chiefmartech

MARCH 15, 2021

Before continuing, let me disclose that this is one of those rare occasions on this blog where I’m promoting what’s happening at HubSpot, where I’ve been happily serving as VP of platform ecosystem for three-and-a-half years. The HubSpot Ecosystem: Nearly $19 Billion in New Opportunity Ahead. billion in 2024.

Hubspot 61

Hubspot Advertising Agencies Paper Software 61

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Only about 25% of generated leads qualify as MQLs [source: HubSpot]. Lead Quality Issues: Not all leads are created equal.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

NOVEMBER 9, 2022

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Also, HubSpot also reported that 18% of U.S. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. They don’t have to have unique content.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

Hubspot

MAY 7, 2019

At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. HubSpot's Integrations Ecosystem Is Growing. We’ve invested heavily in building a robust ecosystem of technology partners that customers can connect to their HubSpot instances. The way we use software is changing.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Scoring 76

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. With HubSpot, lead nurturing is a breeze.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SmartBug Media

APRIL 3, 2023

Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers. New Ways to Personalize Content and Generate More Leads HubSpot continues to find ways to better personalize content for an audience. For example, Offer A is an awareness white paper.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Zoominfo

JANUARY 8, 2021

Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. When a prospect starts your free trial or downloads a white paper, you need to keep them engaged with your brand. BTW: Are Your Sales and Marketing Teams Aligned? Email Marketing Lead Generation.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Webbiquity

AUGUST 1, 2019

HubSpot helps in this realm with HubSpot sales. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. It can automate different sales processes like task assignments, email sequencing, and follow-up appointments. This makes your interactions with prospective customers more efficient.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Vision Edge Marketing

DECEMBER 15, 2020

A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ? Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on. Studies reveal significant changes to how B2B buyers select suppliers. Several findings are worth noting: ?

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Only B2B

MARCH 13, 2024

Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers. Must Read: Video Content Syndication: Reach More Viewers, Faster Example: Lead Generation ROI Let’s say you invest $1,000 in content creation and syndication platform fees for a white paper.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Pick the Right Offer. More Information. Utilize Sponsored Content Lead Gen Ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

BOP Design

DECEMBER 27, 2022

While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. Here is an example of a case study HubSpot created: [link]. Second, the case study mentions HubSpot’s client by name and includes clear metrics and specific data.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

SmartBug Media

MARCH 25, 2020

To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Two extremely capable, industry-engrossed individuals might spend 20-40 hours each working on it.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Martech

MAY 6, 2022

They come in addition to a series of other recent Ceros integrations: With Adobe Marketo Engage and HubSpot, allowing users to deploy forms or other assets from their marketing automation systems within Ceros creative experiences. Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks.

Marketing Automation Services 67

Marketing Automation Services Landing Pages Marketo Paper 67

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. With HubSpot, lead nurturing is a breeze.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. But that’s a subject for another blog post. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Zoominfo

OCTOBER 18, 2022

Demand creation Includes webinars, white papers, and product trials 3. This, combined with the conventional wisdom about inbound demand-generation pioneered by the likes of HubSpot as long ago as 2009, perpetuates ideas that no longer align with how companies do business.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Only B2B

FEBRUARY 28, 2024

– HubSpot Leverage insights from intent data to personalize your outreach and establish meaningful connections with potential customers. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Full Circle Insights

SEPTEMBER 12, 2022

According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. HubSpot Marketing Hub. The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers. Download eBook. Metadata.io. True Influence.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Webbiquity

SEPTEMBER 19, 2017

This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). HubSpot does a great job with its marketing-oriented workbooks. Can be instantly accessed.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. And it’s not just B2C brands who are embracing real-time content marketing either.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

BOP Design

DECEMBER 11, 2018

A great website will not only be optimized for conversions but will host the tracking code for any of the reporting tools you will be using (like Google Analytics, SEO software like MOZ, Email Marketing like MailChimp/Act-On/HubSpot/Constant Contact, Google PPC).

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

Marketing Insider Group

MARCH 30, 2020

We turned to two sources: HubSpot research and our own internal data. For even more mileage on these insanely helpful types of blogs, plan to offer a more thorough treatment of the problem’s solution in a piece of gated content , such as an e-book or white paper. With authority comes customer trust.

B2B Sales 291

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 291

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” This article was originally published on HubSpot by Pete Caputa.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

FunnelEnvy

APRIL 4, 2022

HubSpot provides a simple explanation for calculating conversion rate: divide the number of conversions by the total number of visitors, then multiply by 100 for a percentage. This can also be accomplished through a longer-form medium, like reports, white papers, ebooks, etc.

Traffic 73

Traffic SEO Generation Conversion Rate 73

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hubspot reports that short-form videos have the highest ROI of all social media content. Brand humanization. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

BOP Design

DECEMBER 2, 2020

Utilizing a CRM like Pardot or HubSpot ensures you are on task with prospecting, communication and follow up with your leads. Develop and nurture a relationship with your prospect by sharing informative white papers that are chosen based on their needs/questions. Touchpoints. Stay Top of Mind. Problem Solver.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

SnapApp

JANUARY 24, 2019

Once you have that information, you can decide which leads are worth sending to sales, and which ones just wanted to download your white paper for the compelling stats. According to 2019 data from HubSpot, more than 40 percent of salespeople feel that prospecting is the most challenging part of the sales process.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

ClickZ

JULY 30, 2020

Email 2 – A white paper on the types of solutions available to solve a pain point. Some of the free or less expensive software options may seem more attractive, such as Mailchimp or HubSpot. The goal of this drip campaign is to educate so the contacts on the lists view the company has a thought leader in their field.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. But first, let’s look at some basics that every landing page should have, regardless of buyer stage. Frictionless Lead Capture.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Stevens & Tate

AUGUST 23, 2021

CTAs could be trying to get visitors to download a white paper, read an article, or contact for more information. According to Hubspot, a 1-2 percent click through rate is a general good goal to have for your CTAs, and a 10 percent click-to-submission rate. Calls-to-Action (or CTAs) are images, buttons, text, etc.

Generation 59

Generation Tips Leads Lead 59