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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Customer profiles are built by integrating behavioral data (from website visits, email engagement and more), and then the company applies data science and machine learning to determine which messaging will best with each customer at any given moment.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Check for the Mentions stream under your profile. One of the best sources of information is industry statistics. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. The Results. Should Investor Relations Teams Use Twitter? - Continue reading. Here’s a bunch.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as “the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media.&#. Facebook Statistics.