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  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Hubspot, Webinar] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content. Am I right? Like a lot, a lot. So here it is! Dreamy.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot, Webinar] Answers to Your Top 11 Questions About Email Marketing #EmailSci
    On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to the webinar. We get that. Yes, though not enormously so. Under 1%.
  • HUBSPOT  |  WEDNESDAY, APRIL 11, 2012
    [Hubspot, Webinar] How to Select the Right CTA for Every Page on Your Site
    You'll notice some content asset types appear in more than one stage of the buying cycle -- webinars, for example. webinar from the 'awareness' stage of the buying cycle would be educational about a general subject matter, while a webinar from the 'evaluation' stage would be centered around your specific solution. Here's how.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Hubspot, Webinar] 12 Realistic Ways to Make Your Social Media Data Actionable
    Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Let's say you're working with a co-marketing partner to host a webinar, and you're having trouble coming up with a topic that will blow it out of the water. Here's how.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Hubspot, Webinar] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Simple Breakdown of All Your Facebook Advertising Options by HubSpot. As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Is it becoming uncool?
  • E-QUIP  |  SATURDAY, MARCH 23, 2013
    [Hubspot, Webinar] What Are the Best Online Marketing Practices?
    They have served as the starting point for many conference sessions and webinars. also recommend Hubspot's excellent free ebooks on various internet marketing topics. There are no aspects of selling that technical professionals struggle with more than cold calling and lead generation. So what are the most successful firms doing online?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Hubspot, Webinar] Think Like a Publisher: 3 Tips to Generate More Leads
    The offer could be a webinar, guide, consultation, or something else of value. Connect with HubSpot Successful inbound marketing is all about attracting and converting more visitors to your website. Think about it: both types of business are trying to attract a lot of quality traffic and they both are trying to generate revenue.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Hubspot, Webinar] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    HubSpot has its own chats hosted every other Tuesday via the hashtag #inboundchat. Webinar - A webinar is used to conduct live meetings, training, or presentations via the internet. Connect with HubSpot On the web today, things change fast. Even the Merriam-Webster Dictionary started adding a few to its collection!
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Hubspot, Webinar] 10 Fantastic Marketing Presentations To Watch Today
    eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers. HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Hubspot, Webinar] 13 Brands Using LinkedIn Company Page Features the Right Way
    You can also (and you should) leverage this valuable LinkedIn real estate to feature your marketing offers such as webinars, ebooks, free trials or other content to support lead generation, as we've done on HubSpot's LinkedIn company page. Connect with HubSpot Looks like some of you may have gotten the hint! Blog RSS Feed.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 30, 2010
    [Hubspot, Webinar] Methodology: Brainstorming Awesome Business Blog Posts
    Free Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. Make a list of your most important keyword phrases.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    [Hubspot, Webinar] What Do 76% of Consumers Want From Your Website? [New Data]
    I'm in the process of doing some research for the upcoming Science of Website Redesign webinar, and I just found one piece of data that was so interesting, I decided to blog about it right now. New Webinar: The Science of Website Redesign. Connect with HubSpot What does this mean for marketers? Test, test, test!
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Hubspot, Webinar] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. If you’ve published a whitepaper, eBook, webinar, or any other form of premium content, provide a link in your call-to-action to entice lead conversions. Or Tweets without links. Of course you do. Facilitate Comments.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 9, 2010
    [Hubspot, Webinar] 6 Sales and Marketing Communication Tips to Build Smarketing
    At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Hubspot, Webinar] 7 Top Trends to Impact AEC Marketing in 2016
    For the past two years, I have identified the proliferation of content (video, blogs, webinars, speaking, writing, social sharing) as a top disruptor for AEC marketing. HubSpot identifies marketing automation as one of the game-changing marketing trends in 2016. 6. What’s the antidote? What are differentiators?
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot, Webinar] 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
    Then create ebooks , webinars, podcasts, and other content around these great topics. Connect with HubSpot This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm. Lesson 1: Make Sure They Know You’re Home.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Hubspot, Webinar] 11 Ways to Totally Screw Up Your Inbound Marketing
    For example, if people who attend webinars are more prepared to purchase than people who download whitepapers, put that prospect into a lead nurturing campaign that lets them know about webinars related to their interests. Connect with HubSpot 11 Ways to Screw Up Your Inbound Marketing. 1.) Who can the sales team close?
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Hubspot, Webinar] How to Master Pinterest for B2B Marketing
    For example, when reviewing two weeks of HubSpot's traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. You could also do this with slides from webinar decks or other presentations that have landing pages. 2. Connect with HubSpot Let's face it. Let's take a look. Identify Your Most Visual Content.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Hubspot, Webinar] Facebook Launches Much-Anticipated Open Graph Applications
    If you've spent a lot of time building up your arsenal of content offers such as educational ebooks, archived webinars, and the like, consider creating a Facebook app that serves as a content library. Connect with HubSpot Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind?
  • HUBSPOT  |  MONDAY, DECEMBER 13, 2010
    [Hubspot, Webinar] Why Yellow Pages Ads Are Becoming Obsolete
    The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! As Andrew Quinn, HubSpot's Sales Training Manager with 16 years of experience in the Yellow Pages industry said, “The market is not going to go backwards and reverse itself.”
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Hubspot, Webinar] Upcoming Marketing Conferences « The Effective Marketer
    Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Did I forget a conference?
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Hubspot, Webinar] The Only Metrics You Need to Optimize Website Performance
    It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. ebooks, webinars, or other downloads). Connect with HubSpot Your website is the hub of your inbound marketing efforts. Unique Visitors. New vs. Repeat Visitors.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Hubspot, Webinar] 16 Ways to Simplify Your Prospects' Decision-Making Process
    Is it an ebook, a webinar, a slide deck? At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website -- even on our homepage. 9) Let People Know How They Can Get in Touch. The first place to start is to add a call-to-action (CTA) to your website.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Hubspot, Webinar] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Webinar (731). Here it is - the very best posts and the hottest topics for 2010. Congrats to all for making the list! What’s Up, Blog?
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Hubspot, Webinar] When NOT to Use Lead-Gen CTAs in Your Marketing
    Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. For a new reader, it's much more reasonable to ask them to share a great article or sign up to read more in the future, than to ask them to attend an hour long webinar we're hosting next week. PR and Social "Buzz" Campaigns.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Hubspot, Webinar] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    be3d : @ mikulaja Webinars are great as long as they’re not salesinars. cuferg : Hubspot has some great resources too, slideshare with some searching, linkedin groups. B2Bchat Recap] October 29th, 2010 | By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. Mobile.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Hubspot, Webinar] 12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
    This manufacturer of snow removal equipment (and HubSpot customer!) HubSpot agency partner PR 20/20 shows off their team in their cover photo, providing a more personal experience for clients that visit their Facebook page. Yoh is a HubSpot customer that provides HR outsourcing solutions. 12) HubSpot. B2B is sooo boring.
  • HUBSPOT  |  THURSDAY, DECEMBER 2, 2010
    [Hubspot, Webinar] Twitter Proven to Impact Search Engine Rankings
    Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. More Signals to Prioritize Twitter. What are you waiting for?
  • THE FORWARD OBSERVER  |  WEDNESDAY, FEBRUARY 4, 2015
    [Hubspot, Webinar] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    Content that is most relevant to the buyer at this stage would help him weigh his options such as comparison white papers, expert guides, webinars, videos, etc. photo credit: The Bait via photopin (license) | Charts: HubSpot Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap.
  • CHRIS KOCH  |  FRIDAY, MARCH 19, 2010
    [Hubspot, Webinar] How to use social media for B2B
    Image by HubSpot via Flickr. By engaging, we can share links to the various other forms of marketing content that we produce, such as white papers, events, Webinars, etc. think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Here they are: Monitor. Engage. Manage. Monitor.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Hubspot, Webinar] 2012 #Nifty50 Top Men in Technology on Twitter
    He has also gained some notoriety as the award-winning IT Skeptic , and is also an international content provider, speaker and webinar presenter, as well as a writer of blogs, articles, papers, videos and other content. Nominees working for tech-focused venture capital, advisory and analyst firms were also allowed. Chris Adams – @chrishadams.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Hubspot, Webinar] 7 Simple Ways to Get More Leads From LinkedIn
    Each week I can message these members and send then back to my website, my newsletter opt-in page, a free webinar, or any other way I want to collect leads. Connect with HubSpot This is a guest post written by Lewis Howes. For more LinkedIn tips and advice, download his free LinkedIn videos at www.lewishowes.com. It’s that easy.
  • HUBSPOT  |  MONDAY, MAY 28, 2012
    [Hubspot, Webinar] 6 Tips for Symbiotic Sales & Marketing Lead Management
    In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. Webinar registration = 15 points. Webinar attendance = 25 points. Case study download = 10 points.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Hubspot, Webinar] Does Social Media Make Sense for B2B Companies? [Marketing Cast]
    Watch the On-Demand Social Media Marketing Webinar! Connect with HubSpot Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. Don’t Think You Are Different.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 17, 2010
    [Hubspot, Webinar] New Data: Are Your Marketing Decisions Reactive or Strategic?
    The study shows other reasons which will be revealed in an upcoming webinar on November 19, but I wonder why smaller businesses are so much more influenced by their competition’s marketing efforts than larger companies are. Webinar: Top 7 Marketing Time Sinks and Solutions. Connect with HubSpot And, easily understood.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Hubspot, Webinar] Discover Which Influencers Are Tweeting Your Content [Free Tool]
    In preparation for our upcoming webinar, " The Science of Social Media " (don't forget to reserve your spot !), HubSpot has just released its newest free tool, created by Social Media Scientist Dan Zarrella. Let's take the new tool for a test drive by analyzing the URL of our upcoming " Science of Social Media " webinar.
  • HUBSPOT  |  THURSDAY, AUGUST 23, 2012
    [Hubspot, Webinar] Answers to Your Top 7 Questions About the State of SEO in 2012
    We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Think about it. And more targeted traffic means higher conversions!
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Hubspot, Webinar] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Don’t just focus on white papers and webinars — use video to engage your customers.
  • HUBSPOT  |  MONDAY, JANUARY 3, 2011
    [Hubspot, Webinar] 11 Essential Business Blogging Software Features
    It's also helpful to be able to segment subscriber growth by email versus RSS, as HubSpot's Blog Analytics tool offers. 6. An integrated tool like HubSpot, whose Sources Tool analyzes the traffic, leads, and customers your blog provides, can be invaluable. 8. Connect with HubSpot Good for you! Blog Functionality. 1. link]. 2.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Hubspot, Webinar] 20 Handy B2B Lead Generation Resources
    Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. In 2010, the company released over 300 web seminars or webinars called GoToWebinars.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Hubspot, Webinar] The 2011 #Nifty50 Top Twitter Men Reprise
    Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years.
  • HUBSPOT  |  WEDNESDAY, AUGUST 1, 2012
    [Hubspot, Webinar] Your Simple Guide to Launching a Twitter Advertising Campaign
    For example, at HubSpot, we might use this targeting option to promote an upcoming webinar at the top of our profile, which can serve to increase awareness of the event and drive traffic to the landing page on our site where users can register to attend. So you want to start using Twitter's Promoted Tweets, huh? Good question!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Hubspot, Webinar] @fearlesscomp congratulates the Nifty 50 Men of Twitter
    Mike is the CMO at HubSpot in Boston, a marketing software company.  According to Brian Halligan ( @bhalligan ),  “Mike has built a scalable, inbound lead generation machine for HubSpot,”  Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. Cheryl.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Hubspot, Webinar] 11 Ways to Make Social Media Marketing Less of a Time Suck
    Just be sure to include an expiration date if the content isn't evergreen so you don't accidentally promote, say, a webinar that has already taken place. But you can still automate a good chunk of your publishing using a tool like HubSpot's Social Media tool or HootSuite. Nailed it. Uh, not really. Hopefully, it's the latter. social.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Hubspot, Webinar] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    From a cornerstone piece of content, it is easy to extract blog posts, ebooks, webinars, SlideShare presentations, and more. Not only have we shared these posts on our blog, but we have also reached out and shared several of these posts on other blogs, like here on the HubSpot blog. Let''s dive in! The repurposing process was easy.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Hubspot, Webinar] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    HubSpot, for example, does this with our free Inbound Marketing Assessments. 4) Ask them to take a short survey. HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! 9) Take them on a tour. Ask them to attend a free webinar you're hosting! Connect with HubSpot
  • SYNECORE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Hubspot, Webinar] Content Wars: Of Robots and Writers
    Hubspot CEO Brian Halligan has gone as far as to suggest that brands should start running their marketing departments like production companies- think CNN or HBO- businesses pumping out tons of content that speaks to the particular interests of each segment of their target audience. Everywhere I turned, there was content. Enter the robots.
  • WRITTENT  |  FRIDAY, MAY 10, 2013
    [Hubspot, Webinar] Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
    HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. There are 12 content marketing tactics small businesses use, and blogs, e-books, webinars and newsletters are among the most effective ones. The CEO’s Guide to Listening on Twitter.
  • HUBSPOT  |  THURSDAY, AUGUST 30, 2012
    [Hubspot, Webinar] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
    we bet u wouldnt follow @HubSpot 4long if we twtd like this ALL TH3 TIME!!!!! You could do anything from launching co-marketing webinars to simply making a donation to a non-profit your persona cares a lot about. Do you know your best customer? Seriously -- do you really, really understand your best customer? HEYYY! But wait. Right?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Hubspot, Webinar] SEO: 301 Redirects Don't Pass Existing Social Shares
    All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. Webinar On Demand: The Science of Website Redesign. Facebook. Google+.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Hubspot, Webinar] Ecommerce: Fad, Fashion or Fact? [Cartoon]
    Join Us for a Live Webinar: Blogging for eCommerce Sites. Join this live webinar to learn practical and specific blogging methodologies that you can apply and get results. Connect with HubSpot While eCommerce growth continues to soar, many still think of it as a fad. What do you think?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Hubspot, Webinar] 70 New (Really) Marketing Automation Stats
    Webinars (63%). HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. They’re getting old. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Hubspot, Webinar] Answered: 10 Common Social Media Marketing Questions
    As HubSpot’s VP of Marketing Mike Volpe explained in a recent webinar , social media needs to be part of a comprehensive inbound marketing strategy in order to yield visible results. Here are 10 thought-provoking questions about social media that emerged from the same webinar: 1. Connect with HubSpot Do people email you?
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Hubspot, Webinar] Six Essential Online Marketing Tools for AEC Firms
    solid CRM System (see Infusionsoft , Salesforce or Hubspot for examples) will help you keep track of your leads. Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Did I mention that its free)? Brand Mention Tools Who’s mentioning you online?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Hubspot, Webinar] The 3 Most Important Aspects of Inbound Marketing
    Examples of offers include ebooks, whitepapers, webinars, tip sheets, etc. graphcs credit: HubSpot Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Getting Found Online. competitive)? Now the real work begins.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Hubspot, Webinar] 12 Social Media Tools for B2B Pre-Event Marketing
    Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q.
  • WRITTENT  |  TUESDAY, AUGUST 27, 2013
    [Hubspot, Webinar] 29 Content Strategy Offers Ideas You’ve Never Dreamed Of
    Surveying isn’t for the faint of heart, which is why we recommend HubSpot’s How to Design a Marketing Survey that Yields Legitimate Results. 2. Webinars. HubSpot Consultant Shaun Pinney recommends packaging whitepapers, webinars, and slideshows together into a high-value kit. Pssst. Publish Original Research. Tutorials.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Hubspot, Webinar] 7 Tips for Stellar Social Media Community Management
    Furthermore, you might find that your Facebook fans are generally more interested in event and webinar invites, and your Twitter followers might appreciate quick snippets of valuable product info. Connect with HubSpot Now what? Tips for Successfully Managing Your Social Media Communities. 1. Exercise the 80/20 rule.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Hubspot, Webinar] The Ultimate Guide to Optimized Social Media Updates
    If you're not actively sprinkling in your lead gen content like webinars, downloadable ebooks, and other offers, you'll surely miss the mark. Include an image of the offer the lead will receive, such as the cover of the ebook or a slide from the webinar. Connect with HubSpot Best Practices for All Social Networks.
  • HUBSPOT  |  FRIDAY, JANUARY 14, 2011
    [Hubspot, Webinar] 3 Meta Description Mistakes You Might Be Making
    If you’ve ever been to one of my Website Optimization Webinars you’ll be pretty familiar with the advice we give companies on how to get their website to rank better on the search engine results pages. “Website Grader – Free SEO tool from HubSpot that provides an Internet Marketing Report for your website.”
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Hubspot, Webinar] Savvy Toolkit: 101 Marketing Charts and Graphs
    That's why we want to share this report from Hubspot: Marketing Data - 101 Marketing Charts and Graphs. Also, throughout the deck, you can link off to the original full-length Webinars from which all these charts and graphs have been pulled. Most marketers are also true data geeks. We like to see trends, tricks, and tips.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Hubspot, Webinar] 87 New (Really) Marketing Automation Stats
    Webinars (63%). HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. They’re getting old. hours.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [Hubspot, Webinar] Top 24 B2B Marketing Posts in February
    Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin - B2B Lead Generation Blog , February 12, 2010 As I’ve written before , when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. Best of B2B Marketing.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Hubspot, Webinar] Effective Lead Nurturing in Stages
    Here are the four stages of a success nurturing campaign: (Image source: Hubspot ). This includes free eBooks, white papers, webinars, and other content that they’ll find useful, interesting, or entertaining. We all know that website traffic doesn’t necessarily immediately translate into paying customers. Attract. Convert. Close.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Hubspot, Webinar] 7 Reasons You're Not Generating Leads From Social Media
    Don't talk about how your followers should register for your upcoming webinar and link to your website's homepage that has no mention of the webinar. Connect with HubSpot This is a guest post written by Pam Sahota. Ineffective Ways to Generate Leads From Social Media. 1. Not being where your target customers are.
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Hubspot, Webinar] 6 Lessons For Awesome Email Marketing From Threadless
    As HubSpot has been preaching, if you offer remarkable content, you will get found online and grow your business. To get us started on this path, check out HubSpot's interview with Liz Ryan , Director of Email Marketing at Threadless: 1. Live Webinar: The Science of Email Marketing. Connect with HubSpot What was its goal?
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Hubspot, Webinar] 20 Variables Every Marketer Should Be Testing
    Test the performance of different calls-to-action based on their placement on various pages of your website and within certain pieces of content like blog posts, ebooks, and webinars. 3. Content Offers: Calls-to-action are made up of different offers, such as an ebook, a webinar, a free trial, etc. Connect with HubSpot graph?
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Hubspot, Webinar] Must Watch: 12 Awesome Social Media Tutorials
    Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot For those of you who are getting started with social media marketing, here are 12 video tutorials to help you properly setup many important basic functions.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Hubspot, Webinar] The ABCs of Content Marketing: A Glossary of Terms
    For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Webinars? You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Agile. Analytics.
  • HUBSPOT  |  THURSDAY, JUNE 24, 2010
    [Hubspot, Webinar] The Ultimate List: 100+ Facebook Statistics [Infographics]
    Our own Dan Zarella has done some great research into Facebook usage for his upcoming Science of Facebook Marketing webinar. Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot 100+ Facebook Usage Stastics. 1.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Hubspot, Webinar] 14 Ways to Get More Use Out of Your Buyer Personas
    With dynamic content ( at HubSpot, we call it Smart Content ), you can display different messaging to different people based on what persona you have them assigned to. Ah yes, the excitement of creating your company’s first buyer persona. And then what happens? Wait a sec. what’s wrong with this picture? are you?).
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Hubspot, Webinar] The Inbound CMO's Biggest Hurdle? Selling the Rest of Their C-Suite
    Website, email, search, paid placements, webinars, etc. This person is Bettina Horvath, of My Biz Performs ([link] She became a HubSpot expert while helping us along the path of Inbound Marketing. Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Doers rule.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 28, 2011
    [Hubspot, Webinar] Facebook Page Marketing
    Hubspot provides a free ebook, "Facebook Page Marketing", based on a transcript from the webinar, Facebook Page Marketing with Q&A. Contents Include: Most Frequent Facebook Mistakes. Facebook Pages & Ownership. Is My Audience on Facebook? How Frequently Should You Post? Custom Tabs. How to Grow Your Fanbase.
  • WRITTENT  |  TUESDAY, OCTOBER 22, 2013
    [Hubspot, Webinar] 7 Blogging Goals to Skyrocket Your Sales
    HubSpot’s Ginny Soskey states that “blogging willy-nilly is like going on a roadtrip without a destination or map to help you get there.”. Sure, you’re producing written posts, but are you leveraging infographics, custom videos, webinars, eBooks, comparison guides, or whitepapers? Increase Blog Subscribers. Double Your Social Shares.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Hubspot, Webinar] Answers to the Top 5 Press Release Optimization Questions
    Earlier this week, HubSpot and PR Newswire hosted " The Science of Press Releases ," a webinar that attracted nearly 8,500 registrants curious to learn how to engineer effective press releases. During the webinar, we received a ton of thought-provoking questions not often discussed in the industry. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Hubspot, Webinar] Lead Scoring: 13 Criteria You Should Be Using to Grade Leads
    Depending on the marketing software and CRM you're using, the method of setting this up will differ for everyone -- if you're using HubSpot, simply install the Lead Grader app (aptly named, eh?) to make both positive and negative lead scoring possible. Most marketers know about the importance of setting up some sort of lead scoring schematic.
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [Hubspot, Webinar] The Least-Liked Types of Facebook Pages
    If you want to learn more make sure you're at my June 29th Science of Facebook Marketing Webinar. Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot Want to learn how your customers use Facebook?
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2011
    [Hubspot, Webinar] Inbound Marketing Vs. Outbound Marketing
    On Demand Webinar & Report: 2011 State of Inbound Marketing. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels. Connect with HubSpot Learn the latest findings from the 2011 State of Inbound Marketing Report.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [Hubspot, Webinar] The Evolution of Ignoring Advertising [Cartoon]
    On Demand Webinar & Report: 2011 State of Inbound Marketing. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels. Connect with HubSpot Learn the latest findings from the 2011 State of Inbound Marketing Report.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Hubspot, Webinar] How to Satisfy Every Stakeholder In Your Next Website Redesign
    HubSpot''s own security page can help you learn some of them. What He Really Wants: HubSpot conducted a study which asked website visitors what the most important design factor is in the success of a website in their minds. Undergoing a website redesign? You poor thing. Those redesigns, on average, take about four months to complete.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Hubspot, Webinar] 5 easy steps to building ongoing thought-leadership content
    And it more than written content—today’s content marketer must create multimedia assets through video, infographics, webinars that weaves an overall thought-leadership narrative—that’s what keeps them coming back for more. Hubspot has a decent process for building buyer personas outlined here. 3. Start with a content audit.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Hubspot, Webinar] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. 2) Set team-wide goals. If this is true, then content really must be king. right? Ebooks.
  • STORIES THAT SELL  |  THURSDAY, JUNE 3, 2010
    [Hubspot, Webinar] How to Repackage Precious Case Study Content
    Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Here are just a few ways: 1. Blogs. An estimated 77% of active web users read blogs. Contributed articles.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Hubspot, Webinar] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    If you're searching for when the exact time a certain HubSpot marketing webinar is about to air, you may just do a quick search for "HubSpot marketing webinar." Results about old webinars that occurred last week are unhelpful. Connect with HubSpot Dear marketers of the world. Guess again. Frequent Updates.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Hubspot, Webinar] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    So if you’re trying to optimize the landing page for your new webinar on cat fashion, all you have to do is enter ‘cat fashion,' and BuzzSumo will spit out all of the best articles, resources, videos, and more on the fascinating topic of cat couture. 12) HubSpot Website Grader. In other cases, there's a lot more that can be improved.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Hubspot, Webinar] 25 Facebook Page Ideas You Haven't Tried Yet
    Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc. 7. Connect with HubSpot This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Posting Statuses on Your Wall. 1. … ”). 8.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Hubspot, Webinar] 9 Reasons Why Your Social Media Strategy Isn’t Working
    Download the free webinar to learn how to get your company started with social media. Connect with HubSpot Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team.
  • HUBSPOT  |  WEDNESDAY, JANUARY 5, 2011
    [Hubspot, Webinar] 25 Ways to Increase Sales and Lead Generation
    If you’re giving away a free guide, say “ Download our FREE guide to X ” If you’re hosting a free webinar, say “Register for our FREE webinar on X.” Informational items like whitepapers, guides, and webinars are compelling offers because they do. Connect with HubSpot And be specific.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Hubspot, Webinar] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Webinar - A webinar is used to conduct live meetings, training, or presentations via the Internet. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Its 15 million articles (over 3.3
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Hubspot, Webinar] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    On HubSpot's website, for example, we've noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes. ebooks vs. webinars) or certain subject matters. 4) Update CTAs on High-Trafficked Blog Posts & Web Pages. right? Absolutely! probably should, too!". The solution? But the offer?
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Hubspot, Webinar] 13 Sloppy Mistakes You're Making With Your Calls-to-Action
    Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Hubspot, Webinar] Why Every Business Blog Needs Evergreen Content
    The HubSpot Inbound Marketing blog, for example, which has published nearly 3,000 articles to date, can credit a lot of the day-to-day leads it generates to articles that were published months and even years ago. Connect with HubSpot But among all those variations of blog content is a very important one that often gets overlooked.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Hubspot, Webinar] The Ultimate Checklist for Integrated Marketing
    Whether you're running a webinar online or a hosting a conference or another live event, effective integrations of social media can help you generate buzz before, during, and after the event. an archived webinar or recorded presentations from live events). 7. Connect with HubSpot Email and Social Media. Share on Facebook!'
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Hubspot, Webinar] How to Score Your Leads So Sales Works the Hottest Prospects
    content downloads like ebooks and webinars) vs. more qualified middle-of-the-funnel interests (e.g. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap. Connect with HubSpot The good news about inbound marketing is that it can help you attract high volumes of leads. Maybe not.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Hubspot, Webinar] 10 Homepage Items for eCommerce Website Conversions
    On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. Locations: During the webinar we described scenarios where visitors want to do research on the website but go to the store to make the actual purchase.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Hubspot, Webinar] Demand Generation vs. Inbound Marketing – Is There a Difference?
    It is the same type of outbound marketing practices that prospects are getting more adept at shutting out – think unwanted cold calls (these days called warm calls), email blasts, list buying, TV commercials, sponsored webinars and the like. Live Webinar: The State of Inbound Marketing Lead Generation. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Hubspot, Webinar] 7 Habits of Remarkably Charismatic Marketers
    For example, on a recent webinar we made a game out of tweeting our event hashtag, awarding free tickets to our upcoming (and epic) inbound marketing event INBOUND 2012 for those who tweeted our hashtag the most. Here at HubSpot we've definitely made our share of mistakes ! You know those people everyone wants to be around? awesome.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Hubspot, Webinar] The Content Creator's Master List of Commonly Troublesome Words
    And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Hubspot, Webinar] How to Boost LinkedIn Lead Gen With Targeted Company Pages
    Think about featuring product demos or trials as well as offering ebooks you've written or webinars you've hosted. Connect with HubSpot One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Hubspot, Webinar] How to Design a Marketing Survey That Yields Legitimate Results
    We use marketing surveys for a number of reasons, from identifying overall customer satisfaction scores, to deciding how to position new products, to conducting new research to support thought leadership content, as is the case with HubSpot's new 2013 Inbound Marketing Survey , which we launched last Friday. Consider Question Formatting.
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