SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot.

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Stevens & Tate

FEBRUARY 28, 2023

In fact, a recent study showed that pop-ups convert 1375 percent better than traditional opt-in forms. If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature. Lead Flows are HubSpot’s version of pop-up ads. What Is Lead Flow?

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Sword and the Script | B2B

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. Salesforce and HubSpot are two good examples. 43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>>

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B2B Thought Leadership Thought Leadership Studies B2B 83

Lake One

JUNE 30, 2022

Minneapolis, Minnesota June 30, 2022: Today, Lake One announced that it has been accepted into an invite-only, selective Partner Scaled Onboarding (PSO) Program by HubSpot. . “Providing direct onboarding services to HubSpot customers with their seal of approval is a tremendous vote of confidence in the team here at Lake One.

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Hubspot Advertising Agencies Demand Generation Agencies Case Study 74

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! That doesn’t sound right.

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Marketing AI Trends Planning Advertising Agencies 246

Sage Marketing

NOVEMBER 27, 2021

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. HubSpot for Startup. HubSpot helps us do just that. .

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Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

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Account Based Marketing Case Study Case Studies Studies 75

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

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Hubspot Enterprise Management Work Management Marketing Management 98

Hubspot

OCTOBER 18, 2023

It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. HubSpot‘s Pre-Dan Era/Dan’s Pre-HubSpot Era In 1997, ALI merged with a company called Info Image. Six months later, Brian called again to inform him that HubSpot had pivoted.

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Hubspot Ideal Customer Profiles Profiling Allocation 64

The Brit Agency

SEPTEMBER 22, 2019

As a result, HubSpot has released a new study that looks at where email subscriptions fit into the bigger Inbound communication story, and what success with subscriptions really looks like. The internet has an incredible amount of information on how to get subscribers, but not so much on what to send those subscribers.

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Hubspot Studies Email Marketing Marketing 40

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

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Hubspot CMS Development Training Work Management 53

SmartBug Media

DECEMBER 28, 2020

If you are a power user of HubSpot and in a sales/business development role, then you’ve most likely heard of, or perhaps even used the tool Sequences. Jerome Bruner , an American psychologist, focused his studies on perception, learning, and memory. but sales open-email rates have declined.

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Webbiquity

APRIL 19, 2022

Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. The more impressive (while plausible) the result, the more likely the case study may convince someone to convert. Image source: Optimalworkshop.com.

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Ideal Customer Profiles Practices Case Study Case Studies 334

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

Hubspot 52

Hubspot CMS Development Training Work Management 52

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

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Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

DECEMBER 3, 2020

er, well, at least as old as 2016 when the integration was first made available: the partnership of HubSpot and Microsoft Dynamics. But if you’re looking for cleaner data, breaking down data and people silos, and improving your segmentation, the HubSpot and Microsoft Dynamics integration should be on your short list to set up.

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Hubspot Customer Satisfaction Paid Search Agency Case Studies 75

Hubspot

APRIL 8, 2020

Study after study has emphasized that companies need good managers to retain good employees. At HubSpot, which was recently ranked as Glassdoor's Best Place to Work , many of our people managers focus on employee growth rather than just their team's ability to hit quotas or goals. Over the years, this fact hasn't changed.

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Hubspot Work Management Lead Scoring Lead Ranking 101

Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

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Confessions of a B2B Marketer

JANUARY 24, 2024

Declan Mulkeen on LinkedIn Strategicabm's website Elena Hengel on LinkedIn Marketing Architects' website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

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Case Study Case Studies Account Based Marketing ABM 52

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Publish case studies on a blog. This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years. Let's dive in. AI will level out the playing field.

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Hubspot Lead Ranking Outreach Lead Scoring 64

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Many studies show that 2/3 of a buyers research is completed before even reaching out to sales. Customers are key in your BOFU (bottom of the funnel) for referrals, references, case studies, product reviews, and social media responses. Check us out !

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Top of Funnel Hubspot Conference Buyer's Journey 100

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

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Case Studies Case Study Studies Work Management 101

nDash

NOVEMBER 10, 2021

With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market. If your business is looking to capitalize on this potential, read on for six expert HubSpot writers on nDash. Hire Melanie for her deep industry knowledge and experience writing about HubSpot. Lolly Spindler. Charlene H.

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Marketing Budget Hubspot Budget Programs Enterprise Management 52

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Here’s a list of the top responses I got (and the top companies you need to study for category creation). The top 10 companies to study for category creation: 1. Asana – “Task Management”.

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Studies Work Management Marketing Management Account Based Marketing 52

Kaon

SEPTEMBER 18, 2015

Technology is unlocking a vast nurturing opportunity- Ability to track behavior and know exactly what they are looking for through white papers, case studies, fact sheets. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing.

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Hubspot

JANUARY 20, 2020

A 2018 Gallup study found that 30% feel like they're in a constant state of burnout at work, while 70% say they feel burnout at least sometimes. In fact, a Journal of Personality study reports that being passionate about your job can cause you to take on too many tasks, or become obsessive about your work.

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Hubspot Planning Work Management Tips 95

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

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Hubspot CMS Development Work Management Buzz 101

SmarkLabs

OCTOBER 28, 2019

Let me introduce you to HubSpot Academy. HubSpot Academy consists of narrated videos, how-to tutorials, and hands-on activities. According to HubSpot, the certification rate has almost tripled from its first year in 2016 when 55,000 people were awarded. In 2018, HubSpot Academy awarded 140,000 certifications.

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Hubspot Burn Rate Inbound Marketing Course 56

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

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Marketing Budget Studies Paid Search Agency Work Management 118

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

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ROI Email Marketing B2B Marketing Marketing Automation Services 149

Bannersnack

MARCH 26, 2024

The study from HubSpot revealed that the most-shared ads relied on emotional content, including happiness, friendship, and inspiration. According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself.

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Advertisements Advertising Examples Effectiveness 98

Hubspot

APRIL 16, 2020

According to a Forrester study, 43% of CEOs say that misalignment has cost them sales. At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. How to Align With Your Sales Team. Communicate with salespeople.

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Hubspot Work Management SWOT Marketing Management 94

Sprout Social

NOVEMBER 15, 2018

According to HubSpot , “Happy customers spend more money and refer their friends and family members to companies that help them succeed—and dedicated customer service plays a critical role in customer happiness.” Partnering with HubSpot for deeper—and faster—connection on social.

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Hubspot Enterprise Management Advertising Agencies Paid Search Agency 85

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

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Enterprise Management Sales Qualified Leads API Hubspot 91

Hubspot

APRIL 6, 2020

To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers. Despite the thought that successful employees will work late into the night, studies show that you're least productive at night. 6 Tips for Achieving Work-Life Balance.

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Work Management Hubspot Peer-to-peer Paid Search Agency 96

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. At HubSpot, 46% of our blog traffic comes from mobile. At HubSpot, accessibility is a focus in 2020. Welcome to 2020. If you have not yet embraced a mobile-first approach, now is the time.

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Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Martech Advisor

MARCH 31, 2020

Let's look at how that impacted the industry and other big news, insights, studies, and updates in marketing and martech in this March 2020 monthly roundup. Let's look at the brands that made marketing news and the reports and studies that caught emerging trends for 2020 and beyond. HubSpot Integrates With Jira.

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Hubspot Marketing Budget Features Work Management 75