HUBSPOT | FRIDAY, APRIL 5, 2013
[Hubspot, Webinar] The Top 8 Priorities for Any One-Man Marketing Team
HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! Especially for a small business. 1) Set strategic and measurable marketing goals.
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Hubspot, Webinar] 4 Tips for Effective Multi-Channel Ecommerce
Free Webinar: Top 10 Strategies to Grow Your Ecommerce Business. Register for this free webinar for tips and tricks to grow your ecommerce business this year. Connect with HubSpot This is a guest post from Scot Wingo, the CEO of ChannelAdvisor. Different Ecommerce Channels. Google and Bing) on a pay-per-click (PPC) basis.
HUBSPOT | WEDNESDAY, JANUARY 5, 2011
[Hubspot, Webinar] 25 Ways to Increase Sales and Lead Generation
If you’re giving away a free guide, say “ Download our FREE guide to X ” If you’re hosting a free webinar, say “Register for our FREE webinar on X.” Informational items like whitepapers, guides, and webinars are compelling offers because they do. Connect with HubSpot And be specific.
HUBSPOT | THURSDAY, AUGUST 25, 2011
[Hubspot, Webinar] Answers to Your Top 3 Social Media Questions
Certified by Guinness World Records as the largest online marketing seminar ever, " The Science of Social Media " webinar we hosted on Tuesday focused on how to use social media to build your reach, engineer contagious ideas, and measure your results. Did you attend the world's biggest webinar? Connect with HubSpot
HUBSPOT | MONDAY, SEPTEMBER 13, 2010
[Hubspot, Webinar] 3 Steps to Turn Happy Customers into Cheerleaders
Download HubSpot's Inbound Marketing University online training program. IMU includes 15 free webinar classes and notesheets. Connect with HubSpot A few weeks back, I got some work done on my car at a local dealership. In all honesty, I took my car to this particular dealership, because I’m the Mayor of it on Foursquare.
HUBSPOT | MONDAY, OCTOBER 25, 2010
[Hubspot, Webinar] 8 Ways to Not Get ReTweeted
Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. Ways to Not Get ReTweeted. Talk About Yourself. Dumb it Down. Perfect.
HUBSPOT | MONDAY, AUGUST 22, 2011
[Hubspot, Webinar] How Marketing Creativity Garners Media Attention [Marketing Update]
This week HubSpot acquired social media marketing company oneforty and took a different approach to the tranditional press release to announce the acquisition. Marketing Takeaway: HubSpot's creative news release was so successful because it interesting and different. Download the free kit to access a checklist, webinar and two eBooks!
HUBSPOT | TUESDAY, APRIL 5, 2011
[Hubspot, Webinar] 3 Marketing Lessons From Charles Darwin
” states HubSpot CEO Brian Halligan. On Demand Webinar & Report: 2011 State of Inbound Marketing. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels. Connect with HubSpot Marketing Evolution. Even 5 years ago. Heck, even a few days ago.
THE EFFECTIVE MARKETER | TUESDAY, MARCH 9, 2010
[Hubspot, Webinar] Email Design Review Gallery « The Effective Marketer
This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Big “Register for our webinar button at the bottom makes it easy to find where to click to sign up. How many webinars are being advertised here? Too confusing.
HUBSPOT | MONDAY, JULY 30, 2012
[Hubspot, Webinar] 11 Ways to Make Social Media Marketing Less of a Time Suck
Just be sure to include an expiration date if the content isn't evergreen so you don't accidentally promote, say, a webinar that has already taken place. But you can still automate a good chunk of your publishing using a tool like HubSpot's Social Media tool or HootSuite. Nailed it. Uh, not really. 1) Compose your updates in advance.
HUBSPOT | FRIDAY, OCTOBER 21, 2011
[Hubspot, Webinar] 3 Improved Ways to Reach the Modern Target Audience
For those of you who have ever been in an intro to marketing class, webinar, lecture, or training session, you know that the first lesson will include the term “target audience.” Connect with HubSpot This detailed description can provide your inbound marketing team with a clear vision of its target customers. Now: Wrong.
HUBSPOT | FRIDAY, APRIL 20, 2012
[Hubspot, Webinar] 32 White Hat Ways to Build Inbound Links
10) Conduct a free webinar, and post an archived copy online. HubSpot, for example, created Marketing Grader to which many agencies, partners, and others in our industry link. This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Get Your Blog On. 6) Do some newsjacking.
HUBSPOT | THURSDAY, MAY 20, 2010
[Hubspot, Webinar] 3 Content Creation Tips - Let Analytics Be Your Guide
Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. Connect with HubSpot
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Hubspot, Webinar] The Pros and Cons of Form-Free Content (And Which to Choose)
That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. When you publish something -- a blog post, a case study, a whitepaper, an ebook, a webinar, a video -- what are you hoping to achieve with it? Connect with HubSpot What's the point?
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Hubspot, Webinar] 6 Ways to Establish Yourself as an Industry Thought Leader
Publish Long-Form Content: Publishing longer form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. Connect with HubSpot It can also help your business stand out from its competitors. Ways to Become an Industry Thought Leader.
FEARLESS COMPETITOR | THURSDAY, APRIL 14, 2011
[Hubspot, Webinar] Inside the Mind of the B2B Buyer – New Paths to Purchase
Great insights presented by Genius and DemandGen Report , in the webinar Inside the Mind of B2B Buyers: New Paths to Purchase. Reality : Over 9 out of 10 buyers consumed content on their way to purchase — especially white papers, eBooks, webinars, podcasts, and more and more, video clips. I’m a bit of a data junkie. Kaput.
THE EFFECTIVE MARKETER | TUESDAY, DECEMBER 8, 2009
[Hubspot, Webinar] More Free Marketing Knowledge
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. Free stuff abound and sharing is easy. United States License.
HUBSPOT | THURSDAY, JULY 12, 2012
[Hubspot, Webinar] Lead Scoring: 13 Criteria You Should Be Using to Grade Leads
Depending on the marketing software and CRM you're using, the method of setting this up will differ for everyone -- if you're using HubSpot, simply install the Lead Grader app (aptly named, eh?) Keep in mind that an event could mean a conference, sure, but even something like a live webinar, too. 1) Contact Information. Phone number?
HUBSPOT | FRIDAY, AUGUST 12, 2011
[Hubspot, Webinar] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees. Connect with HubSpot "It's desperate," says David Meerman Scott, marketing strategist and bestselling author, about adding "Please Retweet" to your Twitter updates. Yes, Says Dan Zarrella.
HUBSPOT | MONDAY, APRIL 11, 2011
[Hubspot, Webinar] How to Subscribe to a Podcast
Webinar: How to Use Online Video for Inbound Marketing. Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers.
HUBSPOT | THURSDAY, NOVEMBER 3, 2011
[Hubspot, Webinar] The 5 Critical Components of Fantastic Lead-Capture Forms
For example, HubSpot sells marketing software , and all of the forms on our landing pages include an optional field that asks visitors to describe their biggest marketing challenge. Try something like “Reserve Your Webinar Seat Today!” Connect with HubSpot To download your free copy of the complete ebook, click here.
HUBSPOT | TUESDAY, JULY 10, 2012
[Hubspot, Webinar] 16 Ways to Simplify Your Prospects' Decision-Making Process
Is it an ebook, a webinar, a slide deck? At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website -- even on our homepage. In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far?
HUBSPOT | MONDAY, JUNE 10, 2013
[Hubspot, Webinar] How to Transform Your Social Media Connections Into Real-Life Relationships
Corey Eridon of HubSpot and John Bonini of IMPACT Branding & Design started talking to each other because John is a HubSpot customer. Most of the time, it''s easy to find a mutually beneficial scenario -- whether it be as simple as promoting each other''s content or as complicated as co-hosting a webinar. Don''t feel guilty.
HUBSPOT | TUESDAY, JUNE 15, 2010
[Hubspot, Webinar] 5 Types of Posts to Create a Balanced Blog
This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Webinar: Advanced Business Blogging. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot Cooking and blogging -- they have more in common than you might think. Raisin Bran - Basic, Ever yday Posts.
HUBSPOT | TUESDAY, SEPTEMBER 14, 2010
[Hubspot, Webinar] Poll: Marketers Uncertain About Lead Value
If your answer is “Don’t Know,” add yourself to the majority of marketers who gave the same answer in a recent HubSpot poll. During HubSpot’s webinar about the power of customer evangelism , we asked attendees how much a lead was worth to them. Free Webinar: How to Improve Your Sales & Marketing Alignment.
HUBSPOT | FRIDAY, FEBRUARY 18, 2011
[Hubspot, Webinar] 6 Reasons Why We Embraced Inbound Marketing
On-Demand Webinar: The State of Inbound Marketing Lead Generation. Download the On-Demand Webinar Now! Connect with HubSpot This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog. Don't get me wrong. Then something happened.
WEBBIQUITY | TUESDAY, JANUARY 14, 2014
[Hubspot, Webinar] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. guest blogging, webinars, signing up for Twitter directories) through real-world activities, tweeting and retweeting, and other activities (such as including your Twitter handle in print ads and QR codes). Does anyone still thing Twitter is for the birds? Why?”.
HUBSPOT | TUESDAY, MARCH 6, 2012
[Hubspot, Webinar] The 7-Point Checklist for Powerful Landing Page Copy
For example, take a look at this call-to-action to get The State of Inbound Marketing in 2012 free webinar and report from a blog post about the report. Connect with HubSpot Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators.
HUBSPOT | WEDNESDAY, MARCH 16, 2011
[Hubspot, Webinar] 10 Rules for Succeeding in a Web 3.0 World
On Demand Webinar & Report: 2011 State of Inbound Marketing. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels. Connect with HubSpot Today, the future is being invented faster than most could have imagined only a few decades ago. Previous Internet Eras. Web 3.0
HUBSPOT | FRIDAY, APRIL 5, 2013
[Hubspot, Webinar] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. You’re familiar with mass emails, right? Yikes!
HUBSPOT | FRIDAY, FEBRUARY 11, 2011
[Hubspot, Webinar] Answers to 9 Top Email Marketing Questions
Yesterday we hosted our biggest webinar yet, The Science of Email Marketing ! HubSpot also offers an email marketing tool as part of our integrated inbound marketing software. As Dan suggested in the webinar, one way to stand out in people’s inboxes is to take full advantage of brand recognition. Connect with HubSpot
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Hubspot, Webinar] 4 Simple Steps to Get Ramped Up With Mobile Marketing
They promoted these 'clues' in different marketing channels, including emails, webinars and regular landing pages, thus capturing leads that they could build relationships with. Connect with HubSpot It's no secret that, in our society, mobile devices are more pervasive than computers. This post will help you get ramped up.
HUBSPOT | FRIDAY, JUNE 17, 2011
[Hubspot, Webinar] 5 Foolproof Ways to Generate Leads From Facebook
This works particularly well if the link directs people to a landing page with a lead generation form for downloadable content suc h as an ebook or a webinar. For customers, HubSpot recently launched a HubSpot Welcome application for Facebook. For HubSpot's own use of the app, the conversion numbers speak for themselves.
B2B MARKETING INSIDER | TUESDAY, JULY 19, 2011
[Hubspot, Webinar] 3 Steps To Make Blogging A Top Priority
This is ahead of more costly webinars, virtual events, whitepapers, videos and research reports. As Hubspot reported: 57% of businesses have acquired a customer through their blog. Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it.
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Hubspot, Webinar] 5 Ways to Engage With Customers in Real-Time Marketing
His ideas, presented in yesterday's live webinar , gave rise to a number of thought-provoking questions around the concept of real-time engagement: Why do you think companies resist real-time marketing and PR? How would HubSpot react to news? Download the free webinar for tips and tricks to drive inbound marketing using Twitter.
HUBSPOT | SUNDAY, JANUARY 20, 2013
[Hubspot, Webinar] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
The Science of Twitter Webinar. HubSpot’s Social Media Scientist, Dan Zarrella, has some cold, hard data related to what kinds of content people on Twitter want to engage with and what produces real ROI. Join us on Wednesday, January 23rd at 1pm EST. Register for the free webinar here. Let's get started! Awesome. Now what?
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Hubspot, Webinar] How Awesome a Marketer Are You? [Marketing Quiz]
Share your email if you'd like to receive HubSpot's marketing insights! On Demand Webinar & Report: 2011 State of Inbound Marketing. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels. Connect with HubSpot Take our marketing quiz below, and see how you rank!
HUBSPOT | WEDNESDAY, AUGUST 3, 2011
[Hubspot, Webinar] Why Marketers' A/B Testing Shouldn't Be Limited to Small Changes
Webinar & Special Report: What's Worth A/B Testing? View this on-demand webinar now to learn which pages on your site are worth your time to test, and to determine what copy, graphics and design tweaks get high-impact test results. Connect with HubSpot This makes sense. Don't Limit Yourself to Small Changes.
HUBSPOT | TUESDAY, JULY 24, 2012
[Hubspot, Webinar] The Social Media Publishing Schedule Every Marketer Needs [Template]
Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. You're publishing lead generation content like ebooks, webinars, coupons, consultations, and free trials, plus tons of visual content to keep your network on their toes! meeting?
HUBSPOT | WEDNESDAY, JUNE 23, 2010
[Hubspot, Webinar] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Webinar - A webinar is used to conduct live meetings, training, or presentations via the Internet. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Bit.ly - Bit.ly Blip.TV - Blip.TV
HUBSPOT | TUESDAY, JANUARY 17, 2012
[Hubspot, Webinar] 9 Common and Costly B2B Social Media Marketing Mistakes
Learn more about mastering B2B Social Media marketing by joining me for this free webinar ! Connect with HubSpot Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Ignoring the Social Media Reach of Your Business.
HUBSPOT | THURSDAY, JANUARY 5, 2012
[Hubspot, Webinar] The Ultimate Guide to Marketing With Facebook's Social Plugins
You can use this feature if you're implementing any sort of registration process on your website, whether your site includes a community element or you're attracting sign-ups for an upcoming event, webinar, or even content downloads. And, oh yeah, have you Liked HubSpot's Facebook page yet? Connect with HubSpot Like Button.
HUBSPOT | WEDNESDAY, JULY 21, 2010
[Hubspot, Webinar] 6 Website Redesign Mistakes To Avoid
This article was written by Shaun Pinney, a member of our consultant team at HubSpot. On-Demand Webinar: Website Redesign for 2010. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot You can analyze the speed of your website here.
HUBSPOT | TUESDAY, APRIL 27, 2010
[Hubspot, Webinar] 5 Tips for Branding Your Business on Twitter
On-Demand Webinar: The Science of ReTweets With Dan Zarrella Join Dan Zarrella, HubSpot's Social Media Scientist and author of the Social Media Marketing Book for a 30 minute overview of the Science of ReTweets! Connect with HubSpot Twitter can drive leads and sales. Branding Your Business on Twitter 1.
HUBSPOT | WEDNESDAY, JUNE 27, 2012
[Hubspot, Webinar] 11 Clever Ways for Marketers to Reconvert Their Leads
Encourage leads to reconvert while they're most engaged with your content by including calls-to-action within your offer content such as ebooks, webinars, and other downloads. For a sense of how you can organize your resource center, check out HubSpot's own Marketing Resources section here. Say hello to Johnny the prospect. Wowza!
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
[Hubspot, Webinar] Marketing Automation Catching On Fire
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. What do you think ? Very helpful article.
HUBSPOT | MONDAY, APRIL 18, 2011
[Hubspot, Webinar] How to Use Your Site to Draw Email Subscribers? [Marketing Cast]
Webinar On Demand: The Science of Email Marketing. Connect with HubSpot In marketing, having a big email list is like wearing Oakley shades with colorful frames—it emits confidence and demands respect. While everyone aspires to be that cool and attract a lot of email subscribers, doing so is actually a challenge.
HUBSPOT | MONDAY, AUGUST 26, 2013
[Hubspot, Webinar] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
Your marketing team is constantly cranking out useful, relevant information packaged in different types of offers that can help you sell: ebooks, blog posts, case studies, SlideShares , webinars, infographics. Educate your prospects in between calls by leveraging your company’s content. you get the gist. Quick, usable content is key.
HUBSPOT | THURSDAY, FEBRUARY 27, 2014
[Hubspot, Webinar] Think Outside Your Alumni Database: A Primer on Social Donor Management
Earlier this month we teamed up with HubSpot for a webinar on insights and practical advice for Social Donor Management , and how it can help you build a presence with your alumni and identify potential donors. Bring Your Alumni Database to Life. Implementing Social Donor Management With LinkedIn. nonprofit
HUBSPOT | TUESDAY, MARCH 1, 2011
[Hubspot, Webinar] A 4-Step Guide to Producing Crowdsourced Video
Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot Did the crowdsourced concert films by Radiohead and the Beastie Boys ever inspire you to produce something similarly community-driven and creative? ” View complete video here! Coordination on Social Media.
HUBSPOT | MONDAY, AUGUST 13, 2012
[Hubspot, Webinar] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
Instead of hearing from the HubSpot team why we thought our conference was great, these posts let you hear when the event was a can't-miss opportunity from actual attendees. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding. And part of that planning means, obviously, driving ticket sales. But they're busy. Anyone?
HUBSPOT | TUESDAY, OCTOBER 26, 2010
[Hubspot, Webinar] 6 Easy Ways to Get More Visitors to Your Blog
Download the free webinar to learn how to create a thriving blog. Connect with HubSpot A blog is an important asset to any business. It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. But you can only reap these benefits if you can actually get visitors to your blog.
HUBSPOT | MONDAY, MAY 30, 2011
[Hubspot, Webinar] YouTube Celebrates 6th Birthday With 3 Billion Views Per Day
Webinar On-Demand: Beginner's Guide to Video Marketing. Connect with HubSpot YouTube is celebrating its 6th birthday this month, and in a thank-you message to its users, the user-generated video site revealed a couple of amazing statistics: More than 48 hours (two days!) of video are uploaded to YouTube every minute.
HUBSPOT | TUESDAY, OCTOBER 25, 2011
[Hubspot, Webinar] The 4-Step Guide to Writing Flawless Marketing Emails
Whether you're offering a discount, giveaway, webinar, ebook, or something else of value, make sure it's easily and clearly conveyed in the email's subject line. Don't expect them to give away their first born child to sign up for a webinar. Connect with HubSpot Well, the same goes for your customers. Step 1: The Subject Line.
HUBSPOT | THURSDAY, DECEMBER 22, 2011
[Hubspot, Webinar] How Non-Techies Can Succeed With Landing Page Testing
B testing may sound too technical to many marketers -- something you'd want to push off to your web designer or developer -- but by using modern tools like the ones HubSpot offers , even mortal marketers can easily create, implement, and analyze this type of experimentation on an ongoing basis. Connect with HubSpot Page Layout. Design.
HUBSPOT | MONDAY, DECEMBER 17, 2012
[Hubspot, Webinar] 10 of the Most Memorable Marketing Campaigns of 2012
HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Last year at HubSpot, we broke the world record for the largest webinar , and it was a huge success. Proctor & Gamble: Thank You, Mom. Impressive! Bad timing, eh?
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 29, 2010
[Hubspot, Webinar] Marketing By Objectives « The Effective Marketer
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Right on, my friend! As we have all heard before, marketers are now more than in any other time being measured and challenged to produce measurable results. Set measurable objectives , both financial and marketing. United States License.
HUBSPOT | TUESDAY, APRIL 27, 2010
[Hubspot, Webinar] New Chart: Survey Says Inbound Marketing Budgets on the Rise
According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Download the webinar now to learn how more than 230 professionals have been using inbound marketing to transform their businesses.
HUBSPOT | WEDNESDAY, FEBRUARY 8, 2012
[Hubspot, Webinar] How to Score Your Leads So Sales Works the Hottest Prospects
content downloads like ebooks and webinars) vs. more qualified middle-of-the-funnel interests (e.g. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap. Connect with HubSpot The good news about inbound marketing is that it can help you attract high volumes of leads. Maybe not.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 3, 2012
[Hubspot, Webinar] Is Your Marketing Content Leaving Footprints In The Sand?
recent HubSpot webinar recommended sharing 15 pieces of content a week that are not from your company or website. You just created the best blog, case study, or ebook ever and want people to know it. So how do you get your information out into the industry? What can you do to differentiate yourself and get more views for your content?
HUBSPOT | WEDNESDAY, JANUARY 26, 2011
[Hubspot, Webinar] What Is a CMS and Why Should You Care?
For example, HubSpot's CMS tool has little modules you can rearrange and edit, like you would text in a Word document. Free Webinar: Redesign Your Website Using Marketing Best Practices. During this free website redesign webinar HubSpot's VP of Marketing discusses how to perform a successful website redesign. Quick!
HUBSPOT | FRIDAY, JULY 15, 2011
[Hubspot, Webinar] Blog Posts Most Valuable B2B Marketing Content [Data]
More educational and instructional forms of content, like case studies (55%), white papers (43%) and webinars (42%), were also used. Connect with HubSpot The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. Free Ebook: Better Business Blogging in 2011.
HUBSPOT | FRIDAY, OCTOBER 19, 2012
[Hubspot, Webinar] 20 Common Social Media Marketing Myths BUSTED
So while it's nice to have a hashtag for an event, like a webinar or a trade show, don't lose your mind if it doesn't become a trending topic. As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Poppycock. Finance.
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Hubspot, Webinar] 4 Tips for Truly Memorable Product Announcements
If there is a visual element to your announcement, think about holding an in-person event, a webinar, or creating an online video. By the way, speaking of announcements, HubSpot might a few more left up its orange sleeves yet. Connect with HubSpot Who doesn't like a good product announcement? Draw Out the Suspense. Be Agile.
HUBSPOT | FRIDAY, DECEMBER 23, 2011
[Hubspot, Webinar] The Winning Formula for Sustainable Lead Generation
Use tools like HubSpot's Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you'll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. Connect with HubSpot lead goals. success.
DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 14, 2010
[Hubspot, Webinar] 7 Old Fashioned Marketing Tips that Set You Apart
A few weeks ago my client and I were bouncing ideas back and forth on how to get her message out and as you do when you brainstorm, I said, rather off the cuff, “Why not start a TV show a la HubSpot?. If you have a lower budget, you can invite your customers and fans to free Webinars. Like Silverpop, you can hold free events.
HUBSPOT | WEDNESDAY, MAY 5, 2010
[Hubspot, Webinar] Twitter Launches Tool to Embed Tweets
Find out how to generate some "buzz" via social media pollination [link] less than a minute ago via CoTweet HubSpot HubSpot Key Marketing Takeaways Allowing users to embed tweets will change the way people use Twitter to relay ideas. Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR?
HUBSPOT | WEDNESDAY, AUGUST 22, 2012
[Hubspot, Webinar] 9 Chances for Website Conversion Optimization You Don't Want to Miss
On HubSpot's website, for example, we've noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes. ebooks vs. webinars) or certain subject matters. Note: HubSpot's Call-to-Action and Landing Pages tools make it very easy to A/B test CTA and landing page variations.). right?
HUBSPOT | WEDNESDAY, NOVEMBER 17, 2010
[Hubspot, Webinar] New Data: Are Your Marketing Decisions Reactive or Strategic?
The study shows other reasons which will be revealed in an upcoming webinar on November 19, but I wonder why smaller businesses are so much more influenced by their competition’s marketing efforts than larger companies are. Webinar: Top 7 Marketing Time Sinks and Solutions. Connect with HubSpot And, easily understood.
HUBSPOT | FRIDAY, JANUARY 14, 2011
[Hubspot, Webinar] New Chart: Does Anybody Know (More Than) My Name?
Marketers usually ask for as much from their prospects as they can during the email data collection that takes place during a registration of some sort – registering for a webinar or white paper, subscribing to a newsletter, opting in for more information. Connect with HubSpot The Kinks, "You Don't Know My Name". Simple, right?
HUBSPOT | THURSDAY, JULY 21, 2011
[Hubspot, Webinar] What's the Social Marketplace & Why Should You Care
It’s a question we encounter often, so we wanted to address it in a webinar dedicated to balancing the customer power shift. In this webinar , George and Brian will help marketers and business owners adapt to the social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar.
HUBSPOT | THURSDAY, AUGUST 29, 2013
[Hubspot, Webinar] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
In fact, according to HubSpot , inbound marketing costs 61% less than traditional marketing. Successful cross relevancy was best explained in a HubSpot webinar where Dan Zarrella talked about his interests in marketing and zombies. 'My name is Dan, and I’m addicted to inbound marketing. Bored yet? Screw sexy. Be helpful.
HUBSPOT | THURSDAY, AUGUST 12, 2010
[Hubspot, Webinar] Goodbye TweetMeme: Twitter Launches Its Own Retweet Button
On-Demand Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot The rumors are now official. Today, Twitter released its own Tweet Button to allow website owners to encourage visitors to Retweet articles and pages. Marketing Takeaway.
HUBSPOT | FRIDAY, FEBRUARY 24, 2012
[Hubspot, Webinar] The Inbound Way to Do Trade Show Marketing
As a reminder, a call-to-action is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request a product demo. This way, you can track just how many webinar registrants and attendees can be attributed to your trade show presence. Connect with HubSpot Be Unique.
HUBSPOT | WEDNESDAY, OCTOBER 27, 2010
[Hubspot, Webinar] New Marketing Data: 2x PPC Performance with Social Media
Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. View this on-demand webinar to learn about low-cost lead generation! Connect with HubSpot Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. Are you a PPC junkie?
HUBSPOT | MONDAY, DECEMBER 16, 2013
[Hubspot, Webinar] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. Turn a webinar into an ebook (use a service like 3PlayMedia to transcribe the audio).
HUBSPOT | TUESDAY, OCTOBER 1, 2013
[Hubspot, Webinar] Social Media Managers Must Work Around Lousy Business Models
Tip for HubSpot users: Using HubSpot''s Social Inbox, your social media team can easily email forward tweets that need customer support attention to customer support reps. At HubSpot, we use #hubspotting for this purpose. 'Raise your hand if you''ve ever been screwed over by an airline. Yeah, me too -- multiple times.
BLOG MY CALLS | MONDAY, MAY 13, 2013
[Hubspot, Webinar] Is Facebook Advertising the Most Hyper-Targeted Their Is?
'Last week we had a webinar with Dennis Yu, Facebook marketing guru and CEO of BlitzMetrics. You can watch the entire Facebook marketing webinar here. AdWeek and Hubspot reported last week that Facebook is now coming out with video ads for News Feeds. Dennis gave an extremely comprehensive and detailed presentation.
AGILE B2B COPYWRITER | SUNDAY, FEBRUARY 13, 2011
[Hubspot, Webinar] K’s Top Five for the Week – February 13
attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought. Answers to 9 Top Email Marketing Questions via @hubspot. attended an excellent webinar on The Science of Email Marketing this week. Tweet Hope your week was a good one! Mine was certainly busy. This article talks about why.
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Hubspot, Webinar] 15 Fluff-Free Ways to Step Up Your Social Media Game
Offer product/service discounts or coupons to people who like your Facebook page, provide an exclusive ebook or webinar only to people who follow your LinkedIn company page, or give Twitter followers a special offer in exchange for a promotional tweet. Connect with HubSpot The reason for this shift? Hallelujah! Are you using them?
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Hubspot, Webinar] What a Top-Notch Lead Management Program Looks Like
After you've come to an agreement on quality indicators, you can use a lead scoring app like HubSpot's Lead Grader to assign custom scores to each activity so your most qualified leads float to the top. Connect with HubSpot Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are.
HUBSPOT | FRIDAY, JUNE 11, 2010
[Hubspot, Webinar] 3 Ways to Turn Your Company Into a Blogging Machine
At HubSpot, even though we use our own software and we also showcase case studies from customers. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot Many companies think of blogging as adding a bolt onto an existing machine. To do this, your business needs to become a blogging machine.
HUBSPOT | WEDNESDAY, MARCH 27, 2013
[Hubspot, Webinar] The Marketer's Go-To Guide for Creating Data-Based Content
4) HubSpot. And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. We inbound marketers are a unique bunch. well, the internet.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 3, 2010
[Hubspot, Webinar] Do you have the guts to become the next red-hot company?
want to transform a technology company, particularly a software company, into a superb marketing-savvy company like HubSpot. Don’t know HubSpot? can hear it already. We’d love to be like HubSpot and put up numbers like that. Sorry, but it’s not that simple. HubSpot hired a music major.
HUBSPOT | THURSDAY, APRIL 29, 2010
[Hubspot, Webinar] New Research: 5 Twitter Charts For Marketers
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness.
HUBSPOT | WEDNESDAY, JANUARY 19, 2011
[Hubspot, Webinar] Wanna Hear 9 Great Blogging Tales?
Usually I am on the giving end of webinars, but this week, I joined a couple of thousand other attendees to spend an hour listening to Rick Calvert and Dave Cynkin, co-founders of BlogWorld , and Michael Stelzner, founder of Social Media Examiner , talk about "9 Companies Doing Blogging Right.". Connect with HubSpot Photo Credit: ktp.
HUBSPOT | SUNDAY, AUGUST 5, 2012
[Hubspot, Webinar] Who Exactly Uses Twitter and Other Marketing Stories of the Week
By the way: HubSpot's Dharmesh Shah and SEOmoz's Rand Fishkin are hosting a webinar together on August 20! It's a scorcher out there -- well, it is here in Boston, anyway. Why not cool down by staying the heck inside and persuing some of the marketing stories from this week you might have missed? Hungry for more stats? Yikes.
HUBSPOT | WEDNESDAY, JUNE 2, 2010
[Hubspot, Webinar] Associated Press Includes Social Media Guidelines in 2010 Stylebook
Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media.
HUBSPOT | WEDNESDAY, JANUARY 4, 2012
[Hubspot, Webinar] 7 Best Practices for a Successful Mobile Check-In Campaign
Reserve your seat for the webinar here. Connect with HubSpot Located at the intersection of mobility and marketing, the “check in” is one of the latest iterations of social media marketing. And in exchange for patronizing and promoting their venues via these tools, many businesses reward their customers. Spur Socialism.
HUBSPOT | WEDNESDAY, OCTOBER 12, 2011
[Hubspot, Webinar] 12 Reasons Your Business Blog Is Failing
These offers can be for various things -- webinars, ebooks, whitepapers, free trials, etc. Connect with HubSpot Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So why haven't you noticed a difference? Blog about it.
HUBSPOT | MONDAY, SEPTEMBER 12, 2011
[Hubspot, Webinar] 5 Obvious Ways to Grow an Email List That You’re Ignoring
Here are five simple, creative, and effective offers to include in your emails to make them more compelling: Free webinars. Then your marketing team can determine which type of opt-ins to focus on: whether it be webinar offers, ebooks, product offers, or all of the above. Connect with HubSpot Simplify Your Email Opt-In.
AGILE B2B COPYWRITER | FRIDAY, FEBRUARY 11, 2011
[Hubspot, Webinar] The Science of Email Marketing
And so yesterday, in my search for more information on email marketing, I attended Hubspot’s webinar on The Science of Email Marketing. Before yesterday’s webinar I would have agreed with you. The data from this webinar show this to be a poor assumption. What were your biggest insights from the webinar? Insight #1.
THE FORWARD OBSERVER | THURSDAY, OCTOBER 17, 2013
[Hubspot, Webinar] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
Different from a blog article, lead generation content that resides behind a landing page for registration often includes white papers, eBooks, presentations, webinars, kits and guides. photo credit: JD Hancock via photopin cc // Graphics courtesy of HubSpot This is also known as inbound marketing. Goal Setting. easurable. ttainable.
HUBSPOT | THURSDAY, JULY 1, 2010
[Hubspot, Webinar] When Technology Goes Wrong: How to Respond to Your Audience
I've been doing webinars long enough that I know that technology never works 100% of the time. The HubSpot marketing team has hosted over 50 webinars this year and every time, even in our seasoned age, something always goes wrong. The first few times we hosted a live webinar, we practiced numerous times beforehand.
HUBSPOT | WEDNESDAY, JUNE 8, 2011
[Hubspot, Webinar] Guy Kawasaki's 12 Pillars of Enchantment
In addition to his newest book,"Enchantment," his webinar, How to Use Social Media to Enchant Your Customers , identifies what to do. Essentially, you need to view the webinar for the in-depth how-to, but here's the deal in a nutshell: 1. Connect with HubSpot Simply put, being enchanting is beneficial- it gets you followers.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Hubspot, Webinar] The Future of Foursquare: Understanding Location-Based Marketing
Webinar On Demand: Become an Expert in Local Marketing. View this webinar to learn how local marketing platforms, such as Yelp and Google Local, help you generate more sales. Connect with HubSpot Crowley also elaborated on the recent launch of Foursquare's 3.0 version. Creating Serendipitous Experiences. Marketing Takeaway.
HUBSPOT | TUESDAY, JULY 24, 2012
[Hubspot, Webinar] The Secret to Creating Irresistible Marketing Offers
” A few weeks ago during the MarketingSherpa Optimization Summit, HubSpot performed a live experiment to test whether a limited-time offer performed better than if there was no scarcity factor at all. It’s one of the most powerful words in the human language. Yes to opening your email. Yes to clicking on a link. Gmail was on fire.
HUBSPOT | TUESDAY, NOVEMBER 15, 2011
[Hubspot, Webinar] The Ultimate Cheat Sheet for Mastering Mobile Marketing
B2B marketers can let users register for and listen to webinars on their mobile devices. Connect with HubSpot In the next two years, Mobithinking tells us one billion people will have accessed the internet using a mobile device. And in the U.S., 25% of people have abandoned the laptop for exclusive use of mobile devices. Get Started.
BLOG MY CALLS | MONDAY, APRIL 8, 2013
[Hubspot, Webinar] How Much Should Sales Reps Know About Marketing Tactics?
Sales reps should know about every marketing campaign you conduct, every social media effort you launch, every webinar you produce, and every blog you write. Read Blog.LogMyCalls.com , read Hubspot''s blog , read MarketingProfs.com. want to make clear that this wasn''t his fault. how SEO works, how PPC works, etc.? Yes, it is. Try it.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Hubspot, Webinar] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
You could do that by hosting educational webinar series, recording videos or producing an industry podcast. ” To learn more inbound marketing lessons from Charlie Sheen, make sure you join us for the upcoming webinar ! Free Webinar: Inbound Marketing Lessons from Charlie Sheen. Connect with HubSpot ” 2.