HUBSPOT | WEDNESDAY, AUGUST 21, 2013
[Hubspot, Webinar] 20 Inspiring SlideShare Presentations Every Marketer Should See
10 Lessons from the World''s Most Captivating Presenters, HubSpot. 10 Lessons from the World's Most Captivating Presenters from HubSpot All-in-one Marketing Software. 9) You Suck at PowerPoint!, Even though this presentation was originally a webinar, it doesn''t feel like one. Some have gorgeous designs.
HUBSPOT | WEDNESDAY, MAY 5, 2010
[Hubspot, Webinar] Twitter Launches Tool to Embed Tweets
Find out how to generate some "buzz" via social media pollination [link] less than a minute ago via CoTweet HubSpot HubSpot Key Marketing Takeaways Allowing users to embed tweets will change the way people use Twitter to relay ideas. Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR?
HUBSPOT | FRIDAY, MAY 21, 2010
[Hubspot, Webinar] 6 Quick Tips to Search Twitter Like an Expert
Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR? Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot The Internet is overloaded with content. We previously told you that you have to search Google like a pro.
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Hubspot, Webinar] Positive Customer Reviews Lead to Increases in Revenue [New Research]
In industries where this is the case, the response should be larger,” said Luca in an email interview with HubSpot. For instance, you could add praises on your homepage, include case studies next to your product pages, and place testimonials on landing pages for your whitepapers or webinars. Connect with HubSpot
HUBSPOT | FRIDAY, OCTOBER 28, 2011
[Hubspot, Webinar] The Ultimate Cheat Sheet for Creating Awesome Landing Pages
If it's a webinar, say it's a webinar. What kind of ebook or webinar is it? For example, if you're offering an ebook or a webinar, show a cover of the ebook or a screenshot of the webinar's presentation cover slide. If it's a webinar they registered for, maybe you will present them with login information.
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Hubspot, Webinar] SEO: 301 Redirects Don't Pass Existing Social Shares
All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. Webinar On Demand: The Science of Website Redesign. Facebook. Google+.
B2B MARKETING INSIDER | THURSDAY, MARCH 17, 2011
[Hubspot, Webinar] Nine Variables To Consider When Creating Remarkable Content
Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it. PDF, webinar, blog post? It’s an evolving and exciting process. Target Audience: Whom are we trying to get to read this?
HUBSPOT | WEDNESDAY, OCTOBER 27, 2010
[Hubspot, Webinar] New Marketing Data: 2x PPC Performance with Social Media
Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. View this on-demand webinar to learn about low-cost lead generation! Connect with HubSpot Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. Are you a PPC junkie?
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Hubspot, Webinar] 5 Creative Ways to Recycle Content
Archive That Live Webinar, and Turn it Into an Ebook. Did you host a live webinar on an educational topic in your industry? Then, consider using that webinar content as the basis for an ebook. Connect with HubSpot Easy! R-E-C-Y-C-L-E. Recycle content , that is. And saving time and effort is still saving something , right?
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Hubspot, Webinar] How Pandora Leverages Personalization in Email Marketing
To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Live Webinar: The Science of Email Marketing. Connect with HubSpot Are you a Pandora listener? Then you know the value of this personalized radio station: all the music you like, when you want it. Know Your Business.
HUBSPOT | MONDAY, SEPTEMBER 24, 2012
[Hubspot, Webinar] 25 Little Email Marketing Experiments That Deliver BIG Results
See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. 6) Template Designs: We've encouraged you to either use HubSpot's email templates ( if we're your ESP ) or to even create your own email template designs if you're so inclined. Sup with that? perform better? Maybe.
HUBSPOT | TUESDAY, JULY 10, 2012
[Hubspot, Webinar] 16 Ways to Simplify Your Prospects' Decision-Making Process
Is it an ebook, a webinar, a slide deck? At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website -- even on our homepage. 9) Let People Know How They Can Get in Touch. The first place to start is to add a call-to-action (CTA) to your website.
BLOG MY CALLS | WEDNESDAY, JULY 18, 2012
[Hubspot, Webinar] Lead Nurturing 101
According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. For example if a lead downloads a White Paper, attends a webinar, requests a demo and spends an hour on your site, that lead is a very good lead. So how do you do that? 1) Great Content. That won't work.
HUBSPOT | FRIDAY, JUNE 11, 2010
[Hubspot, Webinar] 3 Ways to Turn Your Company Into a Blogging Machine
At HubSpot, even though we use our own software and we also showcase case studies from customers. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot Many companies think of blogging as adding a bolt onto an existing machine. To do this, your business needs to become a blogging machine.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 19, 2010
[Hubspot, Webinar] Real Examples of Social Media ROI
As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Summary: some published examples of "hard" ROI from social media. Here’s what I found. also found plenty of insightful content that doesn’t include specific numbers.
HUBSPOT | THURSDAY, MARCH 26, 2015
[Hubspot, Webinar] 6 Reasons Why Marketers Should Bet on Podcasting
You can hire a consultant, ask a friend who is already podcasting (that’s what I did – thanks, Ralph and Carol Lynn !), or take advantage of the quality podcasts for podcasters and free webinars available. Be sure to check out HubSpot''s Growth Show Podcast ! There is more to it than that, obviously. Like everyone else, I’m busy.
HUBSPOT | WEDNESDAY, OCTOBER 1, 2014
[Hubspot, Webinar] 3 Real-Life Examples of Incredibly Successful A/B Tests
For more information, be sure to check out the on-demand webinar " Optimize Your Online Marketing Channels ," hosted by Optimizely and HubSpot. Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. Truthfully, there is no one-size-fits-all recipe.
HUBSPOT | TUESDAY, FEBRUARY 22, 2011
[Hubspot, Webinar] 9 Benefits of Lead Nurturing
An InsideSales.com study found that 35-50% of sales go to the vendor that responds first to an inquiry, and a HubSpot study found that response rates decline as the age of a lead increases. 2. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing.
HUBSPOT | MONDAY, AUGUST 26, 2013
[Hubspot, Webinar] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
Your marketing team is constantly cranking out useful, relevant information packaged in different types of offers that can help you sell: ebooks, blog posts, case studies, SlideShares , webinars, infographics. Educate your prospects in between calls by leveraging your company’s content. you get the gist. All the best, Niti. 3) Before a Demo.
HUBSPOT | THURSDAY, FEBRUARY 24, 2011
[Hubspot, Webinar] 6 Reasons Lead Nurturing Wins Over Email Blasts
In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. Have a great month?
HUBSPOT | THURSDAY, APRIL 29, 2010
[Hubspot, Webinar] New Research: 5 Twitter Charts For Marketers
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness.
HUBSPOT | MONDAY, AUGUST 1, 2011
[Hubspot, Webinar] 5 Reasons Businesses Must Revolutionize Sales and Marketing
To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. Connect with HubSpot That said.
HUBSPOT | FRIDAY, OCTOBER 7, 2011
[Hubspot, Webinar] 20 Variables Every Marketer Should Be Testing
Test the performance of different calls-to-action based on their placement on various pages of your website and within certain pieces of content like blog posts, ebooks, and webinars. 3. Content Offers: Calls-to-action are made up of different offers, such as an ebook, a webinar, a free trial, etc. Connect with HubSpot graph?
HUBSPOT | MONDAY, SEPTEMBER 19, 2011
[Hubspot, Webinar] 5 Types Of Lead Nurturing Emails You Should Be Sending
Send them a whitepaper or webinar that will allow them to gain further information and realize the value you have to offer. 4. Join Mike Volpe, VP of Marketing at HubSpot, for insights on how to integrate your marketing efforts using Social CRM and Lead Nurturing. View this on-demand webinar now! Connect with HubSpot
HUBSPOT | FRIDAY, FEBRUARY 15, 2013
[Hubspot, Webinar] 15 Metrics Every Marketing Manager Should Be Tracking
If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel.
HUBSPOT | WEDNESDAY, JUNE 2, 2010
[Hubspot, Webinar] Associated Press Includes Social Media Guidelines in 2010 Stylebook
Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Hubspot, Webinar] Lead Gen 101: How to Create an Intuitive Website Conversion Path
If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. You can easily do this with HubSpot''s Content Optimization System. 5) Confirmation Email. Include a verb (e.g. Stand out on your page.
HUBSPOT | WEDNESDAY, MARCH 30, 2011
[Hubspot, Webinar] Google Takes Social Search to the Next Level with +1
Live Webinar: State of the Social Media Marketing Industry. Join this webinar with Social Media Examiner to hear the results of a brand new study. Connect with HubSpot Today, Google came out with a counter punch to Facebook's Like button. Earlier today, the search engine giant began rollling out a new button called +1.
HUBSPOT | WEDNESDAY, JUNE 29, 2011
[Hubspot, Webinar] 7 Effective Ecommerce Applications of Twitter
Free Webinar: How to Market in the Ecommerce Funnel. Register for this free webinar to understand how to reach and retain customers with an ecommerce marketing strategy. Connect with HubSpot Twitter, the popular micro-blogging service, can be somewhat of a quagmire for marketers. Create Category Accounts. Run Contests.
HUBSPOT | TUESDAY, NOVEMBER 22, 2011
[Hubspot, Webinar] How to Use Data to Create Awesome Marketing Offers
ebooks, webinars, free trials, etc.), you need to start tracking them. At HubSpot, for example, we've found that webinars typically have higher lead-to-customer conversion rates than ebooks, so if we're looking to nurture leads further down the funnel, we'll offer a webinar over an ebook. Connect with HubSpot
INSIGHTIQ BLOG | THURSDAY, APRIL 21, 2011
[Hubspot, Webinar] Treat Your Customer Like You Would Treat Your Best Friend
Click Here for a useful webinar on timing from Hubspot. "What a ridiculous concept," you may be thinking after reading the title of this post. But is it so ridiculous? In today's hyper-connected, consumer-powered world, people demand a stronger relationship with the brands that they interact with. Make them feel special.
HUBSPOT | FRIDAY, JULY 8, 2011
[Hubspot, Webinar] Top Reasons Why People Follow Brands on Facebook [Infographic]
Make sure that whatever offers you are making on your website, whether they are product giveaways for B2C companies or research reports or webinars for B2B companies, they are also promoted regularly via social media with links back to landing pages on your site. Connect with HubSpot Social Media Users Are Seeking Offers.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Hubspot, Webinar] The Future of Foursquare: Understanding Location-Based Marketing
Webinar On Demand: Become an Expert in Local Marketing. View this webinar to learn how local marketing platforms, such as Yelp and Google Local, help you generate more sales. Connect with HubSpot Crowley also elaborated on the recent launch of Foursquare's 3.0 version. Creating Serendipitous Experiences. Marketing Takeaway.
HUBSPOT | WEDNESDAY, JUNE 8, 2011
[Hubspot, Webinar] Guy Kawasaki's 12 Pillars of Enchantment
In addition to his newest book,"Enchantment," his webinar, How to Use Social Media to Enchant Your Customers , identifies what to do. Essentially, you need to view the webinar for the in-depth how-to, but here's the deal in a nutshell: 1. Connect with HubSpot Simply put, being enchanting is beneficial- it gets you followers.
HUBSPOT | WEDNESDAY, FEBRUARY 9, 2011
[Hubspot, Webinar] A Marketer's Guide to Quora
View the on-demand webinar now! Connect with HubSpot Sometimes, it can seem like there is an endless number of social media sites to participate on. Quora has entered the marketplace as a site worthy of consideration for marketers. handful of unique features for this question and answer site makes it compelling to marketers.
HUBSPOT | THURSDAY, SEPTEMBER 30, 2010
[Hubspot, Webinar] Methodology: Brainstorming Awesome Business Blog Posts
Free Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. Make a list of your most important keyword phrases.
HUBSPOT | THURSDAY, NOVEMBER 8, 2012
[Hubspot, Webinar] What to Send Email Contacts in Different Stages of the Marketing Funnel
This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. Example: Invitation to Customer-Only Webinar Series. Your email database is not a leads database. Subscriber. What do you send subscribers? Opportunity.
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Hubspot, Webinar] Social Media Outsourcing Increases 128% in Two Years [New Report]
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. HubSpot, for example, has a social media following across accounts of about 318,000.
HUBSPOT | TUESDAY, AUGUST 7, 2012
[Hubspot, Webinar] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers. Let's get started! 1) Treat Title Slides Like Video Thumbnails.
HUBSPOT | MONDAY, FEBRUARY 14, 2011
[Hubspot, Webinar] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
Live Webinar: Use Inbound Marketing for Your eCommerce Site. Join this live webinar to learn practical and specific inbound marketing methodologies that you can apply and get results. Connect with HubSpot With continuing U.S. economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Hubspot, Webinar] How to Transform Your Website With Four Magical Steps
Use tools, such as those HubSpot provides, to do this. Use HubSpot tools to design landing pages that can be deployed by a single person in 15 minutes or less. 4) Don’t measure absolutely everything. New Webinar: The Science of Website Redesign. Connect with HubSpot Abracadabra. Take Me to Your Leads. Also, a no-no.
HUBSPOT | WEDNESDAY, SEPTEMBER 21, 2011
[Hubspot, Webinar] 25 Facebook Page Ideas You Haven't Tried Yet
Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc. 7. Connect with HubSpot This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Posting Statuses on Your Wall. 1. … ”). 8.
HUBSPOT | THURSDAY, JULY 1, 2010
[Hubspot, Webinar] When Technology Goes Wrong: How to Respond to Your Audience
I've been doing webinars long enough that I know that technology never works 100% of the time. The HubSpot marketing team has hosted over 50 webinars this year and every time, even in our seasoned age, something always goes wrong. The first few times we hosted a live webinar, we practiced numerous times beforehand.
HUBSPOT | THURSDAY, APRIL 14, 2011
[Hubspot, Webinar] How To Use YouTube For eCommerce
HubSpot CMO Mike Volpe says to keep in mind that “ social media isn’t a strategy, its a technology ” Use technology YouTube to share the information with anyone that wants it. Webinar On Demand: Use Inbound Marketing for Your eCommerce Site. Connect with HubSpot This is a guest post authored by John Lawson.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Hubspot, Webinar] 6 Non-Fluff Answers to Your Social Media Questions
In an effort to remove some of that fluff and bring you meaty social media tips, we collaborated in a webinar with oneforty and Backupify. If you were unable to attend the webinar, here are some of the top questions asked during the session and our non-fluff answers to them: 1. Connect with HubSpot Social media fluff.
HUBSPOT | MONDAY, MARCH 14, 2011
[Hubspot, Webinar] 5 Ways You Might Be Failing at Local Marketing
In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Live Webinar: Become an Expert in Local Marketing. Join this live webinar to learn how to use search engines, such as Yelp and Google Local effectively, to locally market your business.
HUBSPOT | THURSDAY, FEBRUARY 16, 2012
[Hubspot, Webinar] How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
If you're using HubSpot software, you can take a look at the activity history of leads to see what patterns emerge. You'll notice some content asset types appear in more than one stage of the buying cycle -- webinars, for example. Connect with HubSpot Lead nurturing is a crucial part of your marketing and sales success.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Hubspot, Webinar] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
You could do that by hosting educational webinar series, recording videos or producing an industry podcast. ” To learn more inbound marketing lessons from Charlie Sheen, make sure you join us for the upcoming webinar ! Free Webinar: Inbound Marketing Lessons from Charlie Sheen. Connect with HubSpot ” 2.
HUBSPOT | FRIDAY, OCTOBER 22, 2010
[Hubspot, Webinar] Calendaring Your Social Media Marketing Content
From the many Website Optimization Webinars I've done over the past six months, I've signed up for many Facebook company pages, and I follow tons of people on Twitter. We do something similar here at HubSpot. If you want to use the 2011 version, you can download Demand Metric’s Social Media 5-Pack for free, courtesy of HubSpot.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Hubspot, Webinar] 30 Brilliant Social Media Marketing Tips From 2011
Leverage social search and boost your rankings for target keywords by offering content (ebooks, webinars, etc.) Source: HubSpot ). Connect with HubSpot With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Of course you do.
B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
[Hubspot, Webinar] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Webinar (731). Here it is - the very best posts and the hottest topics for 2010. Congrats to all for making the list! What’s Up, Blog?
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Hubspot, Webinar] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
You know, the one where you announce your next sale, ebook, webinar, coupon, free trial. Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's say you and another company decide to do a webinar together on a particular subject. We do something similar at HubSpot.
B2B MARKETING MENTOR | WEDNESDAY, JUNE 26, 2013
[Hubspot, Webinar] Google+ Debate Results: Cold Calling is Shifting to Warm Calling
While they may not have asked for a call, ringing their phone isn’t as unexpected as an unsolicited call. I’ve gotten so annoyed with cold calling that I’ve turned that channel off. I’ll do webinars, hangouts, and scheduled calls. Click on the video above to hear what our speakers had to say.
HUBSPOT | TUESDAY, JUNE 8, 2010
[Hubspot, Webinar] A B2B Guide for Twitter Lead Generation
Distributing Content via Twitter for Lead Generation Using Twitter as a way to distribute content and information can helps drive leads for other content properties such as blogs, contests, webinars, eBooks, etc. Webinar: Twitter for Marketing and PR. Connect with HubSpot Tweep Search.
ANYTHING GOES MARKETING | MONDAY, AUGUST 3, 2009
[Hubspot, Webinar] Tips on Using Twitter to Boost Your Marketing Efforts
If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. I was inspired by those bright people over at Radian6 who showed me some of the untapped potential of Twitter. Are you already tired of Twitter? Do you think it’s just a fad? As you read these, you need to think about your end goals. It’s that easy.
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 30, 2009
[Hubspot, Webinar] The Fun Theory: How to Change Behavior
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought.
THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 22, 2011
[Hubspot, Webinar] WordPress Plugins for Marketers
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. Let us know! United States License.
HUBSPOT | FRIDAY, AUGUST 27, 2010
[Hubspot, Webinar] Expert Advice: Overcoming Business Blogging Challenges
We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot Blogging and creating content is an essential part of any SEO strategy.
HUBSPOT | THURSDAY, JUNE 28, 2012
[Hubspot, Webinar] 12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
This manufacturer of snow removal equipment (and HubSpot customer!) HubSpot agency partner PR 20/20 shows off their team in their cover photo, providing a more personal experience for clients that visit their Facebook page. Yoh is a HubSpot customer that provides HR outsourcing solutions. 12) HubSpot. B2B is sooo boring.
HUBSPOT | THURSDAY, SEPTEMBER 9, 2010
[Hubspot, Webinar] 6 Sales and Marketing Communication Tips to Build Smarketing
At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion.
HUBSPOT | THURSDAY, MAY 20, 2010
[Hubspot, Webinar] How to Create a Killer Email Offer in 10 Minutes or Less
It has been a particularly hot topic among the sales team here at HubSpot. common saying at HubSpot is that a blog article takes an hour to write, 40 minutes of which is dedicated to the title because without that, you've got nothing. Connect with HubSpot Lately there's been a lot of talk about ROI and email.
HUBSPOT | FRIDAY, APRIL 15, 2011
[Hubspot, Webinar] 3 Unique Ways to Gain Trust on Landing Pages
Free Webinar: Optimizing 60 Landing Pages in 60 Minutes. Join this 60-minute webinar during which we will review 60 unique landing pages and show you some optimization tricks. Connect with HubSpot There are many factors that go into your audience’s decision to fill out the form which gives them the offer or not.
HUBSPOT | THURSDAY, JUNE 2, 2011
[Hubspot, Webinar] Marketing vs. Publishing: Both Create Content, Drive Leads
Or you can use a product like HubSpot. To access past and future lead generation quick-start series webinars, click below. Join this webinar series from a comprehensive overview of the lead generation process. Connect with HubSpot The main points? You need to understand what publishing is. You own (not rent) your channel.
HUBSPOT | WEDNESDAY, OCTOBER 6, 2010
[Hubspot, Webinar] 10 Opportunities You're Missing on Thank You Pages
Promote Your Webinar or Event - The thank you page is a great place to get more people to sign up for your live events. Once again, explain the value of the webinar or event and how it will help them and their business. 7. Connect with HubSpot Now what? Don’t just say “Subscribe to our blog!”,
HUBSPOT | SUNDAY, AUGUST 12, 2012
[Hubspot, Webinar] How Top Brands Use Instagram, and Other Marketing Stories of the Week
Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. Repurposing the audio track from video content as a downloadable podcast, creating textual transcripts from your video content, curating your best content into ebooks, and publishing the recordings of live webinars. It's already Sunday?!
HUBSPOT | FRIDAY, JANUARY 21, 2011
[Hubspot, Webinar] How to Place Your Ad on NYTimes.com for $50
We, at HubSpot , encourage businesses to focus on growing organic traffic. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. View this on-demand webinar to learn about low-cost lead generation! Connect with HubSpot Here is how you can go about it: 1.
HUBSPOT | WEDNESDAY, SEPTEMBER 8, 2010
[Hubspot, Webinar] 60 Proven Ways to Increase Your Online Marketing Influence
Master one niche, own that niche, then use webinar marketing to promote your brand. Connect with HubSpot On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Hubspot, Webinar] 7 Reasons You're Not Generating Leads From Social Media
Don't talk about how your followers should register for your upcoming webinar and link to your website's homepage that has no mention of the webinar. Connect with HubSpot This is a guest post written by Pam Sahota. Ineffective Ways to Generate Leads From Social Media. 1. Not being where your target customers are.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Hubspot, Webinar] A Marketer's Guide to the Cloud
At HubSpot we use Google Calendar to keep track of everything including blogging calendars, webinars and our vacation schedule. Everyone on our marketing team knows when someone is out of the office through our vacation calendar, and our sales team can keep updated about the webinar schedule via the webinar calendar. 2.
HUBSPOT | FRIDAY, APRIL 5, 2013
[Hubspot, Webinar] The Top 8 Priorities for Any One-Man Marketing Team
HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. 2) Establish exactly who your audience is. Here at HubSpot, for instance, we have five core personas! Especially for a small business.
HUBSPOT | THURSDAY, MARCH 1, 2012
[Hubspot, Webinar] How to Conduct Competitive Analysis to Step Up Your Content Strategy
In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content. For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis. Webinars.
HUBSPOT | THURSDAY, AUGUST 23, 2012
[Hubspot, Webinar] Answers to Your Top 7 Questions About the State of SEO in 2012
We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Think about it. And more targeted traffic means higher conversions!
HUBSPOT | FRIDAY, FEBRUARY 24, 2012
[Hubspot, Webinar] The Inbound Way to Do Trade Show Marketing
As a reminder, a call-to-action is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request a product demo. This way, you can track just how many webinar registrants and attendees can be attributed to your trade show presence. 4. Connect with HubSpot Be Unique.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Hubspot, Webinar] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
HubSpot''s competitor''s tool provides good competitive metrics, but do a deep dive into your competitors’ websites to look at their content and initiatives in the last year. 26) Plan and script a webinar for Q1. webinar is a great way to generate new leads. Think fast! Don’t let it go to waste! Estimated cost: $150.
HUBSPOT | WEDNESDAY, MAY 18, 2011
[Hubspot, Webinar] Facebook Provides New Resource for Non-Profits
Free Webinar: Promoting Nonprofit Events With Social Media. Connect with HubSpot Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. Marketing Takeaway. Register Now!
HUBSPOT | TUESDAY, MAY 17, 2011
[Hubspot, Webinar] Avoiding the 5 Pitfalls of Free Content
John claims that free content is more likely to attract casual sign-ups from people who never end up actually attending your webinar or viewing your content. You could advertise that you’ll be sharing a coupon code at the end of the webinar or offering a sneak preview of a new feature. Connect with HubSpot Eroded Value.
HUBSPOT | WEDNESDAY, MARCH 23, 2011
[Hubspot, Webinar] How to Turn One Piece of Content into Five
Content Piece #5: Webinar Download. could easily re-present this presentation as a live webinar, or take the recording of the presentation (yup, I recorded it using the Voice Memo Recorder feature on my iPhone) and turn this into a webinar download offer. Connect with HubSpot Well, it's ok. Here's how. Yup, another one.
HUBSPOT | FRIDAY, JANUARY 14, 2011
[Hubspot, Webinar] 3 Meta Description Mistakes You Might Be Making
If you’ve ever been to one of my Website Optimization Webinars you’ll be pretty familiar with the advice we give companies on how to get their website to rank better on the search engine results pages. “Website Grader – Free SEO tool from HubSpot that provides an Internet Marketing Report for your website.”
HUBSPOT | MONDAY, AUGUST 22, 2011
[Hubspot, Webinar] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
Go to the registration pages of conferences, industry events, and webinars. Connect with HubSpot What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Start With Interviews. Check Out Industry Events. Photo credit: caffeina.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Hubspot, Webinar] 60 Marketing Acronyms Every Industry Pro Should Know
HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. 60 Common Marketing Acronyms. See SaaS.).
HUBSPOT | WEDNESDAY, JUNE 18, 2014
[Hubspot, Webinar] How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails
Have you ever registered for a webinar and then totally forgotten about it? You can easily create these files and URLs for your upcoming events such as conferences, webinars, and workshops. For example, if you''re creating the event file in Boston for a webinar in San Francisco that starts at 10 a.m. It sucks. Outlook. Location.
HUBSPOT | THURSDAY, JANUARY 20, 2011
[Hubspot, Webinar] Your Mom Hates This Blog Post
Free Webinar: The Science of ReTweets With Dan Zarrella. Join Dan Zarrella, HubSpot's Social Media Scientist and author of the Social Media Marketing Book , for a 30 minute overview of the Science of ReTweets! View the on-demand webinar now! Connect with HubSpot Your mom hates it when you block her from Facebook.
HUBSPOT | WEDNESDAY, JULY 6, 2011
[Hubspot, Webinar] How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET! Free Webinar: How to Market in the Ecommerce Funnel. Register for this free webinar to understand how to reach and retain customers with an ecommerce marketing strategy. Connect with HubSpot Photo Credit: Ina.
WEBBIQUITY | MONDAY, JUNE 17, 2013
[Hubspot, Webinar] 31 Spectacular Web Design Guides, Techniques and Resources
14 Real-Life Examples of CTA Copy YOU Should Copy by HubSpot. And being edgy meant using a slightly different shade of blue as the dominant color. A few adventurous souls did some creative things with Flash, but even then, few people saw these sites because they were invisible to search engines. Maximizes social engagement? Free Design Fonts.
HUBSPOT | MONDAY, MARCH 7, 2011
[Hubspot, Webinar] How to Ask Management to Reduce Traditional Marketing [Marketing Cast]
Download the free webinar to learn how to get your company started with social media. Connect with HubSpot You recognize the value of creating blog posts, videos and other content pieces to drive traffic to our site. But does your management team share that sentiment? Ask People About Their Habits. How do they research products?
HUBSPOT | WEDNESDAY, MAY 26, 2010
[Hubspot, Webinar] LinkedIn Brings Business Connections to Twitter
Webinar: Twitter for Marketing and PR. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Back in November 2009 , LinkedIn released a new feature that allowed you to update your LinkedIn status via Twitter. Now, LinkedIn has decided to further build out this integration.
HUBSPOT | TUESDAY, JUNE 1, 2010
[Hubspot, Webinar] 10 Simple Strategies for Business Blog Content
Example: Over 50 Marketing Charts and Graphs View more presentations from HubSpot Internet Marketing. 7. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? Make Charts. -- People love data.
HUBSPOT | MONDAY, JULY 22, 2013
[Hubspot, Webinar] A Beginner's Guide to Inbound Lead Generation
Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Start from here, but feel free to come back to HubSpot for additional resources on how to develop your lead generation strategy. We''ve all been through it. right?
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Hubspot, Webinar] 15 Powerful Reconversion Opportunities for Your Welcome Emails
HubSpot, for example, does this with our free Inbound Marketing Assessments. 4) Ask them to take a short survey. HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! 9) Take them on a tour. Ask them to attend a free webinar you're hosting! Connect with HubSpot
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 3, 2012
[Hubspot, Webinar] Is Your Marketing Content Leaving Footprints In The Sand?
recent HubSpot webinar recommended sharing 15 pieces of content a week that are not from your company or website. You just created the best blog, case study, or ebook ever and want people to know it. So how do you get your information out into the industry? What can you do to differentiate yourself and get more views for your content?
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Hubspot, Webinar] 6 Lessons For Awesome Email Marketing From Threadless
As HubSpot has been preaching, if you offer remarkable content, you will get found online and grow your business. To get us started on this path, check out HubSpot's interview with Liz Ryan , Director of Email Marketing at Threadless: 1. Live Webinar: The Science of Email Marketing. Connect with HubSpot What was its goal?
THE EFFECTIVE MARKETER | TUESDAY, DECEMBER 8, 2009
[Hubspot, Webinar] More Free Marketing Knowledge
Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. Free stuff abound and sharing is easy. United States License.
HUBSPOT | MONDAY, MARCH 21, 2011
[Hubspot, Webinar] How Do You Use Your Email List Effectively? [Marketing Cast]
You might want to share a link to a video, a new webinar or some type of industry report or an infographic. Connect with HubSpot Do you remember the sweet anticipation of receiving new email messages? If you are like most people today, you hardly think of your inbox fondly. Earn the Attention of Email Subscribers.
WRITTENT | TUESDAY, MAY 21, 2013
[Hubspot, Webinar] 14 Tools for Writing a Content Marketing Style Guide for Your Blog
ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. Webinars. You can’t escape having a content style guide for very long. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. Optimal Length. Jargon.
BLOG MY CALLS | TUESDAY, MAY 14, 2013
[Hubspot, Webinar] 5 Marketing Lessons We Learned the Hard Way
We launched an aggressive content marketing campaign that included blogging, webinars , speaking, PR, and press releases. We initially didn''t believe that webinars would be effective. We were reticent to begin webinars full-scale. Turns out that every week we waited to conduct webinars was a week that we weren''t getting leads.
HUBSPOT | TUESDAY, JUNE 7, 2011
[Hubspot, Webinar] 5 Social Media Marketing Tips for Small Businesses
New Webinar: The Science of Website Redesign. Register for this free webinar so you can construct your website in the context of a greater Internet marketing strategy. Connect with HubSpot This is a guest post written by Tammy Kahn Fennell, CEO and co-founder of MarketMeSuite. Narrow Your target. Start small. twitter.
AGILE B2B COPYWRITER | SUNDAY, FEBRUARY 6, 2011
[Hubspot, Webinar] K’s Top Five for the Week – February 6
New Data: You Should Email Your List More Often via @HubSpot. Also, there’s a link to the upcoming Science of Email Marketing webinar which looks excellent. Tweet Hi everyone, As you can see I’m back to posting again this week. Do you find these weekly roundups helpful? Please let me know either via email or in the comments below.
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010
[Hubspot, Webinar] When To Test: The Importance of Primary Conversion Goals
One of our HubSpot customers was in the process of updating their home page. We can help you with that with our live webinar and special report “What’s Worth A/B Testing.” Live Webinar & Special Report: What's Worth A/B Testing? Reserve Your Spot Now for the Free Live Webinar: What's Worth A/B Testing.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Hubspot, Webinar] The Inbound Marketing Methodology Explained [VIDEO]
Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. (My marketing agency and clients use HubSpot''s software.). Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound Marketing. So what can you do? Close.
HUBSPOT | WEDNESDAY, JUNE 15, 2011
[Hubspot, Webinar] 3 Tips For Better Lead Management
If you don't have a second to view the webinar , no worries! HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Grab a few quick tips in the meantime: Build and Measure Lead Management. Know Your Terminology.