Paul Gillin

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Recommended Reading – 7/9/15

Paul Gillin

Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility. Jodi Harris runs down a set of practical tips that will make your presentations more visually appealing and useful to your audience.

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Whispered tips from insiders and competitive intelligence can make the difference between closing the deal or losing it. B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter' Information is competitive advantage in sales. Why Sales Is Going Inbound: Introducing Signals.

Insiders

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. For those who are mystified by Google magic, this deck will get you up to speed. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology. Related articles.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior.

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How Much Should You Pay For Content?

Paul Gillin

Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night. I’m sure there are many more.

BtoB 50