Best of 2009 (So Far): Social Media Marketing, Part 4
WebMarketCentral
DECEMBER 31, 2009
by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. This tutorial is clear and generously illustrated with screenshots.
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