Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus . Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. Meet people, build Here are some of the key takeaways on using social media effectively. This post will review recommendations from Rick Burnes, while a follow-up post will present ideas from Chris and Sally. According to Rick, inbound marketing is a magnet,

After attending a social media seminar sponsored by HubSpot, Wendell decided to launch a blog called, BankNotes that was integrated with his website. By engaging with a relatively broad universe of professionals who cared about banking issues, BankNotes became a trusted source of information. As the subset of blog readers who qualified as prospects engaged with his content, they came to trust Wendel as the expert who could Influence them with information well before they are ready to buy from you. I

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog . Trusted advisers win more sales than slick brands. I thought he did a nice job of showing the human touch in action as part of the lead nurturing process.

Start connecting to your current and past contacts - focus on connecting with contacts where trust already exists. Hubspot blog: LinkedIn's Little Secret: It's a Great Lead-Gen Tool What Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers.

Similar to content marketing , where a company delivers valuable, relevant and compelling information in order to position that company as a trusted expert, a branded tool uses data content to do the same thing. What are some branded content application examples? Website Grader from Hubspot. Website grader has I love branded content tools and applications. If you aren't thinking about creating one, you need to be...now!

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11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz Social media now has wide adoption as a marketing and PR tool, but for those still reluctant to use tools like blogs, video, LinkedIn and Twitter for marketing, Eric Brantner offers almost a dozen reasons to get started, such as "social media is gaining trust," it's fast, it's passionate, and it's free (at least the tools are for the most part). Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by

would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m PS – You included HubSpot in the list of “outbound” marketing systems, and I just wanted to make clear that the complete opposite is true – HubSpot is an inbound marketing system. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

Read this post to find Darren's list of "right" answers (such as interacting with readers and using basic SEO tactics) as well as the "real" answers (which include building trust with your readers, luck, and "mojo" among others). Business Blogging Tips from a Business Blogger by HubSpot's Inbound Internet Marketing Blog Mike Volpe interviews Leigh Anne Wallace of The B2B Lead blog about blog naming, thought leadership, reusing blog posts to get the maximum mileage out of them, and other topics. SEO Plugins for Wordpress Part II by Graywolf's SEO Blog SEO guru Michael Gray provides

by HubSpot Social media now has wide adoption as a marketing and PR tool, but for those still reluctant to use tools like blogs, video, LinkedIn and Twitter for marketing, Eric Brantner offers almost a dozen reasons to get started, such as “social media is gaining trust,” it’s fast, it’s passionate, and it’s free (at least the tools are for the most part). He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “ their company blogs were ‘useful,’ ‘important,’