Digital B2B Marketing

DECEMBER 4, 2012

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Share your view in the comments below or with me on Twitter (@wittlake). via Wikimedia Commons.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

FEBRUARY 21, 2012

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. Share your view in the comments below or with me on Twitter ( @wittlake ). Here are three of the better B2B marketing examples I found. I believe there is.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

NOVEMBER 1, 2012

According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. Dan Hanssel ( @dannyhanssel ) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues. You can respond in the comments below or on Twitter using the hashtag #B2Bchat!

Inbound Marketing 100

Inbound Marketing Allocation Opinions Marketing & Strategy 100

Digital B2B Marketing

JUNE 2, 2011

Noting the launch of Twitter lists today isn’t helpful. One company that does an excellent job of providing stage zero content is HubSpot. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

OCTOBER 6, 2011

Hubspot is a great example of a company becoming an information source in a category. Today, it would be challenging to seriously research inbound marketing and not spend a significant amount of time on Hubspot’s website, even if you are not interested in Hubspot’s offerings. Publishing. About Eric Wittlake.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

DECEMBER 20, 2011

One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella. Dan’s recognition as a thought leader allows Hubspot to run lead generation programs that are the envy of many marketers. Share your view in the comments below or with me on Twitter ( @wittlake ).

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Digital B2B Marketing

NOVEMBER 8, 2012

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. Share your view in the comments below or with me on Twitter ( @wittlake ). If not, it will be soon.

Inbound Marketing 100

Inbound Marketing Cost Barriers Sample 100