HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Hubspot, Webinar] Volkswagen Gets 1 Million Commerical Views Before the Super Bowl
Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. The commercials are funny, and speak to their core brand image.
VOICE-BASED MARKETING | THURSDAY, JANUARY 16, 2014
[Hubspot, Webinar] 2014 Trends in Digital Marketing
HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC. To learn more watch this on-demand webinar about tracking and scoring leads from all of your marketing campaigns. So was 2012, 2011, and 2010.
WRITTENT | TUESDAY, JULY 1, 2014
[Hubspot, Webinar] 15 Battle Test Content Marketing Tricks to Maximize Traffic
HubSpot’s Corey Eridon recently challenged her audience to consider cutting their content back, and providing more value in fewer words to today’s attention-challenged audiences. Host a Webinar. If your company has a top-of-the-funnel problem, capturing more traffic could be as simple as hosting a webinar. Expert Content.
HUBSPOT | FRIDAY, JULY 8, 2011
[Hubspot, Webinar] Top Reasons Why People Follow Brands on Facebook [Infographic]
Make sure that whatever offers you are making on your website, whether they are product giveaways for B2C companies or research reports or webinars for B2B companies, they are also promoted regularly via social media with links back to landing pages on your site. Connect with HubSpot Social Media Users Are Seeking Offers.
HUBSPOT | TUESDAY, MAY 17, 2011
[Hubspot, Webinar] Avoiding the 5 Pitfalls of Free Content
John claims that free content is more likely to attract casual sign-ups from people who never end up actually attending your webinar or viewing your content. You could advertise that you’ll be sharing a coupon code at the end of the webinar or offering a sneak preview of a new feature. Connect with HubSpot Eroded Value.
HUBSPOT | WEDNESDAY, MAY 18, 2011
[Hubspot, Webinar] Facebook Provides New Resource for Non-Profits
Free Webinar: Promoting Nonprofit Events With Social Media. Connect with HubSpot Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. Marketing Takeaway. Register Now!
HUBSPOT | TUESDAY, NOVEMBER 22, 2011
[Hubspot, Webinar] How to Use Data to Create Awesome Marketing Offers
ebooks, webinars, free trials, etc.), At HubSpot, for example, we've found that webinars typically have higher lead-to-customer conversion rates than ebooks, so if we're looking to nurture leads further down the funnel, we'll offer a webinar over an ebook. Connect with HubSpot you need to start tracking them.
HUBSPOT | MONDAY, AUGUST 22, 2011
[Hubspot, Webinar] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
Go to the registration pages of conferences, industry events, and webinars. Connect with HubSpot What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Start With Interviews. Check Out Industry Events. Photo credit: caffeina.
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 15, 2013
[Hubspot, Webinar] Latest Summary of New Twitter Features and B2B Best Practices
As a social media marketer, you can imagine how excited I was to test this out for HubSpot. All I saw was a gold mine of opportunities for sharing our blog posts, ebooks, templates, webinars, and other expert resources in a visually appealing way. Big, Recent Twitter Changes you Should Know About to Optimize Your Tweeting.
HUBSPOT | TUESDAY, JANUARY 8, 2013
[Hubspot, Webinar] Smart Fixes for Your Most Troublesome Sales and Marketing Rifts
Make it About the Company, Not the Department – At HubSpot, if we don’t hit our sales and marketing goals for a particular month, nobody goes to the bar to celebrate. From a goals perspective, it's also reasonable that the Marketing Mary team has it's own set of goals that are different than the Enterprise Erin team here at HubSpot.
HUBSPOT | MONDAY, NOVEMBER 29, 2010
[Hubspot, Webinar] What Is a Landing Page and Why Should You Care
Webinar: 10 Tips For Increasing Your Lead Conversion Rate. View this on-demand webinar for tips on testing, measuring, and analyzing your marketing programs to improve your lead conversion rate. Connect with HubSpot What is a landing page? Why are landing pages so critical? This is a huge missed opportunity. Don't distract them!
HUBSPOT | FRIDAY, SEPTEMBER 30, 2011
[Hubspot, Webinar] The 4 Secrets of Effective Prospect Nurturing
It often takes 3-5+ attempts to reach a prospect who showed interest via a webinar, whitepaper, or other inbound activity. Connect with HubSpot This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. ” Let's start off with a simple vocabulary word. nur·ture /?n?rt??r/
HUBSPOT | WEDNESDAY, MAY 26, 2010
[Hubspot, Webinar] LinkedIn Brings Business Connections to Twitter
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Back in November 2009 , LinkedIn released a new feature that allowed you to update your LinkedIn status via Twitter. Now, LinkedIn has decided to further build out this integration.
B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
[Hubspot, Webinar] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Webinar (731). Here it is - the very best posts and the hottest topics for 2010. Congrats to all for making the list! What’s Up, Blog?
HUBSPOT | THURSDAY, DECEMBER 2, 2010
[Hubspot, Webinar] Twitter Proven to Impact Search Engine Rankings
Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. More Signals to Prioritize Twitter. What are you waiting for?
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Hubspot, Webinar] How Pandora Leverages Personalization in Email Marketing
To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Live Webinar: The Science of Email Marketing. Connect with HubSpot Are you a Pandora listener? Then you know the value of this personalized radio station: all the music you like, when you want it. Know Your Business.
HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Hubspot, Webinar] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
That''s one reason why we''re hosting the World''s Largest Webinar on April 23rd, at 2 p.m. We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. ET (11 a.m. Want to tune in? Secure your spot here. ). ET/ 11 a.m.
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010
[Hubspot, Webinar] When To Test: The Importance of Primary Conversion Goals
One of our HubSpot customers was in the process of updating their home page. We can help you with that with our live webinar and special report “What’s Worth A/B Testing.” Live Webinar & Special Report: What's Worth A/B Testing? Reserve Your Spot Now for the Free Live Webinar: What's Worth A/B Testing.
TOMORROW PEOPLE | TUESDAY, OCTOBER 16, 2012
[Hubspot, Webinar] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
On your website, the ‘chat’ can involve blogs, videos, eBooks, webinars and case studies. To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products." – Brian Halligan, CEO of Hubspot. "Build it and they will come." Don't Push!
HUBSPOT | THURSDAY, APRIL 14, 2011
[Hubspot, Webinar] Gary Vaynerchuk on "Context Marketing"
This blog post is based off of David Garland's interview with Gary Vaynerchuk on his HubSpot sponsored web series " The Rise to the Top. On-Demand Webinar: State of the Social Media Marketing Industry. View this webinar with Social Media Examiner to hear the results of a brand new study. Connect with HubSpot
FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
[Hubspot, Webinar] @fearlesscomp congratulates the Nifty 50 Men of Twitter
Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. Cheryl. 27 Op.
HUBSPOT | WEDNESDAY, OCTOBER 17, 2012
[Hubspot, Webinar] The Steps You Need to Define the Stages of Your Sales & Marketing Funnel
For example, HubSpot’s SMarketing team uses the following funnel stages: But that's just our funnel. They might have subscribed to your blog and email newsletter, downloaded your ebooks, and attended your webinars. By now, most marketers understand the importance of mending the traditional rift between sales and marketing.
WEBBIQUITY | TUESDAY, JANUARY 15, 2013
[Hubspot, Webinar] 24 More of the Best Facebook Guides, Stats and Rants of 2012
10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Simple Breakdown of All Your Facebook Advertising Options by HubSpot. As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Is it becoming uncool?
HUBSPOT | THURSDAY, SEPTEMBER 20, 2012
[Hubspot, Webinar] How Real Businesses Are Using Gamification to Spice Up Their Marketing
Or if you prefer a real business example, it's kind of like when we host a webinar and say whoever tweets the webinar's hashtag the most gets a free ticket to our next marketing conference -- it taps into people's competitive spirit and drive to win, and gets our content more exposure on Twitter. Gamifi-wha? Ready? Let's do this.
HUBSPOT | WEDNESDAY, NOVEMBER 16, 2011
[Hubspot, Webinar] 10 Guaranteed Ways to Get More Google+ Page Followers
Encourage Current Followers to Share Your G+ Page/Posts: Remember the research HubSpot's Social Media Scientist Dan Zarrella conducted about adding "please retweet" to your tweets? have you followed HubSpot's Google+ Page yet? Connect with HubSpot 10 Tips for Attracting New Google+ Page Followers. Where's the value? Be Visual!
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Hubspot, Webinar] 4 Ways Amazon's New Facebook Integration Impacts eCommerce
Free eCommerce and Inbound Marketing Webinar! Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Register for this free webinar today! Connect with HubSpot Get gift suggestions for your friends based on their Facebook profiles.
HUBSPOT | MONDAY, JULY 12, 2010
[Hubspot, Webinar] Use Twitter to Rank #1 in Google in Less Than Five Minutes
Download our free webinar on Twitter for Marketing & PR. Connect with HubSpot Rank number one in Google in five minutes? Must be black hat , right? Wrong. Many marketers and small business owners still fail to understand the marketing impact Twitter can have on a business. Michael Trigilio? Tweet regularly. Get going!
B2B MARKETING ZONE POSTS | WEDNESDAY, JULY 7, 2010
[Hubspot, Webinar] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. Webinar (102). Webinar Recording: 7 Steps to Finding Untapped Revenue , June 23, 2010. Webinar Q&A: Content is Marketing Currency , June 6, 2010. Best of B2B Marketing. June 2010.
HUBSPOT | TUESDAY, JULY 6, 2010
[Hubspot, Webinar] 60 Minutes of Marketing Insight from 60 Influential Speakers
Call it a "Speed Webinar" for people that like their education in bite-sized doses. Each of the 60 presenters will have just 60 seconds to share something profound with the thousands of webinar attendees. Connect with HubSpot Tonight at 6 PM Eastern, a remarkable conference will take place.
HUBSPOT | WEDNESDAY, APRIL 11, 2012
[Hubspot, Webinar] How to Select the Right CTA for Every Page on Your Site
You'll notice some content asset types appear in more than one stage of the buying cycle -- webinars, for example. webinar from the 'awareness' stage of the buying cycle would be educational about a general subject matter, while a webinar from the 'evaluation' stage would be centered around your specific solution. Here's how.
HUBSPOT | THURSDAY, MARCH 6, 2014
[Hubspot, Webinar] A Sampling of the Sexiest Business Blogs on the Internet
IMPACT Branding & Design is a HubSpot Platinum Partner that works with companies on their inbound marketing strategies -- and they definitely practice what they preach. Check out their blog on HubSpot''s COS! They recently underwent a website redesign as they moved onto HubSpot''s COS. Check out their blog on HubSpot''s COS!
HUBSPOT | TUESDAY, JANUARY 25, 2011
[Hubspot, Webinar] 4 Email Marketing Challenges and How to Tackle Them
MarketingSherpa’s Email Summit in Las Vegas started yesterday in full force and HubSpot is here to keep our readers in the loop of the hottest email marketing discussions. If you want to hear more real data about frequency and timing issues, tune into Dan’s upcoming webinar, The Science of Email Marketing.
HUBSPOT | MONDAY, AUGUST 1, 2011
[Hubspot, Webinar] 5 Reasons Businesses Must Revolutionize Sales and Marketing
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Connect with HubSpot That said.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Hubspot, Webinar] 5 Social Media Marketing Tips for Small Businesses
New Webinar: The Science of Website Redesign. Register for this free webinar so you can construct your website in the context of a greater Internet marketing strategy. Connect with HubSpot This is a guest post written by Tammy Kahn Fennell, CEO and co-founder of MarketMeSuite. Narrow Your target. Start small. twitter.
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 30, 2009
[Hubspot, Webinar] The Fun Theory: How to Change Behavior
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought.
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 15, 2010
[Hubspot, Webinar] The Danger of Email Marketing Benchmarks « The Effective Marketer
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. work for a B2B software company and we do regular email blasts.
THE EFFECTIVE MARKETER | FRIDAY, JULY 23, 2010
[Hubspot, Webinar] What Trigonometry Has to Do With Marketing?
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? And then something happened. started to become faster.
THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 22, 2011
[Hubspot, Webinar] WordPress Plugins for Marketers
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. Let us know! United States License.
THE EFFECTIVE MARKETER | THURSDAY, MARCH 24, 2011
[Hubspot, Webinar] Why Sales and Marketing Don't Get Along « The Effective Marketer
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 from the marketing guy and “Their leads suck! from the sales guy. No news there. But why is that this fight on lead quality continues? What information is required before leads are passed to sales? Like Be the first to like this post.
HUBSPOT | MONDAY, MARCH 21, 2011
[Hubspot, Webinar] 5 Tips to Set Up Your Business for Sales and Marketing Success
We're lucky at HubSpot that the marketing team and sales team have a great relationship. At HubSpot, our marketing team sends an email every week to the sales team about what are this week's active campaigns with a one-line description of what's included and a follow up soundbite that helps start off that sales conversation.
HUBSPOT | TUESDAY, JUNE 1, 2010
[Hubspot, Webinar] 10 Simple Strategies for Business Blog Content
Example: Over 50 Marketing Charts and Graphs View more presentations from HubSpot Internet Marketing. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling.
HUBSPOT | TUESDAY, SEPTEMBER 20, 2011
[Hubspot, Webinar] 34 Awesome Twitter Ideas for Engaging Your Prospects
Thank people who share your webinars and ebooks. If you’re tweeting as part of a webinar or Twitter chat, kindly alert your followers and recommend that, if they don’t want to see your tweets, to use Proxlet to mute you. Connect with HubSpot This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas.
HUBSPOT | FRIDAY, OCTOBER 15, 2010
[Hubspot, Webinar] The State of Podcasting [Data]
Webinar: How to Use Online Video for Inbound Marketing. Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot Tom Webster from Edison Research took the stage at BlogWorld Expo to present some brand new research about the current state of podcasting.
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Hubspot, Webinar] 6 Reasons Lead Nurturing Wins Over Email Blasts
In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. 1: It's automated.
HUBSPOT | WEDNESDAY, APRIL 18, 2012
[Hubspot, Webinar] How to Design a Persona-Centric Website Experience
In the example below, which is a screenshot of the HubSpot homepage from early 2011, we asked new visitors to self-select their persona choosing from HubSpot's two main buyer personas -- business owners and marketing professionals. This means everything from blog posts to more premium offers like ebooks, webinars, product demos, etc.
WEBBIQUITY | TUESDAY, MARCH 6, 2012
[Hubspot, Webinar] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
by HubSpot Blog. Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy?
HUBSPOT | TUESDAY, JANUARY 7, 2014
[Hubspot, Webinar] 20 LinkedIn Groups Every Marketer Should Join
Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! Who knows? Marketing. 1) Digital Marketing.
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Hubspot, Webinar] How Long Should a Marketing Survey Be Online?
Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. View the on-demand webinar now! Connect with HubSpot The Web is an amazing platform to gather knowledge and insight from customers and prospects. Survey Completion Insights. This research uncovered some interesting data.
HUBSPOT | TUESDAY, JULY 27, 2010
[Hubspot, Webinar] 4 Business Blogging Lessons From Google's Chief Blogger
Karen will lead a special webinar as part of Connected Marketing Week. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Karen grew up in Washington D.C. Download the ebook now!
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Hubspot, Webinar] 10 Habits of Top-Notch Content Creators
For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. Connect with HubSpot Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented. Once a day?
HUBSPOT | TUESDAY, JUNE 7, 2011
[Hubspot, Webinar] The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
HubSpot's latest research, " Lead Generation Lessons From 4,000 Businesses ," reveals that the more landing pages a business has on its website, the more leads it generates. Live/archived webinars. Connect with HubSpot It's a fairly simple concept. The more offers you create, the more opportunities for conversion. More leads!
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Hubspot, Webinar] 5 Ways to Make Your Customers Love You
Creating readily available whitepapers, having content newsletters, and making informational webinars available to your audience can further help you distribute your content to the right people. Connect with HubSpot It makes previous, current, and potential customers feel good when they think about you. Step this up a notch! ” 3.
HUBSPOT | WEDNESDAY, JUNE 15, 2011
[Hubspot, Webinar] 3 Tips For Better Lead Management
If you don't have a second to view the webinar , no worries! HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Grab a few quick tips in the meantime: Build and Measure Lead Management. Know Your Terminology.
HUBSPOT | SUNDAY, AUGUST 12, 2012
[Hubspot, Webinar] How Top Brands Use Instagram, and Other Marketing Stories of the Week
Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. Repurposing the audio track from video content as a downloadable podcast, creating textual transcripts from your video content, curating your best content into ebooks, and publishing the recordings of live webinars. It's already Sunday?!
HUBSPOT | WEDNESDAY, OCTOBER 6, 2010
[Hubspot, Webinar] 10 Opportunities You're Missing on Thank You Pages
Promote Your Webinar or Event - The thank you page is a great place to get more people to sign up for your live events. Once again, explain the value of the webinar or event and how it will help them and their business. Connect with HubSpot Now what? Use it as another opportunity to provide further value to potential customers.
HUBSPOT | MONDAY, DECEMBER 6, 2010
[Hubspot, Webinar] Does Social Media Make Sense for B2B Companies? [Marketing Cast]
Watch the On-Demand Social Media Marketing Webinar! Connect with HubSpot Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. Don’t Think You Are Different.
HUBSPOT | THURSDAY, JUNE 2, 2011
[Hubspot, Webinar] Twitter Rolls Out Improved Search Functionality With Photos & Videos
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot For Twitter, the social site famous for its 140-character limit, the adage, "a picture is worth a thousand words" is now even more powerful. Key Improvements to Twitter Search.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Hubspot, Webinar] The Big Content Marketing Fail: How Much Content Do You Need?
It’s at least as hot an umbrella term as social media marketing (and now that HubSpot offers email features, inbound marketing will fade away soon). Our inboxes are bursting with invitations for webinars, new eBooks and absolutely crappy documents. This blog post tells some personal stories and takes you a bit back in time. Hurray.
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Hubspot, Webinar] 7 Ways to Improve Your Marketing in 60 Seconds or Less
It can be as simple as adding a link to the end of your blog post that says, “Check out our webinar to learn more about [this topic]!” Write a quick post on your Facebook page to promote your latest ebook, or tweet a link to register for your upcoming webinar. Connect with HubSpot Add a call-to-action (CTA).
HUBSPOT | THURSDAY, AUGUST 5, 2010
[Hubspot, Webinar] 4 Ways News Releases Boost SEO
The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. Webinar - PR 2.0 Download the free webinar to learn how inbound marketing and PR can be combined for results. Connect with HubSpot Here are 4 reasons to publish optimized news releases: 1.
HUBSPOT | TUESDAY, JULY 5, 2011
[Hubspot, Webinar] The 3-Month Plan for Using Whitepapers to Generate Leads
Month 2] Turn it into a webinar! Convert the content of the whitepaper into webinar form to get more leverage out of your whitepaper's content. Create a new landing page including the entire campaign: whitepaper, blog posts, webinar, and an ebook if you wrote one. Connect with HubSpot right? Make sure it is repurposed.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010
[Hubspot, Webinar] B2B Lead Generation Using a Business Blog
HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The focus here is definitely on quantity. They want better qualified and sales-ready leads.
HUBSPOT | MONDAY, MAY 6, 2013
[Hubspot, Webinar] Twitter Opens Advertising to All U.S. Users: Here's How it Works
HubSpot). Before spending any money, make sure you set up goals for your advertising campaigns -- such as new leads (which you can track in a closed-loop marketing tool like HubSpot ) -- so you can determine if the money you''re spending is worth your while, Interested in learning more about how to use Twitter for business?
HUBSPOT | WEDNESDAY, JUNE 4, 2014
[Hubspot, Webinar] How to Conduct Market Research on a Tight Budget
We tried this ourselves a few weeks ago -- HubSpot invited four customers into our offices to join us for lunch and tell us what they thought of our software. Prompted by some questions, they gave us priceless insight into what''s working for them and what''s not in the HubSpot marketing platform. Which is better: ebooks or webinars?
BLOG MY CALLS | THURSDAY, MAY 8, 2014
[Hubspot, Webinar] 4 Steps to Get Your Content Shared on Social Media
We see a similar pattern with our webinar series. When a guest presenter sends me a title for approval, I can eyeball the title for mere seconds and tell you what our email CTR will be and how many people will register for the webinar. 'You produce content.and then nothing happens. No one shares it. Just joking. NO ONE. That was weird.
HUBSPOT | TUESDAY, JUNE 29, 2010
[Hubspot, Webinar] New Data: Smaller Companies Integrate Social Into Search
In this chart, 36% of those surveyed (HubSpot is a research partner for the 2010-2011 Report) , did NOT integrate their social media with their SEO work. Free Live Webinar: MarketingSherpa's Top 5 SEO Practices for 2010. Connect with HubSpot How odd is that?
HUBSPOT | TUESDAY, JULY 31, 2012
[Hubspot, Webinar] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
This includes content such as blog posts, videos, webinars, ebooks and whitepapers, reports, and interviews. For instance, in HubSpot's software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g. ebooks, webinars, kits, presentations) are most popular. Pause for a moment to think. and 1 p.m.
HUBSPOT | WEDNESDAY, JUNE 16, 2010
[Hubspot, Webinar] 3 Benefits of Making Your Website Blog-Driven
After hosting several Website Optimization Webinars , I've noticed that many companies have useful content on their websites, but have trouble blogging. While I reviewed their site in our webinar , I suggested that they put their future content updates into a blog. Submit your site now for optimization by HubSpot Experts!
WEBBIQUITY | SATURDAY, AUGUST 18, 2012
[Hubspot, Webinar] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
“Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot.
HUBSPOT | THURSDAY, MARCH 6, 2014
[Hubspot, Webinar] Oracle Adopts an Inbound Approach With New Focus on Social Sales
But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years. Jill also produced and starred in an internal 10-episode webinar series that focuses on social selling. Now this was interesting -- this is inbound. Demonstrate Commitment.
HUBSPOT | MONDAY, JUNE 6, 2011
[Hubspot, Webinar] Optimization Testing: Don't Obsess Over Conversion Rates
Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp. Free Webinar: Site Optimization Testing Boot Camp. Special guest webinar by Linda Bustos, 6/9 Learn when, how, and what to test to grow your conversion rates, leads, and revenue.
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Hubspot, Webinar] 5 Reasons Why You Should Transform Your Marketing Agency—NOW!
This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies.
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Hubspot, Webinar] How to Optimize a PDF for Search
The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. Connect with HubSpot Steps to Optimize a PDF for Search. Create your PDF in a text-based program. When you use Microsoft Word or Adobe Acrobat, crawlers can read and index the content.
HUBSPOT | FRIDAY, JUNE 22, 2012
[Hubspot, Webinar] 10 Examples of Facebook Ads That Actually Work (And Why)
Since HubSpot has personally experienced success with Facebook ads and we're now seeing two Fortune 500 companies publicly back the channel, we thought it was a great opportunity to take a look at some examples of Facebook ads and why they're effective. HubSpot. Relevance: How could we not share a HubSpot example? Facebook ads.
HUBSPOT | MONDAY, MAY 16, 2011
[Hubspot, Webinar] Mobile Search More Important to Marketing Efforts [Data]
Free Webinar: How Companies Adopt and Measure Mobile Marketing. Join this webinar to learn the results from a new survey about the way companies are using mobile to grow their profits. Connect with HubSpot On-the-Go Usage Means Searchers Are Likely to Take Action. mobile ad market this year, rising to 34% by 2014.
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Hubspot, Webinar] SEO: 301 Redirects Don't Pass Existing Social Shares
All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. Webinar On Demand: The Science of Website Redesign. Facebook. Google+.
HUBSPOT | THURSDAY, NOVEMBER 22, 2012
[Hubspot, Webinar] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
We use HubSpot's social media publishing tool , and it's supremely awesome because it allows you to schedule not just text updates, but image updates, too. 14) Excel, Excel, Excel - Any report that can be exported into Excel makes a marketer's life so much easier, whether from a tool like Xenu, or when we use HubSpot. Maybe. SEO Tools.
WEBBIQUITY | MONDAY, NOVEMBER 28, 2011
[Hubspot, Webinar] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
are the most retweetable day/time of the week, per Dan Zarella of HubSpot. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 Social media is a very close second, followed by virtual events / webinars, SEO, email marketing and paid search. Or that 73% of U.S.
HUBSPOT | FRIDAY, JANUARY 21, 2011
[Hubspot, Webinar] How to Place Your Ad on NYTimes.com for $50
We, at HubSpot , encourage businesses to focus on growing organic traffic. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. View this on-demand webinar to learn about low-cost lead generation! Connect with HubSpot Here is how you can go about it: 1.
HUBSPOT | TUESDAY, OCTOBER 12, 2010
[Hubspot, Webinar] 9 Awesome Ways to Market a Business Blog
At HubSpot, we have published posts with audio, video, and even cartoons. Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot We are all impatient. Include Your Blog in Traditional Communications - Is your blog URL on your business card?
NUSPARK | SATURDAY, JANUARY 21, 2012
[Hubspot, Webinar] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Brian Halligan, Dharmesh Shah.
HUBSPOT | THURSDAY, MAY 27, 2010
[Hubspot, Webinar] 3 Key Lessons For New Business Bloggers
gave quite a few examples of HubSpot customers who have created tremendous blog leverage by writing about the things they discuss every day with their customers. How To Leverage Blogs To Increase Search Engine Visibility View more presentations from HubSpot Internet Marketing. Free Webinar: Blogging for Business.
HUBSPOT | FRIDAY, OCTOBER 7, 2011
[Hubspot, Webinar] 20 Variables Every Marketer Should Be Testing
Test the performance of different calls-to-action based on their placement on various pages of your website and within certain pieces of content like blog posts, ebooks, and webinars. Content Offers: Calls-to-action are made up of different offers, such as an ebook, a webinar, a free trial, etc. Connect with HubSpot graph?
HUBSPOT | MONDAY, APRIL 16, 2012
[Hubspot, Webinar] 7 Smart Sales Applications of Marketing Intelligence
We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now! That's where this blog post comes in!
THE FORWARD OBSERVER | MONDAY, FEBRUARY 10, 2014
[Hubspot, Webinar] 5 Of The Fastest Ways To Improve Your B2B Marketing
According to HubSpot , companies that blog get …. Examples of premium content include eBooks, whitepapers, tip sheets, recorded webinars , etc. 'Artillery B2B Marketing Blog > The Forward Observer Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don''t be. Even yours.
HUBSPOT | MONDAY, MARCH 7, 2011
[Hubspot, Webinar] How to Ask Management to Reduce Traditional Marketing [Marketing Cast]
Download the free webinar to learn how to get your company started with social media. Connect with HubSpot You recognize the value of creating blog posts, videos and other content pieces to drive traffic to our site. But does your management team share that sentiment? Ask People About Their Habits. How do they research products?
HUBSPOT | MONDAY, JANUARY 3, 2011
[Hubspot, Webinar] 11 Essential Business Blogging Software Features
It's also helpful to be able to segment subscriber growth by email versus RSS, as HubSpot's Blog Analytics tool offers. An integrated tool like HubSpot, whose Sources Tool analyzes the traffic, leads, and customers your blog provides, can be invaluable. Download the free webinar to learn how to create a thriving inbound marketing blog.
HUBSPOT | THURSDAY, APRIL 3, 2014
[Hubspot, Webinar] How to Tweet Around the Clock Without Being on Twitter 24/7
Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about. There are plenty of tools out there to help you tweet more efficiently -- HubSpot''s social inbox, HootSuite, Buffer, the list goes on.
HUBSPOT | TUESDAY, APRIL 5, 2011
[Hubspot, Webinar] 3 Marketing Lessons From Charles Darwin
” states HubSpot CEO Brian Halligan. On Demand Webinar & Report: 2011 State of Inbound Marketing. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels. Connect with HubSpot Marketing Evolution. Even 5 years ago. Heck, even a few days ago.
THE EFFECTIVE MARKETER | WEDNESDAY, APRIL 6, 2011
[Hubspot, Webinar] Selecting the Right Email Marketing Provider « The Effective Marketer
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 And there’s a good reason most people dread this project, after all with so many ESP (email service providers) out there, is really a daunting task. You can follow any responses to this entry through the RSS 2.0 United States License.
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Hubspot, Webinar] Answered: 10 Questions About Website Redesign
Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot Where should your blog live? bookmarks.
HUBSPOT | MONDAY, SEPTEMBER 24, 2012
[Hubspot, Webinar] 25 Little Email Marketing Experiments That Deliver BIG Results
6) Template Designs: We've encouraged you to either use HubSpot's email templates ( if we're your ESP ) or to even create your own email template designs if you're so inclined. Here at HubSpot, for example, we've found that CTAs that include three tweets vouching for an offer tend to have the best CTRs. Sup with that? perform better?
HUBSPOT | THURSDAY, OCTOBER 31, 2013
[Hubspot, Webinar] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
'Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. lot of great questions came up during the webinar that we didn''t have time to answer, and it turns out, a lot of you had the exact same questions. If you missed it, you can grab the full recording here.). 1) Is a LinkedIn Company Page free?
HUBSPOT | WEDNESDAY, SEPTEMBER 21, 2011
[Hubspot, Webinar] 25 Facebook Page Ideas You Haven't Tried Yet
Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc. Connect with HubSpot This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Posting Statuses on Your Wall. on your blog, Twitter, etc.),
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot, Webinar] How to Structure a Kick-Ass Marketing Team for Any Company
Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. That means ebooks, webinars, whitepapers, etc. Connect with HubSpot
HUBSPOT | TUESDAY, JULY 10, 2012
[Hubspot, Webinar] 16 Ways to Simplify Your Prospects' Decision-Making Process
Is it an ebook, a webinar, a slide deck? At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website -- even on our homepage. In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far?
HUBSPOT | FRIDAY, OCTOBER 28, 2011
[Hubspot, Webinar] The Ultimate Cheat Sheet for Creating Awesome Landing Pages
If it's a webinar, say it's a webinar. What kind of ebook or webinar is it? For example, if you're offering an ebook or a webinar, show a cover of the ebook or a screenshot of the webinar's presentation cover slide. If visitors are signing up to attend a live webinar, use a word like 'register.'
HUBSPOT | MONDAY, JULY 26, 2010
[Hubspot, Webinar] Why Mad Men Would Fail at Marketing Today
As discussed in our recent Mad Men webinar , marketing has changed and big brands do advertising differently than they did in the 1960s. Watch the Webinar. Check out the video below from our Mad Men Webinar last week. Connect with HubSpot They will start and end without asking for the permission of the public.
HUBSPOT | THURSDAY, MAY 20, 2010
[Hubspot, Webinar] 3 Content Creation Tips - Let Analytics Be Your Guide
Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. Connect with HubSpot
HUBSPOT | FRIDAY, SEPTEMBER 21, 2012
[Hubspot, Webinar] 17 Brilliant Sources of Content Hiding Right Under Your Nose
We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. Speaking of webinars, those things typically have slides, don't they? Creating content is a pain in the puppy. I'm watching my potty mouth, you guys.). They sure do!