VOICE-BASED MARKETING | THURSDAY, JANUARY 16, 2014
[Hubspot, Webinar] 2014 Trends in Digital Marketing
HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC. 27% of marketers even reported that social media, along with email marketing, delivers lower average CPLs. So was 2012, 2011, and 2010. Mobile.
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 29, 2010
[Hubspot, Webinar] Marketing By Objectives « The Effective Marketer
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Right on, my friend! As we have all heard before, marketers are now more than in any other time being measured and challenged to produce measurable results. Set measurable objectives , both financial and marketing. United States License.
HUBSPOT | WEDNESDAY, MAY 1, 2013
[Hubspot, Webinar] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
For example, HubSpot’s email tool has a click tracking feature, which allows you to see who clicked on which links in your emails. phrased the question as, “When I don’t click on emails from HubSpot, it’s primarily because.”, As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates.
HUBSPOT | MONDAY, FEBRUARY 18, 2013
[Hubspot, Webinar] How Inbound Marketing Can Fuel Native Advertising
So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? ebooks, webinars, whitepapers, etc.). If you're a CMO, you may have heard the term "native advertising" bandied about recently. What Is Native Advertising?
HUBSPOT | WEDNESDAY, OCTOBER 17, 2012
[Hubspot, Webinar] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails. More on this in the next section.) At HubSpot, we define our lifecycle stages as the following: Subscriber. Not at all. The result? Opportunity.
HUBSPOT | TUESDAY, OCTOBER 1, 2013
[Hubspot, Webinar] Social Media Managers Must Work Around Lousy Business Models
In my example, when I called American and said that the company tweeted this number to me to help, the airline knew nothing about the exchange. ( Tip for HubSpot users: Using HubSpot''s Social Inbox, your social media team can easily email forward tweets that need customer support attention to customer support reps. Not entirely.
HUBSPOT | MONDAY, MARCH 9, 2015
[Hubspot, Webinar] How Reporting on Revenue Can Improve Your Relationship With Sales
And if you are a HubSpot customer, learn how you can report on revenue using HubSpot ! These include but are not limited to webinars, trial requests, and various in-person events. By looking at this report, I see that the Q1 webinar and marketing automation RFP have generated the most amount of revenue for the company.
HUBSPOT | MONDAY, APRIL 14, 2014
[Hubspot, Webinar] The Purpose of Repurposing Content
Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. Examples of changing the format include turning a series of blog posts into an ebook, or taking key content from a webinar and placing it in an easy-to-consume infographic. typical brainstorming tactic. hope it''s helpful.
HUBSPOT | FRIDAY, FEBRUARY 4, 2011
[Hubspot, Webinar] 5 Ways to Prepare for the Future of Email Marketing
This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Live Webinar: The Science of Email Marketing. Connect with HubSpot Cultivate Your House List. And you know what? Forget About List Rental.
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Hubspot, Webinar] How to Optimize a PDF for Search
The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. Connect with HubSpot Steps to Optimize a PDF for Search. 1.) Create your PDF in a text-based program. When you use Microsoft Word or Adobe Acrobat, crawlers can read and index the content. 2.)
HUBSPOT | WEDNESDAY, AUGUST 21, 2013
[Hubspot, Webinar] 20 Inspiring SlideShare Presentations Every Marketer Should See
10 Lessons from the World''s Most Captivating Presenters, HubSpot. 10 Lessons from the World's Most Captivating Presenters from HubSpot All-in-one Marketing Software. 9) You Suck at PowerPoint!, Even though this presentation was originally a webinar, it doesn''t feel like one. Some have gorgeous designs.
HUBSPOT | THURSDAY, OCTOBER 20, 2011
[Hubspot, Webinar] 5 Examples of 'Like-Gating' to Generate Facebook Fans
To help you create a custom tab for your Facebook page with a like-gating experience, HubSpot offers a Welcome tab application for customers. Here are just a few examples: "First glimpse" access to content: ebooks, webinars, podcasts, company news, Facebook fan-only newsletter. Connect with HubSpot The problem? Our take?
HUBSPOT | TUESDAY, APRIL 27, 2010
[Hubspot, Webinar] New Chart: Survey Says Inbound Marketing Budgets on the Rise
According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Download the webinar now to learn how more than 230 professionals have been using inbound marketing to transform their businesses.
HUBSPOT | THURSDAY, AUGUST 12, 2010
[Hubspot, Webinar] Goodbye TweetMeme: Twitter Launches Its Own Retweet Button
On-Demand Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot The rumors are now official. Today, Twitter released its own Tweet Button to allow website owners to encourage visitors to Retweet articles and pages. Marketing Takeaway.
B2B MARKETING INSIDER | THURSDAY, MARCH 17, 2011
[Hubspot, Webinar] Nine Variables To Consider When Creating Remarkable Content
Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it. PDF, webinar, blog post? It’s an evolving and exciting process. Target Audience: Whom are we trying to get to read this?
HUBSPOT | THURSDAY, SEPTEMBER 27, 2012
[Hubspot, Webinar] 12 Automated Email Workflows You'll Kick Yourself For Not Using
ebooks, webinars, kits, etc.) by these topics, create a workflow for each topic, and trigger the appropriate workflow when one of your contacts downloads one of those offers. If your leads have downloaded a lot of your top-of-the-funnel offers like ebooks and webinars , it might be a good sign they're ready for a little bit more.
HUBSPOT | MONDAY, DECEMBER 6, 2010
[Hubspot, Webinar] Does Social Media Make Sense for B2B Companies? [Marketing Cast]
Watch the On-Demand Social Media Marketing Webinar! Connect with HubSpot Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. Don’t Think You Are Different.
HUBSPOT | WEDNESDAY, MAY 5, 2010
[Hubspot, Webinar] Twitter Launches Tool to Embed Tweets
Find out how to generate some "buzz" via social media pollination [link] less than a minute ago via CoTweet HubSpot HubSpot Key Marketing Takeaways Allowing users to embed tweets will change the way people use Twitter to relay ideas. Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR?
HUBSPOT | FRIDAY, OCTOBER 21, 2011
[Hubspot, Webinar] 3 Characteristics of Successful Modern-Day Press Releases
Derive one piece of content from another, such as turning a webinar into a series of blog posts, a podcast or video, a PowerPoint presentation or pdf, an infographic – and distribute each accordingly. Find out how to use them more effectively by registering for our upcoming live webinar, " The Science of Press Releases "!
HUBSPOT | FRIDAY, MAY 21, 2010
[Hubspot, Webinar] 6 Quick Tips to Search Twitter Like an Expert
Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR? Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot The Internet is overloaded with content. We previously told you that you have to search Google like a pro.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot, Webinar] How to Structure a Kick-Ass Marketing Team for Any Company
Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. That means ebooks, webinars, whitepapers, etc. Connect with HubSpot
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Hubspot, Webinar] 5 Creative Ways to Recycle Content
Archive That Live Webinar, and Turn it Into an Ebook. Did you host a live webinar on an educational topic in your industry? Then, consider using that webinar content as the basis for an ebook. Connect with HubSpot Easy! R-E-C-Y-C-L-E. Recycle content , that is. And saving time and effort is still saving something , right?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 19, 2010
[Hubspot, Webinar] Real Examples of Social Media ROI
As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Summary: some published examples of "hard" ROI from social media. Here’s what I found. also found plenty of insightful content that doesn’t include specific numbers.
HUBSPOT | TUESDAY, FEBRUARY 7, 2012
[Hubspot, Webinar] How to Create Marketing Offers That Don't Fall Flat
Webinars (Live & Archived). For example, an offer you're promoting to generate net new leads at the top of your funnel (like, say, an educational ebook or a webinar) is likely valuable because it educates your prospects and fulfills a need. Do your prospects prefer webinars to ebooks? Connect with HubSpot Ebooks.
HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Hubspot, Webinar] Volkswagen Gets 1 Million Commerical Views Before the Super Bowl
Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. The commercials are funny, and speak to their core brand image.
HUBSPOT | WEDNESDAY, OCTOBER 27, 2010
[Hubspot, Webinar] New Marketing Data: 2x PPC Performance with Social Media
Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. View this on-demand webinar to learn about low-cost lead generation! Connect with HubSpot Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. Are you a PPC junkie?
HUBSPOT | MONDAY, SEPTEMBER 19, 2011
[Hubspot, Webinar] 5 Types Of Lead Nurturing Emails You Should Be Sending
Send them a whitepaper or webinar that will allow them to gain further information and realize the value you have to offer. 4. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. View this on-demand webinar now! Connect with HubSpot
BLOG MY CALLS | WEDNESDAY, JULY 18, 2012
[Hubspot, Webinar] Lead Nurturing 101
According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. For example if a lead downloads a White Paper, attends a webinar, requests a demo and spends an hour on your site, that lead is a very good lead. So how do you do that? 1) Great Content. That won't work.
HUBSPOT | TUESDAY, JANUARY 25, 2011
[Hubspot, Webinar] 4 Email Marketing Challenges and How to Tackle Them
MarketingSherpa’s Email Summit in Las Vegas started yesterday in full force and HubSpot is here to keep our readers in the loop of the hottest email marketing discussions. If you want to hear more real data about frequency and timing issues, tune into Dan’s upcoming webinar, The Science of Email Marketing.
HUBSPOT | MONDAY, SEPTEMBER 24, 2012
[Hubspot, Webinar] 25 Little Email Marketing Experiments That Deliver BIG Results
See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. 6) Template Designs: We've encouraged you to either use HubSpot's email templates ( if we're your ESP ) or to even create your own email template designs if you're so inclined. Sup with that? perform better? Maybe.
HUBSPOT | FRIDAY, JUNE 11, 2010
[Hubspot, Webinar] 3 Ways to Turn Your Company Into a Blogging Machine
At HubSpot, even though we use our own software and we also showcase case studies from customers. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot Many companies think of blogging as adding a bolt onto an existing machine. To do this, your business needs to become a blogging machine.
HUBSPOT | WEDNESDAY, JANUARY 18, 2012
[Hubspot, Webinar] Facebook Launches Much-Anticipated Open Graph Applications
If you've spent a lot of time building up your arsenal of content offers such as educational ebooks, archived webinars, and the like, consider creating a Facebook app that serves as a content library. Connect with HubSpot Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind?
HUBSPOT | THURSDAY, AUGUST 29, 2013
[Hubspot, Webinar] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
In fact, according to HubSpot , inbound marketing costs 61% less than traditional marketing. Successful cross relevancy was best explained in a HubSpot webinar where Dan Zarrella talked about his interests in marketing and zombies. My name is Dan, and I’m addicted to inbound marketing. Bored yet? Screw sexy. Be helpful.
HUBSPOT | FRIDAY, FEBRUARY 15, 2013
[Hubspot, Webinar] 15 Metrics Every Marketing Manager Should Be Tracking
If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel.
HUBSPOT | THURSDAY, APRIL 29, 2010
[Hubspot, Webinar] New Research: 5 Twitter Charts For Marketers
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness.
INSIGHTIQ BLOG | THURSDAY, APRIL 21, 2011
[Hubspot, Webinar] Treat Your Customer Like You Would Treat Your Best Friend
Click Here for a useful webinar on timing from Hubspot. "What a ridiculous concept," you may be thinking after reading the title of this post. But is it so ridiculous? In today's hyper-connected, consumer-powered world, people demand a stronger relationship with the brands that they interact with. Make them feel special.
HUBSPOT | MONDAY, JANUARY 3, 2011
[Hubspot, Webinar] 11 Essential Business Blogging Software Features
It's also helpful to be able to segment subscriber growth by email versus RSS, as HubSpot's Blog Analytics tool offers. 6. An integrated tool like HubSpot, whose Sources Tool analyzes the traffic, leads, and customers your blog provides, can be invaluable. 8. Connect with HubSpot Good for you! Blog Functionality. 1. link]. 2.
HUBSPOT | WEDNESDAY, JUNE 2, 2010
[Hubspot, Webinar] Associated Press Includes Social Media Guidelines in 2010 Stylebook
Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media.
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Hubspot, Webinar] 11 Ways to Use Content to Build Online Authority
Host Webinars. Put a real, live voice behind your content by hosting a webinar. Connect with HubSpot When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Write and Optimize for Informational Keywords.
HUBSPOT | SUNDAY, JANUARY 20, 2013
[Hubspot, Webinar] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
The Science of Twitter Webinar. HubSpot’s Social Media Scientist, Dan Zarrella, has some cold, hard data related to what kinds of content people on Twitter want to engage with and what produces real ROI. Join us on Wednesday, January 23rd at 1pm EST. Register for the free webinar here. Let's get started! Awesome. Now what?
HUBSPOT | THURSDAY, MARCH 26, 2015
[Hubspot, Webinar] 6 Reasons Why Marketers Should Bet on Podcasting
You can hire a consultant, ask a friend who is already podcasting (that’s what I did – thanks, Ralph and Carol Lynn !), or take advantage of the quality podcasts for podcasters and free webinars available. Be sure to check out HubSpot''s Growth Show Podcast ! There is more to it than that, obviously. Like everyone else, I’m busy.
WRITTENT | THURSDAY, FEBRUARY 20, 2014
[Hubspot, Webinar] 57 Notable and Unique Content Marketing Ideas
Webinars. Organize, sponsor, and promote a remote seminar or conference, where you invite industry leaders and experts to share via Webinar or Telecast software. image credit: hubspot. HubSpot isn’t afraid to let their employees go head-to-head on hot issues, in their highly-popular “Marketing Debates” series. Posts.
HUBSPOT | TUESDAY, JANUARY 3, 2012
[Hubspot, Webinar] 17 Silly Missed Lead Generation Opportunities
That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. Check out HubSpot's webinar page and ebook page as examples. 3. Connect with HubSpot Offers are the heart and soul of lead generation. And it needs to be good. That's where promotion comes in.
HUBSPOT | WEDNESDAY, MARCH 30, 2011
[Hubspot, Webinar] Google Takes Social Search to the Next Level with +1
Live Webinar: State of the Social Media Marketing Industry. Join this webinar with Social Media Examiner to hear the results of a brand new study. Connect with HubSpot Today, Google came out with a counter punch to Facebook's Like button. Earlier today, the search engine giant began rollling out a new button called +1.
WEBBIQUITY | MONDAY, APRIL 8, 2013
[Hubspot, Webinar] 24 Exceptional Email Marketing Tips, Techniques and Tactics
The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. 25 Clever Ways to Grow Your Email Marketing List by HubSpot. Lead Nurturing Emails Every Business Should Send by HubSpot. How can you minimize unsubscribes? Adam T. Between 0.5
HUBSPOT | TUESDAY, MARCH 15, 2011
[Hubspot, Webinar] The Future of Foursquare: Understanding Location-Based Marketing
Webinar On Demand: Become an Expert in Local Marketing. View this webinar to learn how local marketing platforms, such as Yelp and Google Local, help you generate more sales. Connect with HubSpot Crowley also elaborated on the recent launch of Foursquare's 3.0 version. Creating Serendipitous Experiences. Marketing Takeaway.
HUBSPOT | WEDNESDAY, JUNE 8, 2011
[Hubspot, Webinar] Guy Kawasaki's 12 Pillars of Enchantment
In addition to his newest book,"Enchantment," his webinar, How to Use Social Media to Enchant Your Customers , identifies what to do. Essentially, you need to view the webinar for the in-depth how-to, but here's the deal in a nutshell: 1. Connect with HubSpot Simply put, being enchanting is beneficial- it gets you followers.
HUBSPOT | FRIDAY, JULY 8, 2011
[Hubspot, Webinar] Top Reasons Why People Follow Brands on Facebook [Infographic]
Make sure that whatever offers you are making on your website, whether they are product giveaways for B2C companies or research reports or webinars for B2B companies, they are also promoted regularly via social media with links back to landing pages on your site. Connect with HubSpot Social Media Users Are Seeking Offers.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 3, 2012
[Hubspot, Webinar] Is Your Marketing Content Leaving Footprints In The Sand?
recent HubSpot webinar recommended sharing 15 pieces of content a week that are not from your company or website. You just created the best blog, case study, or ebook ever and want people to know it. So how do you get your information out into the industry? What can you do to differentiate yourself and get more views for your content?
HUBSPOT | MONDAY, AUGUST 22, 2011
[Hubspot, Webinar] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
Go to the registration pages of conferences, industry events, and webinars. Connect with HubSpot What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Start With Interviews. Check Out Industry Events. Photo credit: caffeina.
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Hubspot, Webinar] How Long Should a Marketing Survey Be Online?
Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. View the on-demand webinar now! Connect with HubSpot The Web is an amazing platform to gather knowledge and insight from customers and prospects. Survey Completion Insights. This research uncovered some interesting data.
B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
[Hubspot, Webinar] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Webinar (731). Here it is - the very best posts and the hottest topics for 2010. Congrats to all for making the list! What’s Up, Blog?
HUBSPOT | TUESDAY, NOVEMBER 22, 2011
[Hubspot, Webinar] How to Use Data to Create Awesome Marketing Offers
ebooks, webinars, free trials, etc.), you need to start tracking them. At HubSpot, for example, we've found that webinars typically have higher lead-to-customer conversion rates than ebooks, so if we're looking to nurture leads further down the funnel, we'll offer a webinar over an ebook. Connect with HubSpot
HUBSPOT | TUESDAY, JULY 10, 2012
[Hubspot, Webinar] 16 Ways to Simplify Your Prospects' Decision-Making Process
Is it an ebook, a webinar, a slide deck? At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website -- even on our homepage. 9) Let People Know How They Can Get in Touch. The first place to start is to add a call-to-action (CTA) to your website.
HUBSPOT | THURSDAY, JULY 1, 2010
[Hubspot, Webinar] When Technology Goes Wrong: How to Respond to Your Audience
I've been doing webinars long enough that I know that technology never works 100% of the time. The HubSpot marketing team has hosted over 50 webinars this year and every time, even in our seasoned age, something always goes wrong. The first few times we hosted a live webinar, we practiced numerous times beforehand.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Hubspot, Webinar] How to Transform Your Website With Four Magical Steps
Use tools, such as those HubSpot provides, to do this. Use HubSpot tools to design landing pages that can be deployed by a single person in 15 minutes or less. 4) Don’t measure absolutely everything. New Webinar: The Science of Website Redesign. Connect with HubSpot Abracadabra. Take Me to Your Leads. Also, a no-no.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Hubspot, Webinar] 6 Non-Fluff Answers to Your Social Media Questions
In an effort to remove some of that fluff and bring you meaty social media tips, we collaborated in a webinar with oneforty and Backupify. If you were unable to attend the webinar, here are some of the top questions asked during the session and our non-fluff answers to them: 1. Connect with HubSpot Social media fluff.
HUBSPOT | MONDAY, MARCH 14, 2011
[Hubspot, Webinar] 5 Ways You Might Be Failing at Local Marketing
In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Live Webinar: Become an Expert in Local Marketing. Join this live webinar to learn how to use search engines, such as Yelp and Google Local effectively, to locally market your business.
HUBSPOT | THURSDAY, APRIL 14, 2011
[Hubspot, Webinar] How To Use YouTube For eCommerce
HubSpot CMO Mike Volpe says to keep in mind that “ social media isn’t a strategy, its a technology ” Use technology YouTube to share the information with anyone that wants it. Webinar On Demand: Use Inbound Marketing for Your eCommerce Site. Connect with HubSpot This is a guest post authored by John Lawson.
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Hubspot, Webinar] SEO: 301 Redirects Don't Pass Existing Social Shares
All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. Webinar On Demand: The Science of Website Redesign. Facebook. Google+.
HUBSPOT | FRIDAY, OCTOBER 28, 2011
[Hubspot, Webinar] The Ultimate Cheat Sheet for Creating Awesome Landing Pages
If it's a webinar, say it's a webinar. What kind of ebook or webinar is it? For example, if you're offering an ebook or a webinar, show a cover of the ebook or a screenshot of the webinar's presentation cover slide. If it's a webinar they registered for, maybe you will present them with login information.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Hubspot, Webinar] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
You could do that by hosting educational webinar series, recording videos or producing an industry podcast. ” To learn more inbound marketing lessons from Charlie Sheen, make sure you join us for the upcoming webinar ! Free Webinar: Inbound Marketing Lessons from Charlie Sheen. Connect with HubSpot ” 2.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Hubspot, Webinar] 30 Brilliant Social Media Marketing Tips From 2011
Leverage social search and boost your rankings for target keywords by offering content (ebooks, webinars, etc.) Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Of course you do.
ANYTHING GOES MARKETING | MONDAY, AUGUST 3, 2009
[Hubspot, Webinar] Tips on Using Twitter to Boost Your Marketing Efforts
If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. I was inspired by those bright people over at Radian6 who showed me some of the untapped potential of Twitter. Are you already tired of Twitter? Do you think it’s just a fad? As you read these, you need to think about your end goals. It’s that easy.
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Hubspot, Webinar] How Pandora Leverages Personalization in Email Marketing
To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Live Webinar: The Science of Email Marketing. Connect with HubSpot Are you a Pandora listener? Then you know the value of this personalized radio station: all the music you like, when you want it. Know Your Business.
HUBSPOT | MONDAY, AUGUST 1, 2011
[Hubspot, Webinar] 5 Reasons Businesses Must Revolutionize Sales and Marketing
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Connect with HubSpot That said.
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 30, 2009
[Hubspot, Webinar] The Fun Theory: How to Change Behavior
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought.
THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 22, 2011
[Hubspot, Webinar] WordPress Plugins for Marketers
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. Let us know! United States License.
B2B MARKETING MENTOR | WEDNESDAY, JUNE 26, 2013
[Hubspot, Webinar] Google+ Debate Results: Cold Calling is Shifting to Warm Calling
While they may not have asked for a call, ringing their phone isn’t as unexpected as an unsolicited call. I’ve gotten so annoyed with cold calling that I’ve turned that channel off. I’ll do webinars, hangouts, and scheduled calls. Click on the video above to hear what our speakers had to say.
BLOG MY CALLS | THURSDAY, JANUARY 16, 2014
[Hubspot, Webinar] Call Leads Quickly: Some Stats and An Argument
One side (the side I was on) argued that every lead (White Paper downloads, webinar attendees, etc.) Companies like Marketo and Hubspot believe in a long process of lead nurturing. When someone downloads a White Paper, requests a demo, attends a webinar, or fills out any form on a website, they need an immediate phone call.
HUBSPOT | FRIDAY, OCTOBER 22, 2010
[Hubspot, Webinar] Calendaring Your Social Media Marketing Content
From the many Website Optimization Webinars I've done over the past six months, I've signed up for many Facebook company pages, and I follow tons of people on Twitter. We do something similar here at HubSpot. If you want to use the 2011 version, you can download Demand Metric’s Social Media 5-Pack for free, courtesy of HubSpot.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Hubspot, Webinar] Lead Gen 101: How to Create an Intuitive Website Conversion Path
If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. You can easily do this with HubSpot''s Content Optimization System. 5) Confirmation Email. Include a verb (e.g. Stand out on your page.
WRITTENT | TUESDAY, MAY 21, 2013
[Hubspot, Webinar] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. Webinars. You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Optimal Length. Jargon.
HUBSPOT | WEDNESDAY, OCTOBER 1, 2014
[Hubspot, Webinar] 3 Real-Life Examples of Incredibly Successful A/B Tests
For more information, be sure to check out the on-demand webinar " Optimize Your Online Marketing Channels ," hosted by Optimizely and HubSpot. Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. Truthfully, there is no one-size-fits-all recipe.
HUBSPOT | MONDAY, AUGUST 26, 2013
[Hubspot, Webinar] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
Your marketing team is constantly cranking out useful, relevant information packaged in different types of offers that can help you sell: ebooks, blog posts, case studies, SlideShares , webinars, infographics. Educate your prospects in between calls by leveraging your company’s content. you get the gist. All the best, Niti. 3) Before a Demo.
HUBSPOT | FRIDAY, OCTOBER 7, 2011
[Hubspot, Webinar] 20 Variables Every Marketer Should Be Testing
Test the performance of different calls-to-action based on their placement on various pages of your website and within certain pieces of content like blog posts, ebooks, and webinars. 3. Content Offers: Calls-to-action are made up of different offers, such as an ebook, a webinar, a free trial, etc. Connect with HubSpot graph?
HUBSPOT | FRIDAY, APRIL 15, 2011
[Hubspot, Webinar] 3 Unique Ways to Gain Trust on Landing Pages
Free Webinar: Optimizing 60 Landing Pages in 60 Minutes. Join this 60-minute webinar during which we will review 60 unique landing pages and show you some optimization tricks. Connect with HubSpot There are many factors that go into your audience’s decision to fill out the form which gives them the offer or not.
HUBSPOT | WEDNESDAY, JUNE 29, 2011
[Hubspot, Webinar] 7 Effective Ecommerce Applications of Twitter
Free Webinar: How to Market in the Ecommerce Funnel. Register for this free webinar to understand how to reach and retain customers with an ecommerce marketing strategy. Connect with HubSpot Twitter, the popular micro-blogging service, can be somewhat of a quagmire for marketers. Create Category Accounts. Run Contests.
HUBSPOT | THURSDAY, MAY 20, 2010
[Hubspot, Webinar] How to Create a Killer Email Offer in 10 Minutes or Less
It has been a particularly hot topic among the sales team here at HubSpot. common saying at HubSpot is that a blog article takes an hour to write, 40 minutes of which is dedicated to the title because without that, you've got nothing. Connect with HubSpot Lately there's been a lot of talk about ROI and email.
HUBSPOT | FRIDAY, AUGUST 27, 2010
[Hubspot, Webinar] Expert Advice: Overcoming Business Blogging Challenges
We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot Blogging and creating content is an essential part of any SEO strategy.
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Hubspot, Webinar] Social Media Outsourcing Increases 128% in Two Years [New Report]
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. HubSpot, for example, has a social media following across accounts of about 318,000.
HUBSPOT | THURSDAY, JUNE 2, 2011
[Hubspot, Webinar] Marketing vs. Publishing: Both Create Content, Drive Leads
Or you can use a product like HubSpot. To access past and future lead generation quick-start series webinars, click below. Join this webinar series from a comprehensive overview of the lead generation process. Connect with HubSpot The main points? You need to understand what publishing is. You own (not rent) your channel.
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Hubspot, Webinar] 6 Reasons Lead Nurturing Wins Over Email Blasts
In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. Have a great month?
HUBSPOT | WEDNESDAY, SEPTEMBER 21, 2011
[Hubspot, Webinar] 25 Facebook Page Ideas You Haven't Tried Yet
Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc. 7. Connect with HubSpot This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Posting Statuses on Your Wall. 1. … ”). 8.
HUBSPOT | FRIDAY, OCTOBER 26, 2012
[Hubspot, Webinar] Why You (Yes, You) Need to Create More Landing Pages
Plus, I hear HubSpot has a pretty sweet and easy-to-use Landing Page tool (*wink wink*). 2) Create More Offers. webinars vs. ebooks vs. templates vs. videos, etc.)? "Who, me? More landing pages , you say? But I've already got some of those floating around my website." BUT WHERE ALL THE LEADS AT?! For many of you, probably not.
HUBSPOT | SUNDAY, AUGUST 12, 2012
[Hubspot, Webinar] How Top Brands Use Instagram, and Other Marketing Stories of the Week
Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. Repurposing the audio track from video content as a downloadable podcast, creating textual transcripts from your video content, curating your best content into ebooks, and publishing the recordings of live webinars. It's already Sunday?!
HUBSPOT | TUESDAY, FEBRUARY 22, 2011
[Hubspot, Webinar] 9 Benefits of Lead Nurturing
An InsideSales.com study found that 35-50% of sales go to the vendor that responds first to an inquiry, and a HubSpot study found that response rates decline as the age of a lead increases. 2. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Hubspot, Webinar] A Marketer's Guide to the Cloud
At HubSpot we use Google Calendar to keep track of everything including blogging calendars, webinars and our vacation schedule. Everyone on our marketing team knows when someone is out of the office through our vacation calendar, and our sales team can keep updated about the webinar schedule via the webinar calendar. 2.
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Hubspot, Webinar] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
You know, the one where you announce your next sale, ebook, webinar, coupon, free trial. Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's say you and another company decide to do a webinar together on a particular subject. We do something similar at HubSpot.
HUBSPOT | FRIDAY, APRIL 5, 2013
[Hubspot, Webinar] The Top 8 Priorities for Any One-Man Marketing Team
HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. 2) Establish exactly who your audience is. Here at HubSpot, for instance, we have five core personas! Especially for a small business.
HUBSPOT | TUESDAY, JUNE 8, 2010
[Hubspot, Webinar] A B2B Guide for Twitter Lead Generation
Distributing Content via Twitter for Lead Generation Using Twitter as a way to distribute content and information can helps drive leads for other content properties such as blogs, contests, webinars, eBooks, etc. Webinar: Twitter for Marketing and PR. Connect with HubSpot Tweep Search.
DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009
[Hubspot, Webinar] Rick Short Explains How to Turn Staff Into Prolific Bloggers
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. What made you want to start your first blog?
HUBSPOT | WEDNESDAY, MAY 18, 2011
[Hubspot, Webinar] Facebook Provides New Resource for Non-Profits
Free Webinar: Promoting Nonprofit Events With Social Media. Connect with HubSpot Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. Marketing Takeaway. Register Now!
HUBSPOT | TUESDAY, MAY 17, 2011
[Hubspot, Webinar] Avoiding the 5 Pitfalls of Free Content
John claims that free content is more likely to attract casual sign-ups from people who never end up actually attending your webinar or viewing your content. You could advertise that you’ll be sharing a coupon code at the end of the webinar or offering a sneak preview of a new feature. Connect with HubSpot Eroded Value.
HUBSPOT | THURSDAY, AUGUST 23, 2012
[Hubspot, Webinar] Answers to Your Top 7 Questions About the State of SEO in 2012
We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Think about it. And more targeted traffic means higher conversions!
HUBSPOT | WEDNESDAY, MARCH 23, 2011
[Hubspot, Webinar] How to Turn One Piece of Content into Five
Content Piece #5: Webinar Download. could easily re-present this presentation as a live webinar, or take the recording of the presentation (yup, I recorded it using the Voice Memo Recorder feature on my iPhone) and turn this into a webinar download offer. Connect with HubSpot Well, it's ok. Here's how. Yup, another one.
VIDYARD | TUESDAY, JULY 29, 2014
[Hubspot, Webinar] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
Alternatively HubSpot has put together a whitepaper on how to ensure your RFP matches your needs, but it’s a bit more high-level. Recorded Webinars (longer content offering a deep-dive into the larger problems your company tackles). Walk into any business and shout “Who wants to help me with this request for proposal?”
HUBSPOT | THURSDAY, NOVEMBER 8, 2012
[Hubspot, Webinar] What to Send Email Contacts in Different Stages of the Marketing Funnel
This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. Example: Invitation to Customer-Only Webinar Series. Your email database is not a leads database. Subscriber. What do you send subscribers? Opportunity.
HUBSPOT | WEDNESDAY, FEBRUARY 9, 2011
[Hubspot, Webinar] A Marketer's Guide to Quora
View the on-demand webinar now! Connect with HubSpot Sometimes, it can seem like there is an endless number of social media sites to participate on. Quora has entered the marketplace as a site worthy of consideration for marketers. handful of unique features for this question and answer site makes it compelling to marketers.
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Hubspot, Webinar] 7 Ways to Improve Your Marketing in 60 Seconds or Less
It can be as simple as adding a link to the end of your blog post that says, “Check out our webinar to learn more about [this topic]!” Write a quick post on your Facebook page to promote your latest ebook, or tweet a link to register for your upcoming webinar. Connect with HubSpot Add a call-to-action (CTA).