HUBSPOT | WEDNESDAY, OCTOBER 1, 2014
[Hubspot, Webinar] 3 Real-Life Examples of Incredibly Successful A/B Tests
For more information, be sure to check out the on-demand webinar " Optimize Your Online Marketing Channels ," hosted by Optimizely and HubSpot. Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. Truthfully, there is no one-size-fits-all recipe.
HUBSPOT | THURSDAY, MARCH 6, 2014
[Hubspot, Webinar] Oracle Adopts an Inbound Approach With New Focus on Social Sales
But over here at HubSpot, we''re just excited to see mainstream, enterprise-level adoption of the concepts we’ve been championing for the past eight years. Jill also produced and starred in an internal 10-episode webinar series that focuses on social selling. Now this was interesting -- this is inbound. Demonstrate Commitment.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Hubspot, Webinar] How to Structure a Kick-Ass Marketing Team for Any Company
Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. That means ebooks, webinars, whitepapers, etc. Connect with HubSpot
HUBSPOT | WEDNESDAY, SEPTEMBER 4, 2013
[Hubspot, Webinar] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
We were pumped -- this is a great, visual way to promote webinars, ebooks, or any free downloads you have up your sleeve. Shortening and tracking features are available in tools like HubSpot and bitly. 9) Do include hashtags in captions, if applicable. It''s a visual piece of content that sits at the top of your Company Page.
HUBSPOT | MONDAY, AUGUST 26, 2013
[Hubspot, Webinar] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
Your marketing team is constantly cranking out useful, relevant information packaged in different types of offers that can help you sell: ebooks, blog posts, case studies, SlideShares , webinars, infographics. Educate your prospects in between calls by leveraging your company’s content. you get the gist. All the best, Niti. 3) Before a Demo.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot, Webinar] 7 Reasons You're Not Generating Leads From Social Media
Don't talk about how your followers should register for your upcoming webinar and link to your website's homepage that has no mention of the webinar. Connect with HubSpot This is a guest post written by Pam Sahota. Ineffective Ways to Generate Leads From Social Media. 1. Not being where your target customers are.
HUBSPOT | TUESDAY, APRIL 1, 2014
[Hubspot, Webinar] 3 Cutting-Edge Examples of Website Personalization
After looking at data from more than 93,000 calls-to-action over a 12 month period, HubSpot found that CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. Content offers like ebooks and webinars are a mainstay of good inbound marketing. Tweet This Stat.
HUBSPOT | FRIDAY, MAY 7, 2010
[Hubspot, Webinar] How to Setup a Twitter Business Account in 3 Easy Steps [Video]
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Have you created a Twitter account for your business yet? Here is a quick guide to setup a Twitter business account in 3 easy steps: 1. post your first message! Happy tweeting!
HUBSPOT | THURSDAY, AUGUST 23, 2012
[Hubspot, Webinar] Answers to Your Top 7 Questions About the State of SEO in 2012
We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Think about it. And more targeted traffic means higher conversions!
HUBSPOT | WEDNESDAY, JANUARY 26, 2011
[Hubspot, Webinar] 10 Homepage Items for eCommerce Website Conversions
On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. Locations: During the webinar we described scenarios where visitors want to do research on the website but go to the store to make the actual purchase.
HUBSPOT | FRIDAY, JULY 15, 2011
[Hubspot, Webinar] Blog Posts Most Valuable B2B Marketing Content [Data]
More educational and instructional forms of content, like case studies (55%), white papers (43%) and webinars (42%), were also used. Connect with HubSpot The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. Free Ebook: Better Business Blogging in 2011.
HUBSPOT | WEDNESDAY, JANUARY 15, 2014
[Hubspot, Webinar] 8 Mobile Apps You'll Wish You Downloaded Yesterday
Created by HubSpot, Signals notifies you when a contact has opened an email you''ve sent their way. It goes a step beyond your standard mobile calendar to incorporate webinar dial-ins, your email inbox, LinkedIn contacts, and GPS directions. There was a time before webinars. WebEx: Android | iOS/iPhone. 5) HubSpot. think.
HUBSPOT | WEDNESDAY, JANUARY 12, 2011
[Hubspot, Webinar] 4 Reasons Your Store Needs an eCommerce Website to Grow
To learn more about the benefits of have both an online and offline location, also known as "click and mortar", and how the two can work together please register for our "click and mortar" webinar. Free Webinar: eCommerce "Click and Mortar". Learn How To Start a "Click and Mortar" Business from HubSpot's VP of Sales Mark Roberge.
HUBSPOT | THURSDAY, NOVEMBER 11, 2010
[Hubspot, Webinar] 4 SEO Tips to Instantly Take Advantage of Google Instant Preview
View this on-demand webinar to learn how much, or how little, you need to do to your SEO to prepare for Google Instant! Connect with HubSpot If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview. Fine Tune That Meta Description. Get Rid of That Flash.
HUBSPOT | TUESDAY, APRIL 27, 2010
[Hubspot, Webinar] New Chart: Survey Says Inbound Marketing Budgets on the Rise
According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Download the webinar now to learn how more than 230 professionals have been using inbound marketing to transform their businesses.
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 29, 2010
[Hubspot, Webinar] Marketing By Objectives « The Effective Marketer
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Right on, my friend! As we have all heard before, marketers are now more than in any other time being measured and challenged to produce measurable results. Set measurable objectives , both financial and marketing. United States License.
HUBSPOT | FRIDAY, MARCH 16, 2012
[Hubspot, Webinar] 7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
In short, yes, there are plenty of other ways to house content on your website (and if you're a HubSpot customer, making an addition to your navigation is simple)! HubSpot customer OneIHI does this exceptionally well, drafting content that's informative, engaging, optimized, and comprehensive below each product. Connect with HubSpot
HUBSPOT | WEDNESDAY, JULY 28, 2010
[Hubspot, Webinar] Guest Blogging: How to Approach It
For example, even though HubSpot is an Internet Marketing software company, we share lots of free advice on our Internet Marketing Blog. Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot Benefits of Guest Blogging. Reach New Audiences.
HUBSPOT | WEDNESDAY, MAY 5, 2010
[Hubspot, Webinar] Twitter Launches Tool to Embed Tweets
Find out how to generate some "buzz" via social media pollination [link] less than a minute ago via CoTweet HubSpot HubSpot Key Marketing Takeaways Allowing users to embed tweets will change the way people use Twitter to relay ideas. Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR?
HUBSPOT | THURSDAY, JULY 21, 2011
[Hubspot, Webinar] What's the Social Marketplace & Why Should You Care
It’s a question we encounter often, so we wanted to address it in a webinar dedicated to balancing the customer power shift. In this webinar , George and Brian will help marketers and business owners adapt to the social marketplace. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar.
HUBSPOT | WEDNESDAY, AUGUST 21, 2013
[Hubspot, Webinar] 20 Inspiring SlideShare Presentations Every Marketer Should See
10 Lessons from the World''s Most Captivating Presenters, HubSpot. 10 Lessons from the World's Most Captivating Presenters from HubSpot All-in-one Marketing Software. 9) You Suck at PowerPoint!, Even though this presentation was originally a webinar, it doesn''t feel like one. Some have gorgeous designs.
HUBSPOT | THURSDAY, MARCH 26, 2015
[Hubspot, Webinar] 6 Reasons Why Marketers Should Bet on Podcasting
You can hire a consultant, ask a friend who is already podcasting (that’s what I did – thanks, Ralph and Carol Lynn !), or take advantage of the quality podcasts for podcasters and free webinars available. Be sure to check out HubSpot''s Growth Show Podcast ! There is more to it than that, obviously. Like everyone else, I’m busy.
HUBSPOT | TUESDAY, JULY 13, 2010
[Hubspot, Webinar] 5 Email Marketing Mistakes to Avoid
Live Webinar: Online Marketing & Lead Nurturing with Social CRM. Join Mike Volpe, VP of Marketing at HubSpot for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. Connect with HubSpot Email marketing has been around for years. love you, Mom. Not even close. Fail! 2. Fail! 3.
HUBSPOT | WEDNESDAY, OCTOBER 27, 2010
[Hubspot, Webinar] New Marketing Data: 2x PPC Performance with Social Media
Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. View this on-demand webinar to learn about low-cost lead generation! Connect with HubSpot Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. Are you a PPC junkie?
HUBSPOT | THURSDAY, JULY 3, 2014
[Hubspot, Webinar] Everything You Need to Know to Successfully Live-Tweet Your Event
For attendees and organizers alike, live-tweeting has become a fixture at most conferences, events, webinars, and lectures. — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) August 18, 2013. — HubSpot (@HubSpot) August 22, 2013. — HubSpot (@HubSpot) August 27, 2013.
HUBSPOT | TUESDAY, JULY 24, 2012
[Hubspot, Webinar] The Secret to Creating Irresistible Marketing Offers
” A few weeks ago during the MarketingSherpa Optimization Summit, HubSpot performed a live experiment to test whether a limited-time offer performed better than if there was no scarcity factor at all. It’s one of the most powerful words in the human language. Yes to opening your email. Yes to clicking on a link. Gmail was on fire.
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Hubspot, Webinar] 5 Creative Ways to Recycle Content
Archive That Live Webinar, and Turn it Into an Ebook. Did you host a live webinar on an educational topic in your industry? Then, consider using that webinar content as the basis for an ebook. Connect with HubSpot Easy! R-E-C-Y-C-L-E. Recycle content , that is. And saving time and effort is still saving something , right?
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Hubspot, Webinar] 6 Lessons For Awesome Email Marketing From Threadless
As HubSpot has been preaching, if you offer remarkable content, you will get found online and grow your business. To get us started on this path, check out HubSpot's interview with Liz Ryan , Director of Email Marketing at Threadless: 1. Live Webinar: The Science of Email Marketing. Connect with HubSpot What was its goal?
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Hubspot, Webinar] 11 Reasons Your LinkedIn Company Page Sucks
You can even get creative with this by featuring things other than just your products/services like webinar and ebook offers, as the HubSpot Company Page has done. function (sales, research, etc.), and company (HubSpot, LinkedIn, etc.). Follow HubSpot's own LinkedIn Company Page for inspiration! Connect with HubSpot
HUBSPOT | WEDNESDAY, FEBRUARY 9, 2011
[Hubspot, Webinar] A Marketer's Guide to Quora
View the on-demand webinar now! Connect with HubSpot Sometimes, it can seem like there is an endless number of social media sites to participate on. Quora has entered the marketplace as a site worthy of consideration for marketers. handful of unique features for this question and answer site makes it compelling to marketers.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Hubspot, Webinar] 30 Brilliant Social Media Marketing Tips From 2011
Leverage social search and boost your rankings for target keywords by offering content (ebooks, webinars, etc.) Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Of course you do.
HUBSPOT | THURSDAY, JANUARY 6, 2011
[Hubspot, Webinar] New Chart: Most Effective Email Marketing Objectives for 2011
Free Webinar: The Role of Email in an Inbound Marketing World. Join this webinar to learn about the role of email in the inbound marketing puzzle! Connect with HubSpot In my last post on email , I talked about email marketing challenges. Today, I’d like to focus on email marketing objectives. But what exactly is its role?
HUBSPOT | TUESDAY, NOVEMBER 8, 2011
[Hubspot, Webinar] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
Top for HubSpot Customers: The HubSpot Welcome App makes doing this extremely easy.). 2. Connect with HubSpot All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice. But when has 'nice' ever been enough? As they say, it's not size that matters -- it's how you use it. Share them below!
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 19, 2010
[Hubspot, Webinar] Real Examples of Social Media ROI
As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Summary: some published examples of "hard" ROI from social media. Here’s what I found. also found plenty of insightful content that doesn’t include specific numbers.
HUBSPOT | TUESDAY, JUNE 1, 2010
[Hubspot, Webinar] 10 Simple Strategies for Business Blog Content
Example: Over 50 Marketing Charts and Graphs View more presentations from HubSpot Internet Marketing. 7. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? Make Charts. -- People love data.
HUBSPOT | WEDNESDAY, MARCH 23, 2011
[Hubspot, Webinar] How to Turn One Piece of Content into Five
Content Piece #5: Webinar Download. could easily re-present this presentation as a live webinar, or take the recording of the presentation (yup, I recorded it using the Voice Memo Recorder feature on my iPhone) and turn this into a webinar download offer. Connect with HubSpot Well, it's ok. Here's how. Yup, another one.
HUBSPOT | MONDAY, DECEMBER 12, 2011
[Hubspot, Webinar] 7 Tips for Stellar Social Media Community Management
Furthermore, you might find that your Facebook fans are generally more interested in event and webinar invites, and your Twitter followers might appreciate quick snippets of valuable product info. Connect with HubSpot Now what? Tips for Successfully Managing Your Social Media Communities. 1. Exercise the 80/20 rule.
HUBSPOT | THURSDAY, APRIL 29, 2010
[Hubspot, Webinar] New Research: 5 Twitter Charts For Marketers
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness.
B2B MARKETING INSIDER | TUESDAY, JULY 19, 2011
[Hubspot, Webinar] 3 Steps To Make Blogging A Top Priority
This is ahead of more costly webinars, virtual events, whitepapers, videos and research reports. As Hubspot reported: 57% of businesses have acquired a customer through their blog. Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it.
HUBSPOT | THURSDAY, AUGUST 5, 2010
[Hubspot, Webinar] 4 Ways News Releases Boost SEO
The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. Webinar - PR 2.0 Download the free webinar to learn how inbound marketing and PR can be combined for results. Connect with HubSpot Here are 4 reasons to publish optimized news releases: 1.
HUBSPOT | MONDAY, SEPTEMBER 19, 2011
[Hubspot, Webinar] 5 Types Of Lead Nurturing Emails You Should Be Sending
Send them a whitepaper or webinar that will allow them to gain further information and realize the value you have to offer. 4. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. View this on-demand webinar now! Connect with HubSpot
HUBSPOT | WEDNESDAY, MARCH 26, 2014
[Hubspot, Webinar] 6 Ways Social Data Can Inform Your Marketing Strategy
HubSpot''s Social Inbox tool helps to sort through the clutter to bring you the important data - colour-coded - to make it really easy to spot important social conversations from your prospects, leads, and customers, and use that data to inform your strategy. Social media has historically been a great conversational tool for businesses.
HUBSPOT | FRIDAY, MARCH 9, 2012
[Hubspot, Webinar] Your Master List of Low-Hanging Marketing Fruit
In a HubSpot email A/B test , we found that sending email from a real person's name from our marketing team generated a click-through rate of.96% compared to email sent from "HubSpot," which generated a click-through rate of.73%. Bonus: For HubSpot customers, the CTA Module and Advanced Landing Pages make A/B testing a snap!).
HUBSPOT | WEDNESDAY, JUNE 2, 2010
[Hubspot, Webinar] Associated Press Includes Social Media Guidelines in 2010 Stylebook
Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media.
HUBSPOT | FRIDAY, FEBRUARY 15, 2013
[Hubspot, Webinar] 15 Metrics Every Marketing Manager Should Be Tracking
If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel.
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Hubspot, Webinar] Why Every Business Blog Needs Evergreen Content
The HubSpot Inbound Marketing blog, for example, which has published nearly 3,000 articles to date, can credit a lot of the day-to-day leads it generates to articles that were published months and even years ago. Connect with HubSpot But among all those variations of blog content is a very important one that often gets overlooked.
HUBSPOT | TUESDAY, OCTOBER 12, 2010
[Hubspot, Webinar] 9 Awesome Ways to Market a Business Blog
At HubSpot, we have published posts with audio, video, and even cartoons. Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot We are all impatient. Include Your Blog in Traditional Communications - Is your blog URL on your business card?
HUBSPOT | FRIDAY, DECEMBER 30, 2011
[Hubspot, Webinar] The Only Metrics You Need to Optimize Website Performance
It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. ebooks, webinars, or other downloads). Connect with HubSpot Your website is the hub of your inbound marketing efforts. Unique Visitors. New vs. Repeat Visitors.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Hubspot, Webinar] The Future of Foursquare: Understanding Location-Based Marketing
Webinar On Demand: Become an Expert in Local Marketing. View this webinar to learn how local marketing platforms, such as Yelp and Google Local, help you generate more sales. Connect with HubSpot Crowley also elaborated on the recent launch of Foursquare's 3.0 version. Creating Serendipitous Experiences. Marketing Takeaway.
INSIGHTIQ BLOG | THURSDAY, APRIL 21, 2011
[Hubspot, Webinar] Treat Your Customer Like You Would Treat Your Best Friend
Click Here for a useful webinar on timing from Hubspot. "What a ridiculous concept," you may be thinking after reading the title of this post. But is it so ridiculous? In today's hyper-connected, consumer-powered world, people demand a stronger relationship with the brands that they interact with. Make them feel special.
THE FORWARD OBSERVER | WEDNESDAY, FEBRUARY 4, 2015
[Hubspot, Webinar] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
Content that is most relevant to the buyer at this stage would help him weigh his options such as comparison white papers, expert guides, webinars, videos, etc. photo credit: The Bait via photopin (license) | Charts: HubSpot Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap.
HUBSPOT | WEDNESDAY, MAY 21, 2014
[Hubspot, Webinar] 7 Ways to Optimize Your Conversion Forms to Get Better Leads
HUBSPOT | MONDAY, NOVEMBER 22, 2010
[Hubspot, Webinar] 5 Quick Fixes To Get Your Website Found
The same question has been asked repeatedly on our website optimization webinars. Connect with HubSpot Customers submit their websites and we have a panel of experts that review three sites per week. The burning question that all of our listeners ask is "what are the key things I can do right now to improve my Website Grader score?"
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010
[Hubspot, Webinar] B2B Lead Generation Using a Business Blog
HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The focus here is definitely on quantity. They want better qualified and sales-ready leads.
HUBSPOT | MONDAY, MAY 26, 2014
[Hubspot, Webinar] How to Insert Google Calendar Invites in Your Marketing Emails
Conferences, workshops, product launches, webinars, networking hours -- they''re essential. For example, instead of "Webinar Placeholder," we''d use something specific such as "Webinar: Inbound Marketing 101 With HubSpot." They help you get in front of your target audience and have some much-needed face time.
HUBSPOT | WEDNESDAY, JUNE 8, 2011
[Hubspot, Webinar] Guy Kawasaki's 12 Pillars of Enchantment
In addition to his newest book,"Enchantment," his webinar, How to Use Social Media to Enchant Your Customers , identifies what to do. Essentially, you need to view the webinar for the in-depth how-to, but here's the deal in a nutshell: 1. Connect with HubSpot Simply put, being enchanting is beneficial- it gets you followers.
HUBSPOT | THURSDAY, JULY 1, 2010
[Hubspot, Webinar] When Technology Goes Wrong: How to Respond to Your Audience
I've been doing webinars long enough that I know that technology never works 100% of the time. The HubSpot marketing team has hosted over 50 webinars this year and every time, even in our seasoned age, something always goes wrong. The first few times we hosted a live webinar, we practiced numerous times beforehand.
HUBSPOT | WEDNESDAY, JUNE 26, 2013
[Hubspot, Webinar] Transitioning to Inbound: A Recipe for Long-Term Success
Plan out your next three months of blog posts, emails, webinars, and content projects to turbo-charge your results and ease the burden of coming up with new ideas for this stuff every single day. How often are you going to email, blog, create new content, or run a webinar? Change is hard. Most people will naturally resist it.
HUBSPOT | TUESDAY, AUGUST 7, 2012
[Hubspot, Webinar] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers. Let's get started! 1) Treat Title Slides Like Video Thumbnails.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Hubspot, Webinar] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
HubSpot''s competitor''s tool provides good competitive metrics, but do a deep dive into your competitors’ websites to look at their content and initiatives in the last year. 26) Plan and script a webinar for Q1. webinar is a great way to generate new leads. Think fast! Don’t let it go to waste! Estimated cost: $150.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Hubspot, Webinar] 6 Non-Fluff Answers to Your Social Media Questions
In an effort to remove some of that fluff and bring you meaty social media tips, we collaborated in a webinar with oneforty and Backupify. If you were unable to attend the webinar, here are some of the top questions asked during the session and our non-fluff answers to them: 1. Connect with HubSpot Social media fluff.
HUBSPOT | MONDAY, MARCH 14, 2011
[Hubspot, Webinar] 5 Ways You Might Be Failing at Local Marketing
In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Live Webinar: Become an Expert in Local Marketing. Join this live webinar to learn how to use search engines, such as Yelp and Google Local effectively, to locally market your business.
HUBSPOT | FRIDAY, JUNE 25, 2010
[Hubspot, Webinar] 10 Common Website Mistakes and How to Fix Them
While hosting the past few Website Optimization Webinars , I've noticed that many businesses could benefit from similar easy fixes to their websites. Where possible, I will demonstrate these opportunities through Phantom EFX , a guest from a recent webinar. Join hubspot experts for a live 60-minute website optimization review.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Hubspot, Webinar] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
You could do that by hosting educational webinar series, recording videos or producing an industry podcast. ” To learn more inbound marketing lessons from Charlie Sheen, make sure you join us for the upcoming webinar ! Free Webinar: Inbound Marketing Lessons from Charlie Sheen. Connect with HubSpot ” 2.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Hubspot, Webinar] How to Transform Your Website With Four Magical Steps
Use tools, such as those HubSpot provides, to do this. Use HubSpot tools to design landing pages that can be deployed by a single person in 15 minutes or less. 4) Don’t measure absolutely everything. New Webinar: The Science of Website Redesign. Connect with HubSpot Abracadabra. Take Me to Your Leads. Also, a no-no.
HUBSPOT | THURSDAY, AUGUST 2, 2012
[Hubspot, Webinar] 10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]
Check out HubSpot's guide to A/B testing to get started the right way. 4) Leverage Testimonials. My favorite example is for webinar registration pages: add the number of people who have already registered to show that others are signing up and think the event is valuable. We'll take you on a trip across the U.S., So what now? Congrats!
HUBSPOT | THURSDAY, APRIL 14, 2011
[Hubspot, Webinar] How To Use YouTube For eCommerce
HubSpot CMO Mike Volpe says to keep in mind that “ social media isn’t a strategy, its a technology ” Use technology YouTube to share the information with anyone that wants it. Webinar On Demand: Use Inbound Marketing for Your eCommerce Site. Connect with HubSpot This is a guest post authored by John Lawson.
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Hubspot, Webinar] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
You know, the one where you announce your next sale, ebook, webinar, coupon, free trial. Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's say you and another company decide to do a webinar together on a particular subject. We do something similar at HubSpot.
HUBSPOT | MONDAY, MAY 28, 2012
[Hubspot, Webinar] 6 Tips for Symbiotic Sales & Marketing Lead Management
In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. Webinar registration = 15 points. Webinar attendance = 25 points. Case study download = 10 points.
HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011
[Hubspot, Webinar] 11 Ways to Totally Screw Up Your Inbound Marketing
For example, if people who attend webinars are more prepared to purchase than people who download whitepapers, put that prospect into a lead nurturing campaign that lets them know about webinars related to their interests. Connect with HubSpot 11 Ways to Screw Up Your Inbound Marketing. 1.) Who can the sales team close?
B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
[Hubspot, Webinar] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Webinar (731). Here it is - the very best posts and the hottest topics for 2010. Congrats to all for making the list! What’s Up, Blog?
FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
[Hubspot, Webinar] @fearlesscomp congratulates the Nifty 50 Men of Twitter
Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. Cheryl.
HUBSPOT | FRIDAY, JULY 8, 2011
[Hubspot, Webinar] Top Reasons Why People Follow Brands on Facebook [Infographic]
Make sure that whatever offers you are making on your website, whether they are product giveaways for B2C companies or research reports or webinars for B2B companies, they are also promoted regularly via social media with links back to landing pages on your site. Connect with HubSpot Social Media Users Are Seeking Offers.
HUBSPOT | THURSDAY, JUNE 28, 2012
[Hubspot, Webinar] 12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
This manufacturer of snow removal equipment (and HubSpot customer!) HubSpot agency partner PR 20/20 shows off their team in their cover photo, providing a more personal experience for clients that visit their Facebook page. Yoh is a HubSpot customer that provides HR outsourcing solutions. 12) HubSpot. B2B is sooo boring.
HUBSPOT | THURSDAY, MAY 20, 2010
[Hubspot, Webinar] How to Create a Killer Email Offer in 10 Minutes or Less
It has been a particularly hot topic among the sales team here at HubSpot. common saying at HubSpot is that a blog article takes an hour to write, 40 minutes of which is dedicated to the title because without that, you've got nothing. Connect with HubSpot Lately there's been a lot of talk about ROI and email.
HUBSPOT | FRIDAY, DECEMBER 17, 2010
[Hubspot, Webinar] 5 Must-Measure eCommerce Blogging Strategies
Blog posts are persistent - they stick around over time and continue to attract traffic, links, and attention (one of HubSpot's most popular blog posts is from mid-2007!). Free Webinar: Internet Marketing Strategies for Ecommerce Websites. Join this live webinar to learn actionable tips to improve your Ecommerce website!
HUBSPOT | WEDNESDAY, AUGUST 1, 2012
[Hubspot, Webinar] Your Simple Guide to Launching a Twitter Advertising Campaign
For example, at HubSpot, we might use this targeting option to promote an upcoming webinar at the top of our profile, which can serve to increase awareness of the event and drive traffic to the landing page on our site where users can register to attend. So you want to start using Twitter's Promoted Tweets, huh? Good question!
HUBSPOT | THURSDAY, JUNE 2, 2011
[Hubspot, Webinar] Marketing vs. Publishing: Both Create Content, Drive Leads
Or you can use a product like HubSpot. To access past and future lead generation quick-start series webinars, click below. Join this webinar series from a comprehensive overview of the lead generation process. Connect with HubSpot The main points? You need to understand what publishing is. You own (not rent) your channel.
ANYTHING GOES MARKETING | MONDAY, AUGUST 3, 2009
[Hubspot, Webinar] Tips on Using Twitter to Boost Your Marketing Efforts
If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. I was inspired by those bright people over at Radian6 who showed me some of the untapped potential of Twitter. Are you already tired of Twitter? Do you think it’s just a fad? As you read these, you need to think about your end goals. It’s that easy.
HUBSPOT | FRIDAY, APRIL 15, 2011
[Hubspot, Webinar] 3 Unique Ways to Gain Trust on Landing Pages
Free Webinar: Optimizing 60 Landing Pages in 60 Minutes. Join this 60-minute webinar during which we will review 60 unique landing pages and show you some optimization tricks. Connect with HubSpot There are many factors that go into your audience’s decision to fill out the form which gives them the offer or not.
THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 22, 2011
[Hubspot, Webinar] WordPress Plugins for Marketers
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. Let us know! United States License.
THE FORWARD OBSERVER | THURSDAY, JUNE 26, 2014
[Hubspot, Webinar] The 3 Most Important Aspects of Inbound Marketing
Examples of offers include ebooks, whitepapers, webinars, tip sheets, etc. graphcs credit: HubSpot Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Getting Found Online. competitive)? Now the real work begins.
HUBSPOT | MONDAY, MAY 3, 2010
[Hubspot, Webinar] Social Search: How to Use Social Media to Rank on Google
Free Webinar-On-Demand: Social Media Optimization Is The New SEO With Brian Solis New Media thought leader, Brian Solis, shares how to implement and manage a Social Media Optimization (SMO) program. Download the Webinar Now and learn how to increase your visibility in social media! Connect with HubSpot What do they like?
HUBSPOT | MONDAY, JULY 26, 2010
[Hubspot, Webinar] Why Mad Men Would Fail at Marketing Today
As discussed in our recent Mad Men webinar , marketing has changed and big brands do advertising differently than they did in the 1960s. Watch the Webinar. Check out the video below from our Mad Men Webinar last week. Connect with HubSpot They will start and end without asking for the permission of the public.
HUBSPOT | MONDAY, JANUARY 30, 2012
[Hubspot, Webinar] An Insider's Secret to Avoiding Marketing Content Shortages
Between blog posts, ebooks, webinars, videos, podcasts, and more, it's hard to keep fresh topics on the horizon. Fill in the dates on your calendar with specific publishing tasks, such as updating your blog or social networks daily, posting new videos or podcasts each week, publishing an ebook or hosting a webinar each month, and so on.
HUBSPOT | FRIDAY, APRIL 5, 2013
[Hubspot, Webinar] The Top 8 Priorities for Any One-Man Marketing Team
HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. 2) Establish exactly who your audience is. Here at HubSpot, for instance, we have five core personas! Especially for a small business.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Hubspot, Webinar] A Marketer's Guide to the Cloud
At HubSpot we use Google Calendar to keep track of everything including blogging calendars, webinars and our vacation schedule. Everyone on our marketing team knows when someone is out of the office through our vacation calendar, and our sales team can keep updated about the webinar schedule via the webinar calendar. 2.
B2B MARKETING MENTOR | WEDNESDAY, JUNE 26, 2013
[Hubspot, Webinar] Google+ Debate Results: Cold Calling is Shifting to Warm Calling
While they may not have asked for a call, ringing their phone isn’t as unexpected as an unsolicited call. I’ve gotten so annoyed with cold calling that I’ve turned that channel off. I’ll do webinars, hangouts, and scheduled calls. Click on the video above to hear what our speakers had to say.
HUBSPOT | FRIDAY, APRIL 27, 2012
[Hubspot, Webinar] Why Landing Pages Are an Indispensable Part of Marketing
good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. But what's the best way to get them to convert? Landing pages , that's what! But let's put a stop to this, shall we, marketers? What is a Landing Page?
HUBSPOT | WEDNESDAY, MARCH 7, 2012
[Hubspot, Webinar] How Marketers Can Use Evernote to Organize and Simplify Their Lives
This blog article you're reading right now -- and many before it -- were drafted in Evernote before getting loaded into the HubSpot blogging tool. used to keep reminders on post-its, "Today's To-Do List" in my notebook, my backlog of projects on HubSpot's internal wiki, and other miscellaneous to-do's contained in emails in my inbox.
HUBSPOT | WEDNESDAY, MAY 18, 2011
[Hubspot, Webinar] Facebook Provides New Resource for Non-Profits
Free Webinar: Promoting Nonprofit Events With Social Media. Connect with HubSpot Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. Marketing Takeaway. Register Now!
HUBSPOT | TUESDAY, MAY 17, 2011
[Hubspot, Webinar] Avoiding the 5 Pitfalls of Free Content
John claims that free content is more likely to attract casual sign-ups from people who never end up actually attending your webinar or viewing your content. You could advertise that you’ll be sharing a coupon code at the end of the webinar or offering a sneak preview of a new feature. Connect with HubSpot Eroded Value.
HUBSPOT | THURSDAY, MARCH 27, 2014
[Hubspot, Webinar] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
If you''re interested in hearing more about how to be successful on LinkedIn straight from LinkedIn themselves, register for the World''s Largest Webinar: The Secrets Behind Social Media Today , on April 23, 2014 at 11 a.m. Join the World''s Largest Webinar, The Secrets Behind Social Media Today , on April 23, 2014 at 11 a.m. PT/2 p.m.
VOICE-BASED MARKETING | THURSDAY, JANUARY 16, 2014
[Hubspot, Webinar] 2014 Trends in Digital Marketing
HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC. 27% of marketers even reported that social media, along with email marketing, delivers lower average CPLs. So was 2012, 2011, and 2010. Mobile.
HUBSPOT | FRIDAY, OCTOBER 29, 2010
[Hubspot, Webinar] How A Block of Ice Increased One Company’s Customers By 225%
Save Your Seat: ROI of Real-Time Webinar with David Meerman Scott. Save your seat for the live webinar on November 1st. Connect with HubSpot At 7:45 a.m. on Tuesday morning, the group payment startup WePay sent an icy message to payment giant, PayPal at its annual development conference in San Francisco. More Than a Cute Story?
HUBSPOT | MONDAY, MARCH 12, 2012
[Hubspot, Webinar] 9 Excellent Examples of Brands Using Facebook's New Page Design
You can apply this concept to all of your content offers -- slide decks, ebooks, webinars, ebooks -- just be sure to include a call-to-action at the end of each piece of content so that when your fans are done consuming the content, you can convert a new lead or reconvert an existing one. Connect with HubSpot Software company Jive!
HUBSPOT | MONDAY, AUGUST 22, 2011
[Hubspot, Webinar] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
Go to the registration pages of conferences, industry events, and webinars. Connect with HubSpot What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Start With Interviews. Check Out Industry Events. Photo credit: caffeina.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Hubspot, Webinar] 60 Marketing Acronyms Every Industry Pro Should Know
HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. 60 Common Marketing Acronyms. See SaaS.).
HUBSPOT | TUESDAY, MARCH 11, 2014
[Hubspot, Webinar] Existing Content Faith-Based Organizations Can (and Should) Repurpose
EST, Evan McBroom of Fishhook will be hosting a HubSpot webinar on the "7 Deadly Sins of Church Communication Strategies." Register for this free, live webinar today. Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. ” but stay with me. Podcasts? Tweets? Grace.
HUBSPOT | WEDNESDAY, JUNE 18, 2014
[Hubspot, Webinar] How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails
Have you ever registered for a webinar and then totally forgotten about it? You can easily create these files and URLs for your upcoming events such as conferences, webinars, and workshops. For example, if you''re creating the event file in Boston for a webinar in San Francisco that starts at 10 a.m. It sucks. Outlook. Location.