Biznology

DECEMBER 28, 2015

If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you do more without actually going to another website. Contact details will automatically update from one platform to another for SaaS like MailChimp, HubSpot, Highrise, and more.

SMB 80

SMB Tools Effectiveness Marketing Analytics Tools 80

Biznology

JUNE 27, 2013

The outbound message—whether a SEM ad, an email, a direct mail piece or even a print ad—should act like the teaser, to motivate the recipient to click or type in the landing page URL. Hubspot offers some excellent tips in this area. The role of the landing page is to close on the deal, the same way a salesperson asks for the order.

Landing Pages 80

Landing Pages B2B SEM Response Rate 80

Biznology

FEBRUARY 24, 2014

The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. Marketing Grader from HubSpot can tell you. DETERMINE WHERE TO PUT KEYWORDS ON YOUR SITE: Now that you know what keywords to emphasize, you need to know where to put them on your site.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 24, 2014

HubSpot offer some sound advice. They are: 1) URL, 2) Page Title, 3) Body Copy, 4) Meta Description, and 5) Links. A Link Assessment specifies the number of links you currently have and should spell out the plan for securing more. Inbound Links are a timely topic. If done in a disreputable way, your site can get discredited.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

APRIL 21, 2014

71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix. Does your business listen?

Social Media 80

Social Media Enterprise Management Media Budget Programs 80