SmartBug Media

OCTOBER 13, 2020

This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. Getting started with contextual marketing is fairly easy, but we recommend you take the first step by getting certified through HubSpot Academy to fully understand all of the opportunities for your business.

Hubspot 111

Hubspot Features Planning Landing Pages 111

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. Identify what marketing campaigns, channels, or platforms are working, as well as those that aren’t.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SmartBug Media

DECEMBER 8, 2020

For instance, I quite frequently see companies structure their blog URL in the format of blog.mybusiness.com. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. Out-of-the-Box Features. Page Speed.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. If you’ve decided to use Shopify, you’ll want to set up your account and online store before you start integrating with your HubSpot platform. Why choose Shopify?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

SmartBug Media

JANUARY 7, 2019

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. SmartBug Media has done many of these migrations and can help facilitate your move to HubSpot. Using Plugins for Functionality.

Hubspot 71

Hubspot CMS Development Marketing Websites Marketing Automation Services 71

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. You must also focus on internal linking and your page URLs. Instead, do what HubSpot has dubbed “ historical optimization.”

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. And, in a sea of virtual events now being promoted all at once, how do you stand out? Nicholson asks.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list. What is a Hubspot Popup? A HubSpot popup is an email optin form that’s displayed on top of your content.

Hubspot 74

Hubspot Display Rules Template 74

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. I Googled it and took the top ranking URL and put it into Ahrefs. How do customers discover new products nowadays? Mailchimp competitors”. Ahrefs vs SEMRush”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Lake One

JULY 9, 2020

Your blogging, social media, and offline brand development are all working. If you’re a HubSpot user, it’s HubSpot lead flows to the rescue. What is a Hubspot Lead Flow. A HubSpot lead flow is a special kind of conversion unit that you set up in HubSpot. HubSpot Lead Flow Example. You did it!

Hubspot 52

Hubspot Sales Qualified Leads Lead Scoring Lead Ranking 52

Marketing Insider Group

JUNE 19, 2023

An analysis shows you what works for the competition and why, plus opportunities for you to surpass them. Performing a Competitor Content Analysis in 4 Key Steps Performing a competitor content analysis does not have to be complex, but it does take focused work. Auditing content takes a significant amount of work.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

SmartBug Media

JUNE 11, 2019

How Does HubSpot’s Meetings Tool Work? One such popular tool is HubSpot’s free meeting scheduling software. One such popular tool is HubSpot’s free meeting scheduling software. This meetings tool is part of HubSpot’s CRM and can sync to your sales team’s calendar through either Google or Office 365. Company logo.

Hubspot 68

Hubspot Tools Software Organic Leads 68

Smashmouth Marketing

AUGUST 23, 2013

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. And they did. Things to remember: Scrub the data.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. HubSpot has an excellent guide on how to measure share of voice —well worth the read. Tracked URLs or custom landing pages make it easy to see who’s doing the heavy lifting. Contact us today.

Top of Funnel 108

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 108

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Parse.ly

AUGUST 3, 2023

To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing. From Apple: “Some websites add extra information to their URLs in order to track users across other websites.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

The Point

JANUARY 21, 2020

This question comes up all the time in client work, and not just with Marketo customers. It’s true that pages hosted on the main URL vs. a subdomain will derive SEO benefit that flows up to the primary Website. We’ve always hosted them on our main site and simply embedded Marketo forms. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").

Hubspot 74

Hubspot Cost Google Process 74

Optinmonster

APRIL 4, 2024

While you’re limited to 300 emails per day, you can work around that for a while by segmenting your list. HubSpot HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

SmartBug Media

JULY 30, 2021

You’ve spent a lot of time and money creating your website, launching content, and even investing in paid advertising to generate leads—but how do you know if it's working? Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Hubspot

APRIL 7, 2019

You deserve your budget -- and maybe need more of it -- and you deserve to dedicate time to the marketing activities that work. Measuring the impact of your work can be tricky without the right tools. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Valasys

JULY 31, 2023

Understanding Content Automation How Content Automation Works Content Automation works by leveraging sophisticated algorithms and artificial intelligence to handle various tasks involved in content creation, curation, and distribution. Additionally, SocialBee offers campaign tracking with custom URLs and tracking features.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. As our three-part series comes to an end, there’s one last question (or two) we need to address: Does the surround sound strategy really work? The TL;DR answer is yes.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

SmartBug Media

APRIL 26, 2021

HubSpot’s Business Insights and Reporting tools have seen vast improvements in recent months, as HubSpot works to provide teams with powerful analytics that are accessible for everyone. Let’s start by taking a look at HubSpot’s Business Insights tool and what it allows you to do. How Business Insights Works.

Tools 98

Tools Enterprise Management Business Hubspot 98

SmartBug Media

NOVEMBER 24, 2021

Start driving pre-launch traffic to your URL. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines. Not only should you promote your URL, but also try to get as many links as possible from other sites pointing back to it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Huptech Web

SEPTEMBER 22, 2023

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. They help you determine where your website visitors are coming from and which parts of your campaign work best. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Hubspot

APRIL 12, 2021

It considers the amount of time it takes to load the largest piece of content (typically a video, image, or text block) from when a user requests the URL. Walk through these steps to learn your starting point: Plug your URL into Google's PageSpeed Insights tool. Here's what it looks like when I ran an analysis on HubSpot.

CMS Development 101

CMS Development Allocation Click Rate Banners 101

Anyword

JANUARY 21, 2022

Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

OCTOBER 23, 2020

Website taxonomy is also related to URL structure , which is how URLs are organized to reflect content within specific site pages. Every website domain stays the same for every URL address, but subdirectories and URL slugs change as page content gets more specific. The URL for this page would be www.recipes.com/desserts.

Marketing Websites 91

Marketing Websites Domain Fulfillment SEO 91

ClearVoice

MARCH 26, 2024

Then, find a target ratio to work toward. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Easily use HubSpot for detailed ROI analysis of marketing campaigns and to tailor your content strategies based on lead nurturing data. They let you shout from the rooftops about your success.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SmartBug Media

DECEMBER 13, 2021

Below we outline: What UTM tags are and how they work. UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Here’s an example of a URL without any tracking: www.yoursite.com/pricing. These include: HubSpot's tracking URL builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

SmartBug Media

DECEMBER 19, 2022

Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. And remember to ensure you’re using canonical URLs where appropriate.). Use a tool like SEMRush to identify and clean up duplicate content issues.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

illumin

DECEMBER 13, 2023

Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52