Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Forbes) 93% of online experiences start with a search engine.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

JUNE 30, 2020

Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content. 23 User-Generated Content Stats to Know in 2020 Benefits of User-Generated Content. 34% of TINT users surveyed and 45% of marketing professionals agreed that UGC helps increase key social media KPIs. Stackla, 2020 ).

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Hubspot

SEPTEMBER 10, 2020

Stats About Entrepreneurship. 74% of companies actively invest in social media marketing. 67% of small business owners use social media for business networking. 30% of businesses founded by women are in the wholesale and retail industries, and 20% are in the areas of health, government, education, and social services.

Stats 95

Stats Small Business Marketing Work Management Statistics 95

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Hubspot

APRIL 21, 2021

Traffic can ultimately dictate success, whether it’s the number of leads that come to your website, visit your social channels, or watch your videos. There are two different types of traffic you can have, organic and non-organic, that can come from all over: email, social media, organic searches, backlinks — the list goes on.

Traffic 101

Traffic Organization Content Thought Leadership 101

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. 12 proven strategies to increase brand awareness with social media.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Tomorrow People

MARCH 8, 2018

Social media networks are booming and blogs are part of the everyday online landscape. Where do they spend time when they are online, i.e. do they visit blogs, social media or specialist forums? We use Hubspot to score leads for our clients to identify which leads are the most engaged and the furthest down the buying process.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Biznology

JANUARY 14, 2013

Here are 21 stats that show most CMOs leap before they look at ROI. 90% of CMOs say social data has impacted at least some of their decisions; only 47% use social data to make predictions or forecast sales. Here are 21 stats that show most CMOs leap before they look at ROI. source: HubSpot ). How are CMOs doing?

Stats 80

Stats ROI CMO Forrester 80

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Mailchimp.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Strategic-IC

DECEMBER 15, 2021

8) 4 ways HubSpot transforms your ABM. From marketing automation and sales sequence management to in-depth reporting and engagement measurement - HubSpot is your key to a smooth and successful ABM program. 3) Social Selling: 29 reasons why LinkedIn should form part of your ABM strategy. And that’s where personalization comes in.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs. Lots of them. 3 – 6 p.m.,

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. No other activity comes close, with social networking coming in a distant second (10.7%).&# Email is the #2 priority.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Convince & Convert

JANUARY 28, 2014

I’ve spent many hours combing through a network of poorly cited website and blog statistics hunting for the original source. In conducting research for this industry, I’ve used this page to find original sources and have seen countless other human resources and hiring blogs cite, copy, link to, and borrow stats from this page.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

EveryoneSocial

AUGUST 18, 2020

Social media management is now an essential job and something that every brand needs to excel at. While it is possible to still do well as a brand without social media, you put your company at a huge disadvantage when it is not taken as seriously as it should. billion social media users worldwide. of Millennials, 77.5%

Social Media 98

Social Media Work Management Marketing Management Media 98

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 3) SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Includes free templates for all social channels and access to stock library with 50M+ photos, videos, music and fonts. ? It captures phone numbers, titles, addresses, social media profiles and more.

Enterprise Management 255

Enterprise Management Marketing Automation Services Work Management Marketing Management 255

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Is social media more of a B2C business? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Hubspot

JUNE 14, 2012

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. Predictions were put on the HubSpot marketing white board at the end of 2011!).

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Here are six additional benefits of networking.

Peer-to-peer 60

Peer-to-peer Work Management Paid Search Agency Sales Qualified Leads 60

Hubspot

APRIL 30, 2013

At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 18 Brand-Spanking New Social Media Marketing Stats. Source: Experian ) Tweet this stat!

Stats 28

Stats Social Media Social Marketing Media 28

Optinmonster

DECEMBER 14, 2021

Advertising Tools : Drive traffic to your site from places like social media and through paid ads. The stats show that most people welcome emails (even cold emails if they’re done right and follow the rules) from the companies they want to connect with. TrustPulse is the market’s best social proof notification plugin.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. Statista ). ( PEW Research ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Trends Media 99

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. With over 610 million users , it’s the epicenter of business networking and the perfect place for thought leadership. Unique amongst all other social networks, LinkedIn is purely business-related. Luckily, LinkedIn integrates with HubSpot’s CRM.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. If not, we've collected some important stats about millennial blog readers that can help. This also goes for social media tools — 90% of millennials use social media. 75% of millennials watch video on social media daily.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

JANUARY 24, 2022

HubSpot Sales 4.10 Top Sales Newsletters Want to make sure you don’t miss out on top stats, tips, and trends in the sales industry? Subscribe to the newsletter to get the best from across the Sales Feed network—direct to your inbox every week. Top Sales Blogs 4.1 Sales Hacker 4.2 Sales Gravy 4.3 Gong Labs 4.4 SalesFolk 4.5

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

JULY 22, 2020

From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals. Invest in upping the branded content on your social media and website. Creative agencies are at the heart of the campaign process for their clients.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Hubspot

JUNE 30, 2021

As a millennial, it's no surprise that Instagram is one of my favorite social media platforms. This network is the third most popular social media site for Gen Z and millennial audiences. While all these stats are important, one of the ways to keep file size down is to shorten the video.

Video Marketing 101

Video Marketing Best Practices Stats Customer Surveys 101

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. 10 Shocking (But True) Stats About Display and Banner Ads. A January 2014 study found that 18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.

Paid Content 28

Paid Content Advertising Agencies Display Advertisements 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Here are six additional benefits of networking.

Peer-to-peer 44

Peer-to-peer Work Management Paid Search Agency Sales Qualified Leads 44

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Hubspot

JULY 12, 2011

To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web. Here are the stats: According to comScore, LinkedIn had 33.9

Social Networks 28

Social Networks Linkedin Stats Network Marketing 28

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. 6) Embed ‘like’ and ‘follow’ buttons to boost your social sharing and add enticing CTAs on the results page. HubSpot’s lead generation tools help you to not just generate leads but also turn visitors into buyers.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

The Mx Group

SEPTEMBER 11, 2018

The most effective types of content B2B marketers use for content marketing purposes are ebooks and white papers (50%), case studies (47%), and social media posts, excluding videos (41%). ( Content marketing creates opportunities to connect and collaborate with social influencers. Entrepreneur ). DemandGen ).

B2B Marketing 83

B2B Marketing Planning Content Marketing Marketing Budget Creation 83