Remove work

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Inbound Marketing & Marketing Automation

LeadSloth

That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). Conclusion. Leave a comment or email me.

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Social Media & Marketing Automation

LeadSloth

Sales works with a CRM system, so integrating with the CRM system’s social features is a smart idea. The discussion in the LinkedIn Group talked about HubSpot’s Social Media features, one of which is Social Media Monitoring. It provides Sales People with background information on leads before they make the first call.

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Inbound Marketing Automation

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Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. Automation systems can do this work for you, and - in additional to saving time - also improve quality. Often these features work together to automate a specific campaign, such as organizing a webinar or promoting a whitepaper.

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Marketing Automation Trends for 2010

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Mike Volpe , VP of Inbound Marketing, Hubspot. In 2010 there will be many integrations between marketing automation and CRM systems that will change how teams work together to close business. Mike Volpe, VP of Inbound Marketing, Hubspot ( @mvolpe ). Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua.