. Shiva Vannavada , CTO at iCrossing.

iCrossing 45

iCrossing Eloqua Godaddy CMO 45

chiefmartech

AUGUST 14, 2017

I know, that’s an unfortunate condition given that I’m in the field of marketing technology. But I also have an addiction — I admit it — to stories of how marketing is changing. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Here are the top items based on social signals. How Is PR Changing? Want to talk?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100