Tomorrow People

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8 key tips for marketing to existing B2B customers

Tomorrow People

8 tips for marketing to existing B2B customers. Use data from your CRM platform (such as Hubspot) to help you determine which segment a certain customer falls under. Leaders should…work together with sales operations and customer success operations to maximize customer lifetime value. Evolve your offering. According to Robert W.

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Product marketing superheroes: 5 technology platforms doing stellar product marketing

Tomorrow People

We also set out some top tips in this article: Looking for ways to improve your SaaS Product Marketing Skills? Hubspot might not have invented the concept of the marketing persona, but they certainly helped to develop and popularise it. Hubspot uses these insights to guide product development and product marketing decisions.

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6 do’s and don’ts that can make or break your internal product launch

Tomorrow People

This article provides tips on best practices for internal launches, including what you should do and what you should avoid. If you’re looking for an example to use as inspiration, take a look at Hubspot. But how do you get started the right way? What are the ultimate goals of an internal product launch?

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. 5 practical tips about metrics that enable you to apply the most effective improvements to your marketing.

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The definitive guide to SaaS pricing models

Tomorrow People

We’ll also provide tips on how you can choose the right one for your business. Example: Hubspot. A popular example of tiered pricing can be seen in Hubspot. One last tip: pricing isn't something you set and forget. In this article, we’ll share the pros and cons of each subscription pricing model. Per-user pricing.

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Key characteristics of successful lead generation websites

Tomorrow People

As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment. Here are our top tips for a successful lead generation website: Plan your site as customer journeys rather than clusters of pages. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs.