Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K million monthly views. million monthly views.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

SmartBug Media

APRIL 10, 2020

From the drag-and-drop page editor , to shared theme variables and functionality, to even serverless functions, the capabilities of the HubSpot platform have exploded seemingly overnight. What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ? Learn more about the HubSpot CLI.).

CMS Development 90

CMS Development Industry CMS Hubspot API 90

Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

Eloqua 118

Eloqua Work Management Transparency Marketing Qualified Leads 118

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. Your first impression?

Twitter 79

Twitter Examples Brand Identity Branding 79

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 98

Enterprise Management Hubspot Features Ideal Customer Profiles 98

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Sure, there are the obvious ones, like Facebook and Twitter, but you also have emails, newsletters, or even offline print sources like print ads. This might be Facebook, Twitter, LinkedIn, or Reddit.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. But, in a recent HubSpot Research survey, marketers reported social listening as their #1 tactic in their social media strategy. This is a trend we have been seeing at HubSpot. How easy and cool is that?

Social Media 94

Social Media Hubspot Trends Media 94

Hubspot

FEBRUARY 9, 2018

Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “ How to Produce Webinars Your Sales Reps and Prospects Will Love. ”. Make sure you’re following these steps to create an effective webinar that works in 2018. They work across the entire customer journey. Webinars Drive Sales. They are highly engaging.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

DECEMBER 7, 2020

According to the Oxford Dictionary , interactivity is defined as how two people work together and influence each other. This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. Why are interactive presentations important?

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Twitter 100

Twitter Tools RSS Social Media 100

Hubspot

JULY 11, 2018

Twitter announced today the latest of its effort to fight platform abuse and maintain authenticity on its network. You should be confident that the follower numbers presented across Twitter are meaningful and accurate. You should be confident that the follower numbers presented across Twitter are meaningful and accurate.

Twitter 77

Twitter Lock-In Marketing Proposals Social Networks 77

SmarkLabs

OCTOBER 28, 2019

Let me introduce you to HubSpot Academy. HubSpot Academy consists of narrated videos, how-to tutorials, and hands-on activities. According to HubSpot, the certification rate has almost tripled from its first year in 2016 when 55,000 people were awarded. In 2018, HubSpot Academy awarded 140,000 certifications.

Hubspot 56

Hubspot Burn Rate Inbound Marketing Course 56

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Those who scroll through his Twitter feed will quickly realize a few things: He supports his company as often as he can, he likes to wear the color magenta, and he loves Batman. Click To Tweet.

Account Based Marketing 149

Account Based Marketing Campaigns Paid Search Agency Planning 149

Litmus

OCTOBER 8, 2019

Are you working hard to make your emails a little better every day? One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. See Litmus’ and HubSpot’s proudest email moments ?.

Email Campaigns 46

Email Campaigns Hubspot Campaigns Copywriting 46

Webbiquity

MAY 9, 2023

Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns. Image credit: Twitter Here’s how Sprout Social is doing it. How do you know your tactics are working? For instance, Zomato is really killing it with a string of compelling content.

Social Media 313

Social Media Social Marketing Planning Tips 313

Sprout Social

NOVEMBER 15, 2018

According to HubSpot , “Happy customers spend more money and refer their friends and family members to companies that help them succeed—and dedicated customer service plays a critical role in customer happiness.” Partnering with HubSpot for deeper—and faster—connection on social. Source: Twitter.

Hubspot 85

Hubspot Enterprise Management Advertising Agencies Paid Search Agency 85

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Martech

JANUARY 26, 2023

LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. “A He’s a regular and popular contributor both to MarTech and the MarTech conference; y ou can find all of his articles at this link.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Conference 114

Hubspot

MARCH 2, 2018

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. Twitter needs help, admitted Dorsey -- who is now inviting experts to apply for funding to study its health metrics and potential solutions to these issues.

Twitter 72

Twitter Studies RFP Social Networks 72

Hubspot

JULY 9, 2018

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. 38% of People Don't Think Twitter Will Fix Platform Abuse. The Numbers Issue.

Twitter 66

Twitter CAN-SPAM CMO Customer Surveys 66

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Image via Hubspot Mostly, customers ask these questions through the DMs. Image via Khoros 9.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Martech Advisor

MARCH 31, 2020

With most of the world going into lockdown or social distancing due to the coronavirus pandemic, remote work has become the new norm. Having a crisis strategy became the talk of the marketing community, and marketing and sales experts shared tips to work from home effectively. HubSpot Integrates With Jira.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Webbiquity

MARCH 13, 2019

They’re a leader in their field and they have a good number of recruiters working for them. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. It works the other way too. But, HubSpot generates a good portion of our traffic from search engines now.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Hubspot

FEBRUARY 5, 2018

Nowhere is this barrier lower than on Twitter, and today, brands like Netflix are making the funnies themselves. Here are our top 10 funniest parody Twitter accounts we think you should start following today, along with some shining examples of their tongue-in-cheek Twitter brilliance. Of course, we've got our favorites.

Twitter 75

Twitter Ad Frequency Barriers Internet Marketing 75

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Twitter, on the other hand, is used to share ideas, real-time information, and trending news. Twitter vs Facebook Users. The total number of U.S.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 114

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 114

Hubspot

NOVEMBER 25, 2019

Let's get into the specifics of what content seeding is and how it works. When they work with influencers on content seeding, they choose platforms their target audience is interested in, like my favorite podcast, True Crime Obsessed (TCO). This is a great example of how content seeding can work both ways to build brand awareness.

Examples 95

Examples Advertising Agencies Content Class 95

Top Rank Marketing

FEBRUARY 7, 2024

This signals that digital transformation has reached a high level of maturity, since companies have been using digital tools long enough to know what works and what doesn’t. But at the same time, brands need to find ways to be where their customers are, and, according to HubSpot, that may very well continue to be X.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Valasys

JULY 31, 2023

Understanding Content Automation How Content Automation Works Content Automation works by leveraging sophisticated algorithms and artificial intelligence to handle various tasks involved in content creation, curation, and distribution. HubSpot: Pros Comprehensive marketing automation platform with content automation capabilities.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Vidyard

JULY 12, 2021

25 Facts on Using Video in Social Media Marketing from Vidyard Top 25 Facts About Video in Social Media Marketing Are you looking to understand what platforms work best for social media video marketing? On Twitter, when a message is conveyed in the first 3 seconds of a video ad, there’s a 13% increase in overall breakthrough metrics.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Schubert B2B

MARCH 14, 2018

Think back to a time when you carefully mapped out a B2B digital marketing plan —a strategic plan you were sure would work. Here are the 4 top reasons why your B2B digital marketing may not be working —reasons we’ve discovered as a B2B marketing agency working with tech companies in all industries. What happened?

B2B Marketing 90

B2B Marketing Planning Paid Search Agency B2B 90