Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. What do I mean by that?

Social Media 156

Social Media Media Ad Exchange Work Management 156

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Keep reading to learn the 12 critical tips HubSpotters want you to know before you implement or refine your own digital strategy.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms.

Lead Generation 52

Lead Generation Social Media Generation Media 52

SmartBug Media

JUNE 10, 2019

Social media is here to stay. The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot.

Social Media 71

Social Media Social Marketing Media Tips 71

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. You may be thinking, “Well, that’s social media – and social media isn’t my game.”

Practices 294

Practices Tips Business Emarketing 294

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Be specific.

Social Media 65

Social Media Media Curation Content 65

Sprout Social

JULY 7, 2021

While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. The former refers to purchases made directly from a one-to-one chat app while the latter is specific to the buying and selling of goods or services within a social media platform.

Social Media 140

Social Media Conversion Media eCommerce 140

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Frustrated, I went to Google to find the answer: social media cards. That's when I knew I had to learn more about social media cards. Choose a graphic design tool.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Hubspot

APRIL 23, 2019

Social media is an innately emotional and human space. Here are three hot tips to remember as you get going. Since social media is rooted in emotion and identity, people want to rally around something they believe in. So how are people making content on social these days? Here are a few tips: 1.

Social Media 78

Social Media Hubspot Ad Building Tips 78

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

Hubspot

MAY 6, 2020

Once of the most valuable things you can do for your audience on social media is teach them how to do something. For instance, at HubSpot we often post educational content on our Facebook page, like the example below: By going live, you're adding an extra level of authenticity and connection. Best Practices for Facebook Live.

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Facebook Social Media Creativity Hubspot 100

Content Marketing Institute

FEBRUARY 5, 2018

With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. Let’s jump right in. Use Facebook Live.

Social Media 167

Social Media Promotion Media Content 167

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Lake One

JULY 20, 2023

Recently, Lake One has helped several manufacturing companies plan their trade show marketing campaigns by putting HubSpot’s marketing software to the test. Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers. Start by defining your goals.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! In 2014, HubSpot added a CRM.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

SmartBug Media

FEBRUARY 16, 2024

We’ve got all the tips you need. Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Businesses must use varied channels, targeted outreach, and inclusive design.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy.

Social Media 99

Social Media Social Marketing Media Trends 99

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

DrumUp

JANUARY 16, 2020

Reading Time: 4 minutes Leveraging social media business is a must. The vast number of social media users, which keeps growing with every passing minute, make it quite evident that every business should harness the power of social networks. According to HubSpot, 71% of your customers. Everyone knows that.

Social Media 99

Social Media Media Business Social Networks 99

Confessions of a B2B Marketer

FEBRUARY 16, 2023

Follow Chloe on LinkedIn Listen to The Giraffe Social Media Podcast Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? I conclude with recommendations for making podcasting as smooth as possible.

Social Media 52

Social Media Media B2B Outreach 52

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! In 2014, HubSpot added a CRM.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. It includes software how-tos, plus tips and strategies to take your skills to the next level. What does HubSpot training entail? HubSpot Inbound Certification. Time: 2 hrs.

Hubspot 53

Hubspot CMS Development Training Work Management 53

EveryoneSocial

FEBRUARY 8, 2021

There is no reason for me to dive into just how important social media is to businesses today. If you are on this post about social media KPIs, then the impact of being active on social networks is glaringly obvious. What Is A Social Media KPI? What is a Social Media KPI?

Social Media 106

Social Media Media Top of Funnel Work Management 106

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. It includes software how-tos, plus tips and strategies to take your skills to the next level. What does HubSpot training entail? HubSpot Inbound Certification. Time: 2 hrs.

Hubspot 52

Hubspot CMS Development Training Work Management 52

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Before you panic, this isn't to suggest you need to become the next big social media influencer. However, having a presence on social media is no longer a nice-to-have, it's becoming essential.

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Hubspot Lead Ranking Outreach Lead Scoring 64

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Theme: What is your post about?

Ad Building 65

Ad Building Tips Content Social Media 65

Hubspot

AUGUST 10, 2020

This is especially true for social media content. Companies with social media pages generally have a theme that relates to the organization. I wanted to know just how social media marketers choose the right pieces to include in Stories, so I turned to the experts. Let's see what they had to say.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

JANUARY 20, 2020

To help you combat bouts of stress, low motivation, or exhaustion, I talked to six HubSpot employees to learn how they fend off feelings of burnout. I've been keeping a Smile File in my two years at HubSpot. I didn't realize I was burnt out until I started taking up yoga," says Krystal Wu, a social media community manager.

Hubspot 95

Hubspot Planning Work Management Tips 95

Martech Advisor

SEPTEMBER 15, 2019

Lilach Bullock tips on what types of social media marketing tools you should get and why and what features to look for when choosing a tool. There are always challenges that come up when running social media marketing campaigns. The point is, you need tools to get the best possible results from social media.

Social Media 106

Social Media Social Marketing Tools Media 106

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. Right now, we're just at the tip of the iceberg. Are you ready to go deeper?

Social Media 87

Social Media Media Content Stats 87

Hubspot

MARCH 5, 2018

We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted. Here, we’ve compiled our five biggest social media lessons from 2017. Social Media Lessons from 2017. It was a hefty undertaking.

Social Media 78

Social Media Hubspot Media High Quality Lead 78

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! So, I have prepared an updated list of pro tips on how to handle the negativity. Processing.Please wait.

Facebook 120

Facebook Tips Work Management Social Media 120