KoMarketing Associates

MARCH 19, 2019

Unlike other objectives for social media advertising, such as engagement and website visits, trying to acquire quality leads involves choosing the correct audience that will ultimately buy the product or service. For quality leads specifically, this includes targeting key decision makers and higher level executives.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

SEPTEMBER 16, 2014

And just because not everyone has a smartphone, it doesn’t mean consumers aren’t accessing your website on other devices besides a computer. Because a growing majority of the population is doing their web browsing on a variety of different devices, it’s important for your website to be responsive and optimized for every platform.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

JANUARY 2, 2018

The simplest way to find platform-specific resources is in reviewing “Resource” sections of vendor websites. HubSpot Academy Inbound Marketing Certification Course. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JUNE 23, 2014

Here are some quick facts: Companies that have 1,000 or more Twitter followers receive 800 more website visits per month, according to HubSpot. Twitter reports that 255 million people are active monthly on the website, sharing their thoughts and following each other every day. Related Posts.

Twitter 120

Twitter Practices Best Practices Broadcasting 120

KoMarketing Associates

MARCH 5, 2019

30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot. If you are using UTM strings and have different pixels installed on your website, you can retarget on another channel where they are more likely to convert. Lack of lead nurturing is the common cause of this poor performance – source: Marketing Sherpa.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JULY 24, 2015

The fastest-spreading way to get a new persona out there is to update your brand’s colors, specifically in all media and collateral, like your logo, website, letterhead, and invoicing. A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

KoMarketing Associates

JULY 19, 2016

SimilarWeb provides users with a snapshot of a website’s traffic sources as well as a high-level view of the online marketing strategies that are powering it. This gives us a snapshot of what to expect when working with a new client or website. HubSpot Sidekick. SimilarWeb. What is it? What is it? Content Marketing Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

JUNE 8, 2012

Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement. Featured in Mashable, HighTable (a startup social website for professionals) compiled data about the key factors in the growing mobile marketing space in the infographic below.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

KoMarketing Associates

FEBRUARY 13, 2018

Hubspot does an outstanding job answering these questions and showing features of their CRM in the ad below. To drive leads with a video ad that may be similar to this, send users to lead form landing page on your website or use a lead generation ad format on Facebook. View the full ad on AdEspresso.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

JUNE 29, 2016

Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

APRIL 7, 2021

Another way to improve the customer experience – and engagement – is how you organize content on your website. HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”. It’s also the metric whose importance increased the most from 2019 to 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MAY 29, 2014

After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. It could be a brand, website, or logo refresh, or a more modern Spring campaign that rewrites the same “Spring into Spring” slogan your company has used every year since you can remember.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

OCTOBER 23, 2014

We wanted to figure out what the impact these links had on our website, in terms of noteworthy referral traffic spikes or even conversions opportunities. In this example, we are going to review organic metrics for a subset of our website’s “Services” section: [link]. Organic Performance to Optimized Pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

SEPTEMBER 29, 2017

Websites offer us an essential outlet to create emotional connections with our audience. Design is certainly a good baseline, but the language, copy, and overall experience on the website should line up to create an emotional connection with users. Dharmesh Shah (Founder/CTO HubSpot). We should all be double downing on content.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

JULY 12, 2018

Certifications: Many larger SaaS companies, like Salesforce and Hubspot , offer certifications for their own products. The world’s most popular CMS has also spurned dozens of non-affiliated websites that share information and tutorials with other users, like WPBeginner , as well as theme and plugin marketplaces.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JULY 2, 2019

The vast majority of B2B companies use forms as a lead capture mechanism on their websites. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. The most effective way to do that is to use hidden fields to pass more data into the CRM. Let me explain.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

AUGUST 28, 2014

A great website or innovative and creative campaign with updated materials or a new twist on annual promotions you regularly run will show your target audience that you are updated and have a contemporary presence. When anyone makes a business decision, they still gravitate to the same things that they like as a consumer.

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

KoMarketing Associates

NOVEMBER 15, 2016

Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. SEMrush released data back in July that showed that 50 percent of websites are faced with duplicate content issues and 45 percent have missing ALT attributes.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

SEPTEMBER 22, 2014

He visited several travel websites that were no help at all, requiring him to fill out a detailed information sheet for a sales lead before even being able to view the page. You have to give a little to get a little, whether this is through website usability, social media and/or content. Dharmesh Shah (Co-Founder and CTO, HubSpot ).

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MAY 3, 2022

Track how SEO efforts impact your website, leads, and overall revenue. . On-page optimization and website SEO helps your content show up for relevant searches. Traffic: Overall traffic to your website helps you see if users are finding your website. Other benefits include: . SEO Success . But is it working? Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

NOVEMBER 10, 2021

Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. Look for topics your audience asks about on your website, in industry forums, even sites like Quora or Reddit. According to Hubspot , the average best times to post on social media are: .

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

NOVEMBER 26, 2019

You may be wondering how you can access lead information if they submit the data through LinkedIn and not your website. Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

NOVEMBER 21, 2017

While on-page content helps marketers meet objectives like increased website traffic, boosted search rankings and improved conversion rates, there are still a number of challenges that marketers face when it comes to SEO. Ascend2’s report found that marketers have the most difficulty with link building and website structure in particular.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

JUNE 12, 2014

In fact, KoMarketing’s 2014 B2B Web Usability report revealed that the top elements causing buyers to leave vendor websites included distracting video or audio that plays automatically and animated ads that crawl across a page or pop up. A good example of B2B companies doing this well are HubSpot and Buffer.

Online Marketing 120

Online Marketing Marketing Management Campaigns Planning 120

KoMarketing Associates

MARCH 12, 2015

Personalizing website links instead of the generic “company.” It was important for me to create a great profile because I recently started Chief’s Touch Consulting and people want to see my experiences quickly…I am starting to see nearly 30% of traffic to my website…from LinkedIn. Abbi Whitaker.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

APRIL 19, 2016

Something as little as the language used across website content or the manner in which it is present could make the difference between prospect and buyer. HubSpot Pricing. Doing so will lead to more satisfied website visitors and will help you prove the value of your content strategy to executives within the organization.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

NOVEMBER 10, 2013

What it means for B2B marketers: Back in May, I wrote a post “ Search: Moving Beyond Your Website in 2013 ” where I discussed the notion that people are searching places other than Google…one of these places being social. That’s a pretty big number and it should stand out to marketers looking to reach a new audience.

Stats 120

Stats Facebook B2B Marketing B2B 120