CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Hubspot, Webinar] The Big Content Marketing Fail: How Much Content Do You Need?
It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon). Our inboxes are bursting with invitations for webinars, new eBooks and absolutely crappy documents. This blog post tells some personal stories and takes you a bit back in time. Hurray.
HUBSPOT | FRIDAY, JUNE 22, 2012
[Hubspot, Webinar] 10 Examples of Facebook Ads That Actually Work (And Why)
Since HubSpot has personally experienced success with Facebook ads and we're now seeing two Fortune 500 companies publicly back the channel, we thought it was a great opportunity to take a look at some examples of Facebook ads and why they're effective. HubSpot. Relevance: How could we not share a HubSpot example? Facebook ads.
HUBSPOT | MONDAY, MARCH 21, 2011
[Hubspot, Webinar] 5 Tips to Set Up Your Business for Sales and Marketing Success
We're lucky at HubSpot that the marketing team and sales team have a great relationship. At HubSpot, our marketing team sends an email every week to the sales team about what are this week's active campaigns with a one-line description of what's included and a follow up soundbite that helps start off that sales conversation.
HUBSPOT | FRIDAY, OCTOBER 15, 2010
[Hubspot, Webinar] The State of Podcasting [Data]
Webinar: How to Use Online Video for Inbound Marketing. Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot Tom Webster from Edison Research took the stage at BlogWorld Expo to present some brand new research about the current state of podcasting.
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Hubspot, Webinar] 6 Reasons Lead Nurturing Wins Over Email Blasts
In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. 1: It's automated.
HUBSPOT | TUESDAY, JULY 27, 2010
[Hubspot, Webinar] 4 Business Blogging Lessons From Google's Chief Blogger
Karen will lead a special webinar as part of Connected Marketing Week. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Karen grew up in Washington D.C. Download the ebook now!
HUBSPOT | SUNDAY, AUGUST 12, 2012
[Hubspot, Webinar] How Top Brands Use Instagram, and Other Marketing Stories of the Week
Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. Repurposing the audio track from video content as a downloadable podcast, creating textual transcripts from your video content, curating your best content into ebooks, and publishing the recordings of live webinars. It's already Sunday?!
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Hubspot, Webinar] How Long Should a Marketing Survey Be Online?
Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. View the on-demand webinar now! Connect with HubSpot The Web is an amazing platform to gather knowledge and insight from customers and prospects. Survey Completion Insights. This research uncovered some interesting data.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Hubspot, Webinar] The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
HubSpot's latest research, " Lead Generation Lessons From 4,000 Businesses ," reveals that the more landing pages a business has on its website, the more leads it generates. Live/archived webinars. Connect with HubSpot It's a fairly simple concept. The more offers you create, the more opportunities for conversion. More leads!
BLOG MY CALLS | WEDNESDAY, JULY 18, 2012
[Hubspot, Webinar] Lead Nurturing 101
According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. For example if a lead downloads a White Paper, attends a webinar, requests a demo and spends an hour on your site, that lead is a very good lead. So how do you do that? 1) Great Content. That won't work.
WEBBIQUITY | SATURDAY, AUGUST 18, 2012
[Hubspot, Webinar] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
“Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot.
HUBSPOT | WEDNESDAY, OCTOBER 6, 2010
[Hubspot, Webinar] 10 Opportunities You're Missing on Thank You Pages
Promote Your Webinar or Event - The thank you page is a great place to get more people to sign up for your live events. Once again, explain the value of the webinar or event and how it will help them and their business. Connect with HubSpot Now what? Use it as another opportunity to provide further value to potential customers.
HUBSPOT | THURSDAY, OCTOBER 7, 2010
[Hubspot, Webinar] 7 Things Your Blog’s Sidebar Can't Live Without
Assuming you have remarkable content on your blog, which I know all you HubSpot blog readers do, your readers would be interested in coming back to your blog to read your latest posts. Free On-Demand Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Category List.
HUBSPOT | WEDNESDAY, JUNE 15, 2011
[Hubspot, Webinar] 3 Tips For Better Lead Management
If you don't have a second to view the webinar , no worries! HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Grab a few quick tips in the meantime: Build and Measure Lead Management. Know Your Terminology.
HUBSPOT | TUESDAY, FEBRUARY 22, 2011
[Hubspot, Webinar] 9 Benefits of Lead Nurturing
An InsideSales.com study found that 35-50% of sales go to the vendor that responds first to an inquiry, and a HubSpot study found that response rates decline as the age of a lead increases. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing.
HUBSPOT | WEDNESDAY, MARCH 28, 2012
[Hubspot, Webinar] How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!]
Using HubSpot's Facebook page as an example, from Chart A we generated in step 4, we see that there is a constant increase in our total Facebook reach. As you can see, something happened that led to a slow decrease in HubSpot's click-through rates (CTR). Connect with HubSpot Let's get started! 1) Export With the Right Settings.
HUBSPOT | MONDAY, DECEMBER 6, 2010
[Hubspot, Webinar] Does Social Media Make Sense for B2B Companies? [Marketing Cast]
Watch the On-Demand Social Media Marketing Webinar! Connect with HubSpot Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. Don’t Think You Are Different.
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Hubspot, Webinar] 7 Ways to Improve Your Marketing in 60 Seconds or Less
It can be as simple as adding a link to the end of your blog post that says, “Check out our webinar to learn more about [this topic]!” Write a quick post on your Facebook page to promote your latest ebook, or tweet a link to register for your upcoming webinar. Connect with HubSpot Add a call-to-action (CTA).
HUBSPOT | FRIDAY, FEBRUARY 4, 2011
[Hubspot, Webinar] 5 Ways to Prepare for the Future of Email Marketing
This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Live Webinar: The Science of Email Marketing. Connect with HubSpot Cultivate Your House List. And you know what? Forget About List Rental.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Hubspot, Webinar] The Inbound Marketing Methodology Explained [VIDEO]
Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. My marketing agency and clients use HubSpot''s software.). 'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? I have included the text of each video.).
NUSPARK | SATURDAY, JANUARY 21, 2012
[Hubspot, Webinar] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Brian Halligan, Dharmesh Shah.
HUBSPOT | MONDAY, MAY 6, 2013
[Hubspot, Webinar] Twitter Opens Advertising to All U.S. Users: Here's How it Works
HubSpot). Before spending any money, make sure you set up goals for your advertising campaigns -- such as new leads (which you can track in a closed-loop marketing tool like HubSpot ) -- so you can determine if the money you''re spending is worth your while, Interested in learning more about how to use Twitter for business?
HUBSPOT | THURSDAY, JUNE 2, 2011
[Hubspot, Webinar] Twitter Rolls Out Improved Search Functionality With Photos & Videos
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot For Twitter, the social site famous for its 140-character limit, the adage, "a picture is worth a thousand words" is now even more powerful. Key Improvements to Twitter Search.
HUBSPOT | TUESDAY, JULY 5, 2011
[Hubspot, Webinar] The 3-Month Plan for Using Whitepapers to Generate Leads
Month 2] Turn it into a webinar! Convert the content of the whitepaper into webinar form to get more leverage out of your whitepaper's content. Create a new landing page including the entire campaign: whitepaper, blog posts, webinar, and an ebook if you wrote one. Connect with HubSpot right? Make sure it is repurposed.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010
[Hubspot, Webinar] B2B Lead Generation Using a Business Blog
HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The focus here is definitely on quantity. They want better qualified and sales-ready leads.
HUBSPOT | TUESDAY, JULY 31, 2012
[Hubspot, Webinar] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
This includes content such as blog posts, videos, webinars, ebooks and whitepapers, reports, and interviews. For instance, in HubSpot's software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g. ebooks, webinars, kits, presentations) are most popular. Pause for a moment to think. and 1 p.m.
HUBSPOT | THURSDAY, APRIL 3, 2014
[Hubspot, Webinar] How to Tweet Around the Clock Without Being on Twitter 24/7
Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about. There are plenty of tools out there to help you tweet more efficiently -- HubSpot''s social inbox, HootSuite, Buffer, the list goes on.
THE EFFECTIVE MARKETER | WEDNESDAY, APRIL 6, 2011
[Hubspot, Webinar] Selecting the Right Email Marketing Provider « The Effective Marketer
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 And there’s a good reason most people dread this project, after all with so many ESP (email service providers) out there, is really a daunting task. You can follow any responses to this entry through the RSS 2.0 United States License.
HUBSPOT | THURSDAY, AUGUST 5, 2010
[Hubspot, Webinar] 4 Ways News Releases Boost SEO
The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. Webinar - PR 2.0 Download the free webinar to learn how inbound marketing and PR can be combined for results. Connect with HubSpot Here are 4 reasons to publish optimized news releases: 1.
HUBSPOT | WEDNESDAY, JANUARY 18, 2012
[Hubspot, Webinar] Facebook Launches Much-Anticipated Open Graph Applications
If you've spent a lot of time building up your arsenal of content offers such as educational ebooks, archived webinars, and the like, consider creating a Facebook app that serves as a content library. Connect with HubSpot Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind? Yay, reach!
BLOG MY CALLS | THURSDAY, MAY 2, 2013
[Hubspot, Webinar] Why So Many Marketers Fail at Content Marketing
Data from Hubspot indicates that companies that blog more frequently get more leads AND those leads are higher quality than ''outbound'' marketing leads. What about webinars and infographics? 'The verdict is in. Content marketing works. Higher quality and more. We like that. Our experience at LogMyCalls indicates the same thing.
HUBSPOT | THURSDAY, NOVEMBER 22, 2012
[Hubspot, Webinar] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
We use HubSpot's social media publishing tool , and it's supremely awesome because it allows you to schedule not just text updates, but image updates, too. 14) Excel, Excel, Excel - Any report that can be exported into Excel makes a marketer's life so much easier, whether from a tool like Xenu, or when we use HubSpot. Maybe. SEO Tools.
WRITTENT | TUESDAY, JULY 1, 2014
[Hubspot, Webinar] 15 Battle Test Content Marketing Tricks to Maximize Traffic
HubSpot’s Corey Eridon recently challenged her audience to consider cutting their content back, and providing more value in fewer words to today’s attention-challenged audiences. Host a Webinar. If your company has a top-of-the-funnel problem, capturing more traffic could be as simple as hosting a webinar. Expert Content.
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Hubspot, Webinar] How to Optimize a PDF for Search
The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. Connect with HubSpot Steps to Optimize a PDF for Search. Create your PDF in a text-based program. When you use Microsoft Word or Adobe Acrobat, crawlers can read and index the content.
HUBSPOT | TUESDAY, JUNE 29, 2010
[Hubspot, Webinar] New Data: Smaller Companies Integrate Social Into Search
In this chart, 36% of those surveyed (HubSpot is a research partner for the 2010-2011 Report) , did NOT integrate their social media with their SEO work. Free Live Webinar: MarketingSherpa's Top 5 SEO Practices for 2010. Connect with HubSpot How odd is that?
WEBBIQUITY | MONDAY, NOVEMBER 28, 2011
[Hubspot, Webinar] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
are the most retweetable day/time of the week, per Dan Zarella of HubSpot. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 Social media is a very close second, followed by virtual events / webinars, SEO, email marketing and paid search. Or that 73% of U.S.
HUBSPOT | WEDNESDAY, JUNE 16, 2010
[Hubspot, Webinar] 3 Benefits of Making Your Website Blog-Driven
After hosting several Website Optimization Webinars , I've noticed that many companies have useful content on their websites, but have trouble blogging. While I reviewed their site in our webinar , I suggested that they put their future content updates into a blog. Submit your site now for optimization by HubSpot Experts!
HUBSPOT | FRIDAY, NOVEMBER 11, 2011
[Hubspot, Webinar] 4 Excellent Examples of Creative Google+ Business Pages
But with this week's launch of Google+ business pages (including HubSpot's own Google+ page! ), we've seen some early adopters start experimenting with the possibilities and limitations of the new feature. Connect with HubSpot Some just dipped their toes in the water; others dove in headfirst. Fox News Special Report. Time Magazine.
HUBSPOT | THURSDAY, JUNE 9, 2011
[Hubspot, Webinar] Everything a Marketer Should Know About QR Codes
At HubSpot, we talk all the time about testing new forms of media and marketing tactics. Webinar On Demand: How Companies Adopt & Measure Mobile. View this webinar to learn the results from a new survey about the way companies are using mobile to grow their profits. Connect with HubSpot Genius! Photo Credit: pagetx.
HUBSPOT | MONDAY, JUNE 6, 2011
[Hubspot, Webinar] Optimization Testing: Don't Obsess Over Conversion Rates
Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp. Free Webinar: Site Optimization Testing Boot Camp. Special guest webinar by Linda Bustos, 6/9 Learn when, how, and what to test to grow your conversion rates, leads, and revenue.
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Hubspot, Webinar] 5 Reasons Why You Should Transform Your Marketing Agency—NOW!
This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies.
HUBSPOT | FRIDAY, NOVEMBER 5, 2010
[Hubspot, Webinar] From Competition to Bribery: Convincing Coworkers To Blog
” The Inbound Marketing book , written by HubSpot founders Brian Halligan and Dharmesh Shah, has been the number one book in the blog and blogging category on Amazon and dedicates an entire chapter to blogging. At HubSpot we use our Blog Analytics tool to publish a top 10 list every week of our top bloggers for the past 30 days.
HUBSPOT | MONDAY, MAY 16, 2011
[Hubspot, Webinar] Mobile Search More Important to Marketing Efforts [Data]
Free Webinar: How Companies Adopt and Measure Mobile Marketing. Join this webinar to learn the results from a new survey about the way companies are using mobile to grow their profits. Connect with HubSpot On-the-Go Usage Means Searchers Are Likely to Take Action. mobile ad market this year, rising to 34% by 2014.
HUBSPOT | TUESDAY, OCTOBER 12, 2010
[Hubspot, Webinar] 9 Awesome Ways to Market a Business Blog
At HubSpot, we have published posts with audio, video, and even cartoons. Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot We are all impatient. Include Your Blog in Traditional Communications - Is your blog URL on your business card?
HUBSPOT | FRIDAY, OCTOBER 7, 2011
[Hubspot, Webinar] 20 Variables Every Marketer Should Be Testing
Test the performance of different calls-to-action based on their placement on various pages of your website and within certain pieces of content like blog posts, ebooks, and webinars. Content Offers: Calls-to-action are made up of different offers, such as an ebook, a webinar, a free trial, etc. Connect with HubSpot graph?
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Hubspot, Webinar] SEO: 301 Redirects Don't Pass Existing Social Shares
All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. Webinar On Demand: The Science of Website Redesign. Facebook. Google+.
HUBSPOT | THURSDAY, JUNE 2, 2011
[Hubspot, Webinar] 30 Key Terms in Landing Page Creation & Optimization [Glossary]
” As proud sponsors of this conference, HubSpot will keep sharing the lessons we learn with our audience. On-Demand Webinar: Optimizing 60 Landing Pages in 60 Minutes. View this 60-minute webinar during which we will review 60 unique landing pages and show you some optimization tricks. Connect with HubSpot
HUBSPOT | MONDAY, SEPTEMBER 24, 2012
[Hubspot, Webinar] 25 Little Email Marketing Experiments That Deliver BIG Results
6) Template Designs: We've encouraged you to either use HubSpot's email templates ( if we're your ESP ) or to even create your own email template designs if you're so inclined. Here at HubSpot, for example, we've found that CTAs that include three tweets vouching for an offer tend to have the best CTRs. Sup with that? perform better?
HUBSPOT | MONDAY, APRIL 16, 2012
[Hubspot, Webinar] 7 Smart Sales Applications of Marketing Intelligence
We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now! That's where this blog post comes in!
HUBSPOT | WEDNESDAY, SEPTEMBER 21, 2011
[Hubspot, Webinar] 25 Facebook Page Ideas You Haven't Tried Yet
Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc. Connect with HubSpot This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Posting Statuses on Your Wall. on your blog, Twitter, etc.),
HUBSPOT | FRIDAY, JANUARY 21, 2011
[Hubspot, Webinar] How to Place Your Ad on NYTimes.com for $50
We, at HubSpot , encourage businesses to focus on growing organic traffic. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. View this on-demand webinar to learn about low-cost lead generation! Connect with HubSpot Here is how you can go about it: 1.
HUBSPOT | FRIDAY, SEPTEMBER 21, 2012
[Hubspot, Webinar] 17 Brilliant Sources of Content Hiding Right Under Your Nose
We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. Speaking of webinars, those things typically have slides, don't they? Creating content is a pain in the puppy. I'm watching my potty mouth, you guys.). They sure do!
HUBSPOT | THURSDAY, MAY 27, 2010
[Hubspot, Webinar] 3 Key Lessons For New Business Bloggers
gave quite a few examples of HubSpot customers who have created tremendous blog leverage by writing about the things they discuss every day with their customers. How To Leverage Blogs To Increase Search Engine Visibility View more presentations from HubSpot Internet Marketing. Free Webinar: Blogging for Business.
HUBSPOT | MONDAY, MARCH 7, 2011
[Hubspot, Webinar] How to Ask Management to Reduce Traditional Marketing [Marketing Cast]
Download the free webinar to learn how to get your company started with social media. Connect with HubSpot You recognize the value of creating blog posts, videos and other content pieces to drive traffic to our site. But does your management team share that sentiment? Ask People About Their Habits. How do they research products?
HUBSPOT | TUESDAY, APRIL 5, 2011
[Hubspot, Webinar] 3 Marketing Lessons From Charles Darwin
” states HubSpot CEO Brian Halligan. On Demand Webinar & Report: 2011 State of Inbound Marketing. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels. Connect with HubSpot Marketing Evolution. Even 5 years ago. Heck, even a few days ago.
HUBSPOT | MONDAY, JANUARY 3, 2011
[Hubspot, Webinar] 11 Essential Business Blogging Software Features
It's also helpful to be able to segment subscriber growth by email versus RSS, as HubSpot's Blog Analytics tool offers. An integrated tool like HubSpot, whose Sources Tool analyzes the traffic, leads, and customers your blog provides, can be invaluable. Download the free webinar to learn how to create a thriving inbound marketing blog.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot, Webinar] How to Structure a Kick-Ass Marketing Team for Any Company
Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. That means ebooks, webinars, whitepapers, etc. Connect with HubSpot
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Hubspot, Webinar] Answered: 10 Questions About Website Redesign
Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot Where should your blog live? bookmarks.
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Hubspot, Webinar] The Button Color A/B Test: Red Beats Green
Webinar & Special Report: What's Worth A/B Testing? View this on-demand webinar now to learn which pages on your site are worth your time to test, and to determine what copy, graphics and design tweaks get high-impact test results. Connect with HubSpot Everyone seems to have their favorite color. Green. websites. Hypothesis.
HUBSPOT | TUESDAY, JULY 10, 2012
[Hubspot, Webinar] 16 Ways to Simplify Your Prospects' Decision-Making Process
Is it an ebook, a webinar, a slide deck? At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website -- even on our homepage. In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far?
HUBSPOT | FRIDAY, DECEMBER 5, 2014
[Hubspot, Webinar] 12 Clever Ways to Use More Visuals on Social Media
Grab this guide & learn to write better marketing copy: [link] pic.twitter.com/Cpe1EF6yrp — HubSpot (@HubSpot). This was originally a webinar hosted by HubSpot that was turned into a SlideShare, and now a GIF. At the simplest level, that means that every post should contain a graphic or video. Er, um, well. Facebook!
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Hubspot, Webinar] How to Create a Content Strategy That Actually Drives Organic Traffic
For example, the longtail keyword “iPhone photography tools” can give you a lot of great options for additional topics for ebooks, webinars, podcasts, and so on. Webinars. The webinar method doesn’t work for everybody, but some businesses derive a huge amount of value from it. Let''s get started. Here''s how.
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Hubspot, Webinar] 43 Tweetable Answers to Top Questions About Twitter
'A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. Most recently, I joined the experts on Twitter''s Small Business Team to speak on a webinar about how marketers can tweet smarter. You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.
HUBSPOT | FRIDAY, OCTOBER 28, 2011
[Hubspot, Webinar] The Ultimate Cheat Sheet for Creating Awesome Landing Pages
If it's a webinar, say it's a webinar. What kind of ebook or webinar is it? For example, if you're offering an ebook or a webinar, show a cover of the ebook or a screenshot of the webinar's presentation cover slide. If visitors are signing up to attend a live webinar, use a word like 'register.'
HUBSPOT | WEDNESDAY, SEPTEMBER 8, 2010
[Hubspot, Webinar] 60 Proven Ways to Increase Your Online Marketing Influence
Master one niche, own that niche, then use webinar marketing to promote your brand. Connect with HubSpot On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online.
HUBSPOT | WEDNESDAY, JANUARY 9, 2013
[Hubspot, Webinar] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Remember, that email is absolutely no good for lead generation if your recipients can't click through on your email to the page on your website where they can register for that webinar you were promoting.
HUBSPOT | MONDAY, JULY 26, 2010
[Hubspot, Webinar] Why Mad Men Would Fail at Marketing Today
As discussed in our recent Mad Men webinar , marketing has changed and big brands do advertising differently than they did in the 1960s. Watch the Webinar. Check out the video below from our Mad Men Webinar last week. Connect with HubSpot They will start and end without asking for the permission of the public.
HUBSPOT | THURSDAY, NOVEMBER 11, 2010
[Hubspot, Webinar] 4 SEO Tips to Instantly Take Advantage of Google Instant Preview
View this on-demand webinar to learn how much, or how little, you need to do to your SEO to prepare for Google Instant! Connect with HubSpot If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview. Fine Tune That Meta Description. Get Rid of That Flash.
HUBSPOT | THURSDAY, MAY 20, 2010
[Hubspot, Webinar] 3 Content Creation Tips - Let Analytics Be Your Guide
Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. Connect with HubSpot
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Hubspot, Webinar] 30 Brilliant Social Media Marketing Tips From 2011
Leverage social search and boost your rankings for target keywords by offering content (ebooks, webinars, etc.) Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Of course you do.
WEBBIQUITY | TUESDAY, JANUARY 3, 2012
[Hubspot, Webinar] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
Ilias Chelidonis shares 101 marketing quotes from a HubSpot presentation, such as “Remarkable social media content and great sales copy are pretty much the same–plain spoken words designed to focus on the needs of the reader, listener or viewer” and “Make the customer the hero of your story” (so true). Now What?
HINGE MARKETING | FRIDAY, AUGUST 15, 2014
[Hubspot, Webinar] Intermediate Techniques to Build a Better Email Marketing Campaign
Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. If it is a piece of premium content or a webinar sign-up form, they should find themselves on an appropriate “landing page” with any further instructions that may be necessary. HubSpot.
HUBSPOT | MONDAY, MAY 3, 2010
[Hubspot, Webinar] Social Search: How to Use Social Media to Rank on Google
Free Webinar-On-Demand: Social Media Optimization Is The New SEO With Brian Solis New Media thought leader, Brian Solis, shares how to implement and manage a Social Media Optimization (SMO) program. Download the Webinar Now and learn how to increase your visibility in social media! Connect with HubSpot What do they like?
HUBSPOT | MONDAY, APRIL 11, 2011
[Hubspot, Webinar] Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]
Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot If you are like me, you don’t think much about the time you spend watching online video. Conducted in early 2011, the report surveyed 2,020 Americans age 12 and older. Marketing Takeaway.
HUBSPOT | MONDAY, JUNE 7, 2010
[Hubspot, Webinar] How to Generate Leads in 30 Days Using Inbound Marketing
As part of our 30 day strategy we created a webinar to be the main piece of content promoted during the month. News Release We have also submitted a news release announcing a webinar where we will share this story with small and mid-sized business owners. Connect with HubSpot You can follow him on Twitter and on his blog.
HUBSPOT | TUESDAY, FEBRUARY 7, 2012
[Hubspot, Webinar] How to Create Marketing Offers That Don't Fall Flat
Webinars (Live & Archived). For example, an offer you're promoting to generate net new leads at the top of your funnel (like, say, an educational ebook or a webinar) is likely valuable because it educates your prospects and fulfills a need. Do your prospects prefer webinars to ebooks? Connect with HubSpot Ebooks.
HUBSPOT | TUESDAY, DECEMBER 7, 2010
[Hubspot, Webinar] How to Devise a Strategic Email Marketing Plan for 2011
HubSpot will be reporting live from the event and passing on the lessons we learn together. Are you considering producing webinars or launching surveys? On-Demand Webinar: What's Worth A/B Testing? Connect with HubSpot How are you going to meet your new goals in 2011? If you are unable to attend, don’t worry.
HUBSPOT | FRIDAY, JUNE 25, 2010
[Hubspot, Webinar] 10 Common Website Mistakes and How to Fix Them
While hosting the past few Website Optimization Webinars , I've noticed that many businesses could benefit from similar easy fixes to their websites. Where possible, I will demonstrate these opportunities through Phantom EFX , a guest from a recent webinar. Join hubspot experts for a live 60-minute website optimization review.
HUBSPOT | MONDAY, MARCH 21, 2011
[Hubspot, Webinar] How Do You Use Your Email List Effectively? [Marketing Cast]
You might want to share a link to a video, a new webinar or some type of industry report or an infographic. Connect with HubSpot Do you remember the sweet anticipation of receiving new email messages? If you are like most people today, you hardly think of your inbox fondly. Earn the Attention of Email Subscribers.
HUBSPOT | WEDNESDAY, JULY 6, 2011
[Hubspot, Webinar] How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET! Free Webinar: How to Market in the Ecommerce Funnel. Register for this free webinar to understand how to reach and retain customers with an ecommerce marketing strategy. Connect with HubSpot Photo Credit: Ina.
HUBSPOT | WEDNESDAY, JULY 14, 2010
[Hubspot, Webinar] A Marketer's Guide to the 6 Phases of a Website Redesign
Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. Free Webinar: Website Redesign for 2010. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Connect with HubSpot The Prep.
HUBSPOT | MONDAY, SEPTEMBER 12, 2011
[Hubspot, Webinar] Essential Guide to Writing and Launching Ebooks That Generate Leads [Free Ebook]
It can come in various formats, such as a live or archived webinar, a whitepaper, a slide deck, etc. Connect with HubSpot On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. So yes, you read the title of this blog post correctly. Marketing your ebook.
HUBSPOT | WEDNESDAY, JULY 7, 2010
[Hubspot, Webinar] How to Turn a Brilliant Idea Into Big Business
Executives from VistaPrint, ConstantConact, ZipCar, Akamai, TripAdvisor, and HubSpot all discussed how they went from a small start-up to a hugely successful business. Webinar: Money, Marketing & Management. With HubSpot Founders, Brian Halligan & Dharmesh Shah. Connect with HubSpot We all have great ideas.
HUBSPOT | WEDNESDAY, JUNE 5, 2013
[Hubspot, Webinar] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
And if you want even more about how to make paid search work for you -- or you''re interested in understanding more of the changes Google has planned -- register for our free webinar with HubSpot on June 6th. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready? Understanding User Context.
HUBSPOT | MONDAY, APRIL 25, 2011
[Hubspot, Webinar] 10 Ways to Leverage Mobile Technology for Marketing
Free Webinar: How Companies Adopt and Measure Mobile Marketing. Join this webinar to learn the results from a new survey about the way companies are using mobile to grow their profits. Connect with HubSpot The following is a guest post by Joe Marcallini, Vice President of Internet Strategy at SteadyRain. Mobile Friendly Website.
HUBSPOT | FRIDAY, JULY 23, 2010
[Hubspot, Webinar] 7 Fluff-Free Reasons Your Online Content Isn’t Spreading
You’ve read the books, blogs like this one and attended the webinars/conferences. This might be in the form of a blog, web show, online magazine, webinar series, ebook and the list goes on. Connect with HubSpot Does this sound familiar? You get it. Online content is important. But it isn’t spreading. Bad Web Design.
HUBSPOT | THURSDAY, AUGUST 23, 2012
[Hubspot, Webinar] Answers to Your Top 7 Questions About the State of SEO in 2012
We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. 1) If I'm just getting started in SEO, where do I begin? Think about it.
HUBSPOT | FRIDAY, OCTOBER 29, 2010
[Hubspot, Webinar] How A Block of Ice Increased One Company’s Customers By 225%
Save Your Seat: ROI of Real-Time Webinar with David Meerman Scott. Save your seat for the live webinar on November 1st. Connect with HubSpot At 7:45 a.m. on Tuesday morning, the group payment startup WePay sent an icy message to payment giant, PayPal at its annual development conference in San Francisco. More Than a Cute Story?
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Hubspot, Webinar] Why You Need to Stop Neglecting Your Old Content
You publish new blog posts, launch new ebooks, and produce new webinars regularly. Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. 'Raise your hand if this sounds familiar. As an inbound marketer, you work hard to keep your content engine going. Crazy, right? right?
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Hubspot, Webinar] Social Media Outsourcing Increases 128% in Two Years [New Report]
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. HubSpot, for example, has a social media following across accounts of about 318,000.
HUBSPOT | THURSDAY, OCTOBER 31, 2013
[Hubspot, Webinar] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
'Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. lot of great questions came up during the webinar that we didn''t have time to answer, and it turns out, a lot of you had the exact same questions. If you missed it, you can grab the full recording here.). 1) Is a LinkedIn Company Page free?
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot, Webinar] 7 Reasons You're Not Generating Leads From Social Media
Don't talk about how your followers should register for your upcoming webinar and link to your website's homepage that has no mention of the webinar. Connect with HubSpot This is a guest post written by Pam Sahota. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9%
HUBSPOT | WEDNESDAY, JUNE 4, 2014
[Hubspot, Webinar] A Go-To Guide to Screwing Up Your Landing Pages
If you''re trying to get registrants for a webinar, add an image of the title slide or a picture of the presenter overlaid with some explanatory text. study of our own 40,000 HubSpot landing pages showed that CTAs including the word "submit" performed significantly worse than CTAs without the word "submit." 2) The design is cluttered.
HUBSPOT | WEDNESDAY, OCTOBER 17, 2012
[Hubspot, Webinar] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails. At HubSpot, we define our lifecycle stages as the following: Subscriber. Just consider the stats for segmentation in email alone. Not at all.
HUBSPOT | TUESDAY, JANUARY 3, 2012
[Hubspot, Webinar] 17 Silly Missed Lead Generation Opportunities
That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. Check out HubSpot's webinar page and ebook page as examples. Connect with HubSpot Offers are the heart and soul of lead generation. And it needs to be good. That's where promotion comes in.
HUBSPOT | FRIDAY, MAY 14, 2010
[Hubspot, Webinar] Google's Biggest Competitor is You
HubSpot CEO, Brian Halligan, thinks that questioning the ROI of Social Media is akin to questioning the ROI of putting on your pants in the morning (you just have to do it) while the Social Media Revolution video makes the case that the ROI of social media is that your business will still exist in 5 years. Connect with HubSpot
HUBSPOT | MONDAY, JUNE 28, 2010
[Hubspot, Webinar] Ambient Awareness: The Science of Facebook Status Updates
As I was doing research for tomorrow's Science of Facebook Marketing webinar (go register now!) Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot Every niche has its “cool kids.”
HUBSPOT | MONDAY, SEPTEMBER 13, 2010
[Hubspot, Webinar] 3 Steps to Turn Happy Customers into Cheerleaders
Download HubSpot's Inbound Marketing University online training program. IMU includes 15 free webinar classes and notesheets. Connect with HubSpot A few weeks back, I got some work done on my car at a local dealership. In all honesty, I took my car to this particular dealership, because I’m the Mayor of it on Foursquare.
WRITTENT | TUESDAY, MAY 21, 2013
[Hubspot, Webinar] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. Webinars. 'You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Optimal Length. Jargon.
HUBSPOT | THURSDAY, DECEMBER 16, 2010
[Hubspot, Webinar] 3 Reasons Landing Pages Should be Free
Here at HubSpot we actually have more than 500 - we are a bit prolific, but many customers have upwards of 30 offers and landing pages ! The only way to do that is by having targeted landing pages for different offers, be it an ebook, webinar or free sample. Try HubSpot Free for 30 Days. Connect with HubSpot