B2B LEAD BLOG | FRIDAY, AUGUST 28, 2009
[Hubspot, Webinar] Lead Scoring…Baby Steps - B2B Marketing and Sales Tip #256
It’s the topic of discussion for so many webinars, whitepapers and blog posts (even here), but do you actually do lead scoring? Until very recently, we hadn’t figured out a way to incorporate all of the various technology tools (Eloqua for Marketing Automation, HubSpot for its unique Internet Marketing tracking/features
WEBBIQUITY | TUESDAY, JANUARY 15, 2013
[Hubspot, Webinar] 24 More of the Best Facebook Guides, Stats and Rants of 2012
10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Simple Breakdown of All Your Facebook Advertising Options by HubSpot. As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Is it becoming uncool?
HUBSPOT | TUESDAY, JANUARY 5, 2016
[Hubspot, Webinar] Resolutions Your Publication Should Make in 2016
If you’re looking for a good resource to point you in the right direction, check out HubSpot’s 2015 Publisher Benchmarks Report. Think about education products that you can create, webinars you can host, events that you can organize, and creative ways that your media company can deliver value to both audiences and advertisers. Media
HUBSPOT | WEDNESDAY, AUGUST 29, 2012
[Hubspot, Webinar] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
Content comes in all shapes and sizes -- whitepapers, videos, webinars, ebooks, templates, kits -- you name it. At HubSpot, for instance, we're using our landing page analytics to explore how successful different types of content are in converting visitors to leads. Inviting them to give presentations or answer questions in webinars.
WEBBIQUITY | MONDAY, JUNE 6, 2011
[Hubspot, Webinar] The 2011 #Nifty50 Top Twitter Men Reprise
Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years.
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 3, 2011
[Hubspot, Webinar] Upcoming Marketing Conferences « The Effective Marketer
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Did I forget a conference?
HUBSPOT | THURSDAY, MARCH 1, 2012
[Hubspot, Webinar] How to Conduct Competitive Analysis to Step Up Your Content Strategy
In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content. For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis. Webinars.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Hubspot, Webinar] 13 Brands Using LinkedIn Company Page Features the Right Way
You can also (and you should) leverage this valuable LinkedIn real estate to feature your marketing offers such as webinars, ebooks, free trials or other content to support lead generation, as we've done on HubSpot's LinkedIn company page. Connect with HubSpot Looks like some of you may have gotten the hint! Blog RSS Feed.
HUBSPOT | TUESDAY, FEBRUARY 21, 2012
[Hubspot, Webinar] How to Master Pinterest for B2B Marketing
For example, when reviewing two weeks of HubSpot's traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. You could also do this with slides from webinar decks or other presentations that have landing pages. 2. Connect with HubSpot Let's face it. Let's take a look. Identify Your Most Visual Content.
HUBSPOT | THURSDAY, SEPTEMBER 9, 2010
[Hubspot, Webinar] 6 Sales and Marketing Communication Tips to Build Smarketing
At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion.
WEBBIQUITY | MONDAY, JUNE 17, 2013
[Hubspot, Webinar] 31 Spectacular Web Design Guides, Techniques and Resources
14 Real-Life Examples of CTA Copy YOU Should Copy by HubSpot. And being edgy meant using a slightly different shade of blue as the dominant color. A few adventurous souls did some creative things with Flash, but even then, few people saw these sites because they were invisible to search engines. Maximizes social engagement? Free Design Fonts.
HUBSPOT | WEDNESDAY, FEBRUARY 9, 2011
[Hubspot, Webinar] A Marketer's Guide to Quora
View the on-demand webinar now! Connect with HubSpot Sometimes, it can seem like there is an endless number of social media sites to participate on. Quora has entered the marketplace as a site worthy of consideration for marketers. handful of unique features for this question and answer site makes it compelling to marketers.
HUBSPOT | FRIDAY, MARCH 21, 2014
[Hubspot, Webinar] The Next Big Thing in Fundraising: Monthly Giving Programs
StayClassy pointed out some concrete benefits of a monthly giving program in a recent webinar: Predictable revenue. Charity: water recruited HubSpot (and myself) to be one of the founding members of Pipeline, sending an email that said "something big is in the works" about a week and a half before the public launch. This is Pipeline.
WRITTENT | WEDNESDAY, JULY 17, 2013
[Hubspot, Webinar] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). 2. Do you like learning through videos and webinars, or eBooks better? What the Heck is a Buyer Persona?
B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
[Hubspot, Webinar] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Webinar (731). Here it is - the very best posts and the hottest topics for 2010. Congrats to all for making the list! What’s Up, Blog?
HUBSPOT | WEDNESDAY, MARCH 23, 2016
[Hubspot, Webinar] The One Management Mistake That Causes 76% of Employees Not to Trust Their Boss
As HubSpot's co-founder and CTO Dharmesh Shah once said, "Today, power is gained by sharing knowledge, not by hoarding it.”. The KPIs for your marketing team could be website visits, blog conversions, webinar sign-ups, social growth, or social ad conversions. No matter their reason or thinking, they’re making a big mistake. and U.K.
HUBSPOT | WEDNESDAY, SEPTEMBER 21, 2011
[Hubspot, Webinar] 25 Facebook Page Ideas You Haven't Tried Yet
Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc. 7. Connect with HubSpot This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Posting Statuses on Your Wall. 1. … ”). 8.
HUBSPOT | FRIDAY, APRIL 20, 2012
[Hubspot, Webinar] 32 White Hat Ways to Build Inbound Links
10) Conduct a free webinar, and post an archived copy online. HubSpot, for example, created Marketing Grader to which many agencies, partners, and others in our industry link. This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. blog is meant to be a social tool.
EMAGINE B2B BLOG | THURSDAY, APRIL 25, 2013
[Hubspot, Webinar] Boost Your B2B Marketing Efforts with Twitter Chats
According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Another popular pairing is a TweetChat with a webinar. These are know as Twitter chats. Hashtags allow people to follow the group conversation using Twitter Search. Social Media Twitte
HUBSPOT | MONDAY, JULY 21, 2014
[Hubspot, Webinar] A 3-Step Framework for Leading a World-Class Marketing Team
” Sales leaders are distribution engines for your content marketing materials, too -- including blog posts, videos, webinars, and whitepapers. CMOs can bridge operations between Marketing and Sales by incorporating the following plan, as outlined by HubSpot’s CMO Mike Volpe : Encourage weekly meetings between Marketing and Sales.
FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
[Hubspot, Webinar] @fearlesscomp congratulates the Nifty 50 Men of Twitter
Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. Cheryl.
HUBSPOT | FRIDAY, JUNE 17, 2011
[Hubspot, Webinar] 5 Foolproof Ways to Generate Leads From Facebook
This works particularly well if the link directs people to a landing page with a lead generation form for downloadable content suc h as an ebook or a webinar. For customers, HubSpot recently launched a HubSpot Welcome application for Facebook. For HubSpot's own use of the app, the conversion numbers speak for themselves.
HUBSPOT | MONDAY, OCTOBER 31, 2011
[Hubspot, Webinar] 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
Then create ebooks , webinars, podcasts, and other content around these great topics. Connect with HubSpot This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm. Lesson 1: Make Sure They Know You’re Home.
HUBSPOT | WEDNESDAY, DECEMBER 19, 2012
[Hubspot, Webinar] 12 Realistic Ways to Make Your Social Media Data Actionable
Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Let's say you're working with a co-marketing partner to host a webinar, and you're having trouble coming up with a topic that will blow it out of the water. Here's how.
HUBSPOT | FRIDAY, MAY 24, 2013
[Hubspot, Webinar] How to Host a Facebook Chat
At HubSpot, we''re asked about our content creation process often, which is why we held our first Facebook Chat on that subject. Unlike a workshop or webinar, there''s no form to fill out or ticket to purchase with a Facebook Chat, so folks can just jump right into the conversation. indifferent. One More Time. What''s a Facebook Chat?
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Hubspot, Webinar] 6 Ways to Establish Yourself as an Industry Thought Leader
Publish Long-Form Content: Publishing longer form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. Connect with HubSpot It can also help your business stand out from its competitors. Leave Promotion at the Door.
HUBSPOT | FRIDAY, DECEMBER 30, 2011
[Hubspot, Webinar] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
HubSpot has its own chats hosted every other Tuesday via the hashtag #inboundchat. Webinar - A webinar is used to conduct live meetings, training, or presentations via the internet. Connect with HubSpot On the web today, things change fast. Even the Merriam-Webster Dictionary started adding a few to its collection!
HUBSPOT | TUESDAY, JULY 24, 2012
[Hubspot, Webinar] The Secret to Creating Irresistible Marketing Offers
” A few weeks ago during the MarketingSherpa Optimization Summit, HubSpot performed a live experiment to test whether a limited-time offer performed better than if there was no scarcity factor at all. It’s one of the most powerful words in the human language. Yes to opening your email. Yes to clicking on a link. Gmail was on fire.
THE FORWARD OBSERVER | WEDNESDAY, FEBRUARY 4, 2015
[Hubspot, Webinar] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
Content that is most relevant to the buyer at this stage would help him weigh his options such as comparison white papers, expert guides, webinars, videos, etc. photo credit: The Bait via photopin (license) | Charts: HubSpot Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap.
HUBSPOT | TUESDAY, JULY 10, 2012
[Hubspot, Webinar] 16 Ways to Simplify Your Prospects' Decision-Making Process
Is it an ebook, a webinar, a slide deck? At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website -- even on our homepage. 9) Let People Know How They Can Get in Touch. The first place to start is to add a call-to-action (CTA) to your website.
HUBSPOT | THURSDAY, MAY 31, 2012
[Hubspot, Webinar] 27 Ways to Slice & Dice Your Email List for Better Segmentation
To do that, you'll have to take the time to craft targeted campaigns (our marketing team uses a combination of HubSpot's segmentation/email tools and our CRM system, Salesforce) that take into account not just list segments, but also lead data, and trigger events that help customize your email campaigns further. Are they franchises? basis?
HUBSPOT | MONDAY, FEBRUARY 14, 2011
[Hubspot, Webinar] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
Live Webinar: Use Inbound Marketing for Your eCommerce Site. Join this live webinar to learn practical and specific inbound marketing methodologies that you can apply and get results. Connect with HubSpot With continuing U.S. economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010.
HUBSPOT | WEDNESDAY, JANUARY 19, 2011
[Hubspot, Webinar] Wanna Hear 9 Great Blogging Tales?
Usually I am on the giving end of webinars, but this week, I joined a couple of thousand other attendees to spend an hour listening to Rick Calvert and Dave Cynkin, co-founders of BlogWorld , and Michael Stelzner, founder of Social Media Examiner , talk about "9 Companies Doing Blogging Right.". Connect with HubSpot Photo Credit: ktp.
HUBSPOT | MONDAY, JULY 30, 2012
[Hubspot, Webinar] 11 Ways to Make Social Media Marketing Less of a Time Suck
Just be sure to include an expiration date if the content isn't evergreen so you don't accidentally promote, say, a webinar that has already taken place. But you can still automate a good chunk of your publishing using a tool like HubSpot's Social Media tool or HootSuite. Nailed it. Uh, not really. Hopefully, it's the latter. social.
HINGE MARKETING | WEDNESDAY, MAY 13, 2015
[Hubspot, Webinar] Six Essential Online Marketing Tools for AEC Firms
solid CRM System (see Infusionsoft , Salesforce or Hubspot for examples) will help you keep track of your leads. Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Did I mention that its free)? Brand Mention Tools Who’s mentioning you online?
DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 1, 2010
[Hubspot, Webinar] 12 Social Media Tools for B2B Pre-Event Marketing
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q.
HUBSPOT | WEDNESDAY, AUGUST 1, 2012
[Hubspot, Webinar] Your Simple Guide to Launching a Twitter Advertising Campaign
For example, at HubSpot, we might use this targeting option to promote an upcoming webinar at the top of our profile, which can serve to increase awareness of the event and drive traffic to the landing page on our site where users can register to attend. So you want to start using Twitter's Promoted Tweets, huh? Good question!
HUBSPOT | MONDAY, AUGUST 8, 2011
[Hubspot, Webinar] 7 Simple Ways to Get More Leads From LinkedIn
Each week I can message these members and send then back to my website, my newsletter opt-in page, a free webinar, or any other way I want to collect leads. Connect with HubSpot This is a guest post written by Lewis Howes. For more LinkedIn tips and advice, download his free LinkedIn videos at www.lewishowes.com. It’s that easy.
HUBSPOT | FRIDAY, FEBRUARY 4, 2011
[Hubspot, Webinar] 5 Ways to Prepare for the Future of Email Marketing
This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Live Webinar: The Science of Email Marketing. Connect with HubSpot Cultivate Your House List. And you know what? Forget About List Rental.
HUBSPOT | THURSDAY, AUGUST 23, 2012
[Hubspot, Webinar] Answers to Your Top 7 Questions About the State of SEO in 2012
We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Think about it. And more targeted traffic means higher conversions!
HUBSPOT | MONDAY, DECEMBER 12, 2011
[Hubspot, Webinar] 7 Tips for Stellar Social Media Community Management
Furthermore, you might find that your Facebook fans are generally more interested in event and webinar invites, and your Twitter followers might appreciate quick snippets of valuable product info. Connect with HubSpot Now what? Tips for Successfully Managing Your Social Media Communities. 1. Exercise the 80/20 rule.
HUBSPOT | THURSDAY, NOVEMBER 3, 2011
[Hubspot, Webinar] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
If you're searching for when the exact time a certain HubSpot marketing webinar is about to air, you may just do a quick search for "HubSpot marketing webinar." Results about old webinars that occurred last week are unhelpful. Connect with HubSpot Dear marketers of the world. Guess again. Frequent Updates.
HUBSPOT | THURSDAY, MARCH 17, 2011
[Hubspot, Webinar] 5 Google Local Stats Every Marketer Should Know [Data]
Take a look at HubSpot's free local marketing on-demand webinar for best practices to attract more visitors to your business. View this webinar to learn how to use local marketing channels, such as Yelp and Google Places effectively, to locally market your business. Connect with HubSpot Marketing Takeaway.
HUBSPOT | WEDNESDAY, NOVEMBER 17, 2010
[Hubspot, Webinar] New Data: Are Your Marketing Decisions Reactive or Strategic?
The study shows other reasons which will be revealed in an upcoming webinar on November 19, but I wonder why smaller businesses are so much more influenced by their competition’s marketing efforts than larger companies are. Webinar: Top 7 Marketing Time Sinks and Solutions. Connect with HubSpot And, easily understood.
HUBSPOT | TUESDAY, MAY 17, 2011
[Hubspot, Webinar] Grade Your Website and Win Prizes! [Contest]
Make sure to tweet the article to @HubSpot with the #websitegrader hash tag so that we see it! Free Webinar: The Science of Website Redesign. Connect with HubSpot Since its launch in 2006, Website Grader has graded over 3.5 It's helped everyone from small business owners to internet marketing professionals.
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Hubspot, Webinar] 15 Powerful Reconversion Opportunities for Your Welcome Emails
HubSpot, for example, does this with our free Inbound Marketing Assessments. 4) Ask them to take a short survey. HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! 9) Take them on a tour. Ask them to attend a free webinar you're hosting! Connect with HubSpot
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Hubspot, Webinar] 2012 #Nifty50 Top Men in Technology on Twitter
He has also gained some notoriety as the award-winning IT Skeptic , and is also an international content provider, speaker and webinar presenter, as well as a writer of blogs, articles, papers, videos and other content. Nominees working for tech-focused venture capital, advisory and analyst firms were also allowed. Chris Adams – @chrishadams.
HUBSPOT | MONDAY, JANUARY 3, 2011
[Hubspot, Webinar] 11 Essential Business Blogging Software Features
It's also helpful to be able to segment subscriber growth by email versus RSS, as HubSpot's Blog Analytics tool offers. 6. An integrated tool like HubSpot, whose Sources Tool analyzes the traffic, leads, and customers your blog provides, can be invaluable. 8. Connect with HubSpot Good for you! Blog Functionality. 1. link]. 2.
HUBSPOT | MONDAY, JUNE 13, 2011
[Hubspot, Webinar] New Marketing Data Shows More Content Means More Leads
HubSpot recently crunched the lead generation numbers for over 4,000 companies, and the results, at least from a marketing perspective, make quite a compelling case that "more is better" when it comes to content creation. Connect with HubSpot Companies with over 400 indexed pages generated the most traffic and leads. They should.
HUBSPOT | MONDAY, DECEMBER 6, 2010
[Hubspot, Webinar] Does Social Media Make Sense for B2B Companies? [Marketing Cast]
Watch the On-Demand Social Media Marketing Webinar! Connect with HubSpot Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. Don’t Think You Are Different.
WRITTENT | FRIDAY, FEBRUARY 28, 2014
[Hubspot, Webinar] 15 Call to Action Samples for Rocking Blog Posts that Convert
Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. If you’ve published a whitepaper, eBook, webinar, or any other form of premium content, provide a link in your call-to-action to entice lead conversions. Or Tweets without links. Of course you do. Facilitate Comments.
HUBSPOT | MONDAY, NOVEMBER 22, 2010
[Hubspot, Webinar] 5 Quick Fixes To Get Your Website Found
The same question has been asked repeatedly on our website optimization webinars. Connect with HubSpot Customers submit their websites and we have a panel of experts that review three sites per week. The burning question that all of our listeners ask is "what are the key things I can do right now to improve my Website Grader score?"
HUBSPOT | FRIDAY, DECEMBER 30, 2011
[Hubspot, Webinar] The Only Metrics You Need to Optimize Website Performance
It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. ebooks, webinars, or other downloads). Connect with HubSpot Your website is the hub of your inbound marketing efforts. Unique Visitors. New vs. Repeat Visitors.
HUBSPOT | THURSDAY, MARCH 10, 2011
[Hubspot, Webinar] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers - no software to install, it just shows up. If you are not using HubSpot for marketing, you'll have to figure out how to add the new button to your blog, maybe contact a web developer, etc. Connect with HubSpot
HUBSPOT | THURSDAY, AUGUST 30, 2012
[Hubspot, Webinar] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
we bet u wouldnt follow @HubSpot 4long if we twtd like this ALL TH3 TIME!!!!! You could do anything from launching co-marketing webinars to simply making a donation to a non-profit your persona cares a lot about. Do you know your best customer? Seriously -- do you really, really understand your best customer? HEYYY! But wait. Right?
HUBSPOT | WEDNESDAY, DECEMBER 11, 2013
[Hubspot, Webinar] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
From a cornerstone piece of content, it is easy to extract blog posts, ebooks, webinars, SlideShare presentations, and more. Not only have we shared these posts on our blog, but we have also reached out and shared several of these posts on other blogs, like here on the HubSpot blog. Let''s dive in! The repurposing process was easy.
HUBSPOT | WEDNESDAY, JANUARY 18, 2012
[Hubspot, Webinar] Facebook Launches Much-Anticipated Open Graph Applications
If you've spent a lot of time building up your arsenal of content offers such as educational ebooks, archived webinars, and the like, consider creating a Facebook app that serves as a content library. Connect with HubSpot Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind?
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Hubspot, Webinar] 10 Steps to More Scientific Social Media Marketing
As a preview for my upcoming webinar , I have taken 10 of the most important lessons from my research and distilled them into actionable advice that you can implement in your own marketing strategies and tactics. Free Webinar: Science of Social Media. Connect with HubSpot The Science of Social Media. Audience size does matter.
HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011
[Hubspot, Webinar] 11 Ways to Totally Screw Up Your Inbound Marketing
For example, if people who attend webinars are more prepared to purchase than people who download whitepapers, put that prospect into a lead nurturing campaign that lets them know about webinars related to their interests. Connect with HubSpot 11 Ways to Screw Up Your Inbound Marketing. 1.) Who can the sales team close?
HUBSPOT | FRIDAY, MARCH 4, 2011
[Hubspot, Webinar] "Helpful" is the New "Viral"
HubSpot. HubSpot, of course, is notorious for giving away tons of valuable tips, stats, and tools aimed at helping marketers generate more leads and more sales, more effectively. Webinar: How to Use Online Video for Inbound Marketing. Connect with HubSpot So, you’re going to make a “viral video.” Right?
HUBSPOT | WEDNESDAY, MAY 9, 2012
[Hubspot, Webinar] 13 Sloppy Mistakes You're Making With Your Calls-to-Action
Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.
HUBSPOT | WEDNESDAY, FEBRUARY 16, 2011
[Hubspot, Webinar] Think Like a Publisher: 3 Tips to Generate More Leads
The offer could be a webinar, guide, consultation, or something else of value. Connect with HubSpot Successful inbound marketing is all about attracting and converting more visitors to your website. Think about it: both types of business are trying to attract a lot of quality traffic and they both are trying to generate revenue.
HUBSPOT | TUESDAY, JANUARY 15, 2013
[Hubspot, Webinar] When NOT to Use Lead-Gen CTAs in Your Marketing
Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. For a new reader, it's much more reasonable to ask them to share a great article or sign up to read more in the future, than to ask them to attend an hour long webinar we're hosting next week. PR and Social "Buzz" Campaigns.
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Hubspot, Webinar] Discover Which Influencers Are Tweeting Your Content [Free Tool]
In preparation for our upcoming webinar, " The Science of Social Media " (don't forget to reserve your spot !), HubSpot has just released its newest free tool, created by Social Media Scientist Dan Zarrella. Let's take the new tool for a test drive by analyzing the URL of our upcoming " Science of Social Media " webinar.
SYNECORE | WEDNESDAY, NOVEMBER 14, 2012
[Hubspot, Webinar] Content Wars: Of Robots and Writers
Hubspot CEO Brian Halligan has gone as far as to suggest that brands should start running their marketing departments like production companies- think CNN or HBO- businesses pumping out tons of content that speaks to the particular interests of each segment of their target audience. Everywhere I turned, there was content. Enter the robots.
HUBSPOT | TUESDAY, DECEMBER 14, 2010
[Hubspot, Webinar] 9 Reasons Why Your Social Media Strategy Isn’t Working
Download the free webinar to learn how to get your company started with social media. Connect with HubSpot Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team.
HUBSPOT | FRIDAY, JUNE 11, 2010
[Hubspot, Webinar] 3 Ways to Turn Your Company Into a Blogging Machine
At HubSpot, even though we use our own software and we also showcase case studies from customers. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot Many companies think of blogging as adding a bolt onto an existing machine. To do this, your business needs to become a blogging machine.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot, Webinar] 7 Reasons You're Not Generating Leads From Social Media
Don't talk about how your followers should register for your upcoming webinar and link to your website's homepage that has no mention of the webinar. Connect with HubSpot This is a guest post written by Pam Sahota. Ineffective Ways to Generate Leads From Social Media. 1. Not being where your target customers are.
HUBSPOT | FRIDAY, FEBRUARY 4, 2011
[Hubspot, Webinar] Learning From Kenneth Cole’s Social Media Mistake
View the on-demand webinar now! Connect with HubSpot Yesterday afternoon, fashion designer Kenneth Cole made an inappropriate tweet about the current situation in Egypt: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link] -KC". Lessons Learned.
B2BBLOGGERS | FRIDAY, OCTOBER 29, 2010
[Hubspot, Webinar] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
be3d : @ mikulaja Webinars are great as long as they’re not salesinars. cuferg : Hubspot has some great resources too, slideshare with some searching, linkedin groups. B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. Mobile.
HUBSPOT | MONDAY, MAY 24, 2010
[Hubspot, Webinar] Zappos.com's $1.6M Mistake That Boosted its Brand
Webinar - PR 2.0 Download the free webinar to learn how inbound marketing and PR can be combined for results. Connect with HubSpot Zappos.com, the popular shoe site that embraces exceptional customer service and successful use of social media, made an expensive mistake over the weekend that cost them $1.6 So what happened?
MARKETING ACTION | TUESDAY, APRIL 8, 2014
[Hubspot, Webinar] 70 New (Really) Marketing Automation Stats
Webinars (63%). HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. They’re getting old. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.
HUBSPOT | TUESDAY, MAY 31, 2011
[Hubspot, Webinar] Twitter Launches New Follow Button for Websites
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot It just got a whole lot easier to increase your Twitter following. Today, Twitter announced it has introduced its new, official Follow Button. Voila!
HUBSPOT | FRIDAY, OCTOBER 1, 2010
[Hubspot, Webinar] New Data: Want More Leads? Offer Downloadable Content
This post is a sneak peak at the exclusive new data from the upcoming Science of Lead Generation webinar on October 12th. Free Webinar: Science of Lead Generation. Join HubSpot's social media scientist Dan Zarrella to understand the real data and science behind lead generation. Connect with HubSpot
HUBSPOT | TUESDAY, DECEMBER 20, 2011
[Hubspot, Webinar] The Ultimate Guide to Optimized Social Media Updates
If you're not actively sprinkling in your lead gen content like webinars, downloadable ebooks, and other offers, you'll surely miss the mark. Include an image of the offer the lead will receive, such as the cover of the ebook or a slide from the webinar. Connect with HubSpot Best Practices for All Social Networks.
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Hubspot, Webinar] 7 Ways to Improve Your Marketing in 60 Seconds or Less
It can be as simple as adding a link to the end of your blog post that says, “Check out our webinar to learn more about [this topic]!” Write a quick post on your Facebook page to promote your latest ebook, or tweet a link to register for your upcoming webinar. Connect with HubSpot Add a call-to-action (CTA).
HUBSPOT | FRIDAY, AUGUST 13, 2010
[Hubspot, Webinar] How Important is Return-on-Effort in Marketing?
At HubSpot , we’re always debating which marketing tactics get us the best leads – the leads that eventually convert to sales. You don’t create a webinar in just one hour (if you want it to have good content). For example, it takes a lot more time to create a webinar than to offer limited time discounts.
SAVVY B2B MARKETING | TUESDAY, DECEMBER 21, 2010
[Hubspot, Webinar] Savvy Toolkit: 101 Marketing Charts and Graphs
That's why we want to share this report from Hubspot: Marketing Data - 101 Marketing Charts and Graphs. Also, throughout the deck, you can link off to the original full-length Webinars from which all these charts and graphs have been pulled. Most marketers are also true data geeks. We like to see trends, tricks, and tips.
HUBSPOT | WEDNESDAY, JUNE 23, 2010
[Hubspot, Webinar] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Webinar - A webinar is used to conduct live meetings, training, or presentations via the Internet. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Its 15 million articles (over 3.3
HUBSPOT | THURSDAY, MAY 22, 2014
[Hubspot, Webinar] 14 Ways to Get More Use Out of Your Buyer Personas
With dynamic content ( at HubSpot, we call it Smart Content ), you can display different messaging to different people based on what persona you have them assigned to. Ah yes, the excitement of creating your company’s first buyer persona. And then what happens? Wait a sec. what’s wrong with this picture? are you?).
WRITTENT | FRIDAY, MAY 10, 2013
[Hubspot, Webinar] Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. There are 12 content marketing tactics small businesses use, and blogs, e-books, webinars and newsletters are among the most effective ones. The CEO’s Guide to Listening on Twitter.
HUBSPOT | THURSDAY, MARCH 24, 2011
[Hubspot, Webinar] Seth Godin's Advice For Creating Remarkable Content
This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " You can watch the full interview below. At HubSpot we constantly preach the concept that content is king. Or perhaps, hold a private webinar for the first hundred people to download your whitepaper.
HUBSPOT | THURSDAY, NOVEMBER 3, 2011
[Hubspot, Webinar] Answers to the Top 5 Press Release Optimization Questions
Earlier this week, HubSpot and PR Newswire hosted " The Science of Press Releases ," a webinar that attracted nearly 8,500 registrants curious to learn how to engineer effective press releases. During the webinar, we received a ton of thought-provoking questions not often discussed in the industry. Connect with HubSpot
HUBSPOT | FRIDAY, MAY 7, 2010
[Hubspot, Webinar] How to Setup a Twitter Business Account in 3 Easy Steps [Video]
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Have you created a Twitter account for your business yet? Here is a quick guide to setup a Twitter business account in 3 easy steps: 1. post your first message! Happy tweeting!
WRITTENT | TUESDAY, AUGUST 27, 2013
[Hubspot, Webinar] 29 Content Strategy Offers Ideas You’ve Never Dreamed Of
Surveying isn’t for the faint of heart, which is why we recommend HubSpot’s How to Design a Marketing Survey that Yields Legitimate Results. 2. Webinars. HubSpot Consultant Shaun Pinney recommends packaging whitepapers, webinars, and slideshows together into a high-value kit. Pssst. Publish Original Research. Tutorials.
HUBSPOT | TUESDAY, NOVEMBER 2, 2010
[Hubspot, Webinar] Why Social Media is BS
Learn how to integrate social media into your marketing in a free webinar. Free Webinar: Why Social Media is BS! Register for the social media marketing webinar. Connect with HubSpot I’ve been meaning to write an article like this for a while, since I’m a little tired of the hype around social media.
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Hubspot, Webinar] SEO: 301 Redirects Don't Pass Existing Social Shares
All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. Webinar On Demand: The Science of Website Redesign. Facebook. Google+.
HUBSPOT | WEDNESDAY, MARCH 30, 2011
[Hubspot, Webinar] Google Takes Social Search to the Next Level with +1
Live Webinar: State of the Social Media Marketing Industry. Join this webinar with Social Media Examiner to hear the results of a brand new study. Connect with HubSpot Today, Google came out with a counter punch to Facebook's Like button. Earlier today, the search engine giant began rollling out a new button called +1.
HUBSPOT | FRIDAY, OCTOBER 7, 2011
[Hubspot, Webinar] 20 Variables Every Marketer Should Be Testing
Test the performance of different calls-to-action based on their placement on various pages of your website and within certain pieces of content like blog posts, ebooks, and webinars. 3. Content Offers: Calls-to-action are made up of different offers, such as an ebook, a webinar, a free trial, etc. Connect with HubSpot graph?
HUBSPOT | FRIDAY, AUGUST 13, 2010
[Hubspot, Webinar] Data Shows: Presentations With More Slides Get Viewed More on SlideShare
If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. In addition to the survey data and the webinar Twitter data, I also gathered information about presentations uploaded to SlideShare.
HUBSPOT | WEDNESDAY, JANUARY 5, 2011
[Hubspot, Webinar] 25 Ways to Increase Sales and Lead Generation
If you’re giving away a free guide, say “ Download our FREE guide to X ” If you’re hosting a free webinar, say “Register for our FREE webinar on X.” Informational items like whitepapers, guides, and webinars are compelling offers because they do. Connect with HubSpot And be specific.
HUBSPOT | TUESDAY, MAY 17, 2011
[Hubspot, Webinar] 33% of Companies Have a Mobile Marketing Strategy [New Data]
Free Webinar: How Companies Adopt and Measure Mobile Marketing. View this webinar to learn the results from a new survey about the way companies are using mobile to grow their profits. Connect with HubSpot Mobile marketing is becoming a hot topic in the marketing community. Mobile Marketing Survey Findings. 1.
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Hubspot, Webinar] Proof That Your Audience Is Online
As a case in point, let’s look at a question we received from an attendee of our recent webinar, " Social Revolution: Connecting with Today’s Customer ": “What if your customers aren’t on any type of social media at all? Connect with HubSpot Welcome to the club! Yes, Your Audience Is Online.
HUBSPOT | WEDNESDAY, JULY 6, 2011
[Hubspot, Webinar] How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET! Free Webinar: How to Market in the Ecommerce Funnel. Register for this free webinar to understand how to reach and retain customers with an ecommerce marketing strategy. Connect with HubSpot Photo Credit: Ina.
HUBSPOT | FRIDAY, JANUARY 14, 2011
[Hubspot, Webinar] 3 Meta Description Mistakes You Might Be Making
If you’ve ever been to one of my Website Optimization Webinars you’ll be pretty familiar with the advice we give companies on how to get their website to rank better on the search engine results pages. “Website Grader – Free SEO tool from HubSpot that provides an Internet Marketing Report for your website.”
HUBSPOT | WEDNESDAY, NOVEMBER 24, 2010
[Hubspot, Webinar] Answered: 6 Frequent Questions about Social Media Marketing
In a recent webinar , this presentation gave rise to a number of thought-provoking questions, some of which we wanted to address here and, hopefully, help you in development of an effective social media strategy. HubSpot also offers a social media monitoring platform as part of our marketing automation software. Connect with HubSpot
HUBSPOT | WEDNESDAY, SEPTEMBER 8, 2010
[Hubspot, Webinar] 60 Proven Ways to Increase Your Online Marketing Influence
Master one niche, own that niche, then use webinar marketing to promote your brand. Connect with HubSpot On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online.
HUBSPOT | MONDAY, JANUARY 13, 2014
[Hubspot, Webinar] The ABCs of Content Marketing: A Glossary of Terms
For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Webinars? You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Agile. Analytics.
HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Hubspot, Webinar] Volkswagen Gets 1 Million Commerical Views Before the Super Bowl
Download the free webinar to learn how to use online video to grow your business with inbound marketing. Connect with HubSpot A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. The commercials are funny, and speak to their core brand image.
HUBSPOT | THURSDAY, SEPTEMBER 13, 2012
[Hubspot, Webinar] The Content Creator's Master List of Commonly Troublesome Words
And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.