B2B Marketing Traction
OCTOBER 2, 2015
A one page plan allows you to view all your tactics in one place and see how they are interrelated. Learning about new tactics that others use with proven results? Google changed its algorithms to favor quality content in the form of long blog posts. Using quality visuals with your social media messages increases engagement.
B2B Marketing Traction
AUGUST 19, 2011
Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. It got me thinking about the importance of strategic planning and tactical goal setting in marketing – even for what seem to be the easiest tactics. If you fail to plan, you plan to fail.
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B2B Marketing Traction
MARCH 12, 2013
You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. Have a team member report in on a new initiative or on some research on a new tactic that you are considering.
B2B Marketing Traction
MARCH 26, 2015
Some savvy web users can even be turned off by this tactic. I referenced these posts in my research – SEO.com on having Multiple Domains, Hubspot’s take on Multiple Websites for Business, Search Engine Watch on Single vs. Multiple Domains. Or, if they’re not that savvy, they may be just plain confused.
B2B Marketing Traction
APRIL 9, 2013
Social media is still a relatively new tactic in town for B2B marketers. I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. Here are some tips for approaching social media practically.
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