Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. This is a trend we have been seeing at HubSpot. How easy and cool is that?

Social Media 94

Social Media Hubspot Trends Media 94

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. The video trend has been building for about a decade in B2B, and is likely to continue. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

SmartBug Media

APRIL 26, 2022

HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals. HubSpot Sales Hub is business software that features an enterprise-grade customer relationship management (CRM) platform, AI-powered sales acceleration, connected configure-price-quote tools, and streamlined sales reporting.

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

SmartBug Media

DECEMBER 20, 2021

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. What are HubSpot certifications?

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Hubspot Enterprise Management Work Management Marketing Management 98

Litmus

MAY 2, 2023

4 email marketing trends for 2023 We partnered with HubSpot to share email strategies to leverage this year as part of their 2023 State of Marketing Trends Report. The report investigates this year’s marketing landscape and shares trends across content marketing, social media, and video. Every time.

Marketing Budget Creation 70

Marketing Budget Creation Marketing Budget Hubspot Tips 70

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. With HubSpot User Permissions, you’ll be able to gain control over access to various areas of the HubSpot customer platform.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

SmartBug Media

SEPTEMBER 6, 2023

HubSpot is changing that with its new rollout of a predictive forecasting tool powered by artificial intelligence (AI). Sales forecasting isn’t a new feature within HubSpot, but this new AI-powered projection—which comes as part of the latest Sales Hub refresh—can help companies more accurately predict future sales using historical data.

Forecasting 64

Forecasting Hubspot Marketing AI Tools 64

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Predictive analytics: Using AI to analyze historical data and predict future trends can help franchise marketers anticipate customers’ needs, optimize inventory management, and develop more effective marketing strategies.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Martech

JANUARY 31, 2023

This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. The reasons cited were a downward trend in business and a “ faster deceleration ” than expected following positive growth during the pandemic. The size of the workforce at HubSpot grew over 40% between the end of 2020 and today.

Hubspot 97

Hubspot Terms and Conditions Marketing Management Vendors 97

SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. To learn how others are approaching their SEO goals, you can access over 70 data points and trends from over 3,400 marketers around the world.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Bannersnack

JANUARY 9, 2023

Hubspot’s State of Marketing Trends report summarizes the most important shifts perceived by marketers in 2022. The post Top B2B Marketing Trends to Follow in 2023 appeared first on Creatopy Blog. It is worth noting that flexibility, […].

Trends 96

Trends B2B Marketing B2B Hubspot 96

Hubspot

FEBRUARY 4, 2021

The problem with this model is that you're not only battling other competitors for that attention; you're competing against every site that publishes informative videos, the latest trends, and educational content that serves the needs of their audiences. We've built HubSpot on the belief that you earn attention by being of value.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Martech

DECEMBER 4, 2023

While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot. The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech. A +48% boost in opportunity rate qualification.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

Hubspot

MAY 11, 2021

We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand. With nearly 114,000 customers now using HubSpot to scale their companies, our ambitions around content have only gotten bigger.

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. For lead routing within HubSpot workflows, we would have a “resellers” page on our website that has links to contact sales to be a reseller. Notifications on Email Opens for Sales Emails.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects. Let me know!

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Hubspot

APRIL 6, 2023

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. In a similar study by HubSpot. You can even connect HubSpot to your ecommerce site — for example, Shopify integrates with HubSpot. This trend is not just for B2C brands — it also applies to B2B ecommerce. million people.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Dan Tyre , former Executive at HubSpot, said , “Twitter, Instagram, Facebook, and Linkedin are my jam.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

illumin

OCTOBER 6, 2023

In order to create effective social strategies and paid ad campaigns, marketers need to stay on top of social trends. This is where following trends becomes essential. Hubspot ’s annual social media trends report found that “only 17% of marketers are cross-posting the exact same content.”

Social Media 89

Social Media Trends Media Cross-Selling 89

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. A free CRM is provided by HubSpot. The post Potential B2B Marketing Predictions and Trends for 2023 appeared first on Only-B2B. Once again, it’s that time of year.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

chiefmartech

DECEMBER 5, 2023

We try to explain those phenomenon in plain language and then extrapolate where those trends are logically taking us. However, we did include interviews with each of them to elicit their perspective on these trends. We discuss AI, of course. They had no say over the body of our report. I certainly did.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning.

Trends 100

Trends Planning Lead Scoring Lead Ranking 100

Biznology

DECEMBER 31, 2018

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. If you’ve decided to use Shopify, you’ll want to set up your account and online store before you start integrating with your HubSpot platform. Why choose Shopify?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

Outgrow

MAY 9, 2022

Improve Lead Generation With the Outgrow HubSpot Integration . Outgrow HubSpot integration comes to the rescue for that. And when integrated with the HubSpot CRM, it can send more personalized campaigns to increase conversions. . Benefits of Using the Outgrow HubSpot Integration for Interactive Content Campaigns.

Outgrow 52

Outgrow Lead Generation Hubspot Sales Qualified Leads 52

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Heinz Marketing

JUNE 11, 2022

Three Content Marketing Trends For Marketers To Watch. Some 82% of marketers actively use content marketing, per HubSpot, but what trends should they be watching out for this year? Thank you, Jo Hamilton, for your insight on what marketers should know about upcoming trends.

B2B Sales 104

B2B Sales B2B Marketing Trends Content Marketing 104