Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

JUNE 30, 2020

Ultimately, I'm more likely to respond to an apartment listing with a great tenant-generated virtual tour than a listing with over-produced images or videos edited by an outsider. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content. Consumers find UGC 9.8x Stackla, 2020 ).

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Hubspot

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. Here, we'll explore what CPM is, how it's calculated, and what makes a "good CPM".

Cost Per Thousand 93

Cost Per Thousand CPM Youtube CPA 93

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

APRIL 16, 2019

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. 2019 YouTube Demographics. YouTube Age Demographics. from India, 4.7%

Demographics 97

Demographics Youtube Buyer Personas Internet Marketing 97

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In Hulu Advertising. “[In

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Hubspot

APRIL 8, 2021

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.

Youtube 84

Youtube Template Examples High Quality Lead 84

Hubspot

APRIL 29, 2019

With over four billion internet users globally, and more than 3.4 billion active social media users , it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone. Jeff Vocell, a HubSpot Product Marketer, suggests -- "Focus on delight, not short-sighted acquisition.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Marketing Insider Group

MAY 18, 2021

Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more. HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram. User-Generated Content on Employee Lives.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Image credit: HubSpot. Become a Brand Influencer on TikTok, Instagram, or YouTube. One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. More than one billion hours of videos are viewed on YouTube daily. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

chiefmartech

JANUARY 1, 2024

When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. It might seem like a given that the more complex martech systems became, the more complex the user interface to those systems became too. And that’s just the customer-facing side of martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Optinmonster

APRIL 4, 2024

Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use. Constant Contact Constant Contact offers a user-friendly interface and scalable functionality to meet the needs of both mom-and-pop operations and larger enterprises.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? Even though those omnipresent bubble CTAs could get on your nerves, YouTube decided not to get rid of them entirely. Now, CTAs more seamlessly blend into videos, and provide a much better user experience. million subscribers.

Youtube 73

Youtube Advertising Channels Lead Scoring Lead Ranking 73

Hubspot

DECEMBER 12, 2018

Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube. How does the YouTube algorithm work?

Youtube 78

Youtube User-Generated Content Click Rate Paper 78

Vidyard

JULY 12, 2021

25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. Today’s digital marketing campaigns are really targeted at all users because the numbers of all users on social media channels are up and rising. HubSpot, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. They often listen to podcasts or YouTube videos. Today, it’s popular to use AI to generate content. Paid is often targeted at direct lead generation. It’s worth the time to learn.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Heinz Marketing

MARCH 4, 2021

When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. Audiences/users of each audience varies.

Paid Content 132

Paid Content Social Media Media B2B 132

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. According to recent statistics, 85% of internet users in the United States watch online videos monthly, emphasizing the importance of having a video syndication strategy in place.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. SEO and SEM, data analytics, cross-channel consistency and user experience. Brands must maintain a consistent message and user experience across various platforms, ensuring a cohesive presence.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds. Well, it all depends on the user personas you're targeting.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Hubspot

APRIL 6, 2020

billion active internet users. You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. However, there are almost 4.5

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Hubspot

JUNE 22, 2017

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. But you wouldn't want to anyway.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Many of these benefits generate a positive feedback loop. Learn more about how to build a WordPress website with this free step-by-step course from HubSpot and WordPress page builder, Elementor.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Hubspot

JANUARY 5, 2021

See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Optinmonster

DECEMBER 28, 2023

billion active social media users. billion Internet users in the world. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Typically, a social media user engages with an average of 6.7 Typically, a social media user engages with an average of 6.7 Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. billion monthly active users is partly because so many organizations and businesses default to Facebook. Where did they go?

Business 65

Business Social Media Youtube Facebook 65