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HUBSPOT 5 Ways You Might Be Failing at Local Marketing
| MONDAY, MARCH 14, 2011
In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Live Webinar: Become an Expert in Local Marketing. Join this live webinar to learn how to use search engines, such as Yelp and Google Local effectively, to locally market your business.
HUBSPOT When Technology Goes Wrong: How to Respond to Your Audience
| THURSDAY, JULY 1, 2010
I've been doing webinars long enough that I know that technology never works 100% of the time. The HubSpot marketing team has hosted over 50 webinars this year and every time, even in our seasoned age, something always goes wrong. The first few times we hosted a live webinar, we practiced numerous times beforehand.
HUBSPOT 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
| FRIDAY, APRIL 22, 2011
You could do that by hosting educational webinar series, recording videos or producing an industry podcast. ” To learn more inbound marketing lessons from Charlie Sheen, make sure you join us for the upcoming webinar ! Free Webinar: Inbound Marketing Lessons from Charlie Sheen. Connect with HubSpot ” 2.
HUBSPOT Ecommerce Blogging: Product Page Linking Strategies
| TUESDAY, MARCH 8, 2011
Join Us for a Live Webinar: Blogging for eCommerce Sites. Join this live webinar to learn practical and specific blogging methodologies that you can apply and get results. Connect with HubSpot Today we wanted to demonstrate how blogging can increase your search engine rankings for your product pages. Photo credit: idealaunch.
HUBSPOT Marketers Gravitate to Facebook As Most Trusted Referral Source
| WEDNESDAY, SEPTEMBER 15, 2010
That would be Facebook , a recent HubSpot poll showed. During HubSpot’s webinar, Digital Word Of Mouth: Let Your Customers Transform Your Marketing , we asked attendees to list their most trusted source for receiving product recommendations. Connect with HubSpot Free eBook: Understanding Digital Word of Mouth Marketing.
HUBSPOT Calendaring Your Social Media Marketing Content
| FRIDAY, OCTOBER 22, 2010
From the many Website Optimization Webinars I've done over the past six months, I've signed up for many Facebook company pages, and I follow tons of people on Twitter. We do something similar here at HubSpot. If you want to use the 2011 version, you can download Demand Metric’s Social Media 5-Pack for free, courtesy of HubSpot.
HUBSPOT How to Create a Killer Email Offer in 10 Minutes or Less
| THURSDAY, MAY 20, 2010
It has been a particularly hot topic among the sales team here at HubSpot. common saying at HubSpot is that a blog article takes an hour to write, 40 minutes of which is dedicated to the title because without that, you've got nothing. Connect with HubSpot Lately there's been a lot of talk about ROI and email.
HUBSPOT Marketing vs. Publishing: Both Create Content, Drive Leads
| THURSDAY, JUNE 2, 2011
Or you can use a product like HubSpot. To access past and future lead generation quick-start series webinars, click below. Join this webinar series from a comprehensive overview of the lead generation process. Connect with HubSpot The main points? You need to understand what publishing is. You own (not rent) your channel.
HUBSPOT Expert Advice: Overcoming Business Blogging Challenges
| FRIDAY, AUGUST 27, 2010
We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot Blogging and creating content is an essential part of any SEO strategy.
B2B MARKETING ZONE POSTS Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
| WEDNESDAY, JULY 7, 2010
The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. Webinar (102). Webinar Recording: 7 Steps to Finding Untapped Revenue , June 23, 2010. Webinar Q&A: Content is Marketing Currency , June 6, 2010. Best of B2B Marketing. June 2010.
DIANNA HUFF - B2B MARCOM 7 Old Fashioned Marketing Tips that Set You Apart
| MONDAY, JUNE 14, 2010
A few weeks ago my client and I were bouncing ideas back and forth on how to get her message out and as you do when you brainstorm, I said, rather off the cuff, “Why not start a TV show a la HubSpot?. If you have a lower budget, you can invite your customers and fans to free Webinars. Like Silverpop, you can hold free events.
HUBSPOT A Marketer's Guide to the Cloud
| TUESDAY, JUNE 7, 2011
At HubSpot we use Google Calendar to keep track of everything including blogging calendars, webinars and our vacation schedule. Everyone on our marketing team knows when someone is out of the office through our vacation calendar, and our sales team can keep updated about the webinar schedule via the webinar calendar.
HUBSPOT Volkswagen Gets 1 Million Commerical Views Before the Super Bowl
| THURSDAY, FEBRUARY 3, 2011
Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. The commercials are funny, and speak to their core brand image.
HUBSPOT 6 Reasons Why We Embraced Inbound Marketing
| FRIDAY, FEBRUARY 18, 2011
On-Demand Webinar: The State of Inbound Marketing Lead Generation. Download the On-Demand Webinar Now! Connect with HubSpot This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog. Don't get me wrong. Then something happened.
HUBSPOT The 5 Critical Components of Fantastic Lead-Capture Forms
| THURSDAY, NOVEMBER 3, 2011
For example, HubSpot sells marketing software , and all of the forms on our landing pages include an optional field that asks visitors to describe their biggest marketing challenge. Try something like “Reserve Your Webinar Seat Today!” Connect with HubSpot To download your free copy of the complete ebook, click here.
HUBSPOT 20 Common Social Media Marketing Myths BUSTED
| FRIDAY, OCTOBER 19, 2012
So while it's nice to have a hashtag for an event, like a webinar or a trade show, don't lose your mind if it doesn't become a trending topic. As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Poppycock. Finance.
HUBSPOT Facebook Provides New Resource for Non-Profits
| WEDNESDAY, MAY 18, 2011
Free Webinar: Promoting Nonprofit Events With Social Media. Connect with HubSpot Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. Marketing Takeaway. Register Now!
FEARLESS COMPETITOR @fearlesscomp congratulates the Nifty 50 Men of Twitter
| TUESDAY, JUNE 7, 2011
Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. Cheryl. 27 Op.
HUBSPOT Avoiding the 5 Pitfalls of Free Content
| TUESDAY, MAY 17, 2011
John claims that free content is more likely to attract casual sign-ups from people who never end up actually attending your webinar or viewing your content. You could advertise that you’ll be sharing a coupon code at the end of the webinar or offering a sneak preview of a new feature. Connect with HubSpot Eroded Value.
HUBSPOT 9 Common and Costly B2B Social Media Marketing Mistakes
| TUESDAY, JANUARY 17, 2012
Learn more about mastering B2B Social Media marketing by joining me for this free webinar ! Connect with HubSpot Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Ignoring the Social Media Reach of Your Business.
HUBSPOT Twitter Proven to Impact Search Engine Rankings
| THURSDAY, DECEMBER 2, 2010
Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. More Signals to Prioritize Twitter. What are you waiting for?
HUBSPOT 6 Sales and Marketing Communication Tips to Build Smarketing
| THURSDAY, SEPTEMBER 9, 2010
At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion.
INDUSTRIAL MARKETING TODAY B2B Lead Generation Using a Business Blog
| MONDAY, SEPTEMBER 20, 2010
HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The focus here is definitely on quantity. They want better qualified and sales-ready leads.
HUBSPOT 3 Tips for Understanding How People Search for You Online [Marketing Cast]
| MONDAY, AUGUST 22, 2011
Go to the registration pages of conferences, industry events, and webinars. Connect with HubSpot What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Start With Interviews. Check Out Industry Events. Photo credit: caffeina.
HUBSPOT Who Exactly Uses Twitter and Other Marketing Stories of the Week
| SUNDAY, AUGUST 5, 2012
By the way: HubSpot's Dharmesh Shah and SEOmoz's Rand Fishkin are hosting a webinar together on August 20! It's a scorcher out there -- well, it is here in Boston, anyway. Why not cool down by staying the heck inside and persuing some of the marketing stories from this week you might have missed? Hungry for more stats? Yikes.
HUBSPOT LinkedIn Brings Business Connections to Twitter
| WEDNESDAY, MAY 26, 2010
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Back in November 2009 , LinkedIn released a new feature that allowed you to update your LinkedIn status via Twitter. Now, LinkedIn has decided to further build out this integration.
HUBSPOT The 4-Step Guide to Writing Flawless Marketing Emails
| TUESDAY, OCTOBER 25, 2011
Whether you're offering a discount, giveaway, webinar, ebook, or something else of value, make sure it's easily and clearly conveyed in the email's subject line. Don't expect them to give away their first born child to sign up for a webinar. Connect with HubSpot Well, the same goes for your customers. Step 1: The Subject Line.
THE EFFECTIVE MARKETER Mapping the Social Media Landscape
| WEDNESDAY, AUGUST 11, 2010
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 It’s also a wonderful way to communicate your message. Marketers that manage to become good at visual data communication can positively influence their companies into taking the right approach or strategy. Please share!
THE EFFECTIVE MARKETER Aberdeen Shows How to Do Email Marketing Right
| THURSDAY, JANUARY 13, 2011
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. The lesson? United States License.
THE EFFECTIVE MARKETER Upcoming Marketing Conferences « The Effective Marketer
| THURSDAY, FEBRUARY 3, 2011
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You’re note alone. few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Did I forget a conference?
HUBSPOT 5 Steps to Reduce the Pain of Starting a Business Blog
| TUESDAY, SEPTEMBER 28, 2010
Free Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. So let’s talk about how to get started.
HUBSPOT 11 Clever Ways for Marketers to Reconvert Their Leads
| WEDNESDAY, JUNE 27, 2012
Encourage leads to reconvert while they're most engaged with your content by including calls-to-action within your offer content such as ebooks, webinars, and other downloads. For a sense of how you can organize your resource center, check out HubSpot's own Marketing Resources section here. Say hello to Johnny the prospect. Wowza!
HUBSPOT Gary Vaynerchuk on "Context Marketing"
| THURSDAY, APRIL 14, 2011
This blog post is based off of David Garland's interview with Gary Vaynerchuk on his HubSpot sponsored web series " The Rise to the Top. On-Demand Webinar: State of the Social Media Marketing Industry. View this webinar with Social Media Examiner to hear the results of a brand new study. Connect with HubSpot
HUBSPOT How Pandora Leverages Personalization in Email Marketing
| TUESDAY, FEBRUARY 1, 2011
To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Live Webinar: The Science of Email Marketing. Connect with HubSpot Are you a Pandora listener? Then you know the value of this personalized radio station: all the music you like, when you want it. Know Your Business.
HUBSPOT When To Test: The Importance of Primary Conversion Goals
| WEDNESDAY, SEPTEMBER 29, 2010
One of our HubSpot customers was in the process of updating their home page. We can help you with that with our live webinar and special report “What’s Worth A/B Testing.” Live Webinar & Special Report: What's Worth A/B Testing? Reserve Your Spot Now for the Free Live Webinar: What's Worth A/B Testing.
HUBSPOT 4 Simple Steps to Get Ramped Up With Mobile Marketing
| FRIDAY, JANUARY 13, 2012
They promoted these 'clues' in different marketing channels, including emails, webinars and regular landing pages, thus capturing leads that they could build relationships with. Connect with HubSpot It's no secret that, in our society, mobile devices are more pervasive than computers. This post will help you get ramped up.
FEARLESS COMPETITOR Do you have the guts to become the next red-hot company?
| WEDNESDAY, MARCH 3, 2010
want to transform a technology company, particularly a software company, into a superb marketing-savvy company like HubSpot. Don’t know HubSpot? can hear it already. We’d love to be like HubSpot and put up numbers like that. Sorry, but it’s not that simple. HubSpot hired a music major.
HUBSPOT 5 Social Media Marketing Tips for Small Businesses
| TUESDAY, JUNE 7, 2011
New Webinar: The Science of Website Redesign. Register for this free webinar so you can construct your website in the context of a greater Internet marketing strategy. Connect with HubSpot This is a guest post written by Tammy Kahn Fennell, CEO and co-founder of MarketMeSuite. Narrow Your target. Start small. twitter.
HUBSPOT How to Use Your Site to Draw Email Subscribers? [Marketing Cast]
| MONDAY, APRIL 18, 2011
Webinar On Demand: The Science of Email Marketing. Connect with HubSpot In marketing, having a big email list is like wearing Oakley shades with colorful frames—it emits confidence and demands respect. While everyone aspires to be that cool and attract a lot of email subscribers, doing so is actually a challenge.
HUBSPOT 15 Fluff-Free Ways to Step Up Your Social Media Game
| WEDNESDAY, DECEMBER 28, 2011
Offer product/service discounts or coupons to people who like your Facebook page, provide an exclusive ebook or webinar only to people who follow your LinkedIn company page, or give Twitter followers a special offer in exchange for a promotional tweet. Connect with HubSpot The reason for this shift? Hallelujah! Are you using them?
HUBSPOT 4 Tips for Effective Multi-Channel Ecommerce
| TUESDAY, AUGUST 16, 2011
Free Webinar: Top 10 Strategies to Grow Your Ecommerce Business. Register for this free webinar for tips and tricks to grow your ecommerce business this year. Connect with HubSpot This is a guest post from Scot Wingo, the CEO of ChannelAdvisor. Different Ecommerce Channels. Google and Bing) on a pay-per-click (PPC) basis.
WEBBIQUITY 24 More of the Best Facebook Guides, Stats and Rants of 2012
| TUESDAY, JANUARY 15, 2013
10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Simple Breakdown of All Your Facebook Advertising Options by HubSpot. As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Is it becoming uncool?
HUBSPOT 4 Ways Amazon's New Facebook Integration Impacts eCommerce
| MONDAY, FEBRUARY 7, 2011
Free eCommerce and Inbound Marketing Webinar! Learn from HubSpot's VP of Sales, Mark Roberge, as he teaches you how to grow your eCommerce website through inbound marketing. Register for this free webinar today! Connect with HubSpot Get gift suggestions for your friends based on their Facebook profiles.
HUBSPOT 3 Improved Ways to Reach the Modern Target Audience
| FRIDAY, OCTOBER 21, 2011
For those of you who have ever been in an intro to marketing class, webinar, lecture, or training session, you know that the first lesson will include the term “target audience.” Connect with HubSpot This detailed description can provide your inbound marketing team with a clear vision of its target customers. Now: Wrong.
HUBSPOT LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
| SUNDAY, JANUARY 20, 2013
The Science of Twitter Webinar. HubSpot’s Social Media Scientist, Dan Zarrella, has some cold, hard data related to what kinds of content people on Twitter want to engage with and what produces real ROI. Join us on Wednesday, January 23rd at 1pm EST. Register for the free webinar here. Let's get started! Awesome. Now what?
HUBSPOT 5 Reasons Businesses Must Revolutionize Sales and Marketing
| MONDAY, AUGUST 1, 2011
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Connect with HubSpot That said.
HUBSPOT The Pros and Cons of Form-Free Content (And Which to Choose)
| WEDNESDAY, FEBRUARY 22, 2012
That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. When you publish something -- a blog post, a case study, a whitepaper, an ebook, a webinar, a video -- what are you hoping to achieve with it? Connect with HubSpot What's the point?
HUBSPOT Why Marketers' A/B Testing Shouldn't Be Limited to Small Changes
| WEDNESDAY, AUGUST 3, 2011
Webinar & Special Report: What's Worth A/B Testing? View this on-demand webinar now to learn which pages on your site are worth your time to test, and to determine what copy, graphics and design tweaks get high-impact test results. Connect with HubSpot This makes sense. Don't Limit Yourself to Small Changes.
HUBSPOT 5 Tips to Set Up Your Business for Sales and Marketing Success
| MONDAY, MARCH 21, 2011
We're lucky at HubSpot that the marketing team and sales team have a great relationship. At HubSpot, our marketing team sends an email every week to the sales team about what are this week's active campaigns with a one-line description of what's included and a follow up soundbite that helps start off that sales conversation.
HUBSPOT 60 Minutes of Marketing Insight from 60 Influential Speakers
| TUESDAY, JULY 6, 2010
Call it a "Speed Webinar" for people that like their education in bite-sized doses. Each of the 60 presenters will have just 60 seconds to share something profound with the thousands of webinar attendees. Connect with HubSpot Tonight at 6 PM Eastern, a remarkable conference will take place.
HUBSPOT 4 Email Marketing Challenges and How to Tackle Them
| TUESDAY, JANUARY 25, 2011
MarketingSherpa’s Email Summit in Las Vegas started yesterday in full force and HubSpot is here to keep our readers in the loop of the hottest email marketing discussions. If you want to hear more real data about frequency and timing issues, tune into Dan’s upcoming webinar, The Science of Email Marketing.
HUBSPOT The Ultimate Cheat Sheet for Mastering Mobile Marketing
| TUESDAY, NOVEMBER 15, 2011
B2B marketers can let users register for and listen to webinars on their mobile devices. Connect with HubSpot In the next two years, Mobithinking tells us one billion people will have accessed the internet using a mobile device. And in the U.S., 25% of people have abandoned the laptop for exclusive use of mobile devices. Get Started.
HUBSPOT 6 Reasons Lead Nurturing Wins Over Email Blasts
| THURSDAY, FEBRUARY 24, 2011
In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. 1: It's automated.
HUBSPOT 4 Business Blogging Lessons From Google's Chief Blogger
| TUESDAY, JULY 27, 2010
Karen will lead a special webinar as part of Connected Marketing Week. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Karen grew up in Washington D.C. Download the ebook now!
HUBSPOT How Non-Techies Can Succeed With Landing Page Testing
| THURSDAY, DECEMBER 22, 2011
B testing may sound too technical to many marketers -- something you'd want to push off to your web designer or developer -- but by using modern tools like the ones HubSpot offers , even mortal marketers can easily create, implement, and analyze this type of experimentation on an ongoing basis. Connect with HubSpot Page Layout. Design.
HUBSPOT The State of Podcasting [Data]
| FRIDAY, OCTOBER 15, 2010
Webinar: How to Use Online Video for Inbound Marketing. Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot Tom Webster from Edison Research took the stage at BlogWorld Expo to present some brand new research about the current state of podcasting.
HUBSPOT 10 of the Most Memorable Marketing Campaigns of 2012
| MONDAY, DECEMBER 17, 2012
HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Last year at HubSpot, we broke the world record for the largest webinar , and it was a huge success. Proctor & Gamble: Thank You, Mom. Impressive! Bad timing, eh?
HUBSPOT How Long Should a Marketing Survey Be Online?
| THURSDAY, FEBRUARY 17, 2011
Web analytics, social media monitoring and webinars can all be important ways to gather more intelligence. View the on-demand webinar now! Connect with HubSpot The Web is an amazing platform to gather knowledge and insight from customers and prospects. Survey Completion Insights. This research uncovered some interesting data.
HUBSPOT A 4-Step Guide to Producing Crowdsourced Video
| TUESDAY, MARCH 1, 2011
Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot Did the crowdsourced concert films by Radiohead and the Beastie Boys ever inspire you to produce something similarly community-driven and creative? ” View complete video here! Coordination on Social Media.
HUBSPOT 6 Ways Twitter Can Pioneer Online Advertising
| WEDNESDAY, OCTOBER 13, 2010
Free On-Demand Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Currently, only large companies are advertising on Twitter, reportedly spending as much as $100,000 for Promoted Tweets. to attempt to get basic analytic information.
HUBSPOT The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
| TUESDAY, JUNE 7, 2011
HubSpot's latest research, " Lead Generation Lessons From 4,000 Businesses ," reveals that the more landing pages a business has on its website, the more leads it generates. Live/archived webinars. Connect with HubSpot It's a fairly simple concept. The more offers you create, the more opportunities for conversion. More leads!
HUBSPOT 10 Opportunities You're Missing on Thank You Pages
| WEDNESDAY, OCTOBER 6, 2010
Promote Your Webinar or Event - The thank you page is a great place to get more people to sign up for your live events. Once again, explain the value of the webinar or event and how it will help them and their business. Connect with HubSpot Now what? Use it as another opportunity to provide further value to potential customers.
HUBSPOT 12 Reasons Your Business Blog Is Failing
| WEDNESDAY, OCTOBER 12, 2011
These offers can be for various things -- webinars, ebooks, whitepapers, free trials, etc. Connect with HubSpot Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So why haven't you noticed a difference? Blog about it.
HUBSPOT 3 Tips For Better Lead Management
| WEDNESDAY, JUNE 15, 2011
If you don't have a second to view the webinar , no worries! HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Grab a few quick tips in the meantime: Build and Measure Lead Management. Know Your Terminology.
HUBSPOT 5 Ways to Prepare for the Future of Email Marketing
| FRIDAY, FEBRUARY 4, 2011
This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Live Webinar: The Science of Email Marketing. Connect with HubSpot Cultivate Your House List. And you know what? Forget About List Rental.
HUBSPOT Does Social Media Make Sense for B2B Companies? [Marketing Cast]
| MONDAY, DECEMBER 6, 2010
Watch the On-Demand Social Media Marketing Webinar! Connect with HubSpot Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. Don’t Think You Are Different.
HUBSPOT Marketing Counterpoint: Why PR Does Help Sales
| TUESDAY, DECEMBER 14, 2010
” As a transparent company, HubSpot welcomes the views of all of its employees. Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’).
HUBSPOT What a Top-Notch Lead Management Program Looks Like
| FRIDAY, JANUARY 27, 2012
After you've come to an agreement on quality indicators, you can use a lead scoring app like HubSpot's Lead Grader to assign custom scores to each activity so your most qualified leads float to the top. Connect with HubSpot Walk into any active sales room, and it’s easy to tell how time-intensive most sales operations are.
B2B MARKETING INSIDER Nine Variables To Consider When Creating Remarkable Content
| THURSDAY, MARCH 17, 2011
Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it. PDF, webinar, blog post? It’s an evolving and exciting process. Target Audience: Whom are we trying to get to read this?
HUBSPOT The Secret to Creating Irresistible Marketing Offers
| TUESDAY, JULY 24, 2012
” A few weeks ago during the MarketingSherpa Optimization Summit, HubSpot performed a live experiment to test whether a limited-time offer performed better than if there was no scarcity factor at all. It’s one of the most powerful words in the human language. Yes to opening your email. Yes to clicking on a link. Gmail was on fire.
HUBSPOT 7 Best Practices for a Successful Mobile Check-In Campaign
| WEDNESDAY, JANUARY 4, 2012
Reserve your seat for the webinar here. Connect with HubSpot Located at the intersection of mobility and marketing, the “check in” is one of the latest iterations of social media marketing. And in exchange for patronizing and promoting their venues via these tools, many businesses reward their customers. Spur Socialism.
HUBSPOT 4 Ways News Releases Boost SEO
| THURSDAY, AUGUST 5, 2010
The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. Webinar - PR 2.0 Download the free webinar to learn how inbound marketing and PR can be combined for results. Connect with HubSpot Here are 4 reasons to publish optimized news releases: 1.
HUBSPOT Twitter Rolls Out Improved Search Functionality With Photos & Videos
| THURSDAY, JUNE 2, 2011
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot For Twitter, the social site famous for its 140-character limit, the adage, "a picture is worth a thousand words" is now even more powerful. Key Improvements to Twitter Search.
HUBSPOT The 3-Month Plan for Using Whitepapers to Generate Leads
| TUESDAY, JULY 5, 2011
Month 2] Turn it into a webinar! Convert the content of the whitepaper into webinar form to get more leverage out of your whitepaper's content. Create a new landing page including the entire campaign: whitepaper, blog posts, webinar, and an ebook if you wrote one. Connect with HubSpot right? Make sure it is repurposed.
THE EFFECTIVE MARKETER Email Design Review Gallery « The Effective Marketer
| TUESDAY, MARCH 9, 2010
This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Big “Register for our webinar button at the bottom makes it easy to find where to click to sign up. How many webinars are being advertised here? Too confusing.
HUBSPOT New Data: Smaller Companies Integrate Social Into Search
| TUESDAY, JUNE 29, 2010
In this chart, 36% of those surveyed (HubSpot is a research partner for the 2010-2011 Report) , did NOT integrate their social media with their SEO work. Free Live Webinar: MarketingSherpa's Top 5 SEO Practices for 2010. Connect with HubSpot How odd is that?
HUBSPOT 3 Benefits of Making Your Website Blog-Driven
| WEDNESDAY, JUNE 16, 2010
After hosting several Website Optimization Webinars , I've noticed that many companies have useful content on their websites, but have trouble blogging. While I reviewed their site in our webinar , I suggested that they put their future content updates into a blog. Submit your site now for optimization by HubSpot Experts!
HUBSPOT 5 Reasons Why You Should Transform Your Marketing Agency—NOW!
| WEDNESDAY, APRIL 6, 2011
This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies.
HUBSPOT From Competition to Bribery: Convincing Coworkers To Blog
| FRIDAY, NOVEMBER 5, 2010
” The Inbound Marketing book , written by HubSpot founders Brian Halligan and Dharmesh Shah, has been the number one book in the blog and blogging category on Amazon and dedicates an entire chapter to blogging. At HubSpot we use our Blog Analytics tool to publish a top 10 list every week of our top bloggers for the past 30 days.
HUBSPOT 5 Obvious Ways to Grow an Email List That You’re Ignoring
| MONDAY, SEPTEMBER 12, 2011
Here are five simple, creative, and effective offers to include in your emails to make them more compelling: Free webinars. Then your marketing team can determine which type of opt-ins to focus on: whether it be webinar offers, ebooks, product offers, or all of the above. Connect with HubSpot Simplify Your Email Opt-In.
HUBSPOT Optimization Testing: Don't Obsess Over Conversion Rates
| MONDAY, JUNE 6, 2011
Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp. Free Webinar: Site Optimization Testing Boot Camp. Special guest webinar by Linda Bustos, 6/9 Learn when, how, and what to test to grow your conversion rates, leads, and revenue.
HUBSPOT 10 Genius Ideas That Changed Marketing Forever
| TUESDAY, OCTOBER 9, 2012
Make sure you are giving your sources credit in all of your content, including blog posts, webinars, ebooks, and even social media. For instance, at HubSpot we often give away prizes to random attendees of our marketing webinars or people who share our content with their networks. That's not right, right?) 1) Agile. 2) Blogging.
HUBSPOT The Winning Formula for Sustainable Lead Generation
| FRIDAY, DECEMBER 23, 2011
Use tools like HubSpot's Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you'll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. Connect with HubSpot lead goals. success.
HUBSPOT 9 Awesome Ways to Market a Business Blog
| TUESDAY, OCTOBER 12, 2010
At HubSpot, we have published posts with audio, video, and even cartoons. Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot We are all impatient. Include Your Blog in Traditional Communications - Is your blog URL on your business card?
HUBSPOT 7 Habits of Remarkably Charismatic Marketers
| WEDNESDAY, AUGUST 8, 2012
For example, on a recent webinar we made a game out of tweeting our event hashtag, awarding free tickets to our upcoming (and epic) inbound marketing event INBOUND 2012 for those who tweeted our hashtag the most. Here at HubSpot we've definitely made our share of mistakes ! You know those people everyone wants to be around? awesome.
HUBSPOT Mobile Search More Important to Marketing Efforts [Data]
| MONDAY, MAY 16, 2011
Free Webinar: How Companies Adopt and Measure Mobile Marketing. Join this webinar to learn the results from a new survey about the way companies are using mobile to grow their profits. Connect with HubSpot On-the-Go Usage Means Searchers Are Likely to Take Action. mobile ad market this year, rising to 34% by 2014.
HUBSPOT 11 Essential Business Blogging Software Features
| MONDAY, JANUARY 3, 2011
It's also helpful to be able to segment subscriber growth by email versus RSS, as HubSpot's Blog Analytics tool offers. An integrated tool like HubSpot, whose Sources Tool analyzes the traffic, leads, and customers your blog provides, can be invaluable. Download the free webinar to learn how to create a thriving inbound marketing blog.
HUBSPOT How to Place Your Ad on NYTimes.com for $50
| FRIDAY, JANUARY 21, 2011
We, at HubSpot , encourage businesses to focus on growing organic traffic. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. View this on-demand webinar to learn about low-cost lead generation! Connect with HubSpot Here is how you can go about it: 1.
HUBSPOT 3 Key Lessons For New Business Bloggers
| THURSDAY, MAY 27, 2010
gave quite a few examples of HubSpot customers who have created tremendous blog leverage by writing about the things they discuss every day with their customers. How To Leverage Blogs To Increase Search Engine Visibility View more presentations from HubSpot Internet Marketing. Free Webinar: Blogging for Business.
HUBSPOT How to Ask Management to Reduce Traditional Marketing [Marketing Cast]
| MONDAY, MARCH 7, 2011
Download the free webinar to learn how to get your company started with social media. Connect with HubSpot You recognize the value of creating blog posts, videos and other content pieces to drive traffic to our site. But does your management team share that sentiment? Ask People About Their Habits. How do they research products?
HUBSPOT 3 Search Engine Optimization Mistakes That You Are Making
| MONDAY, SEPTEMBER 27, 2010
View this on-demand webinar to learn how much, or how little, you need to do to your SEO to prepare for Google Instant! Connect with HubSpot Many website and marketing managers think that SEO is a very hard struggle that requires very specialized knowledge and software to get started with. Remember: One page, one keyword phrase.
HUBSPOT 60 Proven Ways to Increase Your Online Marketing Influence
| WEDNESDAY, SEPTEMBER 8, 2010
Master one niche, own that niche, then use webinar marketing to promote your brand. Connect with HubSpot On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online.
THE EFFECTIVE MARKETER What Makes a Great Creative Brief? « The Effective Marketer
| FRIDAY, JANUARY 7, 2011
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? If you come from the agency side, you are used to a certain format.
HUBSPOT 12 Realistic Ways to Make Your Social Media Data Actionable
| WEDNESDAY, DECEMBER 19, 2012
Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Let's say you're working with a co-marketing partner to host a webinar, and you're having trouble coming up with a topic that will blow it out of the water. Here's how.
HUBSPOT The Marketer's Go-To Guide for Creating Data-Based Content
| WEDNESDAY, MARCH 27, 2013
4) HubSpot. And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. We inbound marketers are a unique bunch. well, the internet.
HUBSPOT 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
| THURSDAY, AUGUST 30, 2012
we bet u wouldnt follow @HubSpot 4long if we twtd like this ALL TH3 TIME!!!!! You could do anything from launching co-marketing webinars to simply making a donation to a non-profit your persona cares a lot about. Do you know your best customer? Seriously -- do you really, really understand your best customer? HEYYY! But wait. Right?
HUBSPOT 4 SEO Tips to Instantly Take Advantage of Google Instant Preview
| THURSDAY, NOVEMBER 11, 2010
View this on-demand webinar to learn how much, or how little, you need to do to your SEO to prepare for Google Instant! Connect with HubSpot If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview. Fine Tune That Meta Description. Get Rid of That Flash.
HUBSPOT 8 Ways to Instantly Improve Landing Page Quality
| WEDNESDAY, OCTOBER 5, 2011
Trying to get people to register for a webinar? Make sure your page clearly explains the value of the offer by explicitly explaining the benefits of downloading your ebook, signing up for a free trial, or attending your webinar. Connect with HubSpot Depending on the situation, "instant" can be good or bad. Instant coffee?
HUBSPOT Why Mad Men Would Fail at Marketing Today
| MONDAY, JULY 26, 2010
As discussed in our recent Mad Men webinar , marketing has changed and big brands do advertising differently than they did in the 1960s. Watch the Webinar. Check out the video below from our Mad Men Webinar last week. Connect with HubSpot They will start and end without asking for the permission of the public.
HUBSPOT 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
| FRIDAY, APRIL 5, 2013
In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. You’re familiar with mass emails, right? Yikes!
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