Remove user-generated
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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads. Benefits of User Generated Content.

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3 Reasons Why SEO's Are Upset About Google's Rel=nofollow Announcement

Hubspot

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. So what if a fake news site is listed on a Wikipedia page for zebras? To understand what rel=nofollow is, we'll start with an example. Follow me so far?

SEO 67
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Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers

Parse.ly

IMPACT , an agency that specializes in inbound lead generation, content marketing, web design, and video production, may have one of the hardest audiences to market to—fellow marketers. It’s no wonder HubSpot named IMPACT Partner of the Year in 2017 and 2018. Each team at IMPACT generates at least one article a month. .

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The Top 12 SEO Tools of 2018

Hubspot

HubSpot's Website Grader. HubSpot's Website Grader. Back in 2007, HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities. Website Grader is an online tool that generates personalized reports based on the following key metrics: Performance. and a Google bot!

SEO 101
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How to Get Started With Paid Search [Free Guide]

Hubspot

Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed. Even though you did not bid on the exact word, the keyword "red tennis shoes" will be included in this report because that's what the user searched. Finding New Keywords. Below is a sample Search Terms report.

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How to Use Schema Markup to Improve Your Website's Structure

Hubspot

Schema markup is code you can add to your website that helps search engines return better results for users. According to Wikipedia , “microdata is an HTML specification used to nest metadata within existing content on web pages. In their listing, they include a drop-down, answering questions a user might have.

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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2% The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.