Cliff Allen on Marketing

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20 Tremendous Digital Marketing Stats and Facts


Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. General Digital Marketing Stats. 1. Digital Marketing Measurement Stats. 6. Stats and Facts About Digital Marketing Budgets and Spending. 8. Digital Advertising Stats. HubSpot ). HubSpot ). HubSpot ).

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87 More Vital Social Media Marketing Facts and Stats for 2012


Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Social Media Stats and Demographics. 1. But 3.1

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Best Social Media Stats, Facts and Marketing Research of 2010


Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, And much more. 40 percent of U.S. Adam T. Email.

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The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Here are the main stats from the survey:  Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month. Source: HubSpot. Demand Generation

10 Stats That WIll Shape Your 2017 SEO Strategy

Content Standard

To help, here are 10 stats from the past year that highlight the future of optimization. According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority. Search Engine Optimization: Part Priority, Part Struggle.

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59 Killer Content Marketing Stats: 2014 Edition


We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Want to dive a little deeper into some of the latest content marketing stats and research? Content marketing moves incredibly fast. Buckle your seatbelts, because this is going to be epic: 1.

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Lessons from HubSpot’s State of Inbound Marketing Report


HubSpot last week released its 2013 State of Inbound Marketing report,  this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3

21 stats show CMOs leap before they look at ROI


Here are 21 stats that show most CMOs leap before they look at ROI. source: HubSpot ). Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. Does longer tenure put more or less pressure on CMOs? source: AdAge ).

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5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

According to Social Marketing Forum and Hubspot’s State of Inbound Marketing Report, 41% of all B2B companies that use Facebook for marketing acquire new clients through the network. Have you seen any other stats worth discussing? Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. Takeaway.

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15 Stats Every Digital Publisher Needs to Know [SlideShare]


15 Stats Every Digital Publisher Needs to Know from. HubSpot. The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever. and how this information impacts your bottom line. Tweetable Takeaways: "Over 5.3 Media

B2B Marketing Stats from HubSpot’s Marketing Data Box


HubSpot last week released the Marketing Data Box , a 3.4 You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Marketing Research Social Media Marketing b2b marketing statistics b2b trade magazines cost per lead Google vs. Facebook HubSpot mobile email QR codes smart phones The Marketing Data BoxContent aggregation ?). Email.

87 New (Really) Marketing Automation Stats

Marketing Action

It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. The Stats. They’re getting old.

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Fascinating Event Marketing Stats


HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. View more presentations from HubSpot Internet Marketing. Events (classes, conferences, webinars, social, etc.) can be a very effective way for organizations to generate leads and increase awareness and reputation. Marketing

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What's the Deal With Ad Blocking? 11 Stats You Need to Know


Here's a visual look at how they work: To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. 11 Ad Blocking Stats You Need to Know. 1) Adblock Plus, the world's most popular ad blocking extension, has been downloaded over 500 million times. Why is ad blocking a big deal? The lesson?

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18 Fresh Stats About the Current State of Social Media Marketing


So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. 18 Brand-Spanking New Social Media Marketing Stats. 1) 27% of total U.S. Source: Experian ) Tweet this stat! 2) 15% of total U.S.

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What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions


36 Marketing Stats From Across the Globe. Image Credit: HubSpot's State of Inbound 2015 for Asia. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing. Click to tweet! ).

9 Highly Reputable Resources for Compelling Marketing Stats


Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research. 2) State of Inbound Marketing. Count me in.

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70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. Not at all.

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17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]


Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. 17 Stats That Uncover Key Marketing Differences Across Regions [New Data]. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. Were there any key differences between U.K. marketers?

17 Demand Generation Stats Every CMO Needs to See


To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. Below is a highlight of the main charts and stats from the survey: Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less.

3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]


HubSpot's new State of Inbound 2015 report is available today , and we have a ton of valuable industry data to share with you. Must-Read Stats on the State of Inbound Marketing in 2015. 1) 3 out of 4 marketers across the globe prioritize an inbound approach to marketing. Every year, the marketing industry undergoes some serious changes. The #1 priority marketing teams are tackling.

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20 Stats Every Global Social Media Marketer Should Know


That's why we've collected 62 stats that help paint a picture of how social media works around the world , 20 of which we're going to highlight in this blog post. Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider. Source: New Media Trend Watch ) Tweet This Stat!

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.”

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77 Blogging Stats to Improve Your Blogging Strategy


Check out this list of blogging stats we curated for you. 25.1% of HubSpot users attribute an increase in traffic to blogging activities. 68% of customer respondents at HubSpot say they began generating better quality leads since using the service. 83% of HubSpot users had an increase in the conversion rate of leads to their customers. Blogging & Lead Generation. 1.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore


If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance. Stats to Set the Stage for Lead Nurturing. 1) 50% of leads are qualified but not yet ready to buy. Source: Tweet This Stat. 5) 79% of marketing leads never convert into sales.

A Sales & Marketing Love Story: From LinkedIn & HubSpot [SlideShare]


To find out what''s really going on, HubSpot and LinkedIn Sales Solutions joined forces to uncover the truth. Sales and Marketing Love Story from HubSpot All-in-one Marketing Software. Tweet This Stat). 2) 95% of marketers said that lead quality is important to them. Tweet This Stat). 3) Only 5% of marketers feel they give sales a perfect-fit lead. Tweet This Stat).

29 Charts & Stats on What Matters Most to Marketers Right Now


Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. The best marketers I know are curious. They''re curious about the latest social media update. They''re curious about finding solutions to the biggest problems their customers face.

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14 Eye-Opening Stats You Probably Didn't Know About Spam


And here at HubSpot, we're working hard to practice what we preach. Source: Journal of Economic Perspectives ) Tweet This Stat. 2) 43% of adults in the U.S. Source: Blue Kangaroo ) Tweet This Stat. 3) Cities estimate they spend $1 billion per year to dispose of direct mail. Source: NY Times ) Tweet This Stat. 4) 3.5 Source: Commtouch ) Tweet This Stat.

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Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches


When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. How to Be a Better Editor: 11 Tips From the Trenches. 1) Question every fact, stat, name, and example. Then, the tables were turned. nothing. Yes, just one.

Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs

Savvy B2B Marketing

The folks at Hubspot have done it again! They have created another slideshow with great stats, graphs and charts that really punctuate what you have been trying to tell Scrooge for months. Some of my favorite stats to share are: In 2011 17% of the total marketing budget is spent on Social Media and the Company Blog. 100 Awesome Marketing Stats, Charts and Graphs View more presentations from HubSpot Internet Marketing Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? Up from 9% in 2009.

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20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]


Source: Aberdeen ) Tweet This Stat. 2) The majority of marketers (59%) are using social media for 6 hours or more each week. Source: Social Media Examiner ) Tweet This Stat. 3) 83% of marketers indicate that social media is important for their business. Source: Social Media Examiner ) Tweet This Stat. 4) 53% of social media marketers don't measure their success. Let's dive in.

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25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking


Demand Gen Stats You Should Know. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. 11) U.S.

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47 Stats to Supercharge Your Holiday Marketing [SlideShare]


With topics ranging from email, to mobile, to social media, to blogging, you’ll be able to use these stats to inform your holiday marketing campaigns across nearly every channel. Without further ado, here’s a list of 47 truly remarkable holiday marketing stats: 47 Stats for Remarkable Holiday Marketing from HubSpot All-in-one Marketing Software.

6 Stats to Sum Up The State of Digital Publishing [SlideShare]


While the full results can be found in our Digital Publishing Benchmarks Report , we've also compiled some of the most important findings into these 6 takeaways—that you can't afford to miss: 6 Stats to Sum Up The State of Digital Publishing from. HubSpot. From crumbling paywalls to the rise of ad blockers, the digital publishing industry in the midst of a turbulent time. Media

How the HubSpot CMO Screens for Top Marketing Talent


At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Because one of our inbound marketers tested this out on our team, today we get thousands of downloads of our HubSpot ebooks just from social sharing alone.

Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince


While the stats are depicted with text and images, the visual leg work hasn''t been done to present the data in charts, tables, graphs, or other visualizations that utilize differences in length/size, shape, orientation, and color to decrease mental processing on your viewer. What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome.

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33 Stats That Paint a Picture of the Future of Marketing


HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: Aberdeen ) Tweet This Stat! 5) 84% of B2B marketers use social media in some form. Powerful.

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13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]


That’s why for Halloween, we figured we’d gift you with a handful of stats that might actually spook your boss into adopting a better way to do marketing. 13 Spooky Stats to Scare Your Boss Into Better Marketing from HubSpot All-in-one Marketing Software. Good luck and Happy Halloween from HubSpot! it’s you. And me. It’s the average consumer.

How HubSpot Grew by 50% in 2013: A Year in Review


2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013. And their results speak for themselves: HubSpot customers generated 91 million new contacts in 2013 and used inbound to attract 2.4

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]


Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 150+ Tweetable Stats About the Current State of Inbound Marketing. Tweet This Stat. 95) U.S.

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