Trending Sources

Email Marketing ROI: Measure with Ease Using HubSpot

Synecore

HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot. Don’t believe me? There you have it!

The 4 Most Useful Tools within the HubSpot CRM

Synecore

And then, I was introduced to HubSpot. I had no expections for HubSpot's new CRM at first. Here are the most useful tools I've found since using the HubSpot CRM since September: #1 Streamlined Communication. The "Communicator" within each prospect record is my favorite feature in HubSpot's CRM. Another tool I've found valuable is the capability to save email templates.

CRM 83

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Do research on your prospect’s company and website to see where they can improve. Filed under: Marketing Guru Tagged: B2B , BOFU , Buyers journey , customers , Hubspot , Inbound , Kaon , kaoninteractive , Marketing Funnel , Pain Points , Sales and Marketing Alignment , Sales funnel , social media.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 12 Free Features & Tools for Marketers. 1) HubSpot CRM. HubSpot CRM comes with a searchable database to simplify researching and prospecting, powerful browser and email integrations, and impressive enrichment capabilities. 2) Free Stock Photos. For free. Sidekick.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” optimize to be read on-the-go with mobile call-to-action and phone number. But for many others it’s in the single digits.

HubSpot Expands into Voice-Based Marketing Automation

Fearless Competitor

Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts.

What to Expect During the HubSpot Onboarding Process

Synecore

With HubSpot's marketing automation software platform, by contrast, the onboarding process doesn’t throw any curveballs and is easy to progress through. However, just to make sure you aren’t surprised by any eventuality, I wanted to share the following information with you so you know exactly what do expect during the HubSpot onboarding process. This is crucial to accurately track website analytics. If your site is built on WordPress, you can easily install the tracking code by downloading the HubSpot WordPress plugin. HubSpot Onboarding Support.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Try it now for Free - HubSpot's Free 30 Day Trial

Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. What website design trends should graphic artists take note of? How do you know when it’s time to redesign your website? Digg this!

How to Keep Track of Your Leads with HubSpot's Sidekick

Synecore

Wouldn’t it be nice to play “Big Brother” and just know when your leads engage with your website or emails? Sidekick is a sales enablement program created by HubSpot to integrate seamlessly across multiple email clients and CRM systems, such as HubSpot or Salesforce. For HubSpot users, this data can be saved into the CRM with just one click.

Why Do All HubSpot COS Websites Look the Same? [VIDEO]

Synecore

In this episode, I address a very specific question that I've been getting a lot lately, namely, " Why do all HubSpot COS Websites look exactly the same? " I guess you'll just have to watch this short 3-minute video to hear my answer. think that's kind of weird, because I don't believe that all websites built on HubSpot's COS look exactly the same. Enjoy! EnergyHub.

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

Hubspot

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Here's an example: Let's say you signed up for an ecommerce website's email list because doing so got you a 15% off coupon for a fishing pole you bought for your brother as a birthday gift. We must be crazy.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing.

Savvy Toolkit - Hubspot's Marketing Grader

Savvy B2B Marketing

suggest you run your company URL through Hubspot's Marketing Grader. This new and improved version of the original Website Grader gives a more comprehensive view of your total inbound marketing efforts via your website. The predecessor tool - Website Grader - had 4 million URL's tested. Need an early new year's resolution idea?

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. We launched our first free tool, Website Grader (the precursor to Marketing Grader ). By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of.

Matching the Offer with Buyer Mindset: The Website Dilemma

NuSpark

So how does this relate to a blog post about B2B websites? Your website is a marketing and sales tool. Classifying Your Website Pages and Offerings by Buying Cycle Stages. Your company’s website is up, and you’ve created some great content that’s appealing to your target audience with different offers: whitepapers, free e-books, free trials, demo and how-to videos, etc.

HubSpot Launches Free Marketing Grader Tool to Replace Website Grader

Hubspot

Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Website Grader has given marketers advice on how to improve many aspects of their websites and encouraged millions to bring their website presence to the next level, all for free. Why is Marketing Grader Replacing Website Grader?

Jumpstart Your Website Redesign in 60 Seconds

Synecore

With 87% of small and medium businesses saying that their website is the most important form of marketing they have, website redesign isn’t something to be taken lightly. So what''s holding you back from building a website that will fulfill your wildest marketing dr eams? Resources: Econsultancy , Kinesis Inc , Unbounce , HubSpot , Salesforce. Follow @Spenceafied.

HubSpot Launches Free Marketing Grader Tool to Replace Website Grader

Content Marketing Today

From the Hubspot Blog, by  Karen Rubin. HubSpot launches a free new tool to help you evaluate and improve the effectiveness of your entire marketing program. Since 2006, HubSpot’s award-winning free tool, Website Grader, has graded more than 4 million websites. Why is Marketing Grader Replacing Website Grader? Read more:  [link]. Read more: [link].

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. Question 3: Website Homepage. My Interview Approach. Next Steps.

Benefits of HubSpot's Social Media Tool

Synecore

Next, what if we were able to monitor the journey of our prospect from a social channel to our website and ultimately all the way to a sale. HubSpot Marketing Automation Software has all the tools in one dashboard. Look into HubSpot’s Social Tools. HubSpots Social Tool incorporates all the same functionality, but with more horsepower under the hood. It Gets Better.

16 Reasons Why People Leave Your Website

Hubspot

You’ve written some really compelling copy for your website. There are many opportunities to make mistakes that cost conversions on your website. If you’re having trouble getting buyers to stick, consider whether you're making any of the following mistakes to cause visitors to leave your website without converting. Learn how to make your website responsive here.

10 Deadly Reasons Most Websites Fail [SlideShare]

Hubspot

That day, the first ever website was born. While the website was basic at most, it was the just the start to connecting millions of people to endless amounts of information. Now there are more than 700 million websites on the internet and every 60 seconds more than 5,067 web pages are created ( Tweet This Stat ). A lot has changed in 22 years. Think about it. Cough. Yikes!

15 Examples of Great Mobile Website Design

Hubspot

Now more than ever, businesses are focusing on creating delightful mobile website experiences. To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience. 15 Examples of Great Mobile Websites. 1) Shutterfly. or not. You guessed it: on my phone.

7 Reasons Most Enterprise Websites Fall Short

Hubspot

What makes a website truly great? The bigger the budget, the better the website, right? For many enterprise companies, tens to hundreds to millions of dollars are poured into their website each year, on everything from design, content, media, SEO, promotion, and advertising, to hosting, infrastructure, and more. Other firms estimate we spend $130B just on our websites.

Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification

Hubspot

At HubSpot, I sit with the marketing department. In 2016, the prospect has ALL of that information -- from my website, from LinkedIn, from Quora. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it. Ok, so what’s the problem, Brian?

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. HubSpot Research brings people quality information free of charge, ensuring that all companies have the right resources to make strategic decisions.

HubSpot Reveals New Tools to Accelerate Sales

Client Bridge

With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”. An Insiders Look at HubSpot’s New CRM Tools. Recording optional.).

How I Got My First Sale with HubSpot

Synecore

My new boss introduced me to HubSpot and told me to study up on their Inbound Marketing Methodology, as it is a philosophy that Synecore practices. This was literally the first thing I noticed when using the HubSpot CRM for the first time. Killing it with HubSpot CRM. No one likes the sales guy.and if you say you do, you’re lying. Sheer panic ensued on my first day.

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. So, how do you figure out which pages on your website get the most traffic? Which pages get the most traffic will vary from website to website. How to Generate Leads from the Most Popular Pages on Your Website. Among other things.).

What To Do If Your Website Traffic Is Down

Hubspot

You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further. Even seemingly simple website tweaks could result in the accidental deletion of your tracking code. Well, your website's authority tells Google a lot.

3 Cutting-Edge Examples of Website Personalization

Hubspot

But what happens when someone clicks through that targeted email only to end up on a static, generic website? The natural progression of personalized emails should lead to a personalized website, but limitations in technology and strategy have delayed this realization so far. Lynton Web is an inbound marketing agency and HubSpot partner headquartered in Houston, Texas.

Stop Missing Out on 99% of Your Website Traffic [SlideShare]

Hubspot

Think back to when you visited a website for the first time. In fact, 99% of first time website visitors are not ready to buy. Stop missing out on 99% of your website traffic from. HubSpot. Were you immediately ready to make a purchase? It’s likely that you were not. Yet, we as marketers often only focus on the 1% who are ready to buy. Ecommerce

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Are you excited for HubSpot's new European headquarters in Dublin Today is an exciting day.

It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

Or a website prompt that was particularly clever or helpful? Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. Snippets of text like these are called microcopy, which refers to the letters, words, phrases, or sentences in a software product or on a website that help instruct and guide the user.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser -- making it easy to visit your favorite websites. How to bookmark websites will depend on the browser you're using. Check out 22 of the HubSpot blogging team's favorites below.

What is Hubspot? Marketing Automation Software Series

B2B Lead Blog

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. HubSpot is too big to fit into one blog post.