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Biznology

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Six Ways to Connect with your B2B Website Visitors

Biznology

Website visitors are among your most valuable prospects. Here are six methods to connect with your website visitors. This is the oldest trick in the book, but is oddly missing from many B2B websites. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded.

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Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”

Biznology

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

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The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. But guess what?

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10 B2B Marketing Trends to Watch in 2022

Biznology

Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now. Social media pulls ahead.

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What does Ricky Bobby know about SEO? 31 stats

Biznology

91% of US internet user search every month (source: HubSpot ). source: HubSpot). Over 70% of users find a website via a search engine. Over 50% of online buyers purchase products from websites found via search engines. (source: Search Engine Journal). Source: MarketingSherpa ). source: Search Engine Journal).

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Personalized content for more effective content marketing

Biznology

It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Personalizing content will yield much greater results.

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you do more without actually going to another website. Contact details will automatically update from one platform to another for SaaS like MailChimp, HubSpot, Highrise, and more.

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