Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Cold calling is replaced by useful content and tools that help people find them and contact them for more information.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

OCTOBER 9, 2012

but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. 10) Web 2.0. 2) Blogging.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Webbiquity

JUNE 6, 2011

His motto: “Don’t focus on the tools, focus on the connections that the tools help facilitate.&# Mike is the CMO at HubSpot in Boston, a marketing software company. Mike hosts an award winning weekly live marketing video podcast HubSpot TV. How Technology, E-Commerce and Web 2.0

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100