This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. HubSpot is a marketing software company based in Cambridge, MA that makes inbound marketing and lead management software. Guest post by {grow} Community Member Sarah Goliger. As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  But while it is extremely important, having a good content strategy isn’t always easy.  MORE >>

Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Here's the process we went through; I recommend you pay attention to the "homework" parts: Pre-Project Education -- We went through all sorts of webinars, videos and documents on Hubspot's site. Hubspot is about education more than it is CMS. It worked. MORE >>

The Hubspot page analysis and grader tools have been combined to give a great dashboard for ensuring your pages are search engine optimised , attracting visitors to your website and converting those visitors into Leads and Customers. Amount of tracked keywords ranked in the top 100 (caveat: unfortunately Hubspot still only works on google.com for rankings so may not be relevant if, like us, you're targeting the UK market so you will still need to use tools like Raven and SEOmoz or the free Rank Tracker from SEO Book for tracking SEO keyword performance). Dashboard view. MORE >>

Hubspot relased some extremely interesting research about blogging and lead gen earlier this week. And because we love Hubspot's content marketing strategy and have great respect for them as a company, we listen to them when they publish research like this. Hubspot found that companies that blog 15 times or more each month have TWICE the traffic of companies that blog only once or twice a month. Hubspot says that companies that blog 15 or more times each month receive 6x more leads than companies only blogging 2 times each month. That's substantial and dramatic. MORE >>

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