Biznology

AUGUST 30, 2017

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Tip #4: Record a short webinar (or video) and upload the transcript. Time spent: 1-2 hours (5-minute webinar plus editing and uploading). Once your webinar is recorded, get it transcribed, edit the transcript and— boom! I use Camtasia.)

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

DECEMBER 31, 2018

This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. There are no B2B spots on this list of the best six-second ads from HubSpot. Author Jesse Ariss suggests getting started with a technique that’s amazingly simple: update the thumbnail!

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

MARCH 29, 2019

HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase. This is where you could use whitepapers, eBooks, checklists, or informative webinars.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Biznology

AUGUST 29, 2013

In fact, HubSpot has found that 73% of consumers prefer to learn about a company through a series of branded articles, and 90% of consumers find custom content useful. Jump into Webinars. Patel has found that webinars are the single most-effective method of capturing prospects’ contact information.

Content Marketing 80

Content Marketing Lead Ranking Webinar Metrics Lead Scoring 80