Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. HubSpot Marketing Hub. Content Marketing Analytics.

Analytics 101

Analytics Work Management Planning Tools 101

Envy

NOVEMBER 8, 2021

So, ‘cybersecurity threat intelligence’ and ‘cybersecurity threat intelligence tools’ and ‘cybersecurity threat intelligence platforms’ would all be associated in the same cluster. They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. The topic cluster tool on HubSpot.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.”

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Ahrefs is one of my favorite SEO tools.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? Is our posting consistent?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Optinmonster

DECEMBER 21, 2023

The easiest way to make a coming soon page is using a tool like SeedProd. This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Not every guest post will take off.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

SmartBug Media

MAY 6, 2020

Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. One of the biggest takeaways he shared in using social ads is that you don’t need a massive social ad budget to drive traffic and leads. Even $20 to $50 per week can make a difference.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

SendX

MARCH 18, 2021

Online brands and businesses spend a considerable amount of time building their email marketing database because they recognize its importance as a promotional tool - and you should too. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! Incorporate your branding and website URL into the ad.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Moz

OCTOBER 15, 2020

URL Inspection / Fetch & Render. Google provides us with a number of tools. The simplest and fastest is probably the URL Inspection tool. As of this filming, both tools still exist. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it.

SEO 64

SEO API Tips Best Practices 64

Biznology

FEBRUARY 24, 2014

Here are 11 tips and tools to jump-start your SEO. FIND SEARCH VOLUME FOR KEYWORDS: Now that you know the keywords that matter, use a tool like the Google Keyword Planner , WordSteam or Wordtracker to get search volume for specific keywords. Marketing Grader from HubSpot can tell you. So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

AUGUST 22, 2011

Twitter , when used well, can be a major source of traffic and leads for your business. The problem until now has been that tracking results directly from Twitter hasn't been easy. This was all true until last Wednesday when Twitter made a simple but very important change. Twitter Is Growing Up. Data from t.co

Traffic 28

Traffic Twitter Eye-Tracking Inbound Marketing 28

Hubspot

MARCH 18, 2015

After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs.

Ideal Customer Profiles 28

Ideal Customer Profiles Landing Pages User-Generated Content Social Media 28

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. In fact, there are plenty of easy-to-use design tools on the market for people with any level of design knowledge. Don't believe me? Needless to say, there's a lot of content everywhere.

Tips 69

Tips Content SERP Custom Publishing 69

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Over 90% of content gets no traffic from Google.

SERP 74

SERP Optimization Content Keywords 74

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. What this does is create a campaign in your analytics under traffic sources > sources > campaigns.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Buffer

JULY 29, 2019

, or you can plug a URL into a new tool and have it tell you what it thinks. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Indispensable Grading Tools to Fine-Tune Your Marketing.

Social Media 72

Social Media Social Marketing Media Dwell 72

Hubspot

MARCH 17, 2020

If your business is struggling locally, or you're looking for a way to boost foot traffic, you may benefit from hyperlocal marketing. Hyperlocal marketing accomplishes one main goal: raising foot traffic to a store's physical location for people who rely on "near me" queries for shopping. Next, your URL structure should be informative.

Course 93

Course Planning Paid Search Agency Marketing & Strategy 93

Envy

AUGUST 22, 2017

While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Why You Need the Right Social Media Monitoring Tools. Below we explore each step and share the best tools that can assist you in reaching your goals. One of the most effective tools to help you do this is Feedly.

Social Media 82

Social Media Process Media Marketing Automation Services 82

SmartBug Media

MARCH 17, 2020

Spammers often choose to attack through social media, creating accounts on Facebook or Twitter with a company’s name, and posting low-quality posts to ruin their reputation. Adding Malware: If malware attacks your site, Google may warn users that “this site may be hacked” before forwarding, causing traffic to plummet.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Mailmunch

MAY 4, 2021

They churn out blog posts and turn to link building to grow traffic to their posts fast, so they need links at scale. They scrape a huge list of websites to target using a number of tools and then use a general message (a template they found on a website) to request a link placement. Here are some tools to help you out with this. .

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

EveryoneSocial

OCTOBER 17, 2018

The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. Direct traffic: Audiences who visit your website by typing your URL into your browser.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Here’s how to build an email list from scratch.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. And finally, I have listed out the content marketing tools I use for sharing content. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

APRIL 3, 2014

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day.

Twitter 28

Twitter Curation Inbound Marketing Social Media 28

Hubspot

JUNE 1, 2015

We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. The first is to use tools like Google Trends. This tool will show you the trend in searches for that keyword or phrase.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. 1) Organic Search. sometimes.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Optinmonster

AUGUST 31, 2022

With the right tools, even small businesses without huge marketing teams can take advantage of lead segmentation. OptinMonster integrates with many different marketing automation tools. You can also send new leads to a CRM like Hubspot. If you like this article, please follow us on Facebook and Twitter for more free articles.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Hubspot

APRIL 7, 2014

A stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. How to Not Get Hacked on Twitter. 1) Use secure passwords. 1) Use secure passwords.

Twitter 28

Twitter Domain Godaddy CAN-SPAM 28

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 7, 2017

But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites. LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77