Biznology

DECEMBER 15, 2021

Tactically, the clever adaptations we created during the pandemic will continue as part of our toolkits. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. It’s pretty clear now that COVID is here to stay, and we have to get used to it.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

NOVEMBER 7, 2018

This is an especially effective tactic if you can provide something special that your competitors can’t like a Greiner Bio One cellstar plate , or a program integration with a CRM like HubSpot. Plus, comparing and contrasting competitors’ products/services with yours directly will underline that point.

Marketing Qualified Leads 142

Marketing Qualified Leads Leads Lead B2B Sales 142

Biznology

DECEMBER 31, 2018

While snackable content is a proven tactic in the competition for attention, six-second storytelling may be too heavy a lift for most technology products (as opposed to brands). There are no B2B spots on this list of the best six-second ads from HubSpot.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

MARCH 29, 2019

HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase. Consider their preferences, see what brands they trust, what language they use, and try to adapt your storytelling tactics to their need.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Biznology

MARCH 28, 2013

Hubspot promotes it. Bingo, with pull marketing tactics like providing educational content, you have a good chance of snagging a fairly qualified prospect. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Biznology

AUGUST 29, 2013

In fact, HubSpot has found that 73% of consumers prefer to learn about a company through a series of branded articles, and 90% of consumers find custom content useful. Don’t use deceptive optimization tactics for quick results. However, it’s up to you to create a strategy that’s focused on being useful. Distinguish your website.

Content Marketing 80

Content Marketing Lead Scoring Lead Ranking Webinar Metrics 80