B2B Marketing Traction

OCTOBER 4, 2011

You got traffic, but did you get results? In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation. If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

NOVEMBER 25, 2013

With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. But there is more to measurement than the technical hits and traffic measurements. There is a qualitative approach as well. Are they exiting because they got frustrated?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

OCTOBER 2, 2015

I use a diagram ( originally developed by Hubspot ) such as the one above to show clients how their use of social media and traditional marketing integrate to drive traffic to their website, the center or “hub” of their marketing system. Are you beginning your new planning cycle for successful marketing?

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. So, hey, let’s jump in and do this. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

APRIL 9, 2013

I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100