Hubspot and White Paper - B2B Marketing Zone

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Brian Halligan, CEO and Founder of HubSpot. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

ViewPoint

MAY 7, 2015

Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. Case in point: I keynoted at a conference last year where another presenter was the CMO of a very large systems integration company.

Lead Nurturing

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B2B Marketing Zone

ViewPoint

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

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