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    [Hubspot, Webinar] Answers to the Top 5 Press Release Optimization Questions
    Earlier this week, HubSpot and PR Newswire hosted " The Science of Press Releases ," a webinar that attracted nearly 8,500 registrants curious to learn how to engineer effective press releases. During the webinar, we received a ton of thought-provoking questions not often discussed in the industry. Connect with HubSpot
    [Hubspot, Webinar] 2014 Trends in Digital Marketing
    HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC.  27% of marketers even reported that social media, along with email marketing, delivers lower average CPLs. So was 2012, 2011, and 2010. Mobile.
    [Hubspot, Webinar] 9 Reasons Why Your Social Media Strategy Isn’t Working
    Download the free webinar to learn how to get your company started with social media. Connect with HubSpot Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team.
    [Hubspot, Webinar] 25 Ways to Increase Sales and Lead Generation
    If you’re giving away a free guide, say “ Download our FREE guide to X ” If you’re hosting a free webinar, say “Register for our FREE webinar on X.” Informational items like whitepapers, guides, and webinars are compelling offers because they do. Connect with HubSpot And be specific.
    [Hubspot, Webinar] Treat Your Customer Like You Would Treat Your Best Friend
    Click Here for a useful webinar on timing from Hubspot. "What a ridiculous concept," you may be thinking after reading the title of this post. But is it so ridiculous? In today's hyper-connected, consumer-powered world, people demand a stronger relationship with the brands that they interact with. Make them feel special.
    [Hubspot, Webinar] 5 Quick Fixes To Get Your Website Found
    The same question has been asked repeatedly on our website optimization webinars. Connect with HubSpot Customers submit their websites and we have a panel of experts that review three sites per week. The burning question that all of our listeners ask is "what are the key things I can do right now to improve my Website Grader score?"
    [Hubspot, Webinar] 25 Facebook Page Ideas You Haven't Tried Yet
    Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc. 7. Connect with HubSpot This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Posting Statuses on Your Wall. 1. … ”). 8.
    [Hubspot, Webinar] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    If you're searching for when the exact time a certain HubSpot marketing webinar is about to air, you may just do a quick search for "HubSpot marketing webinar." Results about old webinars that occurred last week are unhelpful. Connect with HubSpot Dear marketers of the world. Guess again. Frequent Updates.
    [Hubspot, Webinar] 7 Blogging Goals to Skyrocket Your Sales
    HubSpot’s Ginny Soskey states that “blogging willy-nilly is like going on a roadtrip without a destination or map to help you get there.”. Sure, you’re producing written posts, but are you leveraging infographics, custom videos, webinars, eBooks, comparison guides, or whitepapers? Increase Blog Subscribers. Double Your Social Shares.
    [Hubspot, Webinar] 8 Marketing Lessons From Online Dating
    While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. 2. Connect with HubSpot Here are the 8 top similarities: 1. Be Selective with the Wording.
    [Hubspot, Webinar] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    On HubSpot's website, for example, we've noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes. ebooks vs. webinars) or certain subject matters. 4) Update CTAs on High-Trafficked Blog Posts & Web Pages. right? Absolutely! probably should, too!". The solution? But the offer?
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Hubspot, Webinar] Lead Scoring: 13 Criteria You Should Be Using to Grade Leads
    Depending on the marketing software and CRM you're using, the method of setting this up will differ for everyone -- if you're using HubSpot, simply install the Lead Grader app (aptly named, eh?) to make both positive and negative lead scoring possible. Most marketers know about the importance of setting up some sort of lead scoring schematic.
    [Hubspot, Webinar] How to Boost LinkedIn Lead Gen With Targeted Company Pages
    Think about featuring product demos or trials as well as offering ebooks you've written or webinars you've hosted. Connect with HubSpot One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location.
    [Hubspot, Webinar] Why Every Business Blog Needs Evergreen Content
    The HubSpot Inbound Marketing blog, for example, which has published nearly 3,000 articles to date, can credit a lot of the day-to-day leads it generates to articles that were published months and even years ago. Connect with HubSpot But among all those variations of blog content is a very important one that often gets overlooked.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Hubspot, Webinar] 13 Sloppy Mistakes You're Making With Your Calls-to-Action
    Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.
    [Hubspot, Webinar] Top 24 B2B Marketing Posts in February
    Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin - B2B Lead Generation Blog , February 12, 2010 As I’ve written before , when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. Best of B2B Marketing.
    [Hubspot, Webinar] Getting the most out of conferences and events « The Effective.
    Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Once you’re back and the emails pile up, the phone rings, and people walk into your office there’s not much you can do. And the best way is to use a systematic approach to attending conferences. This serves two purposes.
    [Hubspot, Webinar] How to Repackage Precious Case Study Content
    Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Here are just a few ways: 1. Blogs. An estimated 77% of active web users read blogs. Contributed articles.
    [Hubspot, Webinar] The Fun Theory: How to Change Behavior
    Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought.
    [Hubspot, Webinar] WordPress Plugins for Marketers
    Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. Let us know! United States License.
    [Hubspot, Webinar] How to Score Your Leads So Sales Works the Hottest Prospects
    content downloads like ebooks and webinars) vs. more qualified middle-of-the-funnel interests (e.g. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap. Connect with HubSpot The good news about inbound marketing is that it can help you attract high volumes of leads. Maybe not.
    [Hubspot, Webinar] How to Design a Marketing Survey That Yields Legitimate Results
    We use marketing surveys for a number of reasons, from identifying overall customer satisfaction scores, to deciding how to position new products, to conducting new research to support thought leadership content, as is the case with HubSpot's new 2013 Inbound Marketing Survey , which we launched last Friday. Consider Question Formatting.
    [Hubspot, Webinar] Everything Marketers Should Know About Secondary CTAs
    secondary CTA can promote just about anything a primary CTA can -- an ebook download, a webinar signup, a social media follow or share, an event registration, a blog subscription, a consultation request, a trial, a coupon -- and the list goes on. The following are examples from HubSpot''s own marketing. Chocolate or vanilla? In Emails.
    [Hubspot, Webinar] When Content Strategy Meets Social Activation – A #ProfsChat Review
    And although we were competing with a webinar by the amazing  Nancy Duarte , we still had a strong showing by some super smart people who shared their thoughts on the subject. BrennerMichael  A6:  @ MarketingProfs  do a great job and  @ Eloqua   @ Hubspot @ Hoovers ,  @ Intuit ,  @ OpenForum   @ SAP  (of course!) What are the benefits?
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Hubspot, Webinar] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Webinar - A webinar is used to conduct live meetings, training, or presentations via the Internet. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Its 15 million articles (over 3.3
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Hubspot, Webinar] Blog Posts Most Valuable B2B Marketing Content [Data]
    More educational and instructional forms of content, like case studies (55%), white papers (43%) and webinars (42%), were also used. Connect with HubSpot The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. Free Ebook: Better Business Blogging in 2011.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot, Webinar] Existing Content Faith-Based Organizations Can (and Should) Repurpose
    EST, Evan McBroom of Fishhook will be hosting a HubSpot webinar on the "7 Deadly Sins of Church Communication Strategies." Register for this free, live webinar today. Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. ” but stay with me. Podcasts? Tweets? Grace.
    [Hubspot, Webinar] The Ultimate Checklist for Integrated Marketing
    Whether you're running a webinar online or a hosting a conference or another live event, effective integrations of social media can help you generate buzz before, during, and after the event. an archived webinar or recorded presentations from live events). 7. Connect with HubSpot Email and Social Media. Share on Facebook!'
    [Hubspot, Webinar] The Content Creator's Master List of Commonly Troublesome Words
    And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.
    [Hubspot, Webinar] 7 Habits of Remarkably Charismatic Marketers
    For example, on a recent webinar we made a game out of tweeting our event hashtag, awarding free tickets to our upcoming (and epic) inbound marketing event INBOUND 2012 for those who tweeted our hashtag the most. Here at HubSpot we've definitely made our share of mistakes ! You know those people everyone wants to be around? awesome.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Hubspot, Webinar] How B2B Marketers Can Succeed on the 6 Big Social Networks
    At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog! Social media! No prob. aMvYn.
    [Hubspot, Webinar] 50 Killer Free Social Media Icon Sets
    Free Webinar: Website Redesign for 2010. Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot's VP of Marketing. Download the Webinar Now and learn how to turn your website into an internet marketing machine. Connect with HubSpot We have gathered these across the web.
    [Hubspot, Webinar] 5 Examples of 'Like-Gating' to Generate Facebook Fans
    To help you create a custom tab for your Facebook page with a like-gating experience, HubSpot offers a Welcome tab application for customers. Here are just a few examples: "First glimpse" access to content: ebooks, webinars, podcasts, company news, Facebook fan-only newsletter. Connect with HubSpot The problem? Our take?
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Hubspot, Webinar] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    Instead of hearing from the HubSpot team why we thought our conference was great, these posts let you hear when the event was a can't-miss opportunity from actual attendees. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding. And part of that planning means, obviously, driving ticket sales. But they're busy. Anyone?
    [Hubspot, Webinar] The 20 Best Social Media Books from 2012 to Read in 2013
    An all-star combination of B2B social media marketing professionals, Hubspot Director of Marketing Kipp Bodnar and Salesforce Marketing Cloud Content Marketing Manager Jeffrey Cohen, provide a comprehensive look at how to generate B2B leads using a plethora of social media platforms. SOCIAL MEDIA IN CONTEXT. by Cbris Brogan and Julien Smith.
    [Hubspot, Webinar] Learning From Kenneth Cole’s Social Media Mistake
    View the on-demand webinar now! Connect with HubSpot Yesterday afternoon, fashion designer Kenneth Cole made an inappropriate tweet about the current situation in Egypt: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link] -KC". Lessons Learned.
    [Hubspot, Webinar] Boost Your B2B Marketing Efforts with Twitter Chats
    According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Another popular pairing is a TweetChat with a webinar. These are know as Twitter chats. Hashtags allow people to follow the group conversation using Twitter Search. Social Media Twitte
    [Hubspot, Webinar] When Content Strategy Meets Social Activation – A #ProfsChat Review
    And although we were competing with a webinar by the amazing  Nancy Duarte , we still had a strong showing by some super smart people who shared their thoughts on the subject. BrennerMichael  A6:  @ MarketingProfs  do a great job and  @ Eloqua   @ Hubspot @ Hoovers ,  @ Intuit ,  @ OpenForum   @ SAP  (of course!) What are the benefits?
    [Hubspot, Webinar] How Long Should a Marketing Survey Be Online?
    Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. View the on-demand webinar now! Connect with HubSpot The Web is an amazing platform to gather knowledge and insight from customers and prospects. Survey Completion Insights. This research uncovered some interesting data.
    [Hubspot, Webinar] 5 Useful Ecommerce Applications of QR Codes
    Free Webinar: Top 10 Strategies to Grow Your Ecommerce Business. Register for this free webinar for tips and tricks to grow your ecommerce business this year. Connect with HubSpot QR codes are 2D barcodes that can be read by most modern smartphones. Email List Segmentation. Curiosity Pull. Social Sharing. Print Media Tracking.
    [Hubspot, Webinar] 5 Clever Uses of LinkedIn's Brand New Group Polls Feature
    You can ask them what types of content assets they prefer to download ( ebooks , whitepapers, webinars, videos, etc.) or ask which topics they want to learn more about. Connect with HubSpot The feature has been rolling out over the past couple of days, and if you haven't seen it yet, you're sure to soon. Use polls to conduct research.
    [Hubspot, Webinar] Expert Advice: How to Start a Website Redesign
    Here at HubSpot , we get a lot of questions around website redesigns. We also heard from HubSpot Partner Kelly Ward, of Digital K , who believes that “it’s important to take a top-level view of the website. HubSpot partner Keith Moehring of PR 20/20 echoes just these sentiments. Connect with HubSpot
    [Hubspot, Webinar] Positive Customer Reviews Lead to Increases in Revenue [New Research]
    In industries where this is the case, the response should be larger,” said Luca in an email interview with HubSpot. For instance, you could add praises on your homepage, include case studies next to your product pages, and place testimonials on landing pages for your whitepapers or webinars. Connect with HubSpot
    [Hubspot, Webinar] How to Diagnose and Repair Rotten Lead Nurturing Workflows
    Cost-per-Customer : Emails, webinars, ebooks, case studies, and other promotions cost time and money. Here’s an example of a recent lead nurturing email we've sent from HubSpot. Here’s the landing page for the HubSpot email mentioned in the last section. Marketers “sent” emails in 1995. Today, marketers “set” emails. Use it!
    [Hubspot, Webinar] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    Typically at HubSpot, we use simpler visuals for promoting our marketing offers -- ebooks, webinars, etc. Want to hear a secret? Almost every image associated with my recent blog posts has been made in PowerPoint. Yep, whether starting from scratch or purchasing a photo to build off of, PowerPoint is my secret design weapon. Voila!
    [Hubspot, Webinar] 7 Expert Tips for Launching Location-Based Promotions
    Reserve your seat for the webinar here. Connect with HubSpot Yes, as Orwell predicted in his 1949 dystopian novel, Nineteen Eighty-Four , “Big Brother is watching us.” ” But, in 2012, people don’t mind it as Orwell postulated they would— in fact, they welcome it !
    [Hubspot, Webinar] Answered: 6 Frequent Questions about Social Media Marketing
    In a recent webinar , this presentation gave rise to a number of thought-provoking questions, some of which we wanted to address here and, hopefully, help you in development of an effective social media strategy. HubSpot also offers a social media monitoring platform as part of our marketing automation software. Connect with HubSpot
    [Hubspot, Webinar] The Ultimate Guide to Marketing With Facebook's Social Plugins
    You can use this feature if you're implementing any sort of registration process on your website, whether your site includes a community element or you're attracting sign-ups for an upcoming event, webinar, or even content downloads. And, oh yeah, have you Liked HubSpot's Facebook page yet? ;o). Connect with HubSpot Like Button.
    [Hubspot, Webinar] What About Lead Scoring for Phone Calls?
    Companies like Eloqua, Pardot, Marketo, and Hubspot do a remarkable job with online lead scoring. Lead scoring sends only qualified leads to sales.leads that have read a lot of things you've written, visited pricing pages, signed up for demos, or viewed certain webinars. They invented it. They're each remarkable companies. What?!?
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Hubspot, Webinar] How to Leverage Social Media to Grow Your Email List
    Links to registration-required content, such as whitepapers, ebooks, or on-demand webinars. Connect with HubSpot Social networks provide a fantastic platform for sharing content and engaging with customers and prospects. But from a marketing perspective, a fan or follower is not quite as valuable as an email subscriber.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Hubspot, Webinar] Proof That Your Audience Is Online
    As a case in point, let’s look at a question we received from an attendee of our recent webinar, " Social Revolution: Connecting with Today’s Customer ": “What if your customers aren’t on any type of social media at all? Connect with HubSpot Welcome to the club! Yes, Your Audience Is Online.
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Hubspot, Webinar] The 7-Point Checklist for Powerful Landing Page Copy
    For example, take a look at this call-to-action to get The State of Inbound Marketing in 2012 free webinar and report from a blog post about the report. Connect with HubSpot Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators.
    [Hubspot, Webinar] 2011 #Nifty50 Top Twitter Men
    Mike is the CMO at HubSpot in Boston, a marketing software company.  According to Brian Halligan ( @bhalligan ),  “Mike has built a scalable, inbound lead generation machine for HubSpot,”  Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years.
    [Hubspot, Webinar] 5 Signs Your Call-to-Action Needs a Makeover
    Free webinars. Free Webinar: Website Redesign Best Practices. Join HubSpot's VP of Marketing in this free webinar to learn how to perform a successful website redesign. Connect with HubSpot A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site.
    [Hubspot, Webinar] The 4-Step Guide to Writing Flawless Marketing Emails
    Whether you're offering a discount, giveaway, webinar, ebook, or something else of value, make sure it's easily and clearly conveyed in the email's subject line. Don't expect them to give away their first born child to sign up for a webinar. Connect with HubSpot Well, the same goes for your customers. Step 1: The Subject Line.
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Hubspot, Webinar] How to Get Found Online As a Local Business [Marketing Cast]
    Webinar On Demand: Become an Expert in Local Marketing. View this webinar to learn how to use local marketing channels, such as Yelp and Google Places effectively, to locally market your business. Connect with HubSpot Trying to get found online as a local business comes with both advantages and challenges. Share them with us!
    [Hubspot, Webinar] What Is a CMS and Why Should You Care?
    For example, HubSpot's CMS tool has little modules you can rearrange and edit, like you would text in a Word document. Free Webinar: Redesign Your Website Using Marketing Best Practices. During this free website redesign webinar HubSpot's VP of Marketing discusses how to perform a successful website redesign. Quick!
    [Hubspot, Webinar] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. And Brian didn't get a chance to tell you a whole lot about the inside workings of HubSpot marketing and stuff that works because he's more judicious than I am. HubSpot has over 5,000 customers now. Hope you enjoy it.
    [Hubspot, Webinar] The 3 Laws of Customer Attraction
    HubSpot , the leader in inbound marketing and customer attraction, references the following three laws. This means blog articles, web pages, videos, photos, webinars, whitepapers, and tools that are useful, interesting, thought-provoking, controversial, and entertaining. The same is true for attracting new customers. Law 3: Analyze.
    [Hubspot, Webinar] 4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen
    From there, you'll have the ability to introduce fellow group members to interesting and helpful blog posts , ebooks, and webinars on your site, and convert appropriate group member prospects into leads! 2. Connect with HubSpot Then click 'Group Statistics' from the drop-down menu. Better Target Your LinkedIn Ads.
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Hubspot, Webinar] 7 Smart Sales Applications of Marketing Intelligence
    We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now! That's where this blog post comes in!
    [Hubspot, Webinar] 9 Benefits of Lead Nurturing
    An study found that 35-50% of sales go to the vendor that responds first to an inquiry, and a HubSpot study found that response rates decline as the age of a lead increases. 2. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing.
    [Hubspot, Webinar] Top 56 B2B Marketing Posts for September 2010
    50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Like what? uberVU.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Hubspot, Webinar] 4 Simple Steps to Get Ramped Up With Mobile Marketing
    They promoted these 'clues' in different marketing channels, including emails, webinars and regular landing pages, thus capturing leads that they could build relationships with. 4. Connect with HubSpot It's no secret that, in our society, mobile devices are more pervasive than computers. This post will help you get ramped up.
    [Hubspot, Webinar] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    First Job: Inbound Marketing Manager at HubSpot. This was the first role of many that I had at HubSpot. My primary responsibilities fell into the category of lead gen programs: webinars, ebooks, landing pages, working with sales. We thought it''d be fun to ask a range of marketing leaders what their first jobs were. loved it.
    [Hubspot, Webinar] How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
    Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET! Free Webinar: How to Market in the Ecommerce Funnel. Register for this free webinar to understand how to reach and retain customers with an ecommerce marketing strategy. Connect with HubSpot Photo Credit: Ina.
    [Hubspot, Webinar] 12 Lessons from Nike to Help Build Brand Awareness
    View the on-demand webinar now! Connect with HubSpot Nike is famous for creating commercials that make you want to jump out of your chair or off the couch and go do something. "It" to be specific. I was doing some research (I promise, boss) on the importance of preparation when I came across this Nike commercial for
    [Hubspot, Webinar] 6 Different Emails Every Marketer Should Consider Sending
    According to HubSpot's research , lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. For instance, if you are signing up for a webinar, you will fill out a form and then receive a transactional (thank-you) email that provides you with the login information in order to join.
    [Hubspot, Webinar] Keyword Strategies for eCommerce Search Engine Optimization
    To learn more ways you can optimize your eCommerce website to generate more business attend our live eCommerce website analysis webinar. Free Webinar: Internet Marketing Strategies for Ecommerce Websites. Join this live webinar to learn actionable tips to improve your Ecommerce website! Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Hubspot, Webinar] 11 Clever Ways for Marketers to Reconvert Their Leads
    Encourage leads to reconvert while they're most engaged with your content by including calls-to-action within your offer content such as ebooks, webinars, and other downloads. For a sense of how you can organize your resource center, check out HubSpot's own Marketing Resources section here. Say hello to Johnny the prospect. Wowza!
    [Hubspot, Webinar] 7 Signs Your Mobile Marketing Sucks
    Reserve your seat for the webinar here. Connect with HubSpot "Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix. Your Marketing Approach Isn't Local. Your Mobile Efforts Are Not Sociable. Not likely.
    [Hubspot, Webinar] Answers to Your Top 3 Social Media Questions
    Certified by Guinness World Records as the largest online marketing seminar ever, " The Science of Social Media " webinar we hosted on Tuesday focused on how to use social media to build your reach, engineer contagious ideas, and measure your results. Did you attend the world's biggest webinar? Connect with HubSpot
    [Hubspot, Webinar] Think Outside Your Alumni Database: A Primer on Social Donor Management
    Earlier this month we teamed up with HubSpot for a webinar on insights and practical advice for Social Donor Management , and how it can help you build a presence with your alumni and identify potential donors. Bring Your Alumni Database to Life. Implementing Social Donor Management With LinkedIn. nonprofit
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Hubspot, Webinar] How Do You Use Your Email List Effectively? [Marketing Cast]
    You might want to share a link to a video, a new webinar or some type of industry report or an infographic. Connect with HubSpot Do you remember the sweet anticipation of receiving new email messages? If you are like most people today, you hardly think of your inbox fondly. Earn the Attention of Email Subscribers.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Hubspot, Webinar] 8 Frequently Missed Lead Gen Opportunities for Your Homepage
    This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Do you provide a variety of educational content, like reports, videos, webinars, and research? Connect with HubSpot He is also the co-author of the new book, Fire Your Sales Team Today! Got it. Worth noticing.
    [Hubspot, Webinar] Volkswagen Gets 1 Million Commerical Views Before the Super Bowl
    Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. The commercials are funny, and speak to their core brand image.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Hubspot, Webinar] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
    Business blogging and creating other types of content such as ebooks, webinars, and other content offers all offer perfect opportunities for sharing. (As an added bonus, Google loves fresh, quality content!) Luckily, there are a variety of social media management tools like HootSuite ( which now integrates directly with HubSpot!
    [Hubspot, Webinar] 60 Proven Ways to Increase Your Online Marketing Influence
    Master one niche, own that niche, then use webinar marketing to promote your brand. Connect with HubSpot On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online.
  • HUBSPOT  |  SUNDAY, AUGUST 5, 2012
    [Hubspot, Webinar] Who Exactly Uses Twitter and Other Marketing Stories of the Week
    Check out the full story here. ( By the way: HubSpot's Dharmesh Shah and SEOmoz's Rand Fishkin are hosting a webinar together on August 20! It's a scorcher out there -- well, it is here in Boston, anyway. Why not cool down by staying the heck inside and persuing some of the marketing stories from this week you might have missed? Yikes.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Hubspot, Webinar] "Helpful" is the New "Viral"
    HubSpot. HubSpot, of course, is notorious for giving away tons of valuable tips, stats, and tools aimed at helping marketers generate more leads and more sales, more effectively. Webinar: How to Use Online Video for Inbound Marketing. Connect with HubSpot So, you’re going to make a “viral video.” Right?
    [Hubspot, Webinar] 4 Insights from the Web Design Trenches
    From a business perspective, you might be like, “I want to make X amount of money, so ultimately, I need someone to put this product in their shopping cart and pay for it, or I need someone to download this ebook or webinar and convert into a lead.” Here’s a transcript of our chat. Insight #1: Content is Everything. text, images, video, etc.),
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Hubspot, Webinar] 5 Reasons Businesses Must Revolutionize Sales and Marketing
    To learn more about how you and your business can adapt, join George Hu, vice president of marketing at, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Connect with HubSpot That said.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Hubspot, Webinar] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees. Connect with HubSpot "It's desperate," says David Meerman Scott, marketing strategist and bestselling author, about adding "Please Retweet" to your Twitter updates. Yes, Says Dan Zarrella.
    [Hubspot, Webinar] 19 Reasons Why Your eBook Promotion Is a Fail
    The following example of HubSpot is visually-stimulating, and communicates the value of their content offer: Image Credit: HubSpot. 3. Eloqua research has found that the ideal number of fields for your landing page forms is 7: Image Credit: HubSpot. 7. Content marketers love earning page views. Not just any leads, either.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Hubspot, Webinar] 5 Benefits of Educating Prospects With Free Content
    Using free content, whether it's in the form of blog articles, ebooks, webinars, videos, etc. Connect with HubSpot It's easy to understand why companies would think that way. The goal of any business is to make a profit, so giving away free goodies to people would be crazy, right? Wrong. ring true? We think not. Trust in Your Brand.
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Hubspot, Webinar] Inbound Marketing Vs The Yellow Pages [Cartoon]
    On Demand Webinar & Report: 2011 State of Inbound Marketing. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels. Connect with HubSpot Learn the latest findings from the 2011 State of Inbound Marketing Report.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Hubspot, Webinar] The Quintessential Qualities of Modern Marketing Design
    This HubSpot partner consistently creates beautiful visual content , this image appearing on their website's homepage. Let's say the goal of yours to get someone to sign up for a webinar. Let's get down to brass tacks. People like pretty pictures. So I understand why the marketing world's abuzz over visual content ! That's. Design.
    [Hubspot, Webinar] Celebrating "I Love to Write (Marketing Stuff) Day"
    Free Webinar: Small Business Blogging Secrets Revealed. Join our free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot As a marketing professional, I have to write constantly. And, the type of writing that I do usually consists of email message creation. Marketing Takeaways: 1.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Hubspot, Webinar] 6 Facebook Marketing Best Practices
    Link directly to landing pages for ebooks and webinars to generate leads from Facebook. 4. Connect with HubSpot The following is an excerpt from our newest ebook: How to Master Facebook Marketing in 10 Days. Ultimately you will have to carve your own way with what works with your audience and what they need from you. Post every day.
    [Hubspot, Webinar] A 30 Million Dollar Cheezburger?
    View the on-demand webinar now! Connect with HubSpot Yesterday it was announced that the Cheezburger Network raised $30 million in Series A funding from notable investors including Foundry Group, Madrona Venture Group, Avalon Ventures, and SoftBank Capital. What does CEO, Ben Huh, plan to do with the money? Expand of course.
    [Hubspot, Webinar] Inbound Marketing Lessons from the Hotel Industry
    Live Webinar: Become an Expert in Local Marketing. Join this live webinar to learn how to use search engines, such as Yelp and Google Local effectively, to locally market your business. Connect with HubSpot Brian breaks out his marketing efforts into three areas with different goals and tactics. 1. Rooms = Core Business.
    [Hubspot, Webinar] 7 B2B Buying Signals Marketers Should Pounce On
    Sometimes you’ve generated early interest from a prospect with a great ‘top of the funnel,’ informative ebook, webinar, or other piece of content. Maybe now isn’t the time to have a rep call, but it could be the perfect time to invite them to a webinar that’s a deeper dive into your product or service.
    [Hubspot, Webinar] UK Advertisers: Penny-Wise, Pound-Foolish?
    HubSpot's product offers a great analytics application for both your website and your blog so you can see exactly what people are looking at, what's working, and what's not. If you'd like to try out HubSpot's product for free for 30 days you can sign up here. Free Webinar: Online Marketing Case Studies. Connect with HubSpot
    [Hubspot, Webinar] 10 Steps to More Scientific Social Media Marketing
    As a preview for my upcoming webinar , I have taken 10 of the most important lessons from my research and distilled them into actionable advice that you can implement in your own marketing strategies and tactics. Free Webinar: Science of Social Media. Connect with HubSpot The Science of Social Media. Audience size does matter.
    [Hubspot, Webinar] 4 Reasons Your Store Needs an eCommerce Website to Grow
    To learn more about the benefits of have both an online and offline location, also known as "click and mortar", and how the two can work together please register for our "click and mortar" webinar. Free Webinar: eCommerce "Click and Mortar". Learn How To Start a "Click and Mortar" Business from HubSpot's VP of Sales Mark Roberge.
    [Hubspot, Webinar] 6 Reasons Lead Nurturing Wins Over Email Blasts
    In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. Have a great month?
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Hubspot, Webinar] Conversion Assists: How to Leverage Your Site's Most Influential Pages
    For HubSpot Professional and Enterprise customers, starting today you can access a new tool, Conversion Assists , in your Analyze tab. What types of offers (webinars, ebooks, etc.) Connect with HubSpot If you've ever played a sport that regarded the 'assist' as an important statistic, you know how valuable it can be.
    [Hubspot, Webinar] How to Write a Terrible, Horrible, No Good, Very Bad Blog Post
    Improve blogger relations by giving other bloggers' content some link love, or increase chances for lead generation by linking to relevant, downloadable content like ebooks and webinars on your own site. 7. Connect with HubSpot So wait -- you don't want to win the award for the worst blog post ever written? Include zero in-text links.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Hubspot, Webinar] 5 Must-Test Internet Marketing Tactics and Metrics
    Do ebook offers convert better than webinar offers? Connect with HubSpot Marketers should always be testing , analyzing, and adjusting their marketing programs. In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email.
    [Hubspot, Webinar] B2B marketers are stumbling in the dark
    The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. Traditionally" (see American Marketing Association & Brainshark webinar) this has meant that between 70-90% of marketing collateral goes completely untouched and unused by sales staff.
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