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Monday, January 25, 2010
Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. To start, listen.
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Friday, August 21, 2009
After attending a social media seminar sponsored by HubSpot, Wendell decided to launch a blog called, BankNotes that was integrated with his website. By engaging with a relatively broad universe of professionals who cared about banking issues, BankNotes became a trusted source of information. We are looking for information.
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Saturday, January 12, 2008
So when I saw a case study about Hubspot’s inbound marketing system on Marketing Sherpa I was intrigued by their approach. Instead of a typical “we are greater than sliced bread” marketing, the Hubspot internet marketing created a unique website that invited businesses to use a small part of the Hubspot system. What should I do?
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Sunday, January 10, 2010
by HubSpot. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “ their company blogs were ‘useful,’ ‘important,’ or ‘critical’ to their business.&#. But what metrics are really most appropriate for social media measurement? Digg this!
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Thursday, June 24, 2010
As marekters and business owners it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition. Connect with HubSpot 100+ Facebook Usage Stastics. Activity on Facebook by Age. Men vs. Women on Facebook.
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Thursday, February 28, 2008
Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. Trusted advisers win more sales than slick brands. thought he did a nice job of showing the human touch in action as part of the lead nurturing process.
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Tuesday, April 21, 2009
Start connecting to your current and past contacts - focus on connecting with contacts where trust already exists. Hubspot blog: LinkedIn's Little Secret: It's a Great Lead-Gen Tool. Like many of you, I’m using LinkedIn to connect with work friends and colleagues. Step #3 - Post relevant content on groups.
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Tuesday, June 15, 2010
Be careful not to write too many of these, as you could lose your audience's trust. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot Cooking and blogging -- they have more in common than you might think. You should look at blogging in the same way. Check out Shaun's Bio.
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Tuesday, July 7, 2009
Similar to content marketing , where a company delivers valuable, relevant and compelling information in order to position that company as a trusted expert, a branded tool uses data content to do the same thing. Website Grader from Hubspot. I love branded content tools and applications. What is a branded content tool? 0160; Very cool.
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Sunday, June 13, 2010
All the while, you’re engaging your audience with the objective of building trust, and eventually acquiring leads. If you’re interested in viewing more useful infographics, check the HubSpot blog or Cool Infographics for more marketing and pop culture visualizations. CMO’s Guide to The Social Landscape. Buzz coming in last.
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