Cliff Allen on Marketing
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. General Digital Marketing Stats. 1. Digital Marketing Measurement Stats. 6. Stats and Facts About Digital Marketing Budgets and Spending. 8. Digital Advertising Stats. HubSpot ). HubSpot ). HubSpot ).
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Social Media Stats and Demographics. 1. But 3.1
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, And much more. 40 percent of U.S. Adam T. Email.
The Demand Generation Stats Every CMO Needs To Know
JANUARY 28, 2015
HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Here are the main stats from the survey: Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month. Source: HubSpot. Demand Generation
Staffing and Launching Your Content Marketing Program
manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement.
25 Key B2B Content Marketing Stats
SEPTEMBER 1, 2015
This infographic, featured on OpenView and designed by Rachel Worthman , lays out 25 must-read stats about the current state of B2B content marketing. According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Marketing has changed a lot over the past few decades.
59 Killer Content Marketing Stats: 2014 Edition
FEBRUARY 12, 2014
We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Want to dive a little deeper into some of the latest content marketing stats and research? Content marketing moves incredibly fast. Buckle your seatbelts, because this is going to be epic: 1.
70 New (Really) Marketing Automation Stats
APRIL 8, 2014
Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. Not at all.
What's the Deal With Ad Blocking? 11 Stats You Need to Know
JULY 22, 2016
Here's a visual look at how they work: To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. 11 Ad Blocking Stats You Need to Know. 1) Adblock Plus, the world's most popular ad blocking extension, has been downloaded over 500 million times. Why is ad blocking a big deal? The lesson?
21 stats show CMOs leap before they look at ROI
JANUARY 14, 2013
Here are 21 stats that show most CMOs leap before they look at ROI. source: HubSpot ). Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. Does longer tenure put more or less pressure on CMOs? source: AdAge ).
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. The Stats. They’re getting old.
Lessons from HubSpot’s State of Inbound Marketing Report
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3
5 Fascinating Facebook Stats & What They Mean for B2B Marketers
NOVEMBER 10, 2013
According to Social Marketing Forum and Hubspot’s State of Inbound Marketing Report, 41% of all B2B companies that use Facebook for marketing acquire new clients through the network. Have you seen any other stats worth discussing? Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. Takeaway.
15 Stats Every Digital Publisher Needs to Know [SlideShare]
JULY 8, 2015
15 Stats Every Digital Publisher Needs to Know from. HubSpot. The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever. and how this information impacts your bottom line. Tweetable Takeaways: "Over 5.3 Media
What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
FEBRUARY 5, 2016
36 Marketing Stats From Across the Globe. Image Credit: HubSpot's State of Inbound 2015 for Asia. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing. Click to tweet! ).
Fascinating Event Marketing Stats
OCTOBER 5, 2011
HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. View more presentations from HubSpot Internet Marketing. Events (classes, conferences, webinars, social, etc.) can be a very effective way for organizations to generate leads and increase awareness and reputation. Marketing
9 Highly Reputable Resources for Compelling Marketing Stats
APRIL 27, 2015
Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research. 2) State of Inbound Marketing. Count me in.
17 Demand Generation Stats Every CMO Needs to See
JANUARY 24, 2015
To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. Below is a highlight of the main charts and stats from the survey: Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less.
3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]
OCTOBER 13, 2015
HubSpot's new State of Inbound 2015 report is available today , and we have a ton of valuable industry data to share with you. Must-Read Stats on the State of Inbound Marketing in 2015. 1) 3 out of 4 marketers across the globe prioritize an inbound approach to marketing. Every year, the marketing industry undergoes some serious changes. The #1 priority marketing teams are tackling.
20 Stats Every Global Social Media Marketer Should Know
NOVEMBER 13, 2012
That's why we've collected 62 stats that help paint a picture of how social media works around the world , 20 of which we're going to highlight in this blog post. Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider. Source: New Media Trend Watch ) Tweet This Stat!
18 Fresh Stats About the Current State of Social Media Marketing
APRIL 30, 2013
So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. 18 Brand-Spanking New Social Media Marketing Stats. 1) 27% of total U.S. Source: Experian ) Tweet this stat! 2) 15% of total U.S.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Marketing Research Social Media Marketing b2b marketing statistics b2b trade magazines cost per lead Google vs. Facebook HubSpot mobile email QR codes smart phones The Marketing Data BoxContent aggregation ?). Email.
77 Blogging Stats to Improve Your Blogging Strategy
JULY 6, 2016
Check out this list of blogging stats we curated for you. 25.1% of HubSpot users attribute an increase in traffic to blogging activities. 68% of customer respondents at HubSpot say they began generating better quality leads since using the service. 83% of HubSpot users had an increase in the conversion rate of leads to their customers. Blogging & Lead Generation. 1.
30 Thought-Provoking Lead Nurturing Stats You Can't Ignore
JANUARY 18, 2012
If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance. Stats to Set the Stage for Lead Nurturing. 1) 50% of leads are qualified but not yet ready to buy. Source: InsideSales.com) Tweet This Stat. 5) 79% of marketing leads never convert into sales.
14 Eye-Opening Stats You Probably Didn't Know About Spam
FEBRUARY 14, 2013
And here at HubSpot, we're working hard to practice what we preach. Source: Journal of Economic Perspectives ) Tweet This Stat. 2) 43% of adults in the U.S. Source: Blue Kangaroo ) Tweet This Stat. 3) Cities estimate they spend $1 billion per year to dispose of direct mail. Source: NY Times ) Tweet This Stat. 4) 3.5 Source: Commtouch ) Tweet This Stat.
29 Charts & Stats on What Matters Most to Marketers Right Now
NOVEMBER 21, 2014
Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. The best marketers I know are curious. They''re curious about the latest social media update. They''re curious about finding solutions to the biggest problems their customers face.
A Sales & Marketing Love Story: From LinkedIn & HubSpot [SlideShare]
FEBRUARY 14, 2014
To find out what''s really going on, HubSpot and LinkedIn Sales Solutions joined forces to uncover the truth. Sales and Marketing Love Story from HubSpot All-in-one Marketing Software. Tweet This Stat). 2) 95% of marketers said that lead quality is important to them. Tweet This Stat). 3) Only 5% of marketers feel they give sales a perfect-fit lead. Tweet This Stat).
Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches
DECEMBER 17, 2015
When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. How to Be a Better Editor: 11 Tips From the Trenches. 1) Question every fact, stat, name, and example. Then, the tables were turned. nothing. Yes, just one.
47 Stats to Supercharge Your Holiday Marketing [SlideShare]
DECEMBER 13, 2013
With topics ranging from email, to mobile, to social media, to blogging, you’ll be able to use these stats to inform your holiday marketing campaigns across nearly every channel. Without further ado, here’s a list of 47 truly remarkable holiday marketing stats: 47 Stats for Remarkable Holiday Marketing from HubSpot All-in-one Marketing Software.
20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
OCTOBER 11, 2012
Source: Aberdeen ) Tweet This Stat. 2) The majority of marketers (59%) are using social media for 6 hours or more each week. Source: Social Media Examiner ) Tweet This Stat. 3) 83% of marketers indicate that social media is important for their business. Source: Social Media Examiner ) Tweet This Stat. 4) 53% of social media marketers don't measure their success. Let's dive in.
25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
AUGUST 6, 2014
Demand Gen Stats You Should Know. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. 11) U.S.
6 Stats to Sum Up The State of Digital Publishing [SlideShare]
NOVEMBER 24, 2015
While the full results can be found in our Digital Publishing Benchmarks Report , we've also compiled some of the most important findings into these 6 takeaways—that you can't afford to miss: 6 Stats to Sum Up The State of Digital Publishing from. HubSpot. From crumbling paywalls to the rise of ad blockers, the digital publishing industry in the midst of a turbulent time. Media
Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs
Savvy B2B Marketing
NOVEMBER 1, 2011
The folks at Hubspot have done it again! They have created another slideshow with great stats, graphs and charts that really punctuate what you have been trying to tell Scrooge for months. Some of my favorite stats to share are: In 2011 17% of the total marketing budget is spent on Social Media and the Company Blog. 100 Awesome Marketing Stats, Charts and Graphs View more presentations from HubSpot Internet Marketing Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? Up from 9% in 2009.
33 Stats That Paint a Picture of the Future of Marketing
AUGUST 27, 2012
HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: Aberdeen ) Tweet This Stat! 5) 84% of B2B marketers use social media in some form. Powerful.
Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
NOVEMBER 19, 2014
While the stats are depicted with text and images, the visual leg work hasn''t been done to present the data in charts, tables, graphs, or other visualizations that utilize differences in length/size, shape, orientation, and color to decrease mental processing on your viewer. What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Because one of our inbound marketers tested this out on our team, today we get thousands of downloads of our HubSpot ebooks just from social sharing alone.