Paul Gillin

AUGUST 20, 2013

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman listed four characteristics of salespeople that make them poor candidates for social media success: They’re reluctant to share. I think they’re worth sharing. Make it a contest.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JULY 9, 2015

Million Tweets Say About the Best Time to Tweet – Buffer Social. 15 Habits of Highly Effective Content Marketers – HubSpot Blog. HubSpot called up 15 professional content marketers and asked each one for his or her favorite content marketing habit. Sounds simple, but if it is, then why do so few people do it?

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

MARCH 8, 2013

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. For those who are mystified by Google magic, this deck will get you up to speed. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology. Related articles.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. 10 Things Direct Marketers Can Do to Take Advantage of Social Media. I downloaded and read most of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 9, 2011

Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night. I’m sure there are many more.

BtoB 50

BtoB Burn Rate Blogger Sample 50