How Much Should You Pay For Content?
Paul Gillin
JUNE 9, 2011
I recently noticed a bylined article by a veteran Wall Street Journal reporter on a Cisco promotional website. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. And I’ll bet he was happy to have the work. The cost variable is the level of technical skill you need.
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