DiscoverOrg
FEBRUARY 21, 2019
Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly. A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). Align sales and marketing with SLAs.
DiscoverOrg
APRIL 11, 2019
Yes, the author has actually built a $100 million business himself – a little company called Hubspot. WEBINAR] Purposeful Voicemails: Best Practices to Increase Email Response Rates. The Sales Acceleration Formula – by Mark Roberge. And no, the MIT-trained engineer did not have a business background. Sound familiar?).
DiscoverOrg
MAY 23, 2018
WEBINAR] Dream Teams: How Marketing Activates Sales to Drive More Revenue. What if they read one blog and attended a webinar? What about one blog, one webinar, and one ebook download? Hubspot suggests this process: Calculate the Marketing Figures and Goals. 1: Jointly identify Fit criteria. So let’s start there.
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