Reputation to Revenue

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Savvy B2B Marketing

In fact if you participated in the Demand Generation Summit last week and heard Mike Volpe, Hubspot's CMO talk about Creating an Inbound Marketing Machine (embedded below) he asserted that content pieces like white papers, blog content and subscribers and ebooks are as tangible business assets for the B2B organization as a machine in a factory would be. Content is revenue producing!

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. MakesBridge is another contender.